Stating that we are facing unprecedented situations feels like an increasing understatement. The global pandemic surrounding COVID-19 will likely be the defining event of this decade, perhaps beyond. The implications are being felt throughout business and personal lives, and will not be going away anytime soon.
As people come to terms with the realities of our interconnected world and uncertainties of a rapidly altering situation we have seen huge overnight changes to shopping behavior. From bulk-buying to online purchases, people are changing how they buy, when, and why.
Different generations are responding differently to the pandemic, however Gen Z & Millenials are particularly altering purchasing behavior. According to one survey of consumers, the younger generations are found to be changing their shopping behavior much more dramatically than other generations by cutting back on non-essential purchases, stocking up on supplies, and spending less on 'experiences'.
As people are embracing social distancing guidelines, this impacts the amount of foot-traffic brick-and-mortar stores can expect even as they are permitted to reopen their doors. While this turn is unfortunate, there are avenues for local businesses to recoup their losses from a decline in physical shoppers. A survey by Engine states that people are spending an average of 10-30% more time online shopping. In the coming weeks and months there will be a large portion of potential shoppers that continue to limit their time spent visiting stores, and increasingly turn to online retail for a variety of goods. Take advantage of a growing online customer base by ensuring your store is set-up to succeed in an e-commerce world.
Your customers are adapting to strange times and their behavior is constantly changing, and business owners are facing much of the same uncertainty. However, DeliveryMaxx is here to help. If you are needing to transition to an online store for the first time you do not have to rely on overpriced site builders. Our patent-pending program and team of experts cares about what makes your business unique and are able to completely customize a program to suit your individual needs. Whether you need an online store created, a customer retention program, or just want to be more active on social media, we are here to help. Call 888.936.6299 for a free consultation today.
DeliveryMaxx is an industry leader in Automotive Social Media Marketing. We have perfected the science of maximizing the exposure of automotive dealers on the Internet. Utilizing our proprietary software and expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, Linkedin, YouTube and Flicker. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and dealership Online Reputation Management (ORM).
Friday, May 8, 2020
Thursday, May 7, 2020
E-Commerce is the best Revenge for Small Businesses
As the tides of public opinion of the severity of the
Coronavirus are quickly shifting as politicians, some in the mainstream media
and the average American; the carnage of 33.5 million lost jobs are part of the
aftermath that has been left behind.
According to a recent FORTUNE article, the Real unemployment rate has
soared past 24.9% which is just shy of the highest level of unemployment during
The Great Depression of 1929 which was 25.6%.
When you add the new unemployment figures with the 7.1 already
unemployed Americans, the real unemployment rate is more than 40 million.
Headlines will soon shift to companies like J.Crew, Niemen
Marcus, Kroger, Pier 1 imports, CMX Cinemas, Gold’s Gym, Krystal, Lucky’s
Market and others will either file for bankruptcy or restructure. They may not shut their doors forever, but
vendors, creditors and employees will become the latest victims in the
overhyped COVID-19 scare of 2020.
The list of these big businesses will be sure to grow and
employees and small businesses that depend on these companies will be the ones
left to suffer. In addition, Bloomberg
is predicting that 52% of U.S. Small Businesses will fail even as states are
starting to partially open up.
We can’t blame the media because any sane person should know
the media sensationalizes stories to increase revenue from advertisement. We really can’t blame politicians because
their job security comes from having 1 more vote than the 50% who actually
vote. The lack of leadership has been on
display from our Federal Government and State Government, but the worst has
been the local County Judges and Mayors who showed their total lack of
understanding and laziness to actually lead.
