For the last two months, business owners like myself have
been very frustrated and in many cases at a loss for what to do next. First, we all should agree that reactions to
the Coronavirus have negatively impacted many businesses. Like many of you, a wide variety of emotions
have emerged as the goal post continued to change as we tried to conduct business
in an ever-changing economic environment.
Instead of writing a blog blaming the government for abusing
power, complaining about the mainstream media providing misinformation,
exposing the big banks for squeezing out the small businesses for PPP funding
or even shaming the citizens for allowing their fear to dictate the new rules
and regulations that have severely limited businesses to achieve success; I
have decided to talk about actions DeliveryMaxx has taken. Hopefully, this blog will give you and your
business some positive actions you might be able to take allowing you to adapt,
survive, rebuild, and ultimately thrive.
Like us, you have probably invested your life savings to build your
dream job, not for the sole purpose of making a living, but because you truly
enjoy actively participating in the services or products your company provides.
There are several steps you can take to position your
company and operate at a point of strength.
Reaching potential clients, promoting a safe environment, networking, identifying
ways to help others and willingness to adapt are just a few recommendations we
encourage you to look at:
·
Reaching
Potential Clients. Due to the government shutting down business operations
as we know it; it is imperative that you have a strong presence on the
internet. This means your website has
become your primary store front. It
should be easy to navigate and allow your potential customer to receive all of
the information they are looking for. However,
you must have a digital strategy that helps guide people to your website. Think about the internet as a highway. If you were able to put up a billboard on
every exit of the highway guiding people to your place of business, would that
be helpful? Of course it would. That is how you want to use your social media
sites such as Facebook, Twitter, Instagram, Blogger, WordPress, Pinterest,
YouTube and more. You should have a
methodical strategy. The good news is
that digital advertising and marketing is a lot less expensive than traditional
advertising. Companies like DeliveryMaxx can help you.
·
Promoting
a Safe Environment. It does not
matter if you think the reaction to the virus was a hoax, overblown or the
perfect solution to keep people from getting sick. Perception is reality and the reality is
there are a lot of people who are afraid due to the information or
misinformation they have received.
Therefore, if you want to build your clientele to solicit your place of
business you will want to make sure they feel safe and are willing to step foot
in your building. Although your
employees are probably thankful to get back to work, they too receive a lot of
information. They may not express their
feeling to you, so you can ease their concerns by providing the appropriate PPE
supplies to allow them to do their job safely.
Personal Protection Supplies can be anything from KN95 Mask, disposable
gloves, hand sanitizer or disinfectant spray.
Companies like Apache
Commodities Group have fair pricing below market and can even provide bulk
products and pricing for your needs.
·
Networking. With so many people telecommuting and
utilizing virtual contacting services; having great relationships with others
is vital. Talk with your vendors or
partners. Be transparent with your
employees. Let your business accounts
know what is going on in your world. The
more you share, the more likely it will be for someone else to identify with
your experiences. Join a networking
group even if it is a small group. Every
business has been affected by the current situation and the landscape will
continue to move. Experiences of the
past will always help you prepare for the future. The more people you are in contact with the
more experiences you will have access to allowing you to position your business
for success.
·
Help
Others. This area is personal for me
and DeliveryMaxx. Throughout this whole
ordeal, I have experienced the same frustrations as many of you. I have felt like I was put on a remote island
with no tools or help from others. I
swallowed my pride and shared my concerns and sure enough there were
individuals that offered to introduce me to others that might need my
services. There were individuals that
helped me navigate through the regulations of securing funding to allow me to
operate. There were even clients who
understood my value and instead of cutting out my services, identified other
ways I could help. When I sat back and
realized I could do the same for others, business began to grow. I offered to use my expertise at a minimum
cost to them. Many times, my new clients
and my company used unique billing methods that would be advantageous to both
of us. In some cases my company achieved
more revenue and in other cases we added more work without adding revenue. However, the satisfaction we gained helping
others was a huge boost to our psyche and that gave us another ally in these
chaotic times.
·
Willingness
to Adapt. You have a choice. You can draw a line in the sand and decide
not to cross it. This can be admirable
to some extent, but if your business can’t function, who does that help? Or you can compromise and adapt. Take for example a restaurant. Putting up Plexiglas dividers is not
ideal. In many cases, it does not make a
lot of sense when you really analyze what it is doing. The same goes for having the wait staff
wearing a mask. However, if that is what
it takes to open your doors and get back to 100% capacity that might be something
you have to look at doing in order to survive.
You don’t have to compromise your beliefs or alter your moral
compass. However, if you can keep your
business going for another day, month or even another year; you are giving your
business a chance to survive.
On behalf of DeliveryMaxx, I hope that these suggestions
will help you and your business survive, rebuild and thrive better than it ever
has before. Please feel free to contact us and we can identify ways to allow
you to get back to business as usual.
DeliveryMaxx
continues to help businesses in all sectors reach their potential customers
through the most innovative digital strategy utilizing common sense and today’s
technology. Our clients experience
positive Online Reputation, stronger SEO, concise content management, increase
in social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales, service
and messaging to the masses. For more
information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
