Monday, April 6, 2020

What do you do when everything crashes around you?


Adversity brings out the best, but also brings out the worst in people.  This is the same for businesses as well.  Sometimes being prepared does not mean obstacles won’t happen.  As a matter of fact, if you have been in business for any length of time you have major developments that cause adversity quite often.



DeliveryMaxx is no different.  We started our company in 2008 which at the time was the worst recession in US history since the 1929 stock market crash.  The company was developed with a great idea to help clients improve their customer retention and satisfaction by reminding them of their happy moment during the buying process.  DeliveryMaxx had created new technology that utilized a special Kodak Camera that was able to label images using unique identifiers that would be sent through a portal allowing us to deliver marketing and advertising material to our clients’ customers within days of the sale or service performed.  By 2010, Kodak announced they were going out of business and DeliveryMaxx had to adapt.  In addition, online reviews and social media marketing was becoming the norm.  Out of necessity new DeliveryMaxx innovation was born.  Quickly adapting to the change of marketing landscape we found a way to help companies compete in the new digital arena that included Online Reputation, Social Media Marketing and Engagement, Content Management, Search Engine Optimization while still focusing on customer satisfaction.  After 10 million lines of code, over one million dollars in research and development; DeliveryMaxx was able to create a patent-pending digital media strategy for any business that needs maximum exposure on the internet in order to sell products or advertise their services gaining more reach than ever before.

Now, in the year 2020, all businesses are facing the fight of their life.  Whether one believes the Coronavirus threat warrants government intervention and shutdown of business or thinks that it is a Chinese virus developed to destroy the United States’ economy; it is and will have a drastic effect on millions of people’s lives.  The numbers that were originally reported by the World Health Organization as well as Centers of Disease and Control will not be met thankfully; however, businesses are entering their third week of nationwide quarantine measures and will have a very tough time keeping their doors open.  Enter the government’s massive pork filled special interest stimulus package of 2.2 trillion dollars and some businesses will be able to limp through a minimized slowdown.  Unfortunately, the people will be burdened with this debt to pay back and the economy will reflect these choices down the road. 


As the initial shock of good people debating whether lives of the elderly and those with underlying health conditions were more important than the lives of tens of millions that will be faced with unemployment, health issues, child abuse, increase crime, marital conflict, and potential death (suicide, murder, health) if we enter into the 2nd Great Depression; we are now hearing and seeing reports that this might be something other than just a virus.

There are theories showing that it is a Democrat strategy even supported by some Republicans to rid the country of Donald Trump as President of the United States.  You can even start to see political operatives on both side trying to blame each other on why the medical field was ill equipped (even though the Doctors have lined their pockets through Insurance and Pharmaceutical Drug Makers) to handle cases of people who will get sick from a virus that will come back every season since there will never be a cure for it.  Other stories are coming out that China with the help of traitorous greedy anti-Americans to help create and spread this virus in hopes to bring down our economy ultimately creating a rebellion or civil war in our country.  This has always been a strategy starting back when Chairman Mao Zedong, an ideologically Marxist/Leninist was the founding father of the People’s Republic of China from its establishment in 1949 until his death in 1976.  In addition to killing close to 80 million of his own people through starvation, persecution, prison labor and mass executions; his modern enemy was the United States.  His predecessors have continued adverse policy towards the United States and many plots to this point have been foiled by our intelligence community to keep the balance of both world powers.

Therefore businesses have to look at the world around them and make plans or adjust to a changing environment.  Although many people have flippantly said that this shutdown will only last a couple of weeks and maybe a couple of months thinking that businesses can just pick up where they left off like this was a long overdue vacation; entrepreneurs will have to have a concise plan of action and it must include a robust digital media marketing strategy that allows their customers to positively influence others helping create a demand for their product or services. 

Digital Advertising is less expensive than traditional advertisement, but it has to be done right.  Every site has to be optimized and a complete understanding of each platform’s audience must be known.  There has to be a balance of daily post with branding and testimonies from clients.  There also has to be informational blogs and educational videos that show you are an expert in your field.  DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

No matter the cause of the virus, how serious or not or if someone is behind a terrorist act, businesses will have to be vigilant to survive while the world seems to be crashing around them.

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims: Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up and Website.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!




