Monday, March 6, 2017

How will Social Media Help or Hurt Scholarship Opportunities

Stories continue to come out which show student athletes whom are losing their scholarship due to posts made on social media.  It is unfortunate and will continue to become more and more prominent.  Recently the NCAA has ruled that college coaches are allowed to “click, not comment” on social media posts by prospective student athletes.  This means college coaches can friend, like and even share the prospective student athletes post.  This new ruling already is having a dramatic effect on college recruiting.

If you are planning to become a student athlete it is very important you are educated on the impact social media will have on your future.  The use of profanity, images of you with alcohol, bullying, and wearing skimpy clothing are all examples of how it may cost you a scholarship. It’s not just the scholarship you should be concerned with either. College admissions offices and employers are also going to be using social media to better understand what kind of candidate you are.  In addition, colleges and employers are viewing the pages you are following, liking, and posts you are sharing.  Remember your mother saying, “Be careful of the company you keep?”  As a side note, I had a coach who always tells his players that you can never outrun your reputation.  That rings even more true in regards to social media!

Now that doesn’t mean don’t use social media.  Social Media can be used to share with the world what type of person you really are.  Think of social media as a platform to share with colleges, coaches and even potential employers that you are a positive role model for their program.  Remember, your image is going to be plastered throughout the institution, on the media guides as well as their social media network.  It’s fine for you to have some silly images of yourself, but be conscious that your page contains no profanity, and understand the balance between sharing how hard you are working outside of your select or high school programs.

Social media is not at all bad. It actually can be used as a powerful recruiting tool to gain exposure.  DeliveryMaxx highly recommends putting together short video clips that can shared on your personal social media accounts such as Snapchat, Instagram, and Twitter. We even suggest creating a Facebook profile or fan page. This is a great place to check in at tournaments, share articles, video and pictures. Although some of your peers may not utilize Facebook, the college coaches who are recruiting you are using it.  DeliveryMaxx customizes a mobile App that will allow you to build a personal profile page that college coaches can easily look at as well as allow you to share all of the great things you are doing throughout your network.

A great recruiting tip is to follow all of the college programs that interest you. The coaches post awesome clips of their athletes in practices, matches, traveling, and site-seeing. It’s fun to follow and it is easier to stay up-to-date when you are sending your own updates. You can take the time to personalize your emails to them to reflect their record or upcoming matches. You will also get a better feel for what the next level is really like and whether it’s for you.

Good luck with achieving your dreams of becoming a student athlete and remember everyone is watching!

Monday, February 6, 2017

Were the Super Bowl Commercials worth the Spend?

Without a question, Tom Brady and the New England Patriots 31 unanswered points against the Atlanta Falcons will be a Super Bowl memory that will be etched in the minds of sports fans forever.  The unprecedented comeback was nothing short of amazing and Tom Brady has solidified himself as the Greatest of All-Time.  Obviously, we can all talk about the controversy surrounding Brady and the Patriots, but more importantly will we remember any of the commercials during the big game?

Ad buyers estimate the average cost of a 30-second advertisement crept up to a whopping $5 million this year for the Super Bowl or the
equivalent of $166,667 per second.  The Super Bowl is expected to serve up more than 110 million viewers. According to Forbes, this year’s $5 million price tag equals about 4 and 5 cents. An average commercial at between $200k to $500k for 2 to 7 million viewers which equates to 8 to 10 cents more per viewer.  By all accounts this seems like a great spend right?  Even Forbes, Huffington Post and every large marketing agency say if you can afford it utilize the Super Bowl for your Ad Spend.

However, most companies cannot afford this type of spend and the one’s that can are throwing good money away.  Not to mention, 2017 Super Bowl Commercials were less than stellar this year!
According to Communicus’ new study about advertising during the big game showed that four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.

Key findings from the Communicus’ research, based on a nationally representative survey of 3,000 adults 18-65:

  • Only 10% of consumers remember the average Super Bowl ad and know the brand being advertised.
  • 80% of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.
  • Only 33% of consumers can remember seeing a typical Super Bowl commercial in the first place.
While the viewing audience for the Super Bowl has only increased 300% since its inception, ad rates for the game have risen by 12,000%.  “Super Bowl advertising retains a strong allure for marketers,” said Ms. Jeri Smith, President & CEO, Communicus, Inc. “This is despite the clear and consistent lack of ROI for the vast majority of brands investing in the Big Game.”

Recently, advancements in media and technology have provided advertisers with a multitude of new ways to target and connect with potential customers.  Consumers have long been vocal about their aversion toward ads; ads interrupt programs, push products that are potentially not of interest and are, in general, a nuisance.  It’s simple: We the consumer DO NOT like ads shoved in our face from you the company!

Enter DeliveryMaxx

DeliveryMaxx has developed a Patent-Pending program allowing consumers to advertise to their friends and family via Social Media just by sharing their happy experience.  In addition to being able to provide content across all of the major social media channels driving traffic back to their clients’ websites, DeliveryMaxx helps its clients with Online Reputation and Social Media Engagement.  In short, DeliveryMaxx turns its client’s customers into virtual billboards saving their clients thousands of advertising dollars.  How simple is it you might ask?  By taking a simple picture or video and providing the consumer an opportunity to share the happy experience; one transaction can equal to thousands if not hundreds of thousands of views.  For companies that have multiple transactions a day, these views and customer engagement will increase exponentially.

The best part of digital advertising is the advertising does not disappear overnight.  The shelf life for digital advertising can last years.  DeliveryMaxx also puts in place a strategic plan which improves their clients’ customer satisfaction index by staying in front of the happy customer.  Thus, emotion and loyalty drives the consumer to continue to advertise for said company.  Because of DeliveryMaxx’s Patent-Pending Technology the proven results happen as easy as pushing a button on a mobile app driving your product into the hands of millions of potential consumers.  The cost of this type of advertising is less than 1 cent per view.  Because the consumer is the one advertising for DeliveryMaxx the ROI increases tremendously as they are reaching “like minded” consumers.

For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program worthy of Super Bowl proportions visit or contact 888.936.6299.  DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more.  In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program.  Everything published to the World Wide Web will affect how your business is perceived.  DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition.  It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!

Wednesday, December 7, 2016

Does Your Ad Strategy Fit Modern Times?

Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers.  However as technology changes many companies have not changed their advertising strategies to compensate.  Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news, and the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.
apps-phone_1940x900_33991Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.
business-social-media-resized-600As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter.  However, don't run to spend money on social media advertising just yet.  Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of spending lots of money on short-lived ads.  And with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.
While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, saving you money while still reaching people and creating potential customers.  Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business's visibility online.  An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.
"The Big 3" social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites.  However, there is a large variety of social media channels that it is important to engage with.  Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers.   Building a complete network and utilizing them to their fullest extent will set you apart from your competition.
165Sound daunting?  Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx.  DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.  
Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more!  All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising.  Let us reach people for you and keep your business in the online spotlight!
For more information about how DeliveryMaxx works and to schedule a demonstration visit or call 888.936.6299 today!logo