RETENTION RETENTION RETENTION

Can you guess what the word of the day is?  That’s right, it is Retention.  You know what it means, but is your business doing everything it can to retain the customers who visit you?  In order to grow a business you must do two things, acquire new customers and keep them around for a LONG time.  Yet, studies show that businesses are over 3x more likely to focus on acquisition efforts compared to retention efforts.  This post will focus on why retention is important necessary  CRUCIAL to your business plan.

Retention Makes More Money Honey

According to estimates, around 80% of future revenue for businesses come from just 20% of existing customers.  And it is not hard to figure out why, existing customers are easier to sell to.  They are comfortable, they know your business.  The likelihood of converting an existing customer to buy from you again is 60-70%, while the likelihood of converting a new prospect to purchase is only 5-20%!  Are you playing the odds correctly?  By focusing your resources to improve the way you retain customers, your company has the potential to generate a significant amount of revenue.  The more you retain, the more money you have to spend on gains.

Retention Has Less Cost Boss

The cost of customer acquisition (CAC) have been estimated to cost 4 to 10 times more than the cost of retaining an existing one.  Not to mention that existing customers are familiar with your business and require a lot less hand-holding and understand how to go through the process and where to get help to solve any problems they may encounter.  As a result, existing customers are a lot cheaper to provide service to.  And your existing customer base is a golden source for referrals, therefore efforts you put into retention will help grow your customer base.  Keeping customers around for the long haul means you’re delivering a great experience and you can turn your happy customer’s success stories into case studies to bring in more prospects.

Retention Is a Marketing King

Not only do your retention efforts generate revenue, they also give you a lot of insights on how to improve your marketing effort to acquire new customers by letting you know what content you need to communicate to prospects, and who you need to be targeting.

Welp, How Does DeliveryMaxx Help?

By now, you’re probably familiar with many aspects of the DeliveryMaxx program,  (If not feel free to check out some of our older posts or http://deliverymaxx.com/why-deliverymaxx.html) but are you aware of the DeliveryMaxx tools that allow you to lead an unparalleled focus on retaining your customers?  Not only are all of your customers being followed up with messages congratulating them on their purchase, reminders to provide a review of their experience online, Happy Birthday wishes, and additional messages on the anniversaries of their purchase, you also have the ability to take it a step further with custom video messaging that only takes a few short moments to create.  You or your staff can film short video clips that will be sent out thanking them, wishing them a happy birthday or holiday, reminding them they have a service date coming up, and more!  You can create custom messages with a highly personal touch keeping you and your business in the front of their minds for years to come.

So, why are you still reading this?  Open up the DMAXX App and start building a lifelong relationship with your customers today!

Video Marketing is the Next Biggest Thing!!!

If a picture is worth a thousand words, what is a video worth?  According to my 7^th grade honors student a video is worth 1.8 million words!  My daughter is not too far off when we investigate how the mind works.

According to research people will retain almost 20% of what they hear.  They generally retain 30% of what they see.  However, when they combine seeing and listening; the retention of the message increases to 70%.

Every blog, article and digital expert expresses that businesses must utilize video to share their message.  There is good reasoning behind these statements.

·         Online Video Marketing is far more cost effective than TV, Radio, and Print advertising.

·         Once your online video is complete you can reuse the video in multiple marketing settings. Facebook, You Tube etc. can all be used multiple times for absolutely no cost.

·         Online Video Marketing will improve your Google ranking. Videos are 53% more likely than text pages to show up on the first page of search results.

·         It’s all about Brand Awareness. Viewers retain 95% more of the message when they watch it in a video compared to 10% when reading it in text.

·         According to Cisco, The future is here now. Internet video traffic will be 69% of all global consumer Internet traffic in 2017.

So what is your plan? 

DeliveryMaxx has a Patent-Pending Digital Marketing Program that allows you to produce and publish videos instantly populating all of your digital channels.  These videos can be shared to individual consumers within seconds, provide video testimonies and show off your great products and services.

