DeliveryMaxx

DeliveryMaxx is an industry leader in Automotive Social Media Marketing. We have perfected the science of maximizing the exposure of automotive dealers on the Internet. Utilizing our proprietary software and expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, Linkedin, YouTube and Flicker. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and dealership Online Reputation Management (ORM).

Showing posts with label Social Media Marketing. Show all posts

Monday, April 20, 2020

There will be a New Normal and what it looks like is up to You

We will have a New Normal in America. Despite what many people originally thought when they complied with the “Shelter in Place” Guidelines thinking it was more like a 2-4 week vacation; it will take years for businesses to recover from this devastation. The longer we sit and do nothing allowing the mainstream media and politicians tell us what to think, the more hardships everyone will start to experience.

At this point in time there are only a few people who are truly trying to seek the truth about if this virus is as deadly as all of the politicians have declared after using the graph that showed 2.2 million people will die from the Coronavirus by April 15, 2020. By the way, the United States only has 40,565 deaths (this includes the inflated numbers where the medical examiner just listed the cause of death because they suspected the symptoms were related to COVID-19 like the CDC demanded and New York/New Jersey account for 22,500 of the deceased). Much like the seasonal flu, Americans have the same .00012292 chance of dying from the Coronavirus. With a little research, logic and common sense, one can find the truth if they wanted to.

The only way a National, State and Local Politician will change their mind and call this seasonal sickness what is and actually stop abusing their power by dictating who can work and who cannot is if they feel like they will win or lose votes. They understand where their paycheck comes and although they might tell citizens to do one thing while they do another; the thing that means the most to them is their right to work. So if the citizens all declare that we should open up the economy, then they will change their tune quickly. However, until then, they are going to sing the same tune. Fair elections are the only way to take away a politicians job like they have easily done to millions of Americans.

Small businesses will still get overlooked by the big banks, politicians and mainstream media. They will still have to fight to gain market share. Even though over 60% of the labor force is directly related to a small business, few will speak up for them as they battle the injustice that has been caused by a seasonal virus that will come back every year.

As America is coming very close to The 2^nd Great Depression with unemployment rate nearing the 18% mark having over 22 million losing their jobs in the last 30 days; we can expect a rapid rise in crime rate, suicide, cases of malnutrition, prostitution, alcoholism and drug abuse, out of reach higher education, increased divorce rates and child abuse, higher inflation and overall decline in health. Many more people will die from these decision that have been based on fear. I wonder if the nurses who continue to get on social media crying about all of the deaths that they say are happening in the hospitals will do the same thing when it comes to suicide and other causes of a Great Depression? (DeliveryMaxx loves our medical community, but there have been many doctors who have sensationalized these stories to line their pockets since the government is paying $12,000 to $40,000 for each COVID-19 related case.

When you add on the 2.2 Trillion Dollar Pork Filled Stimulus Package that many small business will not receive because it is designed to help large companies and line the pockets of politicians and other leftist entities’; the will be a New Normal. There will be a New Normal for how we live our lives as you can see today people will not even look someone in the eye in the grocery store. There will be a New Normal in business as restaurants will be forced to cut their seating capacity almost half. There will be a New Normal at sporting events, church, schools and just about everything you can think of.

Therefore, businesses are going to have to utilize a complete Digital Marketing Strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention. To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization. Businesses will need to get creative to find ways of building back what was quickly stolen away over the last 30 days.

It is possible, but you will have to have a plan and that plan must have consistency.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Thursday, April 16, 2020

