Thursday, May 30, 2013

Southwest KIA Dealership Group Recognized by Automotive News

Automotive News has long been the primary source of industry news, data and understanding for the industry’s decision-makers interest in North America.  Since 1925 when the newspaper was founded; Automotive News found new ways to provide information and value to meet the changing needs of its readers.

In May, Automotive News held a roundtable event in Dallas, Texas in hopes that ideas provided by participants would improve automotive dealerships employee morale, revenue stream, and savings thus increasing the bottom line.  With today’s consumer having a plethora of choices of where to buy their next vehicle, dealerships are always looking for ways to gain additional market share by attracting new customers.  The automotive consumer has changed the way they find their new car, truck, or suv.  With the inception of the internet, car research and buying can take place 24 hours a day, 365 days a year.  “The consumer knows exactly what kind of vehicle they want for the price they want to pay” says, Steve Dodge, General Manager of Southwest KIA Rockwall.  “Nowadays, a buyer will know just about everything there is to know about the dealership including the salespeople who are employed before they arrive on the dealership floor.”  The average consumer is doing all of the research on the internet and statistics show they are visiting 1.3 dealerships versus shopping 4.6 dealerships in years past.  Dodge also adds, “Not only is the consumer using the internet to select a great dealership to buy from, but they are also using the internet to deselect dealerships that don’t look appealing.”

The roundtable session provided attendees with great ideas they would be able to implement at each of their dealerships.  Some of these ideas included hiring non-commission sales people to lessen the negotiation pressure consumers have long been accustom to when making a new vehicle purchase to the recruiting of college graduates erasing the image of the “used-car salesman” perception.
Southwest KIA Dealership Group with locations in Mesquite, Rockwall, and Dallas created the most excitement at the conference by presenting an idea they have been utilizing with outstanding success for the past couple of years provided by a company named DeliveryMaxx.  “Utilizing DeliveryMaxx services has allowed us to create a forum for our customers to share their great experiences on the web.  Our CSI scores, sales, service, and online reviews have increased dramatically with this program” exclaims James Seale, General Manager of Southwest KIA Mesquite.  “They are like three companies in one because they provide a way for our customers to share their great experiences with the world through a custom review portal that we control at the dealership.  DeliveryMaxx helps us market to potential customers by taking a picture at the time of delivery, and then embeds code and our dealership branding pushing this advertising to all of the friends and family of the customer who just bought a new vehicle.  Because of this, our referrals and online reputation have gone up allowing us to sell more cars.”  With DeliveryMaxx and Southwest KIA’s “Customer First” mentality; the dealership has had unprecedented growth and received numerous awards and recognition for their customer service. 

The Southwest KIA Dealerships continue to stay ahead of their counterparts utilizing new and innovative tools to make their customers feel welcomed.  They have long held the belief that a happy customer becomes a customer for life.  “Decisions on buying a vehicle is no longer about price, but about how much the dealership cares for its customers.  People will share their experience, and utilizing DeliveryMaxx’s program, our customers have helped us win additional buyers.”  For Southwest KIA Dealerships contribution to the roundtable discussion they were awarded recognition for one of the “Best New Ideas” of the session.

“We are honored and very excited that Southwest KIA has been recognized for their contributions to the automotive industry.  Because of their desire to be the dealership of choice; they have been very instrumental in our development of new technology.  James and Steve both suggested that they would love to have their reviews with pictures scrolling across their website.  We just took that idea a little further, and made it possible providing code that they could target market a particular vehicle to customers disseminating the reviews by make and model.  DeliveryMaxx is also about to launch our new smartphone app within 30 days that will allow online reviews and social media marketing happen within minutes of the customer purchasing a vehicle versus 24 hours from the time they made a purchase” explains James Schaefer, Chief Operating Officer and Co-Founder of DeliveryMaxx.

In addition to collecting reviews, marketing great experiences of happy customers; DeliveryMaxx also writes unlimited blogs, post special events, and participates in event marketing with the North Texas dealerships.
“Southwest KIA has been as helpful to us as we have been to them.  They are great at what they do, and the people they have are some of the best in the industry.  DeliveryMaxx just provides the technology, service, and platform that make it possible for the Southwest KIA story to be told” says Josh Deaton, Chief Executive Officer and Co-Founder of DeliveryMaxx.