The DeliveryMaxx program will allow you to produce Walk Around Videos, Testimonial Videos, create a video messaging program for congratulations after the sale/service, birthday wishes, anniversary of the sale date, and even miscellaneous videos commemorating whatever event you choose which are branded with your business and contact information, as well as easily accessible to share with the world. 

All of the content is embedded with special code creating backlinks, mentions and citations driving more traffic back to your website.

In addition to the videos your company will be able to:

• Publish relevant meaningful content (blogs, pictures, videos) to the web
• Videos are a must in the digital marketing world and allow you to share your message instantly
• Post engaging content to talk with your potential consumer
• Win the game of posting the most content allowing you to be seen
• Utilize all of your social media channels daily
• Communicate directly with your customers sharing how much you care about them and their business
• Take a picture allowing your customers to share their great experience with all of their friends and family on their personal social media sites.
• Capture and direct reviews to any review site you choose your customers to share their experience
• Have the ability to instantly provide information about your products/service with a personal message

DeliveryMaxx is the only company that allows you to do all of these things with one mobile app saving you Time & Money creating great relationships with your customers, advertising/branding your company online, improving your online reputation, and turning everyone into a virtual digital billboard sharing your story and great things you do on the World Wide Web!

By utilizing the app to its fullest extent, your organic search engine results increase as well as referring backlinks, mentions and citations continue to increase driving more traffic back to your website.  Your team will have a tool at their fingertips (DMAXX app) where they can capture a great moment and provide a link for your customers to share it to all of their friends and family allowing conversations about your business to be shared with potential customers.  In addition, DeliveryMaxx has provided you the tools to instantly post and share videos, communicate with your customers or clients for years to come on.

For more information, contact DeliveryMaxx at (888) 936-6299.

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.

By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.

First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.

Every entity needs the following:

·         Videos branded with their company.  These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial).  Videos should be published daily and be readily available to send to inquiring customers.  By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines.  Videos should not only reside on YouTube or Vine.  They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers.  Yes!  This means publishing videos to Twitter, Google+, Facebook and others.

·         Online Reputation is anything and everything said about your business on the internet.  Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business.  However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business.  It is important to stay vigilant on all of the Online Review Sites keeping your star rating high.  However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience.  There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review.  Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web.  In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.

·         Customer Social Media Engagement creates customer satisfaction.  Business is pretty simple.  If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them.  User-generated content is much more effective and important than content you share yourself.  Praise from your customers is sure to catch the eye of prospects!  The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post. 

·         Search Engine Optimization is important, but should be done organically.  This means creating content on the web which sticks or resonates with the Search Engines.  The more content provided the stronger your business becomes the authority in your subject matter.  Paid Advertisement only last as long as you are the highest bidder!  Organic content last forever.

There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet.  There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients.  The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

2015 Best of Rockwall Awards DeliveryMaxx for Management Consulting Services

DeliveryMaxx is one of the most talked about digital marketing companies in the country with their patent pending digital solutions program.  In short, DeliveryMaxx has discovered a way for businesses to provide an opportunity for all of their customer to share their great experience with their friends and family through a digital network that is the strongest on the World Wide Web.  Not only has DeliveryMaxx developed a unique program that separates its clients from their competition, the program also increases Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online Reputation Management (ORM), Social Media Marketing (SMM) and Content Management (CM) all utilizing one simple app.

The great thing about DeliveryMaxx is that they use common sense business principles combine with today’s technology creating excellent results for their clients.

DeliveryMaxx started a little over five years ago as a customer retention program and quickly adapted helping business to take advantage of marketing and advertising on the internet.  “When DeliveryMaxx made the conversion to digital marketing, we saw a need for businesses to be able to advertise and market on the web.  There were too many companies taking advantage of their clients not knowing or not understanding the proper way to navigate advertising on the internet.  Unfortunately, these companies actually harm businesses more than helping them and we quickly decided to help companies work digital media correctly” states James Schaefer, Chief Operating Officer of DeliveryMaxx.

