Today we’d like to introduce you to James Schaefer.
James, can you briefly walk us through your story – how you started and how you got to where you are today.
Every great idea is born out of need. DeliveryMaxx was founded on providing automotive dealerships an opportunity to retain their customers. However, social media marketing and online reputation quickly became the norm and DeliveryMaxx had to adapt.
We created a Patent-Pending mobile application that allows all companies, organizations, and people (anyone that needs more exposure on the internet) improve their Online Reputation, Social Media Engagement, Search Engine Optimization and Content Management. In addition to automotive dealerships, DeliveryMaxx increased its client base to Real Estate Agents, Churches, Youth Sports Teams, Authors, Attorneys, Doctors, Radio Shows, Gun Clubs and more. “There has never been a client we cannot help. We are able to customize our program that will provide our clients a complete digital marketing strategy for a fraction of what they would pay one person or multiple vendors” states, Founder, James Schaefer.
Has it been a smooth road?
DeliveryMaxx was started in 2009 which the economy was going through one of the worst recessions in history. There were days, I did not know if we would be able to sustain a viable business. I laugh now, but one day my son came home and wanted to watch the World Series. He didn’t know that I had cut off the cable to save money as the business was growing. He had to listen to it with his buddy on the radio! My wife used to call my company DebtMaxx! Luckily, I was able to become cash flow positive in less than 6 months. Now making a profit took a little longer, but it was relatively quicker than most technology companies.
When we first started, DeliveryMaxx wasn’t what it is today. We focused on automotive dealerships customer retention. There was nothing innovative about what we do. Because of the markets demand, we quickly moved into digital marketing and advertising, but we include SEO, Online Reputation, Social Media Engagement and Content Management all using a mobile app.
Because DeliveryMaxx is the first to be able to do what we can do; many businesses don’t understand the complexity of how we are able to produce results. We really are in unchartered territory. However, we use common sense business principles with today’s technology and as we earn the trust of our clients; strong relationships are established.
So let’s switch gears a bit and go into the DeliveryMaxx story. Tell us more about the business.
DeliveryMaxx has Patent-Pending Technology (9 million lines of code) that allows businesses/organizations create maximum exposure on the internet. When Digital Marketing is done right, there is a strategy that is involved. Digital Marketing includes SEO, Online Reputation, Content Management, Social Media Engagement & Marketing and they must all work together to produce the results our clients are looking for. Each client has a different need. Some want to build their reputation in the industry, others want to increase sales or customer satisfaction and we have some that are trying to gain national exposure. Therefore DeliveryMaxx is able to customize a program for each client. Our mobile app makes it very simple to create the content that produces these results. The way DeliveryMaxx was built in the very beginning allows us to continue to grow with our clients. We can keep cost at a minimal because DeliveryMaxx does not have huge overhead.
How do you think the industry will change over the next decade?
The largest shift I see is AI technology which is very fascinating. Pretty soon it will be a common thing to walk into a grocery store or your local convenient store and a sign welcomes you and points you in the direction of the items you desire. Within 10 years, this will be the norm and I suspect it will move a lot faster than that. We already have the technology. This will change the playing field and require traditional marketing to utilize advance technology or get left behind.
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