Friday, April 3, 2020

Controlling your Message gains Trust with Customers


When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Website- When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

Every Business should take a look at the messaging that is going on with the Coronavirus.  Businesses can learn from their mistakes and actually improve how they can talk to their customers if and when we resume back to normal. 

Much of the population has been scared into locking themselves in their houses and not going out into public.  Of course we know this isn’t entirely true because Big Box Stores are still open, the military continues to be active, Government at the National, State and Local level are completely operational, and it seems that there are more “Essential Businesses” like the McDonald’s Drive Thru Worker, Braum’s Ice Cream Scooper, Arts and Crafts Store that provides yarn to crochet, Home Depot and Lowes will still give you advice on how to build a fence and of course any place that sells toilet paper.

Our government’s message on how deadly this virus is seems to be moving all over the spectrum.  Remember, the famous Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths in a very short amount of time only later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms?  This was the same chart that everyone said we must balance the curve…whatever that truly means.  Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world.


How about Dr. Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases, who told others there are too many variables at play in the pandemic to make the models reliable: “I’ve looked at all the models. I’ve spent a lot of time on the models. They don’t tell you anything. You can’t really rely upon models.”  The same day, we were introduced to Jeffrey Shaman, a Columbia University epidemiologist whose models were cited by the White House, said his own work on the pandemic doesn’t go far enough into the future to make predictions akin to the White House fatality forecast.  “We don’t have a sense of what’s going on in the here and now, and we don’t know what people will do in the future,” he said. “We don’t know if the virus is seasonal, as well.”

CBS News even admitted airing footage of an overwhelmed Italian hospital while reporting on the coronavirus outbreak in New York City (included a short clip from the Sky News video in a segment about the outbreak of COVID-19 in New York City, which the outlet calls "America's Epicenter")  in order to continue to promote fear and uncertainty.  The CDC, WHO and United States Medical Examiners are counting any death such as heart disease, suicide or other causes of death of a person who has symptoms of the Coronavirus as COVID-19 Related Deaths.  Although very misleading, ultimately this will continue to add to mistrust of the media.

Messages like these have produced panic in our society and are continuing to hurt the economy because of so much misinformation that is being presented to the public.  These are great lessons to learn as we try to navigate around uncertain times.  As a business, you can continue to make sure your message is clear, concise and accurate.  Having a digital strategy will allow you to gain potential customers trust and increase customer satisfaction and loyalty.
DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe.  However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis.  We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great.  We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.

Thursday, April 2, 2020

How Businesses are Adapting to Adversity


It’s easy to tell everyone to stay home when one has a guaranteed paycheck coming in because they are working for a company has either been dictated essential or a company will receive a bailout from the government and can pay for their employees to stay at home.  Remember, essential workers are people like the McDonald’s Drive Thru Order Taker, Nurses, The cart person at Costco, Police Officers, A cashier at Academy Sports & Outdoor, Firefighters, A receptionist at a law firm, Fry Cook at KFC, an Ice Cream Scooper at Braum’s, US Military, Liquor Stores and many more.  These are entities that the government and apparently many of us have no problem with not abiding by the 6 foot rule in social distancing.  These employees must have been declared by the CDC and WHO as a non-threat to our elderly and those with underlying health conditions as policies have made exceptions to allow those employees to continue to provide for their families.  (Disclaimer: For those who do not understand sarcasm, all businesses are essential to the success of our economy!)

However, non-essential employees like Hairdressers, Many Dine-In Restaurants, Churches and Retail Sales have been asked to stay at home so we can eradicate a virus that will continue to reappear each year. (Yes, we have set the precedent for these restrictions to take place again.)
In the last two weeks nearly 10 million new claims for unemployment have been filed according to a New York Times article quoting the US Labor Department.  The speed and scale of the job losses is without precedent. (The only thing faster would have been if we actually would have seen 2.2 million deaths (6,027 a day) like the famous Epidemiologist, Neil Ferguson boldly predicted (later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms) and our Government that passed a 2.2 Trillion Dollar Pork Filled So-Called Stimulus Package that we are leaving our children to pay back.)  We are well on our way to etch our fate into history as we skip right over another major recession and right into The 2nd Great Depression.  All it will take is for our labor force to get to the 60 million jobless mark.  According to St. Louis Fed projections, the coronavirus economic freeze better could cost 47 million jobs and send the unemployment rate past 32%.