The app can be downloaded by anyone, but will only be able to be utilized by DeliveryMaxx customers.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains Schaefer, thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

Industries served by DeliveryMaxx includes automotive dealerships, real estate agencies, youth sports teams, churches, celebrities, service, doctors, hotels and attorneys.

Recently, DeliveryMaxx was chosen for the 2015 Best of Rockwall for Management Consulting Services due to the program meeting all of their client’s marketing and advertising needs.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  Founded in 2009 DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

For additional information about the company or its products and services, visit www.deliverymaxx.com.

How Small is your Community

I can remember growing up in what I thought was a small Central Texas town called Harker Heights.  You know, the type of community where you would walk out of the house around 8 AM after breakfast with the family and then be home before it got dark just in time to have dinner with the same kin.  I knew everyone in a 3 mile radius (at least that is how far I would ride my bike daily in all different directions).  On Sundays I saw the same 150 people in Church.  During school, I played with the same kids on the playground.  A big event would be the “new kid” that entered school.  Every Saturday, I was at some sporting event, whether it was a game I played in or one that my sisters competed in.  During dinner time, as my family and I sat around the wooden table breaking bread; I would hear about vacations, deaths, births and typical events that others in the community were experiencing.  It became even more exciting when I visited my Aunt who was always more than happy to share all of the plights, trials and tribulations that our extended family and friends were experiencing.

This was a time that the nightly news came on at 5 PM and then again at 10 PM.  You had to make a phone call pressing buttons on a home phone.  The cord would restrict your movement and if you didn’t memorize the number you would have to look it up in a big book.  There were 12 channels on the TV in the family room.  If your parents didn’t pay for HBO which came out in 1972, you had to squint your eyes to watch in on the fuzzy channel 2 (in my case, I would see a movie I wasn’t supposed to watch and go to my friend’s house across the street to watch it.) Some households still had black and white TV’s like the one that sat on my dresser in my room.  ATARI was about 6 years old and Donkey Kong was the craze.  However, we only played it at dark because there was too much going on during the day.

Now my father was a principal and we moved to several different towns throughout the state of Texas.  We started out in Harker Heights (a smaller town outside of Killeen, Texas) then moved to an even smaller town in North Texas called Valley View where the elementary, middle school and high school were all in one building.  From there my family moved to Gainesville, then Denton, and finally settled in the historical town of Kilgore.  Each town was the same.  I made friends in school and church.  Once we moved, I started all over again and made more friends in another community.

Although technology hadn’t invented the cell phone, satellite radio or all of the other instantaneous satisfactions we have today; I was completely informed of what was going on every day.

Today I live in a suburb just outside of Dallas, Texas and not much has changed in my small community!
However, my community is NOT Rockwall, Texas where I live today that I am talking about here.  Sure, there are parts of Rockwall that are my community, but that is only where I lay my head at night.  I will explain further how I have come to this realization.

My community is very small.

Recently, I spent a month on a farm my wife and I just purchased in Northern Michigan.  I was very apprehensive about spending such a long time away from all of my electronic devices that allow me to work and communicate with the world in the same fashion I have become accustom to.  If truth be told, I think I was the most worried that I wouldn’t have access to a 24 hour news station that kept me up to date with what was happening in the world.  (The town we bought the farm has a population of less than 500 people, no cell towers within an hour and very poor internet connection.)  With a simple purchase of a Verizon JetPack; I found out how small my current community really is but how informative they can be.

Today I noticed ten birthdays, a couple of family members enjoying a beer in Ireland, one of my son’s coaches daughters getting married, my sons friend playing with a Lion in Florida, my wife’s friend sharing her determination in losing the “baby fat” from her recent delivery, several comments about how it is Monday, a friend told me they don’t like Fake People, one of my daughter’s teachers was collecting backpacks for children in Nairobi, and a college buddy of mine  whom I haven’t seen in person in years playing volleyball in his pool.

