If you were a kid growing up in a middleclass or below
middle class family you probably have a smile on your face right now after
reading the title of this blog. You can
remember the sneakers you once had that were perfectly fine, but as you were
lacing them up just before school while rushing quickly to catch the bus before
it pulled around the corner, the lace broke.
(Those of you that had the Velcro laces were the envy of all of us
because you didn’t have this issue.)
Since your parents bought your shoes a size or two big for growing room,
you had to have the laces tied tight so you would not lose the shoe as you ran
to where you needed to go.
For most of us, this was our first experience of adversity. We would have to take the lace completely out
of the shoe. We would have to even the
lace up and thread it through each of the eyelets (which is the hole that is
meant for threading a cord of a lace) without the aglet/ aiglet (which is a
small sheath made of plastic). Sometimes
we would try to wrap duct tape to make this process easier and other times we
would just lick the end of the lace to create a point for easier navigation. A non-scientific study says that many
business owners were groomed for success because of this adversity.
Fast-forward to 2020.
Through no fault of many small businesses, they are faced with closing
their doors forever. Because of the lack
of leadership at the government level providing misinformation through daily
news conferences, mainstream media creating fear by sensationalizing outlying
stories that are not the norm and big banks squeezing out the true small
businesses by taking care of their larger clients; the small business is left
to do everything they can to keep their business alive.
Although the goal post continue to change as quickly as the
calculations of the future mortality rate of the Coronavirus, the government
restrictions will one day be lifted.
Small businesses will have to make sure they continue to adapt to the
change of rules and society’s new norms.
It will be difficult and many businesses will not be able to survive,
but those that do will look a lot different than they did as little as four
months ago. Those of you who used shoe
polish to whiten up your old shoes will know exactly what I mean by this! (Just make sure you clean the mud off and
don’t try to take a shortcut by polishing over the mud.)
There are several things businesses must do to assure
themselves to recover. (DeliveryMaxx is
in the same boat as you just trying to survive.
When our clients are hurting, we are hurting. If they cannot receive revenue, we do not
receive revenue and that means our employees suffer.) More eyes than ever before are looking at the
internet for information. Your business
must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement
and higher Customer Retention. To meet these strategies businesses must use
Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast
and Website Development & Optimization.
·
Blogs-
These are written pieces that have the ability to educate the consumer with
facts and supporting documents. Great
stories on how the product or service is being used can validate these
assertions. It is also important to
insert current events into these blogs.
Letting the public know that you know what is going on in the world is
important.
·
Reviews-
Many companies talk about getting a “lot of stars”, but reviews are so much
more than that. The goal is to have
customers mention the product/service, why they visited your business and who
specifically helped them. Have you ever
notices negative reviews state all of these things, but positive reviews might
be a one word or one sentence on why they are happy? Businesses should make it available and easy
for their happy customers to be able to share their complete experience with
the world on multiple platforms. Video
Testimonies should also be part of every businesses digital media
strategy. If we can see a customer truly
happy, then it is more believable. If
you are a business that still pays for “Fake Reviews” customers can see through
this. Number one, those reviews are not
being looked at by the average customer and number two, if you are spending
that much time on “Fake Reviews” your business will never achieve maximum
profitability.
·
Daily
Post- There must be a method behind your post. Are the post engaging to customers? Do they create an emotion that can create a
call to action? If you are paying a
company to put the same post on your sites as every other one of their clients
sites than you are not understanding how daily post work. In addition, you should be putting daily post
on all of your social media sites to make sure you are optimizing the
opportunity to reach additional customers.
Be sure to post on all of your Social Media Sites. However, you will want to make sure they are
optimize driving traffic back to your website.
·
Video
Messaging- There is nothing better than a candid video that talks about
your business or the service you provide.
The most searched videos are “How to Videos”. Everyone utilizes the internet to find
information. If you want people to
search your business, you better have the information they are looking for.
·
Automated
Follow Up- Customer Retention is easier than finding new customers. Your digital strategy should have a
consistent approach to letting the customer know you care. This should also be in a digital format to
allow your customer to easily share the information with all of their friends
and family.
·
Email
Blast- If you have an ad campaign or important information you want to put
into the hands of all of your clients, this is one of the easiest ways to do
it. We don’t recommend to overpopulate
your clients’ inbox, but strategic plans of actions can enhance your digital
media strategy.
·
Website
Development & Optimization- This is your new store front. Since many brick & mortal locations have
been shut down, you must have a great website that is easy to navigate and
ultimately allowing customers to purchase or find information out about your
services. It should be optimized so your
customer can find you.
In addition business should do the following:
·
Network. The more people you meet and learn what they
do the more opportunities you might find that your business can perform.
·
Help
Others. There is nothing better when
a small business identifies an opportunity to help another small business. Look for passing on referrals, using that
business for a need you might have, consider partnering or trading services
with the business. Talk with your
clients as they might be able to help you or vice versa. Look to your competition. Together, you might become stronger or have
ways to help each other during this time.
·
Be
willing to Adapt. Even when the
government runs out of excuses to keep the economy closed, we will never be
able to go back to the way things were.
Be sure your business is adapting to the new ways consumers will be
shopping or interacting with your business.
You will want to make sure you can operate in a digital world.
·
Show
Empathy. Many people believe
everything they have heard on TV. They
are scared of the unknown and instantly feel this virus will kill
everyone. Obviously, this isn’t true,
but don’t blame them for being so naïve.
Realize that they really think one might die just by walking outside if
that is all they have heard the past 3 to 4 months. As frustrating as it might be, don’t yell at
them because they will argue with emotions and not facts. Screaming and yelling will not make them
understand logic any better and only scare them more. Understand that others might have something
that you take for granted, but to them it is a necessity of life.
·
Continue
to Fight. DeliveryMaxx has taken the
position to expose the misinformation our government and mainstream media
continues to feed America. However, we
are also providing real solutions and tools to help businesses to not fall into
what is looking like being The 2nd Great Depression. We know how hard you have worked to build a
company that provides not only for your family, but also 10 or more other
families. Your voice must be heard, so
don’t be afraid to let others know what these decisions are doing to your
company.
DeliveryMaxx
has been the leader in the digital media arena over the last decade and
continues to help businesses in all sectors reach their potential customers
through the most innovative digital strategy utilizing common sense and today’s
technology. We are able to customize and
create a strategy for any entity that is trying to gain more exposure on the
web. With clients in multiple industries
and across the country such as Automotive Dealerships, Real-Estate Brokers
& Agents, Churches, Service Industry, Sports Teams, Non-Profit
Organizations and more; we utilize our Patent-Pending Program to develop a
digital strategy that will meet the needs of sales, service and messaging to
the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow our clients immediately collect online reviews, post engaging videos
and online content with branding and advertising. The program is embedded with digital code
helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a
complete digital strategy giving our clients a competitive advantage over the
competition. For more information about
DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
