Your business must have a social media presence. This is a statement that would be truthfully
stated at any point in the past 10+ years.
However, now it is especially important.
The past two months have upheaved business plans and many small business owners are deeply concerned for the future of their livelihoods.
Across most states, we are seeing lockdowns &
restrictions being lifted. Unfortunately,
that does not mean the rocky path businesses have been placed on are at an end,
rather further obstacles lay ahead. And
now is not the time to lose hope, I am reminded of the Myth of Orpheus &
Eurydice.
For those unfamiliar, Orpheus is a legendary musician &
poet in Ancient Greece. He created music
that was said to charm all living things.
His music was so beautiful that even trees would dance and are said to
be frozen in their last dance to this day.
Most famously, his young wife Eurydice tragically died after falling
into a nest of vipers on their wedding day, and not content to lose his beloved
Orpheus traveled to the underworld to retrieve her.
The journey was hard, and when he reached the hellish
underworld he played his music so powerfully that Sisyphus rested on his rock,
all 3 heads of the dog Cerberus were enchanted by the tunes, and the lords of
the Underworld Hades & Persephone agreed that Orpheus could return to the
world with his wife Eurydice. However,
there was one condition. Eurydice was to
follow behind Orpheus and he would not be permitted to turn back to see her
until they reached the end of the difficult paths & caves out of the
Underworld. Only when they reached the
very end and into the light of the world could Orpheus turn to see Eurydice. Thus, they began the difficult trek out of the
underworld, leaping across chasms, up steep cliffs, and through narrow
caves. At last, a few mere feet from the
end Orpheus suddenly stopped and turned to gaze into his wife’s eyes. When he did, she was pulled back by invisible
hands to spend her eternity in the underworld.
Many argue what could have compelled Orpheus to stop so
close to his goal, but none can answer the question. Perhaps it attests to the human nature just
when it seems like success is at hand, the toughest part is behind us and all that
is left is a little obstacle, trivial and insignificant to be overcome, that is
the moment when we are tempted to lose our minds and undo everything we have
done. Orpheus represents all our missed
opportunities, loves, friendships, and successes we have let slip through our
fingers.
Similarly, for businesses, the toughest trail is behind
us. The few feet of adaptations that lay
ahead might seem like obstacles that are unfairly placed and cannot be
overcome, especially to those unfamiliar with utilizing online sales &
social media marketing. Fret not,
DeliveryMaxx is here to help, whether you need to transition to an online
store, increase your social presence, send follow-up to retain your existing
customers, or any combination we have programs that are fully customizable for
your individual needs. Visit us online
at www.deliverymaxx.com or call (888)
938-6299 today!