Yesterday, a former colleague of mine text me.  Now this may not seem like much but we hadn’t talked directly for over 10 years and we knew everything about each other like we had worked together daily.  We didn’t have to carry on a whole lot through text because we knew how our families were doing, what ventures we were up to and all of the experiences that have happened to each other over the last decade.

I can even tell you right now that my childhood best friend who I met in Kindergarten is spending the week in Pikes Peak, has an highly trained chocolate lab, a kid who celebrated his birthday a couple of months ago and is deeply in love with his beautiful wife.  Again, might not seem significant except the last time I talked with him in person was the 5th grade and that was only because I visited him when he moved off to Virginia from Harker Heights.

Yet, my community is very small.

You see Facebook, Google+, Twitter, YouTube, Pinterest, Flickr and so many other social media sites allow us to experience the day to day lives of people we have come into contact with.  We are able to see kids grow up and get married, enjoy in their successes and consul during tough times.  Social Media has allowed each of us to develop our own personal communities just like the one I grew up in as a child.  Although we have jobs, kids and other life obligations that keep us from talking in person or seeing some of our oldest friends; we are still able to keep them as a daily part of our lives.  My personal community is built of the best of old colleagues and friends from every place I have been employed or lived.  It continues to grow, but only at a pace I allow it to grow.

My community is small compared to many on Facebook as it only consist of 532 people which is just a little larger than the small township our farm resides on in Northern Michigan.  However, it is my community, and the great thing about my community is I can retreat back to it anytime the everyday stresses start to mount.

For more information on how you can utilize Facebook, Google Plus, Twitter, YouTube, Pinterest or other social media sites into your business community visit DeliveryMaxx at http://www.deliverymaxx.com or contact 888.936.6299.

Bill Alexander Ford Lincoln shares story through Digital Media and Online Reputation

With today’s technology and affordable mobile devices; information on every business can be found with a simple search on the internet.  More importantly, customers can share their experiences within a few seconds of their visit.  This makes it very important for companies to treat every customer the way they want to be treated because the world will see their reputation immediately.

Since 1957, Bill Alexander Ford has been serving the Yuma, Arizona community located between Phoenix, Arizona and San Diego, California.  The dealership has assembled a team of professionals that believe that good business is all about people.  This commitment to excellence and impeccable customer service has led Bill Alexander Ford to become one of the premier dealerships in the area providing some of the top cars, trucks, and suvs in the market.

Longtime General Manager, Everett Dawson states, “In the early days, the community knew of our reputation when they gathered for family dinners, church functions, or friends birthday parties.  Now, everyone visits the internet for news, entertainment, and business reputation.  Our commitment to excellence will never change.  We just had to partner with a company to share our story with the digital world.  Out of all of the companies, DeliveryMaxx used great business principles combined with today’s technology.”

DeliveryMaxx, “Social Media’s answer to customer engagement and online reputation management” has been chosen to partner with Prime Time Marketing Group and Bill Alexander Ford’s spokesperson, Rod Hunter to provide the most comprehensive digital marketing program in the country.  DeliveryMaxx’s patent-pending digital solutions will allow the dealership’s customers to share their experience immediately allowing the world to see why Bill Alexander Ford is such a highly rated dealership.

Bill Alexander Ford Lincoln is located at 801 East 32nd Street in Yuma, Arizona.  To receive great customer service or find the right new or pre-owned vehicle visit the dealership’s website at http://billalexanderford.com or contact the dealership directly at 928.344.2200.

DeliveryMaxx joins The ANE Show providing Social Media Fun

Josh “Social Media’s Guru” Deaton, and James “Spin Doctor” Schaefer , Co-Founders of DeliveryMaxx, are experts when it comes to today’s technology and will provide insight to everything pertaining to social media, internet marketing, online reputation, and digital solutions.