Southwest KIA Dallas, Southwest KIA of Rockwall, and Southwest KIA of Mesquite are prime examples of growth within the North Texas automotive market.  This group of family owned dealerships expanded from a single point in 2001 into five stores throughout Texas in less than ten years. The Southwest Dealer Group is currently ranked well within the top 125 highest volume selling automotive groups in the United States by Automotive News.

Wednesday, May 22, 2013

Longest Family Owned Chevrolet Dealership Selects DeliveryMaxx to provide Social Media Marketing and Online Reputation Management


Jupiter Chevrolet practices what they preach when they state “their customers are like family.”  They should know.  The Garland dealership has been owned and operated by the same family for over 85 years providing great service and the highest quality Chevrolet new and pre-owned vehicles to Dallas/Fort Worth customers.

In September 1925 Ben C. Jackson, grandfather of Karen Matetich’s, opened the doors as Jackson-Olinger Chevrolet which was located just off the square in downtown Garland, Texas.  In 1937, Jackson bought out Mr. Olinger and the dealership became known as Jackson Chevrolet.

By 1950, Elmer Newman (Mrs. Matetich's father) joined Mr. Jackson in the family business, and in 1956, the company moved to a new location on Garland Road expanding to a 40,000 square feet facility.  In February of 1977, Mike Matetich Sr. came on board and moved the dealership to Jupiter Chevrolet’s present building.
Through the years, other family members joined the team.  Mike Matetich Jr. came on board in June of 1994 and is now the General Manager.  Ashley Bradford, (Mike Matetich SR.'s daughter) joined the family business in February of 1999 as Jupiter Chevrolet’s Public Relations Manager, and Billy Bradford, (Mr. Matetich's son-in-law) became the Pre-Owned Director.

The Matetich's take an active role every day building strong relationships between their customers and Jupiter Chevrolet.  As a family business, Jupiter Chevrolet understands how important family is, and they also consider all of their very satisfied customers’ part of the family.  The customer comes first and they implement that attitude throughout the entire new vehicle and pre-owned vehicle ownership. 

To increase the effectiveness of communication to their customers; Jupiter Chevrolet has selected DeliveryMaxx to develop a digital media solution for the dealership.  “Our customers will be able to share their experiences before they leave the dealership which will allow us to make sure they are receiving the best experience in car buying a customer could have” states, Ron Ofner, Jupiter Chevrolet’s General Manager.

“To be associated with a dealership that has been a staple of North Texas is very exciting for DeliveryMaxx.  Jupiter Chevrolet has a great story to tell, and we look forward to helping them share that story with the world.” says, Josh Deaton, CEO of DeliveryMaxx.

Jupiter Chevrolet is located at 11611 LBJ Freeway in Garland, Texas.  They can be contacted at 972.271.9900 or by visiting the website at www.jupiterchev.com.

DeliveryMaxx provides a total automotive dealership care program providing their clients with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention strategically initiated to achieve real measurable results.  DeliveryMaxx utilizes their proprietary software and patent pending programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.  For more information on DeliveryMaxx visit www.deliverymaxx.com.

Tuesday, May 7, 2013

DeliveryMaxx provides Social Media Marketing and Online Reputation Management for Barnes Bariatric Surgery Solutions


Dr. Gregory Barnes has teamed up with DeliveryMaxx to provide social media marketing and online reputation management for Barnes Bariatric Surgery Solutions.

Dr. Gregory Barnes developed an obesity surgery program that uses a comprehensive approach to helping you lose weight and live healthier. In addition to offering effective surgical weight loss procedures such as Roux-en-Y gastric bypass LAP-BAND® Adjustable Gastric Banding, sleeve gastrectomy, and revision surgery,   Dr. Barnes provides a variety of support programs, nutritional and psychological counseling sessions, and thorough follow-up care to ensure his patients are losing weight safely and successfully. Dr. Gregory Barnes also offers free seminars that encompass a range of topics relating to weight loss surgery and combating morbid obesity. He views the surgical weight loss process as a team effort between patient and physician, and believes education, communication, and commitment to your ultimate goals will offer you the best chance of achieving success. Patients will have not just a surgical procedure, but access to personalize support before their surgery and long after it.
DeliveryMaxx will be providing a digital platform for Dr. Barnes to communicate, and education not only his current patients, but the public as well.  “In today’s technology arena, Surgeons have to have an online presence, so they can help their patients stay informed.  DeliveryMaxx will provide this solution for my practice allowing me to give my patients the finest health care” states Dr. Barnes.

