- Only 10% of consumers remember the average Super Bowl ad and know the brand being advertised.
- 80% of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.
- Only 33% of consumers can remember seeing a typical Super Bowl commercial in the first place.
Monday, February 6, 2017
Without a question, Tom Brady and the New England Patriots 31 unanswered points against the Atlanta Falcons will be a Super Bowl memory that will be etched in the minds of sports fans forever. The unprecedented comeback was nothing short of amazing and Tom Brady has solidified himself as the Greatest of All-Time. Obviously, we can all talk about the controversy surrounding Brady and the Patriots, but more importantly will we remember any of the commercials during the big game?
Ad buyers estimate the average cost of a 30-second advertisement crept up to a whopping $5 million this year for the Super Bowl or the
However, most companies cannot afford this type of spend and the one’s that can are throwing good money away. Not to mention, 2017 Super Bowl Commercials were less than stellar this year!
According to Communicus’ new study about advertising during the big game showed that four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.
Key findings from the Communicus’ research, based on a nationally representative survey of 3,000 adults 18-65:
While the viewing audience for the Super Bowl has only increased 300% since its inception, ad rates for the game have risen by 12,000%. “Super Bowl advertising retains a strong allure for marketers,” said Ms. Jeri Smith, President & CEO, Communicus, Inc. “This is despite the clear and consistent lack of ROI for the vast majority of brands investing in the Big Game.”
Recently, advancements in media and technology have provided advertisers with a multitude of new ways to target and connect with potential customers. Consumers have long been vocal about their aversion toward ads; ads interrupt programs, push products that are potentially not of interest and are, in general, a nuisance. It’s simple: We the consumer DO NOT like ads shoved in our face from you the company!
DeliveryMaxx has developed a Patent-Pending program allowing consumers to advertise to their friends and family via Social Media just by sharing their happy experience. In addition to being able to provide content across all of the major social media channels driving traffic back to their clients’ websites, DeliveryMaxx helps its clients with Online Reputation and Social Media Engagement. In short, DeliveryMaxx turns its client’s customers into virtual billboards saving their clients thousands of advertising dollars. How simple is it you might ask? By taking a simple picture or video and providing the consumer an opportunity to share the happy experience; one transaction can equal to thousands if not hundreds of thousands of views. For companies that have multiple transactions a day, these views and customer engagement will increase exponentially.
The best part of digital advertising is the advertising does not disappear overnight. The shelf life for digital advertising can last years. DeliveryMaxx also puts in place a strategic plan which improves their clients’ customer satisfaction index by staying in front of the happy customer. Thus, emotion and loyalty drives the consumer to continue to advertise for said company. Because of DeliveryMaxx’s Patent-Pending Technology the proven results happen as easy as pushing a button on a mobile app driving your product into the hands of millions of potential consumers. The cost of this type of advertising is less than 1 cent per view. Because the consumer is the one advertising for DeliveryMaxx the ROI increases tremendously as they are reaching “like minded” consumers.
For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program worthy of Super Bowl proportions visit www.deliverymaxx.com or contact 888.936.6299. DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more. In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program. Everything published to the World Wide Web will affect how your business is perceived. DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition. It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!
Wednesday, December 7, 2016
Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers. However as technology changes many companies have not changed their advertising strategies to compensate. Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news, and the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.
Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.
As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter. However, don't run to spend money on social media advertising just yet. Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of spending lots of money on short-lived ads. And with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.
While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, saving you money while still reaching people and creating potential customers. Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business's visibility online. An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.
"The Big 3" social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites. However, there is a large variety of social media channels that it is important to engage with. Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers. Building a complete network and utilizing them to their fullest extent will set you apart from your competition.
Sound daunting? Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx. DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.
Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more! All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising. Let us reach people for you and keep your business in the online spotlight!
For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!
Friday, July 15, 2016
Founder of Money Journal, Sam Oh shares great information about utilizing video marketing into your strategy. DeliveryMaxx is the perfect app for your business or organization that will allow you to easily produce, publish and create lasting digital reach for branding your company or organization.