How to position yourself for the Wreckage in front of you and your Business

There is great news that is not being shared with you on a daily basis! Before we had more than 50 deaths in the United States, our officials utilized the famous “Flatten the Curve” Graph made by Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths by the middle of April. Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world. Nonetheless, the United States has 28,580 deaths that have been attributed to the Coronavirus. These numbers include the nearly 4,000 deaths in New York that were not directly confirmed but only suspected as people that might have had symptoms similar to those who have COVID-19. Not sure why the government would want to promote fear, but we do know that hospitals are getting anywhere from $12,000 to $300,000 from the Federal Government by attributing treatment to the Coronavirus. Of course, the Centers of Disease and Control (CDC) have recommended these practices. The great news is that the over inflated death totals account for the virus is .00008661 of our population. We don’t have thousands of bodies lined up in mass graves as some news organizations have stated. Hospitals have thousands of unused beds, too many ventilators, and nurses are able to stay at home because there is not enough work coming in to the hospitals due to them turning away needed elected procedures. Even better, it seems that even while blowhards like New York’s Mayor Andrew Cuomo, Michigan’s Governor Gretchen Whitmer, Dallas County Commissioner Clay Jenkins and many others who continue to spread a false narrative, the death counts for pneumonia, flu and other communicable diseases have seen a drastic drop in the mortality rate. Some have even heard that Jeffery Epstein’s death might not have even been a suicide from hanging.

Unfortunately, there will be victims that otherwise could have been saved in 2020! As we have pointed out over the last several months, the decisions we continued to make would have much more dire consequences on many more Americans. We predicted that America would be headed into a severe recession and ultimately the 2^nd Great Depression if the unconstitutional mandates of businesses not being able to open their doors continued to happen into May. Since politicians continue to skew numbers to fit their motive and citizens blindly following the sensationalized news trying to hide from a virus that will be seasonal (yes, it will come back just like the flu and common cold); nearly 22 million workers have lost their job. That is nearly 14% unemployment. The Great Depression of 1929 had a peak unemployment at 24.9%. By the way, we remained at 14% unemployment until 1940. At least our kids will have stories they can tell their grandkids of the hardships today’s decisions have caused. We also will leave them with a massive amount of debt with the passing of a 2.2 Trillion PORK FILLED STIMULUS PACKAGE. If we were to pay 1 cent every second for the next 63,418 years we would still owe over 200 Billion Dollars. This is the tax burden we will be leaving behind. A Great Depression will bring increased violent & non-violent crime, drug & alcohol addiction, child abuse, marital dissolution, poverty rate and a decline in overall health of many Americans. Today, depression and suicides are already on the incline. This is exactly why it is illegal to yell “Fire” in a crowded theater! There will be more death caused from the panic than if the panic were real in the first place.

It might be a little too late, but there are many who are starting to speak up for justice. Talks of election and voting out the power hungry corrupt politicians at the national, state and LOCAL levels is gaining traction. Some people are actually questioning why they overreacted to numbers that never made sense in the first place. There have been peaceful protest to open up businesses already conducted and planned for the upcoming weeks. If we do not open up all businesses by May 1^st we can count on experiencing The 2^nd Great Depression.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment. That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention. To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Tuesday, April 7, 2020

Saving your Business through Networking

During this time of uncertainty for many businesses and individuals alike, it is important to utilize all of the resources provided for you. In addition to educating yourself on actual facts; another helpful hint would be to share your experiences with others. While many businesses and consumers have been relegated to being under house arrest, now more than ever it is important to communicate.

Having a digital strategy can be of great benefit to acquire new clients or increase sales. However, utilizing social media can also provide your business information to help educate you on real issues. By being informed, this will allow you to disseminate fact from fiction.

A perfect example is that many people think that just because our government passed a 2.2 Trillion relief program that the economy will be able to get back to normal. Although the stimulus package had a lot of pork filled provisions that have nothing to do with helping businesses survive during a government shutdown like: $150 million for Federal Grants to State and Local Arts and Humanities Programs, $75 Million for Corporation for Public Broadcasting, $25 Million for Washington, D.C., Kennedy Center for the Performing Arts, $75 Million for the National Endowment for the Arts, $93 Million to Congress, $25 Million for cleaning the Capitol and congressional office buildings, $14 Billion for Universities and Colleges, $25 Billion for Public Transit Systems, $10 Billion for Publicly owned Commercial Airports, $1 Billion for Amtrak, $300 Million for Fishing Industry, $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations, $2 Billion for health care, equipment schools and other needs for Native American Communities and $258 Million for international disaster assistance; there are banks like Wells Fargo limited allowing small businesses to participate in the Paycheck Protection Program. Wells Fargo's announcement shows that even with a Fed backstop one of the country's largest banks will still not be participating in a program designed to help businesses on the verge of collapse because of the coronavirus outbreak. Because of restrictions placed on Wells Fargo after its fake accounts scandal, the bank has told customers it must turn away struggling small business customers even after acquiring the most small business accounts last year.