There is a silver lining though!  

Everyone who is tired of hearing about the Coronavirus and Social Distancing will start hearing about higher crime rate both violent and non-violent, increased divorce rate, child abuse, more government regulation and quick fixes, socialist programs, mental health, suicides and drug addiction.  It only took World War 2 to pull us out of the last Great Depression where 418,500 American military and civilians paid the price with their lives.  We have several foreign countries like North Korea, Iran, China and more who love the political discourse in our country and will gladly be ready to take us on in a war.  In fact, yesterday a U.S. official said intelligence threads about a potential attack by Iran or Iran-backed forces had been building for some time. The official did not disclose intelligence on the timing or precise locations of any attack.

The great thing about many businesses and entities as no matter how insane regulations and obstacles our government has put in front of them, they have found a way to overcome and provide a living for their family and the families they employee.

In a recent Forbes blog, Tom Coliccho, founder of Crafted Hospitality and host of Bravo’s Top Chef expects that 70% of restaurants will close and not be able to reopen unless they receive another $440 Billion Dollars.  (That’s only another $13,000 on top of the $30,000 that every family will have to pay back in taxes.  It’s just debt.)  Restaurants already have a slim margin for profit, but provide many jobs for single parents, independent college students, career service providers and part-time employees.  Even Alexandria Ocasio-Cortez better known as AOC who is the Socialist Democratic US Representative for New York’s 14th congressional district was a bartender just before she was elected by New Yorkers and now serves on committees making decisions for the rest of the country.  These restaurant owners are trying everything possible from utilizing social media to encourage viewers to buy recipes and uncooked products just to keep their business open.

Churches have utilize video messaging and social media platforms to conduct their weekly sermons.  However, our religious house of worship need additional revenue from their parishioners to continue to provide outreach programs for abused women and children, unemployed households trying to provide food for their families, homelessness and other charitable opportunities.  In addition to the lead preacher, churches have a staff of maintenance crew, secretaries, accountants and other essential employees that are needed to keep the doors open.


Those employees who are in sales have adapted to get their message out to the masses as well.  They still have products to sell which is inventory the businesses must move to continue to pay rent on buildings, salaries for staff support, other vendors who provide necessary services and monthly operational expenditures.  Sales people are utilizing social media through image and video messaging to continue to comply with the social distancing guidelines.

The Greek philosopher, Plato once stated, “Necessity is the mother of invention.”  A need or problem encourages creative efforts to meet the need of solve the problem.  Yes, we have a virus that can kill people.  However, the government regulations that have been put in place will also ultimately lead to others untimely death or at the least destroy everything they have worked for and the opportunities they are providing for others to achieve life, liberty and their pursuit of happiness.
Nobody would think any different if the shutdown only meant 2 weeks of everyone staying at home.  However, this economic halt will have much more consequences than 2 weeks of helping your kids with online classes.

To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.


DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe.  However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis.  We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great.  We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.

Wednesday, April 1, 2020

What the 2nd Great Depression will look like


Our news media today must sell advertisements.  They make more money by having more viewers.  Anytime there is a crisis, the news media wins.  The longer a crisis goes on and the more fear the public has; the higher their ratings become.



If you are in your forty’s you can remember a time when your parents would watch the nightly news on one of the main cable stations.  You would see local stories, national events, sports and then the weather.  The reporters would share what was going on without really expressing their opinion.  Some families had access to CNN.  When America liberated Kuwait from Iraq, many people would tune into watching the war take place and listen to Wolf Blitzer and others share the events of the day.  By the time President Bill Clinton was being impeached, Fox News found that 50% of Americans wanted to hear a more conservative viewpoint and the news station competed with viewers who used to only have one other choice with CNN.  Along came other stations and view points over the years.  Instead of reporting the news; we receive an agenda.  MSNBC is notorious for stating it is the news media’s job to tell the public what they should think.

