In times of adversity we rely on our past experiences to get
us through to the other side. There is
no doubt that businesses have had to grasp at history and lessons of our past to
try to survive the current economic climate of the present. We also have to believe in the goodness of
mankind that there can be a fairytale ending.
Yes, business, especially small businesses have to continue to navigate
the unknown as they have faced adversity from mainstream media misinformation
and lies, power hungry politicians at the Federal, State and Local Levels and a
majority of compliant citizens who were scared into believing the overhyped
myths about a seasonal virus that history will show us that it was not much
different than the annual flu.
Businesses are faced with trying to survive an unjust government
shutdown, rebuild with irrational regulations and ultimately thrive by
identifying and adapting to new opportunities.
In 1930 Arnold Munk with the pen name of Watty Piper wrote
and published, “The Little Engine That Could.”
It was a story that many of our parents or elementary teachers had read
to us. The classical story is a helpful
reminder about the importance of perspective, optimism and hard work.
For those of you that have forgotten the story, a train
breaks down with a cargo full of toys.
It will not get over the mountain where it was supposed to deliver the
exciting goods to the boys and girls by the morning. There were several trains that opted not to
help giving an excuse as why they didn’t want to give some assistance.
The first train, “A Shiny New Engine” came by and quickly
dismissed the plea for help from the small broken down train. It said it was a passenger train that only
helped the rich and powerful. Next, came
the “Big and Strong Engine”. It could
easily help the small broke down train, but it only wanted to help the strong
and didn’t have time for such an insignificant train like the one carrying
toys. Finally, a “Little Blue Engine”
that was small and hadn’t even been over the mountain before came by and saw
all of the distress the small broken down train was in. It knew the troubles it might face, but armed
with hope and a desire to help it accepted the challenge. “I think I can, I think I can” became the
mantra and the “Little Blue Engine” despite facing insurmountable odds was able
to deliver the toys to the boys and girls by the next morning.
Our businesses have been challenged with “types of trains”
that dismissed our needs. Whether it was
banks like Wells Fargo, politicians like the local County Judges or Mayors and
the news media that sensationalized stories to scare the public into submission;
business owners and their employees have had to keep thinking positive working
harder than ever just to survive. Now we
are faced with rebuilding as States are slowly opening back up despite the
forces from the opposition.
Businesses will still have to adapt to the new regulations that
have been unjustly put in place. One
learning we can take away is that our society ingest its information from bold
sensationalized headlines, innovative memes and 15-30 second videos. Therefore, leaders will need to make sure
their business is able to reach, communicate and provide goods and services
using today’s technology. This includes
marketing, advertising, e-commerce and informing your customers and potential
customers in the digital arena. Digital
Advertising is less expensive than traditional advertisement, but it has to be
done right to be effective.
A day will come for the small business that adapts where
instead of saying, “I think I can” we will be saying, “I thought I could.”
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention.
We are able to customize and create a strategy for any entity that is
trying to gain more exposure on the web.
With clients in multiple industries and across the country such as Automotive
Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry,
Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending
Program to develop a digital strategy that will meet the needs of sales,
service and messaging to the masses. For
more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