Dr. Barnes has been trained and educated at some of the best medical schools in the United States including The Western Pennsylvania Hospital, Temple University Medical School, Western Clinical Campus, Baylor College of Medicine, and the University of Texas at Arlington where he graduated Summa Cum Laude.  He is a member of some of the most prestigious medical organizations in the world, proving his commitment to excellence and recognition by his peers.  Some of these organizations include the American Society for Metabolic and Bariatric Surgery, American College of Surgeons, North Texas Chapter American College of Surgeons, and Society of Gastrointestinal Endoscopic Surgeons.

In addition to providing Bariatric care; he also practices general surgeries.  Dr. Barnes expertise to the medical community is well documented in a number of publications such as Surgical Endoscopy, International Journal of Microcirculation, and Federation Proceedings.

Barnes Bariatric Surgery Solutions has three offices in the Dallas/Ft. Worth area.  The clinics are located at 13601 Preston Road, Suite 415-W in Dallas, Texas; Plano-Victory Medical Center at 2301 Marsh Lane in Plano, Texas; and 1106 Alston Avenue in Fort Worth, Texas.  To find out more information about Dr. Barnes visit his website at http://www.barnesweightlosssurgery.com or call 855.227.6371 to schedule a free consultation.

DeliveryMaxx is the industry leader in Social Media Marketing and has perfected the science of maximizing the exposure for clients on the internet.  Utilizing their proprietary patent pending technology and years of expertise, they increase market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr, and many more.  DeliveryMaxx has been recognized for their digital solution programs that help their clients turn a one-time customer into a customer for life providing a medium for the customer to be “virtual mouthpiece” advertising to the world.  They have revolutionized the Search Engine Optimization, Local Search Engine Optimization, Online Reputation Management, and Customer Loyalty & Retention industry.

For more information about DeliveryMaxx visit http://www.deliverymaxx.com 

Thursday, April 18, 2013

SEARCHING FOR THE RIGHT CAR: HOW TO HELP A SALESPERSON WORK FOR YOU


Most of us approach the process (and boy can it be a process!) of car buying with the same level of enthusiasm we bring to having major surgery.  As stressful as this can sometimes be, it can quickly get even crazier if you ever decide to use it as a “quality” learning experience for your kid or any other first time car buyer who hasn’t yet had the pleasure of experiencing the mental and verbal gymnastics that have become so much a part of the car buying process for so many of us.

Folks, since this little exercise is all about getting the salesperson to work for you, here are some things to keep in mind that will make your next car buying expedition less stressful and more focused and effective for all concerned.  Let’s face it, you’re there in the first place because you’re looking for a car and any dealership worthy of the name would like to earn your business.













There’s a very good reason dealership sales people are frequently called “Sales Consultants”; the conscientious ones are product experts that will answer any questions you may have about their product line.  Not only that, but if they’ve been trained properly, during your initial meeting they will have some key questions for you (hence “Consultants”); this isn’t because they are nosey by nature – they are trying to gather enough information to be of some help to you in your quest for a new chariot.  SO DON’T BE STINGY WITH THE INFO!  The following is a sampling of the kind of information that an astute sales person will find useful in helping you pick out the right vehicle for your needs.  

1. Are you replacing a vehicle?
 
2. How will you be using the vehicle (commuting, business, etc.)? 

3. If commuting, is fuel efficiency or comfort most important to you?
 
4. How important is performance?
 
5. Do you prefer sedans or coupes?
 
6. Light colors or dark colors?
 
7. Is resale value important to you when considering a purchase?
 
8. If applicable, how often do you trade vehicles?
 
9. Once you’ve picked out a vehicle are you planning to finance it?  Does the safety rating of any vehicle you intend to purchase play a part in your decision making process?
 
10. What features would you like the vehicle you ultimately select to have?













The decision to tap into the skills and expertise of a trained professional who earns his or her living by how effectively they help to take the stress out of the car buying process and make it even a little bit fun and exciting ought to rank right next to remembering to buckle-up before heading out to work in the morning!













Notice that I haven’t even mentioned payments yet – why, because until you have picked out a vehicle that will satisfy your needs, pricing really has no need to come up. Any major purchase must certainly satisfy your needs as you have defined them before you even consider whether or not you can afford them. If you’ve made a partner of your sales consultant early in the process then there is less likelihood of a mismatch between “needs” and “wants” when it comes time to see what the new vehicle you’ve fallen in love with will cost.







Best to consider a good sales consultant your very own personal shopper for the time you are visiting the dealer.  Happy hunting!