Digital Marketing Done Right - DeliveryMaxx

2015 Best of Rockwall Awards DeliveryMaxx for Management Consulting Services

DeliveryMaxx is one of the most talked about digital marketing companies in the country with their patent pending digital solutions program.  In short, DeliveryMaxx has discovered a way for businesses to provide an opportunity for all of their customer to share their great experience with their friends and family through a digital network that is the strongest on the World Wide Web.  Not only has DeliveryMaxx developed a unique program that separates its clients from their competition, the program also increases Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online Reputation Management (ORM), Social Media Marketing (SMM) and Content Management (CM) all utilizing one simple app.

The great thing about DeliveryMaxx is that they use common sense business principles combine with today’s technology creating excellent results for their clients.

DeliveryMaxx started a little over five years ago as a customer retention program and quickly adapted helping business to take advantage of marketing and advertising on the internet.  “When DeliveryMaxx made the conversion to digital marketing, we saw a need for businesses to be able to advertise and market on the web.  There were too many companies taking advantage of their clients not knowing or not understanding the proper way to navigate advertising on the internet.  Unfortunately, these companies actually harm businesses more than helping them and we quickly decided to help companies work digital media correctly” states James Schaefer, Chief Operating Officer of DeliveryMaxx.

The app can be downloaded by anyone, but will only be able to be utilized by DeliveryMaxx customers.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains Schaefer, thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

Industries served by DeliveryMaxx includes automotive dealerships, real estate agencies, youth sports teams, churches, celebrities, service, doctors, hotels and attorneys.

Recently, DeliveryMaxx was chosen for the 2015 Best of Rockwall for Management Consulting Services due to the program meeting all of their client’s marketing and advertising needs.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  Founded in 2009 DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

For additional information about the company or its products and services, visit www.deliverymaxx.com.

Marketing 101

Source: SBA

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles:

1. All company policies and activities should be directed toward satisfying customer needs.
   
2. Profitable sales volume is more important than maximum sales volume.
   

To best use these principles, a small business should:

• Determine the needs of their customers through market research
  
• Analyze their competitive advantages to develop a market strategy
  
• Select specific markets to serve by target marketing
  
• Determine how to satisfy customer needs by identifying a market mix
  

Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.
Conducting Market Research
Successful marketing requires timely and relevant market information. An inexpensive research program, based on questionnaires given to current or prospective customers, can often uncover dissatisfaction or possible new products or services.
Market research will also identify trends that affect sales and profitability. Population shifts, legal developments, and the local economic situation should be monitored to quickly identify problems and opportunities. It is also important to keep up with competitors' market strategies.
Creating a Marketing Strategy
A marketing strategy identifies customer groups which a particular business can better serve than its target competitors, and tailors product offerings, prices, distribution, promotional efforts and services toward those segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability. A good strategy helps a business focus on the target markets it can serve best.
Target Marketing
Most small businesses don’t have unlimited resources to devote to marketing; however, the SBA wants you to know that you can still see excellent returns while sticking to your budget if you focus on target marketing. By concentrating your efforts on one or a few key market segments, you’ll reap the most from small investments. There are two methods used to segment a market:

1. Geographical segmentation: Specializing in serving the needs of customers in a particular geographical area.
   
2. Customer segmentation: Identifying those people most likely to buy the product or service and targeting those groups.
   

Managing the Market Mix
Every marketing program contains four key components:

1. Products and Services: Product strategies include concentrating on a narrow product line, developing a highly specialized product or service or providing a product-service package containing unusually high-quality service.
   
2. Promotion: Promotion strategies focus on advertising and direct customer interaction. Good salesmanship is essential for small businesses because of their limited advertising budgets. Online marketing is a cheap, quick, and easy way to ensure that your business and product receive high visibility.
   
3. Price: When it comes to maximizing total revenue, the right price is crucial.  Generally, higher prices mean lower volume and vice-versa; however, small businesses can often command higher prices because of their personalized service.
   
4. Distribution: The manufacturer and wholesaler must decide how to distribute their products. Working through established distributors or manufacturers' agents is generally easiest for small manufacturers. Small retailers should consider cost and traffic flow in site selection, especially since advertising and rent can be reciprocal: a low-cost, low-traffic location means spending more on advertising to build traffic.
   

The aforementioned steps combine to form a holistic marketing program.
The nature of the product or service is also important in citing decisions. If purchases are based largely on impulse, then high-traffic and visibility are critical. On the other hand, location is less of a concern for products or services that customers are willing to go out of their way to find. The Internet makes it easy for people to obtain goods from anywhere in the world, so if you’re worried about reaching a certain market, selling your product online may do wonders for your business.

Aston Martin #DB10 - #AstonMartin

The next Bond adventure hasn't even hit theaters, and yet we already know what car he'll be driving. The Aston Martin DB10 is 007's official ride in Spectre, and is being developed specifically for the film. That kind of thing happens when a character and car maker have been linked for 50 years. Only 10 will be built, so the odds of you parking one in your garage are essentially zero, but if past concepts are any indication, you'll be seeing echoes of its streamlined design in production Aston models very soon.