In the 1980’s it was unfathomable that “Nerds” would be
ruling the world. A fictional movie was
even created which depicted Lewis Skolnick, Dudley “Booger” Dawson, Gilbert
Lowell and Lamar Latrelle as heroes who would change how we view the
intellectually gifted for years to come.
Of course, a year after the first of four Revenge of the Nerds movie
series, we watched Chris Night played by Val Kilmer make being smart look cool
in Real Genius.
Gone were the days that He-Man would rule the universe. GI Joe would soon enter civilian life and
“B.A.” Baracus of the A-Team was no longer pitying any fools. Yep, Marty McFly’s best friend was scientist,
Dr. Emmett Brown in Back to the Future and two teen misfits would design the
perfect woman on a computer in Weird Science.
Today, we won’t be able to cheer for the gridiron greats as the
Dallas Cowboys and Pittsburgh Steelers have followed suite of the other
professional sports cancelling the Pro Football Hall of Fame preseason opener
over the fear of a seasonal virus that has a 99.7% chance of being
non-fatal. According to CDC Director
Robert Redfield, who told journalist on June 25, 2020 that the number of
COVID-19 cases was probably closer to 50 million than the reported current
figures which means the death rate is closer to .26 percent which is a great
cause for celebration.
Not only are our sports such as football, basketball and
baseball in serious jeopardy, but we are seeing American Hero’s statues being
toppled by protesters. Protesters in
Portland, Oregon gathered around a statue of George Washington and lit a fire
on its head before destroying it. New
York City Mayor, Bill de Blasio has announced that the prominent statue of
Theodore Roosevelt which welcomes millions of people across the world standing
at the entrance of the American Museum of Natural History, will be
removed. San Francisco protesters defaced
and toppled a statue of former President Ulysses S. Grant who led the Union
Army during the Civil War. Even the
mayor of Columbus, Ohio is trying to erase history or at least hide it by
ordering the remove of a famous Italian explorer, Christopher Columbus who had
been credited for discovering America in 1492.
Americans have abandoned following the likes of larger than
life men Dwight D. Eisenhower, John F. Kennedy and Ronald Reagan; putting their
faith in people like 5’ 7” immunologist, Dr. Anthony Fauci. We shut down the American economy based on
London’s Epidemiologist, Neil Ferguson who stated 2.2 million people would die
by April 15, 2020 from COVID-19 if we don’t hide in our homes for 18
months. Of course he resigned from his
position when he got caught breaking social distancing rules he implored the
world to take while he was having an affair with a married mother. And don’t
forget about billionaire Bill Gates. Because of his vast amount of wealth, he
is able to invest in research that can encode medical history on a patient by
including a small amount of dye with a vaccine.
Make no mistake about it…these “Nerds” are shaping our public and social
policies that will affect how we do business for now on.
As the United States is trying to redefine our identity,
many hard working Americans are just trying to provide for their families and
enjoy watching their kids grow up.
According to the New York Times, the real unemployment rate is close to
20% with the over 30 million people unemployed which is the worst since the
Great Depression. In the United States,
there are 30.2 million small businesses which comprise of 99.9% of all United
States businesses. These are businesses
that are less than 500 employees. They
employ 58.9 million people which makes up 47.5% of the country’s employee
workforce. There is talk of another
government mandated lockdown which can prove devastating to businesses just
trying to survive.
We must embrace technology and understand how to operate in
an adverse climate. Businesses such as
Signet Jewelers, JCPenney, Victoria’s Secret, Gap, Tuesday Morning, Chico’s, Bath
& Body Works, Macy’s, Pier 1, Sears, Forever 21, Nordstrom, Hallmark,
GameStop, Neiman Marcus and Walgreens are among the retailers that are planning
to close stores this year. Even GNC
filed for Chapter 11 bankruptcy protection a couple of days ago announcing it
planned to close between 800 and 1,200 stores while it looked for a buyer. Most
recently, Chuck E. Cheese filed for Chapter 11 bankruptcy while its finances
had been in a freefall since the coronavirus pandemic hit. Each of these companies failed to be able to
provide their goods or services like before once the economic landscape
changed.
To survive, rebuild and prepare for the next obstacle that
will take place if our political leaders do not take a stand and make sound
decisions; businesses will need to look for ways to shield themselves from a
lack of foot traffic. Utilizing the
internet and embracing the digital age will be vital for your business to
survive.
In short, you will either need to become a “Nerd” or look to
a “Nerd” to help your business identify and reach your potential customers. With more people utilizing the internet for
their information and purchases, you can adapt and reach your clients with a
digital media and marketing strategy.
Understanding that many potential customers and even some of your
employees have been frightened by the news media and local politicians should
lead you to investing in PPE
products giving the perception that your business is truly a safe place to
visit. Being transparent to both your
employees and potential customers will be vital for your success, so your
online content should be consistent and plentiful. This can be a bit overwhelming for some, but
as long as you are using common sense with today’s technology you will be able
to survive, rebuild and ultimately thrive.
DeliveryMaxx is a small business that takes pride in
helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak
and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to
becoming more active on social media, building an e-commerce website, or
post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention. See
how we have helped clients in multiple industries across the country such as
Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service
Industry, Sports Teams, Non-Profit Organizations and more as we utilize our
Patent-Pending Program to develop a digital strategy that will meet the needs
of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today
or watch the DeliveryMaxx Introduction
Video!
