Going to the grocery store over the past several weeks can
become quite depressing. Many people are
afraid to look you in the eye as if the season virus could be passed from one
healthy person to another just by sight.
With people being afraid of talking to one another, I have come to the
conclusion that there are some who think the virus is the first virus known to
mankind with the ability to transfer based on soundwaves.
As ridiculous as this sounds, the overhyped season virus has
had so much misinformation shared by our politicians at the National, State and
Local levels which they continue to regurgitate based on the over
sensationalized stories the news media has fed them. Naïve citizens have been scared into
submission quickly giving up their rights to provide a living to feed their
children sharing false narratives to their friends and family through social
media.
It is apparent that the majority of us will form our
opinions based on social media. Businesses
will have to quickly adapt to a vigilant digital media strategy that is built
to reach an audience that is glued to watching 15 second videos and is highly
impressed by a pithy meme. Our attention
spans are short, and the point of the message needs to be made within seconds.
When it comes to an online digital strategy, businesses must
make sure their message is concise and supportive of their narrative. If a business provides a great product or
service, there should be several pieces to their online digital media strategy
that supports these claims:
·
Blogs-
These are written pieces that have the ability to educate the consumer with
facts and supporting documents. Great
stories on how the product or service is being used can validate these
assertions. It is also important to
insert current events into these blogs.
Letting the public know that you know what is going on in the world is
important.
·
Reviews-
Many companies talk about getting a “lot of stars”, but reviews are so much
more than that. The goal is to have
customers mention the product/service, why they visited your business and who
specifically helped them. Have you ever
notices negative reviews state all of these things, but positive reviews might
be a one word or one sentence on why they are happy? Businesses should make it available and easy
for their happy customers to be able to share their complete experience with
the world on multiple platforms. Video
Testimonies should also be part of every businesses digital media
strategy. If we can see a customer truly
happy, then it is more believable. If
you are a business that still pays for “Fake Reviews” customers can see through
this. Number one, those reviews are not
being looked at by the average customer and number two, if you are spending
that much time on “Fake Reviews” your business will never achieve maximum
profitability.
·
Daily
Post- There must be a method behind your post. Are the post engaging to customers? Do they create an emotion that can create a
call to action? If you are paying a
company to put the same post on your sites as every other one of their clients
sites than you are not understanding how daily post work. In addition, you should be putting daily post
on all of your social media sites to make sure you are optimizing the
opportunity to reach additional customers.
·
Video
Messaging- There is nothing better than a candid video that talks about
your business or the service you provide.
The most searched videos are “How to Videos”. Everyone utilizes the internet to find
information. If you want people to
search your business, you better have the information they are looking for.
Automated Follow Up-
Customer Retention is easier than finding new customers. Your digital strategy should have a
consistent approach to letting the customer know you care. This should also be in a digital format to
allow your customer to easily share the information with all of their friends
and family.
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code
helping increase SEO which provides first page results on the Search
Engines. It is a tool that is implanted
with a complete digital strategy giving our clients a competitive advantage
over the competition. For more
information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