In our past blogs, trying to help businesses overcome the obstacles of working within the new government regulations that continue to take away our freedoms, we have pointed out the discrepancies in so-called facts of the Coronavirus.  Yes it is a very contagious virus.  Yes, it has the ability to bring a high mortality rate to the elderly and those with underlying health conditions.  However, the government regulations of shutting down some businesses and not others is foolish when they are saying how bad the virus is.  Our leaders are human.  They want to be elected and don’t have the backbone to do what is right rather they let public opinion sway their voice.  As long as the public does not do their research on their own, the loudest voices will win.  (This should be a wake-up call to any business who is not utilizing social media, content management and online reputation to share their message.)

Recently, even though the actual numbers do not warrant these actions, government officials are calling for many great businesses to keep their doors shut through the first week of May.  One would think we are dealing with the Bubonic Plague which struck Europe and Asia in the 1300’s.  In five years, that plague would kill almost one-third of the continent’s population.  When in fact we are dealing with a virus that has had Medical Examiners taking the liberty of classifying deaths of suicide, heart disease and other mortality contributors to the Coronavirus.  Neil Ferguson, the most famous Epidemiologist that our leaders at every level cited using his graphs projected 2.2 million dead in the United States if no action were taken to slow the virus and blunt its curve.  That would be 6,027 deaths a day!  Now he has revised his claims revealing that far more people likely have the virus than his team originally figured.   A higher rate of transmission than expected means that more people have the virus than previously expected; when the number of those with coronavirus is divided by the number of deaths, therefore, the mortality rate for the disease drops.  Therefore, now the epidemiologist predicts hospitals will be just fine taking on COVID-19 patients and estimates far fewer people will die from the virus itself or from its agitation of other ailments.  In short, this virus is not as deadly as what the news media would have you believe.


There will be deaths, and a lot of them.  I’m hopeful that my elderly parents or in-laws do not get sick and die.  It would be a tragedy for anyone I am close to or even know, contracts the virus and dies because of the illness.  I would have the same sadness if these people were to lose their life to an automobile accident, other health issues, murder, suicide or anything else that can take one’s life.  However, the approach that the government is taking and the complacency people are allowing these restrictions to happen will have far more devastating effects on our society.

If we continue the shutdown we will skip over a Great Recession and experience The 2nd Great Depression!  What does that means to us?

To fully understand the gravity of what a true Depression will look like we must take a look at history.  The Great Depression that we learned about in the history books (Do you remember the days when kids carried books to school and didn’t do their assignments on a phone?) started in August of 1929 and we didn’t start coming out of it until March of 1933.  The Depression didn’t just hurt one country.  It was a severe worldwide economic depression with peak global unemployment at 24.9%.  Using the same numbers that would be the equivalent of 64 million of working adults in the United States would be out of a job today.

The Great Depression’s most famous day was October 29, 1929 or better known as Black Tuesday.  Billions of dollars were lost, wiping out thousands of investors.  In the aftermath of Black Tuesday, America and the rest of the industrialized world spiraled downward into the Great Depression which would become the deepest and longest-lasting economic downturn in the history of the Western industrialized world up to that time.  Some causes for the crash were a rapid expansion of the stock market after a period of wild speculation during the roaring twenties.  Production had already declined and unemployment had risen, leaving stocks in great excess of their real value.  Other causes of the market’s crash were low wages, proliferation of debt, a struggling agricultural sector and excess of large bank loans that could not be liquidated.

Less than 2 months ago, on February 20, 2020 there was another global stock market crash.  This was 8 days after the Dow, NASDAQ and S&P 500 all finished at record highs with the NASDAQ and S&P 500 reached subsequent record highs the day before the crash.  From February 24 to February 28th, stock markets worldwide reported their largest one-week declines since the 2008 financial crisis, thus entering a correction.  Global markets into early March became extremely volatile, with large swings occurring in global markets.  On 9 March, most global markets reported severe contractions.  The major reason was the overreaction to the Coronavirus Scare by our media and lack of leadership from our politicians at the National, State and Local levels in addition to an oil price war between Russia and the OPEC countries led by Saudi Arabia.

Three days after Black Monday I there was another drop, Black Thursday, where stocks across Europe and North America fell more than 9%. Wall Street experienced its largest single-day percentage drop since Black Monday in 1987, and the FTSE MIB of the Borsa Italiana fell nearly 17%, becoming the worst-hit market during Black Thursday.  Despite a temporary rally on the 13th of March all three Wall Street indexes fell more than 12% when markets re-opened on March 16th.  At least one benchmark stock market index in all G7 countries and 14 of the G20 countries have been declared to be in bear markets.

