As the tides of public opinion of the severity of the
Coronavirus are quickly shifting as politicians, some in the mainstream media
and the average American; the carnage of 33.5 million lost jobs are part of the
aftermath that has been left behind.
According to a recent FORTUNE article, the Real unemployment rate has
soared past 24.9% which is just shy of the highest level of unemployment during
The Great Depression of 1929 which was 25.6%.
When you add the new unemployment figures with the 7.1 already
unemployed Americans, the real unemployment rate is more than 40 million.
Headlines will soon shift to companies like J.Crew, Niemen
Marcus, Kroger, Pier 1 imports, CMX Cinemas, Gold’s Gym, Krystal, Lucky’s
Market and others will either file for bankruptcy or restructure. They may not shut their doors forever, but
vendors, creditors and employees will become the latest victims in the
overhyped COVID-19 scare of 2020.
The list of these big businesses will be sure to grow and
employees and small businesses that depend on these companies will be the ones
left to suffer. In addition, Bloomberg
is predicting that 52% of U.S. Small Businesses will fail even as states are
starting to partially open up.
We can’t blame the media because any sane person should know
the media sensationalizes stories to increase revenue from advertisement. We really can’t blame politicians because
their job security comes from having 1 more vote than the 50% who actually
vote. The lack of leadership has been on
display from our Federal Government and State Government, but the worst has
been the local County Judges and Mayors who showed their total lack of
understanding and laziness to actually lead.
They quickly took to whatever camera was pointing their direction and
spewed off misinformation disguised as facts and imprisoned small businesses
leaving them to die. However, the real
people to blame are those who look back at us in our mirrors. We failed to use logic and reason. We failed to question why it wasn’t likely to
get the virus by going to Walmart to fight over toilet paper. We failed to question people like Chris Cuomo,
CNN reporter and brother of flamboyant New York Governor Andrew Cuomo, who told
the world he was stricken with the seasonal virus and how bad it was. However, the same week he was supposed to be
in quarantine, he was out with family and friends at a dinner party. We accepted shutting down and ruining the
2020 seniors from finishing high school and college, but allowed Costco, Home
Depot, Government Offices, News Media, McDonalds and others to operate fully
unscathed. We made the decision to
accept Churches being shut down, but a gathering of news reporters listening to
the lies our government officials was just fine. The worst person in this whole debacle was
the average American who took to Facebook and say how bad the virus is, but let
their kids hang around others showing a complete hypocrisy while they promoted
fear among their friends.
The battle has been deadly, but it isn’t over. Politicians will ramp up their game plan to
pin the blame on the other party.
Citizens will attack each other trying to save their original position
of their beliefs. The American Citizen
has already shown those in power how willing they are to give up their rights
that our Founding Fathers and American Veterans have fought so hard to
preserve. Yes, we are in the midst of
war without a bullet being fired…yet.
This war isn’t against China or Iran (although stay tuned), but it is
within each and every one of us. Our
enemy is within because we allowed this to happen. We chose emotion over logic.
Those who are in business have a choice. We can give up, which in many cases who can
blame you. It’s another uphill battle
you will have to climb. Or we can adapt
and try to overcome another adversity that has been thrown in our face.
Every business will need to immediately look to how they can
continue to bring in revenue. They must
have a digital strategy that includes E-Commerce solutions:
·
Website.
Your website is the one area that you have the most control. You can share your message and tell your
story. You can also sell your products
and services online. Your website should
be simple to navigate, but also allow your potential customers to purchase your
goods.
·
Digital
Media Strategy. You must attract
potential customers and retain your current customers. It will be important to utilize social media
sites to gain additional viewers and give them reasons to visit your
website. Your digital marketing should
not be just posting a funny meme to Facebook or Twitter. It must be well thought out and strategic to
growing your market share.
·
E-Commerce. You will need to implement a
way for customers to purchase your goods and services. The entities that need this the most are the
ones who never thought they needed to promote their services on the
internet. We are in the midst of a New
Normal.
·
Adapt. The economic landscape has done a shift more
than the San Andreas Fault. It would be
great to have all the answers, but a digital strategy is probably not your
expertise. Finding a company that
understands logic, reasoning and knows how to help you navigate through these
unchartered times is vital to helping your business survive, rebuild and thrive
in the future.
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code helping
increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a
complete digital strategy giving our clients a competitive advantage over the
competition. For more information about
DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