Utilizing Social Media, small businesses have taken to various digital platforms out of desperation in order to get the giant bank to reverse their position to help out “the little guy”.

Another example is the Coronavirus itself. The media would have you believe that the deaths of our citizens are piling up in the streets and hospitals cannot handle the outbreak. Of course we are starting to see that this has been a false narrative from the begging. From January 1^st to March 30^th, 2020 it has been reported that 35,016 people have died from this new virus that will be seasonal. Yes, that means each year this virus will come back just like the seasonal flu. What the media isn’t reporting is that during the same exact timeframe we have had 75,645 deaths of mothers during childbirth, 118,980 deaths from the seasonal flu, 240,056 malaria deaths, 262,441 suicides, 330,367 traffic accident fatalities, 411,415 deaths from HIV/AIDs, 612,105 Alcohol related deaths, 1,223,439 deaths of smokers, 2,009,990 people die from cancer, 3,177,081 fatalities from communicable diseases and 10,402,251 abortions! To make matters worse is the Centers of Disease and Control (CDC) have instructed Medical Examiners to list Coronavirus as the cause of death even if it is only suspected the individual might have the virus. People are figuring out that they must get this information to the masses and are utilizing social media platforms and forums to expose the lies and share the truth.

Businesses across all sectors are hurting during this time of uncertainty as they are looking for answers. However, those companies that have a strong digital strategy and sharing experiences with their audience will stand to benefit. Businesses can gain trust by informing the public on real news and experiences and offer to help. This is a time that businesses can look to others and offer services to help them survive without gauging them into debt.

DeliveryMaxx is no different. We started our company in 2008 which at the time was the worst recession in US history since the 1929 stock market crash. The company was developed with a great idea to help clients improve their customer retention and satisfaction by reminding them of their happy moment during the buying process. DeliveryMaxx had created new technology that utilized a special Kodak Camera that was able to label images using unique identifiers that would be sent through a portal allowing us to deliver marketing and advertising material to our clients’ customers within days of the sale or service performed. By 2010, Kodak announced they were going out of business and DeliveryMaxx had to adapt. In addition, online reviews and social media marketing was becoming the norm. Out of necessity new DeliveryMaxx innovation was born. Quickly adapting to the change of marketing landscape we found a way to help companies compete in the new digital arena that included Online Reputation, Social Media Marketing and Engagement, Content Management, Search Engine Optimization while still focusing on customer satisfaction. After 10 million lines of code, over one million dollars in research and development; DeliveryMaxx was able to create a patent-pending digital media strategy for any business that needs maximum exposure on the internet in order to sell products or advertise their services gaining more reach than ever before.

Like other businesses, DeliveryMaxx has to look at the world around them and make plans or adjust to a changing environment. Although many people have flippantly said that this shutdown will only last a couple of weeks and maybe a couple of months thinking that businesses can just pick up where they left off like this was a long overdue vacation; entrepreneurs will have to have a concise plan of action and it must include a robust digital media marketing strategy that allows their customers to positively influence others helping create a demand for their product or services.

DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

Monday, April 6, 2020

What do you do when everything crashes around you?

Adversity brings out the best, but also brings out the worst in people. This is the same for businesses as well. Sometimes being prepared does not mean obstacles won’t happen. As a matter of fact, if you have been in business for any length of time you have major developments that cause adversity quite often.

Now, in the year 2020, all businesses are facing the fight of their life. Whether one believes the Coronavirus threat warrants government intervention and shutdown of business or thinks that it is a Chinese virus developed to destroy the United States’ economy; it is and will have a drastic effect on millions of people’s lives. The numbers that were originally reported by the World Health Organization as well as Centers of Disease and Control will not be met thankfully; however, businesses are entering their third week of nationwide quarantine measures and will have a very tough time keeping their doors open. Enter the government’s massive pork filled special interest stimulus package of 2.2 trillion dollars and some businesses will be able to limp through a minimized slowdown. Unfortunately, the people will be burdened with this debt to pay back and the economy will reflect these choices down the road.