As of March 2020, global stocks have seen a downturn of at least 25% during the crash, and 30% in most G20 nations. Goldman Sachs has warned that the US GDP will shrink 29% by the end of the 2nd quarter of 2020, and that unemployment may skyrocket to at least 9%.  Even the Australian Prime Minister Scott Morrison has called the looming economic crisis 'akin to the Great Depression'.
A record 3.3 million people filed claims for unemployment in the US last week as the Covid-19 pandemic shut down large parts of America’s economy and the full scale of the impact of the crisis began to emerge.  The figure is the highest ever reported, beating the previous record of 695,000 claims filed the week ending 2 October 1982.

According to St. Louis Fed projections, the coronavirus economic freeze better could cost 47 million jobs and send the unemployment rate past 32%.  That would mean there are over 67 million Americans working in jobs that are at a high risk of layoffs, according to the analysis.  Millions of Americans already have lost their jobs due to the coronavirus crisis and Government Lockdown on Businesses and the worst of the damage is yet to come, according to a Federal Reserve estimate.
Jobs such as sales, production, food preparation, high contact-intensive jobs like barbers, hair stylist, airline attendants and food and beverage services are on the chopping block.  This dramatic spike in jobless claims is an American peculiarity. In almost no other country are jobs being destroyed so fast.

Now add in the stimulus package which was 2.2 trillion dollars.  Both the Democrats and Republicans added as much pork as they could possibly get away with helping out their special interest groups.  These were things like:

  • ·          $150 Million for Federal Grants to State and Local Arts and Humanities Programs
  • ·         $75 Million for Corporation for Public Broadcasting
  • ·         $25 Million for Washington, D.C., Kennedy Center for the Performing Arts
  • ·         $75 Million for the National Endowment for the Arts
  • ·         $93 Million to Congress
  • ·         $25 Million for the House for teleworking and “other cost”
  • ·         $10 Million for Senate for teleworking and “other cost”
  • ·         $25 Million for cleaning the Capitol and congressional office buildings
  • ·         $14 Billion for Universities and Colleges
  • ·         $25 Billion for Public Transit Systems
  • ·         $10 Billion for Publicly owned Commercial Airports
  • ·         $1 Billion for Amtrak
  • ·         $300 Million for Fishing Industry
  • ·         $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations
  • ·         $2 Billion for health care, equipment schools and other needs for Native American Communities
  • ·         $258 Million for international disaster assistance

Nine hundred ninety nine billion, nine hundred ninety nine million, nine hundred ninety nine thousand, nine hundred ninety nine dollars and ninety nine cents is one penny short of a Trillion Dollars!  Now double that number and add another $200 Billion Dollars to it.  That is the package our Congress has passed.  Divide that number out by the current population of the United States and that comes out to $6,100 per man, woman, child that will have to pay it back in their lifetime.  That means for a family of 4; they would have to pay back $24,400 and only receive $3,400 ($1200 for two adults and $500 apiece for two children in a family of 4).  Does that sound like a good deal to you?

Baby Boomers have absorbed the country’s wealth. In fact, as they age, their percentage of total US wealth has increased from 20% to nearly 60%. By comparison, Generation X holds 16% of national wealth while the Millennials account for holding 3%. More problematically, 81% of Millennial’s households (ages 18 to 34) carry a collective debt of $2 trillion.  This is before the Coronavirus scare.

So as history have shown us, if public opinion is that the Coronavirus can destroy us all, our politicians will continue to keep many Americans under house arrest.  There is now talk of easing some of the restrictions that the Dodd-Frank financial regulations placed on the Federal Reserve use of this emergency authority.  A lack of oversite will mean more corruption in the name of supposedly countering the economic shock caused by the global coronavirus pandemic.  Currently, the Fed is looking at the use of contractionary monetary policy in order to protect the value of the dollar.  This process can increase deflation; however, the Consumer Price Index will drastically decline.  Thus, housing prices will begin to fall as well as our GDP.  Falling prices will send many firms into bankruptcy.  When you add the massive amount of government spending; the debt-to-GDP ratio will rise to record highs.  Recessions hit every decade, and the government tries to give the economy a shot in the arm.  However, the effects from a complete shutdown due to a virus that has a very low mortality rate will not allow families to recover.