They quickly took to whatever camera was pointing their direction and
spewed off misinformation disguised as facts and imprisoned small businesses
leaving them to die. However, the real
people to blame are those who look back at us in our mirrors. We failed to use logic and reason. We failed to question why it wasn’t likely to
get the virus by going to Walmart to fight over toilet paper. We failed to question people like Chris Cuomo,
CNN reporter and brother of flamboyant New York Governor Andrew Cuomo, who told
the world he was stricken with the seasonal virus and how bad it was. However, the same week he was supposed to be
in quarantine, he was out with family and friends at a dinner party. We accepted shutting down and ruining the
2020 seniors from finishing high school and college, but allowed Costco, Home
Depot, Government Offices, News Media, McDonalds and others to operate fully
unscathed. We made the decision to
accept Churches being shut down, but a gathering of news reporters listening to
the lies our government officials was just fine. The worst person in this whole debacle was
the average American who took to Facebook and say how bad the virus is, but let
their kids hang around others showing a complete hypocrisy while they promoted
fear among their friends.
The battle has been deadly, but it isn’t over. Politicians will ramp up their game plan to
pin the blame on the other party.
Citizens will attack each other trying to save their original position
of their beliefs. The American Citizen
has already shown those in power how willing they are to give up their rights
that our Founding Fathers and American Veterans have fought so hard to
preserve. Yes, we are in the midst of
war without a bullet being fired…yet.
This war isn’t against China or Iran (although stay tuned), but it is
within each and every one of us. Our
enemy is within because we allowed this to happen. We chose emotion over logic.
Those who are in business have a choice. We can give up, which in many cases who can
blame you. It’s another uphill battle
you will have to climb. Or we can adapt
and try to overcome another adversity that has been thrown in our face.
Every business will need to immediately look to how they can
continue to bring in revenue. They must
have a digital strategy that includes E-Commerce solutions:
·
Website.
Your website is the one area that you have the most control. You can share your message and tell your
story. You can also sell your products
and services online. Your website should
be simple to navigate, but also allow your potential customers to purchase your
goods.
·
Digital
Media Strategy. You must attract
potential customers and retain your current customers. It will be important to utilize social media
sites to gain additional viewers and give them reasons to visit your
website. Your digital marketing should
not be just posting a funny meme to Facebook or Twitter. It must be well thought out and strategic to
growing your market share.
·
E-Commerce. You will need to implement a
way for customers to purchase your goods and services. The entities that need this the most are the
ones who never thought they needed to promote their services on the
internet. We are in the midst of a New
Normal.
·
Adapt. The economic landscape has done a shift more
than the San Andreas Fault. It would be
great to have all the answers, but a digital strategy is probably not your
expertise. Finding a company that
understands logic, reasoning and knows how to help you navigate through these
unchartered times is vital to helping your business survive, rebuild and thrive
in the future.
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code helping
increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a
complete digital strategy giving our clients a competitive advantage over the
competition. For more information about
DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
Wednesday, May 6, 2020
A Story of Sacrifice by Small Businesses
Owning your own business is much like being the umpire
calling balls and strikes while you are also on the mound pitching. Those of you that own a business know this is
not the case. As a matter of fact,
owning your own business is actually like playing every position on the field,
but instead of 3 umpires managing the game, you have an umpire for each person
on the field who is demanding perfection from you while thee stadium is packed
of potential clients while your competition is hidden within.
Sure, it’s exciting when you achieve success. We all love the stories about the business
idea that turned into a household name.
The facts are that 20% of small businesses fail in their first year, 30%
of small business fail in their second year, and 50% of small businesses fail
after five years in business. Finally,
70% of small business owners fail in their 10th year in
business. However, many people are quick
to look at the mega billionaires like Mark Cuban, the Jeff Bezos and the late
Sam Walton with disdain we often forget the sacrifices they made before their
success. We fail to understand that
owning a small business demands sacrificing.
Today, small businesses have the same struggles as they
always have had. They are faced with
taking risk just to make payroll. They
have to decide what to invest to keep their business growing or even in severe
cases, operational. They are tasked with
writing off owed revenue at times or foregoing their own salaries to have the
ability to pay an employee. In most
cases, the first 10 years is not glamorous at all. As the owner of DeliveryMaxx, I can remember
a time that my son brought home a baseball teammate of his to watch the World
Series at our house. I was sitting at
the dining room table working on a project, and he asked me what channel the
game was on. He couldn’t find it. With embarrassment, I told him I had to cut
off cable to save money. Being wise
beyond his years, he didn’t miss a beat and told his friend they would have to
listen to the game on the radio instead.