As the initial shock of good people debating whether lives of the elderly and those with underlying health conditions were more important than the lives of tens of millions that will be faced with unemployment, health issues, child abuse, increase crime, marital conflict, and potential death (suicide, murder, health) if we enter into the 2^nd Great Depression; we are now hearing and seeing reports that this might be something other than just a virus.

There are theories showing that it is a Democrat strategy even supported by some Republicans to rid the country of Donald Trump as President of the United States. You can even start to see political operatives on both side trying to blame each other on why the medical field was ill equipped (even though the Doctors have lined their pockets through Insurance and Pharmaceutical Drug Makers) to handle cases of people who will get sick from a virus that will come back every season since there will never be a cure for it. Other stories are coming out that China with the help of traitorous greedy anti-Americans to help create and spread this virus in hopes to bring down our economy ultimately creating a rebellion or civil war in our country. This has always been a strategy starting back when Chairman Mao Zedong, an ideologically Marxist/Leninist was the founding father of the People’s Republic of China from its establishment in 1949 until his death in 1976. In addition to killing close to 80 million of his own people through starvation, persecution, prison labor and mass executions; his modern enemy was the United States. His predecessors have continued adverse policy towards the United States and many plots to this point have been foiled by our intelligence community to keep the balance of both world powers.

Therefore businesses have to look at the world around them and make plans or adjust to a changing environment. Although many people have flippantly said that this shutdown will only last a couple of weeks and maybe a couple of months thinking that businesses can just pick up where they left off like this was a long overdue vacation; entrepreneurs will have to have a concise plan of action and it must include a robust digital media marketing strategy that allows their customers to positively influence others helping create a demand for their product or services.

Digital Advertising is less expensive than traditional advertisement, but it has to be done right. Every site has to be optimized and a complete understanding of each platform’s audience must be known. There has to be a balance of daily post with branding and testimonies from clients. There also has to be informational blogs and educational videos that show you are an expert in your field. DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

No matter the cause of the virus, how serious or not or if someone is behind a terrorist act, businesses will have to be vigilant to survive while the world seems to be crashing around them.

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative. If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims: Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up and Website.

Friday, April 3, 2020

Controlling your Message gains Trust with Customers

Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents. Great stories on how the product or service is being used can validate these assertions. It is also important to insert current events into these blogs. Letting the public know that you know what is going on in the world is important.

· Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that. The goal is to have customers mention the product/service, why they visited your business and who specifically helped them. Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy? Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms. Video Testimonies should also be part of every businesses digital media strategy. If we can see a customer truly happy, then it is more believable. If you are a business that still pays for “Fake Reviews” customers can see through this. Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

· Daily Post- There must be a method behind your post. Are the post engaging to customers? Do they create an emotion that can create a call to action? If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work. In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

· Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide. The most searched videos are “How to Videos”. Everyone utilizes the internet to find information. If you want people to search your business, you better have the information they are looking for.

· Automated Follow Up- Customer Retention is easier than finding new customers. Your digital strategy should have a consistent approach to letting the customer know you care. This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

· Website- When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location. Their contact information should be very easy to find as well as information on their products or services. Their site must be optimized, but that means all of their social media sites should drive traffic back to their website. A business website should also have information that shows why their customers should utilize their business with supporting information. However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.

Every Business should take a look at the messaging that is going on with the Coronavirus. Businesses can learn from their mistakes and actually improve how they can talk to their customers if and when we resume back to normal.

Much of the population has been scared into locking themselves in their houses and not going out into public. Of course we know this isn’t entirely true because Big Box Stores are still open, the military continues to be active, Government at the National, State and Local level are completely operational, and it seems that there are more “Essential Businesses” like the McDonald’s Drive Thru Worker, Braum’s Ice Cream Scooper, Arts and Crafts Store that provides yarn to crochet, Home Depot and Lowes will still give you advice on how to build a fence and of course any place that sells toilet paper.

Our government’s message on how deadly this virus is seems to be moving all over the spectrum. Remember, the famous Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths in a very short amount of time only later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms? This was the same chart that everyone said we must balance the curve…whatever that truly means. Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world.