For example, a person age 45 becomes expectantly unemployed.  They have equity in their house and have saved money by investing in stocks.  Their spouse also experiences the same thing.  There expenditures include two car payments, a mortgage and financial support for two children.  Their parents are retired living off of social security and savings that are mixed between stocks and bonds.  Immediately, the spouses try to look for work, but because there is a shutdown they cannot find employment.  They rely on their investments in the stock market to cover their expenses.  However, with the downturn in the market; they will lose their retirement. They look at selling their home to downsize in order to readjust to the loss of income, but their home price has also dropped losing all equity that had been acquired for the last 10 years.  If they sell their home, they cannot qualify for another home because of the lack of income and previous saved assets.  The next choice is to move in with one of the spouses’ parents if they are still living and the home is large enough to hold 4 adults and 2 children.  The spouses’ parents have a reduction in revenue due to the loss in the stock market; however, they are able to keep paying their bills because they have investments in bonds.  

Unfortunately, it gets worse because those investments are not enough to cover the cost of the car payments or other expenditures of a two income family and credit worthiness decreases while debt increases.   Thus relying on the government is the only option.  With a lower tax base, the government which is already bloated will be unable to continue to support social security benefits or child advocacy supplements.  Now the United States has to turn to foreign government for help.  In this scenario, others are negatively affected as well.  The person who landscaped the couple’s house is out of a job as are the car mechanics, hair stylist and house cleaner.  Not to mention, with no discretionary spending, the economy cannot truly be stimulated.  Next on the list of economic casualties will be the credit institutions that cannot recover losses from the debt that had been incurred.  It continues to become a downward cycle.

The regression of unemployment on violent crime rates generates a positive coefficient of 31.87251, and is statistically significant at the 10% level. A one percent increase in the unemployment rate will increase the violent crime rate by 31.87251 per 100,000 inhabitants.  These facts don’t even compute minor theft, non-violent assaults or forgery and fraud which have a much higher increase during times of higher unemployment according to the Journal of Law & Economics.

A 2016 study by Harvard researchers found that men who aren't able to be the main breadwinners in their families are more likely to get divorced than those who are able to earn more than their wives. And a 2011 Ohio State University study found that unemployed men were more likely to get divorced than employed men.  "Work equals earnings, and earnings equals helping to support and sustain a family," Steinberg said. "One partner's lack of ability to contribute financially in a meaningful way can cause the other partner to have to scramble to work extra-long hours, which can cause resentment, or to not have emotional security if his or her own job is shaky or not the type from which she or he can even earn extra income to compensate for the partner's lack of contribution."  For family with children, this can create a major disadvantage to their future.

Lancet Psychiatry researched and found that there had been an increase in the relative risk of suicide associated with unemployment across all regions in the country of 20% to 30%. There are an estimated 233,000 suicides a year, of which around 45,000 could be attributed to unemployment.  In addition, there is strong evidence of an association between unemployment and poorer health outcomes.  Unemployment is almost universally a negative experience and thus linked to poor outcomes, especially poor mental health outcomes.  Unemployment not only increases the likelihood of disease, but it can greatly affect one's mental health, leading to depression and decreased self-esteem. In addition, one can alienate family and friends or feel alienated themselves which can result in lack of support in one's life.  Smoking and alcohol consumption are often increased after the onset of unemployment.  Families are put at greater risk of physical illness, psychological stress and family breakdown.

Although we have reacted to save as many as 2.2 million people (if you believed in the Centers of Disease and Control or the World Health Organization) in the United States which is a great thing, we are now putting many more millions of Men, Women and Children at risk due to the misguided rulings by our officials which is exactly what we were trying to avoid with all of the regulations in the first place.

The United States will recover because that is what we have always done in the past.  (Of course there are other nations like China, Russia and Saudi Arabia that may have a say in our recovery.)  Revolutionary movements have emerged in the past, so the combination of disease and economic contraction will provoke a new era and a new global order. Indeed, even as we confront the prospect of economic collapse, we will also witness the application of policies that move our society beyond a dying fossil fuel era and into an era of cheap renewables. Beyond the age of combustion and the wanton destruction of the Earth, we are on the cusp of a Digital Renaissance.

To recover, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.
DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!