Avoid Becoming a Statistic

In 1839 Edward Bulwer Lytton wrote the phrase, “The pen is mightier than the sword”.  This powerful statement suggested that the press is a more effective tool than direct violence.  During that time, newspapers were the primary source of information exposing the actions of the government.

Today, instead of reading a newspaper that was once delivered on our doorsteps in the early morning sharing events that happened over 24 hours prior, information is available instantly just by picking up a mobile device.  We are able to know the latest bulletins almost as quickly as they happen and in many cases while they are happening.  Facebook, Twitter, Instagram, Reddit, WordPress, Blogger and other social media platforms allow readers to view headlines form an opinion and quickly react expressing their opinions.

There have been more post and comments with a differing of opinions about the current seasonal Coronavirus in a 60 day timespan than articles written during the eras of Revolutionary War, Civil War, World War II, Civil Rights Movement, and Vietnam War in the same timeframe.

One side of the debate on the severity of the soon to be annual virus falsely predicted 2.2 million people would die in the United States by April 15^th.  They scared people into giving up their rights by ordering businesses that were less “essential” than a McDonald’s employee to close their business.  The government tried to appease millions by lining lobbyist groups with 1.8 Trillion dollars leaving 389 Billion for small businesses to beg for just to survive.  Their narrative changed from staying at home for 2 weeks to lessen the burden in hospitals to not letting Americans pursue life, liberty and happiness until they can completely eradicate a virus that will return year after year.

The other side of the debate acknowledged that there was a new virus that came out of Communist China, which was getting demolished by the Trade War against the United States.  They suggested that the only way we would hit 2.2 million deaths in a year (not 60 days as suggested) from a virus that has less than a .05% mortality rate was for 6027 people would have to die a day.  Using logic, they requested a recommendation of those that might be susceptible to the virus with flu-like symptoms and were concerned to stay at home.  Then the government could pass a much smaller stimulus to help out those that might actually be unsafe.  There predictions of The 2^nd Great Depression is quickly becoming a reality as 36 million people nationwide have lost their ability to bring in an income which is more than 1 out of 5 U.S. workers.

Instead, the government from the Federal, State and Local levels have and continues to mortgage our future while the mainstream media perpetuates fear destroying the United States from within.  Suicide Rates, Child and Spousal Abuse, Unemployment and Alcohol Sales continue to rise faster than the predicted death rate of 2.2 million by Neil Ferguson and our local County Judges and Mayors.

Our society ingest its information from bold sensationalized headlines, innovative memes and 15-30 second videos.  Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape.  Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than traditional advertisement, but it has to be done right.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

How to Score when the Goalposts Continue to Change

Cincinnati Bengals fans are probably the happiest in the country right now with the first-round pick and LSU Tigers star Joe Burrow set to take snaps if and when the NFL season starts up in a few months.  Being a Dallas Cowboy fan myself, I am happy that Dak Prescott will have another weapon to throw to with CeeDee Lamb falling down to number 17 on the draft board. This is certainly a lot more fun to talk about and even debate than the ongoing arguments of how bad the coronavirus really is and when can we open up the economy to avoid The 2^nd Great Depression.  It seems like nobody really wants to lead because elections are coming up and many politicians major source of income is on the backs of the American Tax Payer.  Of course it doesn’t help when the media sensationalizes every death that happens and the CDC is attributing thousands of death to those who might have a symptom that is related to the seasonal virus even though the medical examiner has not confirmed the actual cause of death was caused by COVID-19.  Paying hospitals $12,000 to $40,000 per Coronavirus case answers many skeptics’ questions as to why the politicians, media and many in the medical community want a high number of cases.

With any game that is played, you must know the rules first.  This will allow you to have a strategy and plan accordingly, so you can lead your team to victory.  The first thing that you should know are the facts or landscape of where you are playing, so you can interpret the rules.  This is a Presidential Election Year, the United States was winning the trade war with China and many Democrats and Republicans had grown tired of our President not adhering to the norms of past politicians.

As of Friday, April 24, 2020; the United States has 50,954 total deaths with 26,711 coming from New York and New Jersey. (Yes that includes the 4,000 deaths attributed to victims that were assumed to have the virus but never confirmed.)  Thankfully, this is much less than the 2.2 million deaths that Epidemiologist, Neil Ferguson originally projected and our politicians and media all used to scare Americans into giving up their rights and hide in their homes. (Sort of.  They also allowed businesses like Walmart, Home Depot, Braum’s and other Big Boxes to stay open catering to thousands of people at a time while they demanded small businesses that would be happy to have 1000 customers in a month to shutdown.)

The 2^nd Great Depression will cause many more deaths, but that is another game the politicians will get to play at the expense of the people.

We were told to hunker in place for 2-4 weeks because our hospital capacity could not withstand the wave of people. We were told the beds, ventilators and other equipment would get overwhelmed. Graphs with a bell curve were used to show patients vs. hospital capacity to get us on board. We got on board and we did that. We followed the plan.

We sold out our economy and sent our friends and neighbors into financial ruin (or at least complete government dependency) to buy us the time. Our kids missed out on once in a lifetime memory making events such as graduations, proms and sports. Those kids gave those things up for us. Let that never ever be taken lightly. We shut down our churches. We cooperated with the plan. The plan was to prepare our medical system for the wave. That was the plan and we adhered to that plan.
Now, it appears the new goal is to hunker in place until the virus is gone. Yes, they are moving the goalposts on us. The original plan was to hunker in place to gain time to arrange for the curve of patients to hospital bed capacity. The new goalpost is to hunker for more time.

Is it to hunker down until the virus is gone?  Hunkering in place until its gone presents a couple things that we have to put into consideration. 1) Everyone has to get COVID-19 but it will be slowly, so hold on until that is completed or 2) We come up with a vaccine that everyone in the world MUST take.  Both of these scenarios mean a VERY long time in hunker down mode. Of course no one wants to do the math on the loss of life that comes along with staying in the hunker down mode. Even if someone does that math, our media will not show it, and of course the hired jesters of the world (Jimmie Kimmel, Steve Colbert, Jimmie Fallen....) will mock and discredit the information.

As a small business owner, you must rely on tools and networking to survive in this climate, much like football teams that play Green Bay Packers in December!  Make no mistake, the government and mainstream media is not going to worry about you, so you will have to build up your brand and create a loyal customer following.  It will be important for you to stay consistent and vigilant during these tough times.  A couple of things you can do that will help you weather the storm as the local Mayors and County Judges continue to move the goalpost: Networking, Helping Others, Stay Transparent and Show Empathy for Others.  By doing this you will build a strong team willing to play hard on both sides of the ball.  DeliveryMaxx still believes that providing a strong moral compass will be advantageous to you in the future.

Now, every team has a strategy.  Your game plan must include the willingness to adapt no matter how corrupt the referees are in the game.  To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Tom Brady and the New England Patriots certainly understood how to win.  Each time the rules were changed they adapted.  When the NFL made rules to keep them from having an advantage, they adapted again.  (It’s been since 1995 that the Cowboys have adapted well enough to add to their 5 Super Bowl Championships!)

DeliveryMaxx has been the leader in the digital arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!