How about Dr. Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases, who told others there are too many variables at play in the pandemic to make the models reliable: “I’ve looked at all the models. I’ve spent a lot of time on the models. They don’t tell you anything. You can’t really rely upon models.” The same day, we were introduced to Jeffrey Shaman, a Columbia University epidemiologist whose models were cited by the White House, said his own work on the pandemic doesn’t go far enough into the future to make predictions akin to the White House fatality forecast. “We don’t have a sense of what’s going on in the here and now, and we don’t know what people will do in the future,” he said. “We don’t know if the virus is seasonal, as well.”

CBS News even admitted airing footage of an overwhelmed Italian hospital while reporting on the coronavirus outbreak in New York City (included a short clip from the Sky News video in a segment about the outbreak of COVID-19 in New York City, which the outlet calls "America's Epicenter") in order to continue to promote fear and uncertainty. The CDC, WHO and United States Medical Examiners are counting any death such as heart disease, suicide or other causes of death of a person who has symptoms of the Coronavirus as COVID-19 Related Deaths. Although very misleading, ultimately this will continue to add to mistrust of the media.

Messages like these have produced panic in our society and are continuing to hurt the economy because of so much misinformation that is being presented to the public. These are great lessons to learn as we try to navigate around uncertain times. As a business, you can continue to make sure your message is clear, concise and accurate. Having a digital strategy will allow you to gain potential customers trust and increase customer satisfaction and loyalty.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe. However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis. We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great. We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.

Thursday, April 2, 2020

How Businesses are Adapting to Adversity

It’s easy to tell everyone to stay home when one has a guaranteed paycheck coming in because they are working for a company has either been dictated essential or a company will receive a bailout from the government and can pay for their employees to stay at home. Remember, essential workers are people like the McDonald’s Drive Thru Order Taker, Nurses, The cart person at Costco, Police Officers, A cashier at Academy Sports & Outdoor, Firefighters, A receptionist at a law firm, Fry Cook at KFC, an Ice Cream Scooper at Braum’s, US Military, Liquor Stores and many more. These are entities that the government and apparently many of us have no problem with not abiding by the 6 foot rule in social distancing. These employees must have been declared by the CDC and WHO as a non-threat to our elderly and those with underlying health conditions as policies have made exceptions to allow those employees to continue to provide for their families. (Disclaimer: For those who do not understand sarcasm, all businesses are essential to the success of our economy!)

However, non-essential employees like Hairdressers, Many Dine-In Restaurants, Churches and Retail Sales have been asked to stay at home so we can eradicate a virus that will continue to reappear each year. (Yes, we have set the precedent for these restrictions to take place again.)

In the last two weeks nearly 10 million new claims for unemployment have been filed according to a New York Times article quoting the US Labor Department. The speed and scale of the job losses is without precedent. (The only thing faster would have been if we actually would have seen 2.2 million deaths (6,027 a day) like the famous Epidemiologist, Neil Ferguson boldly predicted (later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms) and our Government that passed a 2.2 Trillion Dollar Pork Filled So-Called Stimulus Package that we are leaving our children to pay back.) We are well on our way to etch our fate into history as we skip right over another major recession and right into The 2^nd Great Depression. All it will take is for our labor force to get to the 60 million jobless mark. According to St. Louis Fed projections, the coronavirus economic freeze better could cost 47 million jobs and send the unemployment rate past 32%.

There is a silver lining though!

Everyone who is tired of hearing about the Coronavirus and Social Distancing will start hearing about higher crime rate both violent and non-violent, increased divorce rate, child abuse, more government regulation and quick fixes, socialist programs, mental health, suicides and drug addiction. It only took World War 2 to pull us out of the last Great Depression where 418,500 American military and civilians paid the price with their lives. We have several foreign countries like North Korea, Iran, China and more who love the political discourse in our country and will gladly be ready to take us on in a war. In fact, yesterday a U.S. official said intelligence threads about a potential attack by Iran or Iran-backed forces had been building for some time. The official did not disclose intelligence on the timing or precise locations of any attack.

The great thing about many businesses and entities as no matter how insane regulations and obstacles our government has put in front of them, they have found a way to overcome and provide a living for their family and the families they employee.