Have you incorporated video into your marketing strategy? If not, it's time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will look at why you need to start video marketing now.
YouTube: The world's second largest search engine.
Google is, and likely will always be number one. But YouTube has over a billion users who watch millions upon millions of hours of video. You can reach them by creating video that they can discover in YouTube search or general Google search results, depending on your video's topic and how well you optimize it for search engines.
Alternatively, you can reach YouTube's audience via a wide range of YouTube video advertising options. This includes banners, commercials before another video, commercials in the middle of a longer video, sponsored videos in the sidebar, and many other ad types specifically made to appeal to video consumers.
YouTube creators go beyond entertainment value. They serve audiences with actionable “how-to” content from helping golfers fix a slice to buying a used car and online marketing tutorials for beginners. YouTube has become a free educational hub for “learn it yourself” consumers and makers.
Best of all, every video you create for YouTube can be repurposed for dozens of other video hosting sites like Vimeo, DailyMotion, and many others. In addition, social networks like LinkedIn allow you to link YouTube videos to company pages and use them as media samples for your professional profiles, giving you even more opportunities to share videos about your business.
Video gets great reach on Facebook.
Do you want to reach more people on Facebook? Start using video. Video has been shown to get more organic reach than other types of posts according to studies by SocialBakers. Facebook is also starting to rival YouTube in video views, claiming to have hit an average of eight billion daily video views.
And now, if you want to get people engaged with your business, you should consider incorporating live video. Facebook has recently found that people spend three times longer with live video than with pre-recorded video. This is likely due to the fact that viewers can actually engage with the person(s) on camera by sending reactions, asking questions, etc.
But even if you don't want to get into live video just yet (which is now available for personal profiles, pages, and groups), you definitely need to start uploading video to your Facebook page for that organic reach boost. Not to mention you can pick one video as a featured video that appears above the About box on the left sidebar of your page. Think of it like a commercial or introduction for new visitors to your Facebook page.
Soon, Twitter's 140 won't include media attachments.
Do you want to share more on Twitter? If so, then start sharing video. Twitter plans to roll out a new change that allows people to add media to their tweets without counting it towards their 140 characters. This means you can link to a video and still have 140 characters to describe it to your followers and add hashtags.
This is beneficial for multiple reasons. For starters, the video will stand out in the news feed, and the play button on the video will beg for people to click it.
Secondly, the video will get added to your media library, which appears on the left sidebar of your Twitter profile. That way, unlike your normal tweets that get lost in your profile's timeline, visitors to your profile will see your latest six media shares. So be sure to make your video thumbnails will catch people's eye and make them want to click!
Live group video chat is getting hotter and hotter.
Google Hangouts helped the explosion of live video group chat and public broadcasting of roundtables and live group Q&A. Then came Blab.im, which brought a little more simplicity for those who wanted to have four people on at a time and rotate people in and out of the broadcast easily. And now there's Huzza, a new Blab-like live group broadcasting platform with even more features that you can use, for a price.
Related: Can Live-Streaming Video Help Me?
The point is, if you want to get some exposure on a personal level that you can use to get your business exposure, you should consider getting invited onto or hosting a live show on one of these newer platforms. While Google Hangouts is older, it has the advantage of being free, having the ability to host up to ten people, and having lots of features such as screen sharing. While other platforms are newer, don't count out Google Hangouts just yet.
Your business ought to be in pictures.
As you can see, there are lots of ways your business can enter the world of video. The key is to find the way that is best for your business and start there. And to make sure that no matter what type of video you create that you share it on as many platforms as possible so that you reach as many people as possible with your video marketing.
Experts across the country are talking about video marketing and the importance of incorporating this strategy into your daily marketing and advertising routine. DeliveryMaxx has a Patent-Pending App that utilized with their Digital Marketing and Advertising Program that will allow you to accomplish everything you need to do within minutes and a simple press of the button.