Recently, the government passed a 2.2 Trillion Dollar
Stimulus package that was touted at helping small businesses make payroll. Over 1.8 Trillion Dollars was used on
anything but helping small businesses.
Most of the money went to the public arts, congress, displaced refuges,
colleges with billion dollar endowments and other entities chosen by our
elected officials. The 389 Billion that
was left over was quickly swallowed up by big businesses and those with
personal relationships with their banks.
Mega banks like Wells Fargo, Chase and others squeezed out the small
businesses making them fend for themselves during this overhyped media driven
politically backed scare of a seasonal virus.
Shelly Luther, Owner of Salon A La Mode & James Schaefer, Founder of DeliveryMaxx spend some time speaking at an Open Texas Rally in Frisco, Texas. |
Shelley Luther, owner of Salon A La Mode defied unconstitutional
orders by local County Judge Clay Jenkins who is using his position of power to
eye a run for Governor and opened up her salon even though the order said she
was not allowed. She stated that it
didn’t make sense that the dog groomer next to her was allowed to work while
she had to keep her doors closed despite still having to pay rent for her
building. She was one of the many
businesses like DeliveryMaxx that had not received the Payroll Protection Program
(PPP) for 6 weeks and her hair stylist as well as herself still had mounting
bills to pay just to put food on their table for their kids.
As many State and Federal Prisons are releasing criminals
like rapist, politicians like Harris County Sherriff Lina Hidalgo are wanting
to throw business owners in Jail. Dallas
County Judge Eric Moye ruled against Shelley Luther for both criminal and civil
contempt. The same judge who is known
for pulling a gun on a women while driving on the Dallas Tollway, accused of
physical assault in 2009 and accused of being biased and not being able to
properly preside over a controversial lawsuit in 2018 took the opportunity to
grandstand in front of the world telling the mother and small business owner
she was being selfish in her decision to open her salon early so she could feed
her children. Moye handed down a $7,000
fine and 7 days in jail. He baited her
with release if she would publicly tell everyone she is wrong to defy the
unlawful orders and she answered him with, “I have to disagree with you, sir,
when you say that I am selfish because feeding my kids is not selfish. I have
hair stylists that are going hungry because they'd rather feed their kids. So
sir, if you think the law is more important than kids being fed, then please go
ahead with your decision. But I'm not going to shut the salon (down).”
Shelley Luther and millions of other small businesses
provide income for over 60% of the United States Labor Force. Over the last month, the unemployment rate is
nearing 23% which is just below the 24.9% unemployment rate of 24.9% during The
Great Depression which brought us higher crime rate, mass migrations, increased
suicide rates, malnutrition, alcoholism and drug abuse, marital dissolution,
child abuse and put higher education out of reach for most Americans.
The small business has been asked to pay the ultimate
sacrifice over the last 7 weeks. In
addition to having to battle against a recession every decade; they are now
faced with the likelihood of keeping their business open fighting The 2nd
Great Depression. It will be imperative
for them to adapt and embrace technology as the government has scared people
into not even wanting to look at another person in the eyes. Therefore, business owners will need to make
sure their business is able to reach, communicate and provide goods and
services using today’s technology. This
includes marketing, advertising, e-commerce and informing your customers and
potential customers in the digital arena.
Using technology will allow
leaders to build a strong following.
Digital Advertising is less expensive than traditional
advertisement, but it has to be done right.
Every site has to be optimized and a complete understanding of each
platform’s audience must be known. There
has to be a balance of daily post with branding and testimonies from
clients. There also has to be
informational blogs and educational videos that show you are an expert in your
field. DeliveryMaxx makes this happen on
a consistent basis meeting all of your needs in the digital world giving you a
stronger reach on the internet allowing you to focus on what you do the best.
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code
helping increase SEO which provides first page results on the Search
Engines. It is a tool that is implanted
with a complete digital strategy giving our clients a competitive advantage
over the competition. For more
information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
Tuesday, May 5, 2020
Does Your Message Make Sense?