In a recent Forbes blog, Tom Coliccho, founder of Crafted Hospitality and host of Bravo’s Top Chef expects that 70% of restaurants will close and not be able to reopen unless they receive another $440 Billion Dollars. (That’s only another $13,000 on top of the $30,000 that every family will have to pay back in taxes. It’s just debt.) Restaurants already have a slim margin for profit, but provide many jobs for single parents, independent college students, career service providers and part-time employees. Even Alexandria Ocasio-Cortez better known as AOC who is the Socialist Democratic US Representative for New York’s 14^th congressional district was a bartender just before she was elected by New Yorkers and now serves on committees making decisions for the rest of the country. These restaurant owners are trying everything possible from utilizing social media to encourage viewers to buy recipes and uncooked products just to keep their business open.

Churches have utilize video messaging and social media platforms to conduct their weekly sermons. However, our religious house of worship need additional revenue from their parishioners to continue to provide outreach programs for abused women and children, unemployed households trying to provide food for their families, homelessness and other charitable opportunities. In addition to the lead preacher, churches have a staff of maintenance crew, secretaries, accountants and other essential employees that are needed to keep the doors open.

Those employees who are in sales have adapted to get their message out to the masses as well. They still have products to sell which is inventory the businesses must move to continue to pay rent on buildings, salaries for staff support, other vendors who provide necessary services and monthly operational expenditures. Sales people are utilizing social media through image and video messaging to continue to comply with the social distancing guidelines.

The Greek philosopher, Plato once stated, “Necessity is the mother of invention.” A need or problem encourages creative efforts to meet the need of solve the problem. Yes, we have a virus that can kill people. However, the government regulations that have been put in place will also ultimately lead to others untimely death or at the least destroy everything they have worked for and the opportunities they are providing for others to achieve life, liberty and their pursuit of happiness.

Nobody would think any different if the shutdown only meant 2 weeks of everyone staying at home. However, this economic halt will have much more consequences than 2 weeks of helping your kids with online classes.

To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products. In today’s world, businesses now more than ever must have a digital strategy. Today it is the Coronavirus, tomorrow it will be something else. Our customers are spending more hours of the day online shopping, researching or mindless browsing. Now more than ever, all eyes are on social media. As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses. DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Friday, March 13, 2020

Coronavirus Exposes Need for Online Digital Strategy More than Ever

You would have to be living in a cave not to know that everyone in the world is talking about the Coronavirus (COVID-19). No matter what your position is on whether you feel people are overreacting and buying up all of the toilet paper for a flu-like cold or if you think this is the next Bubonic plague that will change the world as we know it; all of the actions today we are taking today will affect aspects of your business..

Now more than ever- it is important for your business to have an online strategy that can withstand the mass hysteria and media’s recommendation to quarantine oneself from the public to avoid catching the virus. Even though the masses are avoiding civilization, internet usage is at an all-time high and that means your message needs to gain maximum exposure!

DeliveryMaxx has the cure! With our Patent-Pending digital media strategy, clients will be able to share with the world why their customers should patronize their business (even online sales) and let the world know they have the goods to keep life going as we know it. Our strategy can be implemented in the virtual arena of technology and includes Online Reputation Management, Social Media Marketing, Customer Satisfaction and Retention, Social Media Engagement and Search Engine Optimization (SEO).

We have provided this for over the last decade for businesses in the automotive, real estate, construction, retail, food and hospitality, medical, entertainment, non-profit, sports and church industries. The bottom line is that our clients are able to turn what they do on a daily basis into a digital media strategy that helps them gain positive reviews, social media engagement, strong SEO and happy customers that are willing to share their great experiences with all of their friends and family… Your Potential Customers. This has led to more sales, higher customer satisfaction scores, repeat business and more digital content on the internet giving you maximum exposure.

The Coronavirus may or may not be blown out of proportion. That is for you to decide.

As of March 13, 2020, the Coronavirus has 1663 reported cases and 40 deaths in the United States. Over 99% of the cases have an unfavorable affect on individuals with underlining heath conditions and/or those who are over 50 years old. According to the World Health Organization (WHO), there have been nearly 128,000 cases confirmed with 4720 deaths. Not to diminish these facts, but according to the Center of Disease and Control over 56,000 people die from the flu or flu-like illness each year in the United States. In addition, nearly 1.25 million people die in road crashes each year, on average 3,287 deaths a day.

