In five months the polls will open up and we will be voting
for the President of the United States of America for the 59th time
since 43,782 recently independent Americans voted for George Washington in
1788. We will see the typical ads
showing that President Trump is a mean spirited misogynistic anti-immigrant
billionaire. Other ads will depict Joe
Biden as an out of touch old man who is the typical corrupt politician not
living up to his campaign promises over the 43 years he has been in office. In general, neither of these messages will
change the way both sides of the political spectrum will vote. They must change their message into one that
is clear and precise to capture an additional voting bloc.
After hearing the same messages for the last 3 months about
a virus that was sure to end the world as we know it falling well short of the
2.2 million predicted US deaths by April 15th, we are now faced with
another division in our country fighting over race relations. These arguments will be no different than the
same arguments the baby boomers fought over in 1965. The only difference is the baby boomer
generation is still fighting amongst themselves and have now added a newer
generation to battle on the front lines.
The problem with the Coronavirus as well as the Race
Equality message is that there is no real clear message. Originally, the Coronavirus “Flatten the
Curve” message was to lessen the burden on hospitals. As the narrative continued the message went
to the extreme of eliminating a flu-like virus from the face of the earth at
all cost including leading us into The 2nd Great Depression. Now, groups like Black Lives Matter have the
worldwide stage. For the first couple of
days their admirable message (with which DeliveryMaxx completely agrees) was
“Justice for George” which quickly resulted in the firing and impending
criminal trial of the Minneapolis police officer, Derek Chauvin and other three
officers who watched the tragedy unfold.
Quickly, the message has been diluted with various themes as reparations
for all black Americans at the tune of $400,000 apiece, or completely eradicate
racism while peaceful protests have been infiltrated by Antifa and other groups
destroying inner cities businesses. In
both cases, the message has been lost at the expense of those trying to bring a
positive message for change. In the case
of COVID-19, nobody wanted anyone to die, but like cancer, there will be unfortunate
casualties that happen in life. As for
the death of George Floyd at the hands of Derek Chauvin, most people found this
to be horrific and applauded how quickly Chauvin was terminated from his job
and waiting in angst for his arrest.
However, much like disease we will never be able to eradicate evil from
this world. We have to make sure that
the right laws to govern our society are enforced and hold our officials
accountable. The
phrase, “Don’t judge everyone by one bad apple” alludes to the idiom “One bad
apple spoils the bunch”. The solution is
to rid the bad apple before it spoils the bunch, and if our officials are
unwilling to do this and hold the ‘bad apples’ accountable we will not see
positive change. Evil will only triumph
when good people do nothing. And we believe our country is largely
comprised of good people willing to stand up for what is right.
In reality, we all want the same thing in life which is to
be able to provide for our family in a safe environment and watch our kids grow
into productive young adults. Most
cities and towns in America exemplify this, but the mainstream news media and
many politicians want to continue to divide our country. If those that truly want change, the message
must change into obtainable results and resonate with those who have different
experiences. The message cannot be hijacked by someone or
a group that has ulterior motives that will only serve their self-interest. Social Change can happen especially when the
intentions are good.
Businesses today are no different than what is being played
out on the daily news. They want to
provide a great service or product in a fair market. The great equalizer is having a strong
digital platform and the ability to implement a marketing and advertising
strategy. With more people than ever
enamored with information instantaneously available at their fingertips; it is
vital to share your message utilizing today’s technology. Your message must be clear and precise with
obtainable outcomes.
DeliveryMaxx is a small business that takes pride in
helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak
and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to
becoming more active on social media, building an e-commerce website, or
post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention. See
how we have helped clients in multiple industries across the country such as
Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service
Industry, Sports Teams, Non-Profit Organizations and more as we utilize our
Patent-Pending Program to develop a digital strategy that will meet the needs
of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today
or watch the DeliveryMaxx Introduction
Video!