It is important for Business Owners to make sound decisions
to lead their companies through these uncharted territories. They must have a plan and be willing to adapt
as necessary. In past blogs,
DeliveryMaxx has shared helpful information of preparing your company for the
“New Normal” by investing in PPE Medical Supplies and given helpful steps into
embracing digital technology to promote, market and advertise your business. Most important, business owners should lead
by example in order to take their business to the next level.
Today’s media-hyped pandemic is a perfect illustration of
how NOT to run a business if you want to be successful. If anyone will ask a few questions when they
see information and seek the truth; they would instantly rebel from this
insanity.
Chicago’s Mayor Lori Lightfoot is quick to threaten fines
and jail time for anyone posting dissent on social media. The local politicians defended a haircut
saying, “I’m the public face of this city. I’m on national media and I’m out in
the public eye. “I’m a person who, I take my personal hygiene very seriously.
As I said, I felt like I needed to have a haircut,” she added. “I’m not able to
do that myself, so I got a haircut. You want to talk more about that” while
banning salons and barbershops from conducting business to put food on their
tables. Watch Her Video Now
Michigan’s Governor Gretchen Whitmer has been another
politician trying to make a name for herself during this time of chaos. She expanded executive order banning the sale
of nonessential goods, including clothing, gardening seeds, and car seats on
Friday. She also outlawed visits to
other residences, including visits to a vacation home or a neighbor's house,
because of the coronavirus pandemic. Of
course, Big Box, Liquor, and stores selling Lotto Tickets are exempt from her
order. Then as opponents of her views
spoke up, she labeled them racist and said they displayed massive signs of hate
symbols such as the confederate flag, swastikas and nooses. Read
Her Order Here
For business owners,
using social media can be powerful. DeliveryMaxx has been
the leader in this arena over the last decade and continues to help businesses
in all sectors reach their potential customers through the most innovative
digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses.
However, it is important for Business Owners and Leaders to
make sure their message makes sense. A
perfect example of mixed or hypocritical messages is what is going on right now
in our country. Here are some questions
that everyone should be asking during the economic shutdown due to the Seasonal
Coronavirus. We can learn what not to do
when making decisions for the future of our businesses.
·
Why can you go to Walmart but not Kohl's?
·
Why the Dollar store and not a mom-and-pop shop?
·
Why can't you have an elective surgery, but you
can have an abortion which is elective?
·
Why should you stay inside but yet heat and
sunlight kill the virus?
·
Why can't kids (who are not at risk) play on an
outdoor playground, where sun kills this virus?
·
Why don't people know that these are
"recommendations" not laws because they have not gone through due
process?
·
Why is it okay for government officials to get a
haircut, but not common citizens?
·
Why the fear, when this virus has a less than 1%
confirmed mortality rate?
·
Why have coroners questioned death certificates
listed as CV-19?
·
Why are areas like Chicago and NY gearing up for
mass vaccination?
·
What makes one person essential and another not?
·
Doesn't shelter at home; mean there is a whole
population of people, not staying home so we can?
·
Why are they dividing us?
·
Where has the flu gone?
·
Why do the homeless consistently demonstrate the
lowest infection rates?
·
Why are they telling us to mask up after 2
months of lockdown?
·
Why is the CDC saying kids need to be masked
when they return to school or attend church, when they know cloth masks
restrict oxygen?
·
What is this oppression and loss of liberty
doing to the mental health of our kids...to us?
·
Why have most other death rates dropped since
the virus?
·
Why hospitals are paid more for COVID-19 deaths?
·
Why are some doctors speaking out and then
getting silenced?
·
Why can 500 people shop at Menards or Home
Depot, but we are not allowed to go into a church building?
Again, businesses must have a clear and precise message. Utilize our government’s handling of these
times as an example of what not to do to assure yourself of sharing your information
in the future.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code
helping increase SEO which provides first page results on the Search
Engines. It is a tool that is implanted
with a complete digital strategy giving our clients a competitive advantage
over the competition. For more information
about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
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