Make no mistake about the media coverage of this virus. It has caused major panic much like someone hollering “FIRE” in a crowded movie theatre. (Of course you could do that now and nobody would be there to hear you.) This scare will negatively impact all businesses especially small businesses.

“In today’s world, businesses now more than ever must have a digital strategy. Today it is the Coronavirus, tomorrow it will be something else. Our customers are spending more hours of the day online shopping, researching or mindless browsing. If a business doesn’t have a specific plan of action utilizing the internet; they will leave dollars on the table. Our thoughts and prayers go out to the victims of the coronavirus, but also out to all of the businesses that will be adversely affected by potential customers isolating themselves indoors. We will develop a custom plan for each business that allows them to compete in today’s marketplace” states, James Schaefer, Founder of DeliveryMaxx.

You must have a plan of action. To avoid losing the gains you have made over the past several years, your digital marketing strategy must be vigilant to withstand the lack of foot traffic. DeliveryMaxx is your answer to help you continue to make gains into additional market share and achieve maximum exposure on the internet.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Monday, December 11, 2017

How to Create Good Press using the Internet

Whether you are an automotive dealership, realtor, church, or even a college hopeful; building good press is a necessity to further your interest. All entities wishing to share their message must have a thoughtful strategy in addition to a strong conviction to their desired audience. In short, treat people how they desire to be treated and they will share your message to the masses.

For years, businesses have sought out traditional forms of media such as television commercials, newspaper ads and radio spots to influence consumers with products and services. With the introduction of new media platforms such as Facebook, Twitter, YouTube and other social media sites; anyone or business can produce a story which rapidly circulates across the World Wide Web. With the ease and availability of a medium which can deliver ideals into the intended recipients’ hands businesses would be wise to take advantage of this technology.

However, with the ease of communication should come great caution as the perception of reality quickly becomes reality. Online reputation sites such as Google Reviews, Yelp and others are a constant reminder and act as a digital report card. Thus again, by providing superb product and/or services an entity can expect a positive evaluation. Although most businesses strive to please their customers, many of the online reviews which are published don’t reflect the true principles of the company.

Marketers and media experts alike continue to preach the value of utilizing social media, online reputation, and publishing content. The prevailing opinions are correct, but sometimes the advice does provide solutions that meet their needs rather the advice is heavy on advertising on new media the same way businesses used to advertise on traditional media.

The first thing businesses must realize is that new media, often referred to as social media, is much different than traditional media. A good analogy would be to consider a time when you were talking with a group of friends at a gathering, if a car sales person (insert any sales person) were to interrupt your story; how would that make you feel? It’s pretty simple. You would not appreciate it no matter how great the deal or sales pitch was. This is what many businesses try to do on social media. They interrupt your news feed with advertisement that the consumer does not want to see.

Now, it is no secret. Everyone is on social media today and cell phones have increased this activity by thousands of percent. Thus, in order for businesses and marketers to increase their reach; they cannot abandoned social media and review sites. However, they have to create a great strategy to allow their message to be seen without rudely shoving this message down a virtual throat. If only there was a way that companies could get their customers to share their great experiences with all of their friends and family.

DeliveryMaxx has created a patent-pending solution that allows any entity to make it easy and desirable for the consumer to share their wonderful experience. It’s very simple and doesn’t interfere with the normal sales or service process of the company. In fact, companies that implement the DeliveryMaxx solution see a positive change in culture and have the ability to meet the demands of Social Media Marketing, Online Reputation and Content Management. For more information on how DeliveryMaxx can customize a program for your company contact us at www.deliverymaxx.com or call 888.936.6299.

Monday, February 6, 2017

Were the Super Bowl Commercials worth the Spend?

Without a question, Tom Brady and the New England Patriots 31 unanswered points against the Atlanta Falcons will be a Super Bowl memory that will be etched in the minds of sports fans forever. The unprecedented comeback was nothing short of amazing and Tom Brady has solidified himself as the Greatest of All-Time. Obviously, we can all talk about the controversy surrounding Brady and the Patriots, but more importantly will we remember any of the commercials during the big game?

Ad buyers estimate the average cost of a 30-second advertisement crept up to a whopping $5 million this year for the Super Bowl or the

equivalent of $166,667 per second. The Super Bowl is expected to serve up more than 110 million viewers. According to Forbes, this year’s $5 million price tag equals about 4 and 5 cents. An average commercial at between $200k to $500k for 2 to 7 million viewers which equates to 8 to 10 cents more per viewer. By all accounts this seems like a great spend right? Even Forbes, Huffington Post and every large marketing agency say if you can afford it utilize the Super Bowl for your Ad Spend.

However, most companies cannot afford this type of spend and the one’s that can are throwing good money away. Not to mention, 2017 Super Bowl Commercials were less than stellar this year!

According to Communicus’ new study about advertising during the big game showed that four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.

Key findings from the Communicus’ research, based on a nationally representative survey of 3,000 adults 18-65:

Only 10% of consumers remember the average Super Bowl ad and know the brand being advertised.
80% of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.
Only 33% of consumers can remember seeing a typical Super Bowl commercial in the first place.

While the viewing audience for the Super Bowl has only increased 300% since its inception, ad rates for the game have risen by 12,000%. “Super Bowl advertising retains a strong allure for marketers,” said Ms. Jeri Smith, President & CEO, Communicus, Inc. “This is despite the clear and consistent lack of ROI for the vast majority of brands investing in the Big Game.”

Recently, advancements in media and technology have provided advertisers with a multitude of new ways to target and connect with potential customers. Consumers have long been vocal about their aversion toward ads; ads interrupt programs, push products that are potentially not of interest and are, in general, a nuisance. It’s simple: We the consumer DO NOT like ads shoved in our face from you the company!

Enter DeliveryMaxx.

DeliveryMaxx has developed a Patent-Pending program allowing consumers to advertise to their friends and family via Social Media just by sharing their happy experience. In addition to being able to provide content across all of the major social media channels driving traffic back to their clients’ websites, DeliveryMaxx helps its clients with Online Reputation and Social Media Engagement. In short, DeliveryMaxx turns its client’s customers into virtual billboards saving their clients thousands of advertising dollars. How simple is it you might ask? By taking a simple picture or video and providing the consumer an opportunity to share the happy experience; one transaction can equal to thousands if not hundreds of thousands of views. For companies that have multiple transactions a day, these views and customer engagement will increase exponentially.

The best part of digital advertising is the advertising does not disappear overnight. The shelf life for digital advertising can last years. DeliveryMaxx also puts in place a strategic plan which improves their clients’ customer satisfaction index by staying in front of the happy customer. Thus, emotion and loyalty drives the consumer to continue to advertise for said company. Because of DeliveryMaxx’s Patent-Pending Technology the proven results happen as easy as pushing a button on a mobile app driving your product into the hands of millions of potential consumers. The cost of this type of advertising is less than 1 cent per view. Because the consumer is the one advertising for DeliveryMaxx the ROI increases tremendously as they are reaching “like minded” consumers.

For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program worthy of Super Bowl proportions visit www.deliverymaxx.com or contact 888.936.6299. DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more. In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program. Everything published to the World Wide Web will affect how your business is perceived. DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition. It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!

Wednesday, June 15, 2016

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business! However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.

By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.

First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.

Every entity needs the following:

· Videos branded with their company. These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial). Videos should be published daily and be readily available to send to inquiring customers. By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines. Videos should not only reside on YouTube or Vine. They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers. Yes! This means publishing videos to Twitter, Google+, Facebook and others.

· Online Reputation is anything and everything said about your business on the internet. Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business. However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business. It is important to stay vigilant on all of the Online Review Sites keeping your star rating high. However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience. There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review. Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web. In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.

· Customer Social Media Engagement creates customer satisfaction. Business is pretty simple. If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them. User-generated content is much more effective and important than content you share yourself. Praise from your customers is sure to catch the eye of prospects! The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post.

· Search Engine Optimization is important, but should be done organically. This means creating content on the web which sticks or resonates with the Search Engines. The more content provided the stronger your business becomes the authority in your subject matter. Paid Advertisement only last as long as you are the highest bidder! Organic content last forever.

There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet. There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients. The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.