During the early days of DeliveryMaxx’s rise to the top as leaders in Social Media and Online Reputation Management; Josh Deaton and James Schaefer would talk about exposing companies who committed fraud posting fake online reviews and scams involving social media.  Instead, they created a patent-pending program that has revolutionized the way businesses sell their services or products on the internet.

Now, KFXR 1190 AM, has added what is touted to be a fun exciting show which will share much needed advice on purchasing and servicing automotive, today’s news, social media topics, and celebrity interviews.  The ANE Show which stands for Automotive News & Entertainment is hosted by longtime General Manager, Jim Proctor of Dodge City of McKinney.  Deaton and Schaefer will join the fun of the hour long show with innovative ways to utilize social media to benefit businesses and consumers as well as funny and crazy experiences in the digital world.  They are joined by a cast of experts to share information and opinions during the show. 

Jeff “Bubba” Thompson, the ANE Show’s Co-Host, also serves as Jim’s right hand man in the dealership.  He will share “war stories” and other helpful information for the consumer’s automotive needs.  All you need to know about Thompson is that he has a donkey as a pet, and he goes by the name Bubba.  Josh “Social Media’s Guru” Deaton, and James “Spin Doctor” Schaefer , Co-Founders of DeliveryMaxx, will cover today’s technology and will provide insight to everything pertaining to social media, internet marketing, online reputation, and digital solutions.  Paul Salfen, the coolest guy in Dallas, will add celebrity insight with interviews of the hottest stars in sports, music, and entertainment. 

The ANE Show will air at 9 AM Saturday mornings and consist of all four segments including two segments of Automotive, News, and Entertainment.  Proctor and Thompson will Host the show starting out with automotive news and giving helpful information such as buying vehicles, financing, selling vehicles, and automotive comparisons just to name a few.  .  Salfen will follow with interviews of today’s most popular stars.  He will find out what is going on in their lives both professional and personal as well as uncover what everyone wants to really know.  The “Guru” and “Spin Doctor” will tie everything together communicating with the shows “Fans” via Social Media.

The ANE Show will be a jammed packed hour of fun, entertainment, and information sure to keep you coming back for more.  Saturday mornings at 9 AM on 1190 AM just got more interesting for you.  For more information about The ANE Show visit http://theaneshow.com or follow on Twitter @TheANEShow.   For the latest in celebrity guest or show topics visit The ANE Show’s Facebook page at https://www.facebook.com/TheANEShow.

New Website for DeliveryMaxx displays Capabilities for Social Media & Online Reputation Management

DeliveryMaxx is pleased to announce the new design reflecting the global image, branding, and complete capabilities for Social Media Marketing, Online Reputation Management, Search Engine Optimization, Customer Loyalty & Retention, and Search Engine Marketing.  The DeliveryMaxx website has the same domain, www.deliverymaxx.com but a brand new easy to navigate style.

Originally, DeliveryMaxx was founded on keeping automotive customers for life and provided a strategic follow-up program for auto dealer’s customers.  Today, DeliveryMaxx is quickly becoming Social Media’s answer to Customer Engagement and Online Reputation.  DeliveryMaxx is able to take any companies customer and create “Digital Mouthpiece” advertising to thousands of potential customers.  For example, this means that if an automotive dealership or any other type of business sells a product or a service; DeliveryMaxx has a strategic plan of action that will use the customers’ great experience to advertise to all of their friends and family.

Josh Deaton, Chief Executive Officer & co-Founder states, "At DeliveryMaxx, we've long been at the forefront of digital innovation for the automotive industry.  We have created a patent pending digital solution for companies to truly separate themselves from the competition.”

It seems that today, everyone is talking about Social Media.  However, when you engage in the conversation few companies, even marketers get it right.  Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the Google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

Another misconception in the digital world is the use of Online Reputation Management.  Many marketers believe that a review is all that is involved in helping a company build their online reputation.  The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.  In addition to gaining reviews, DeliveryMaxx is able to market these testimonials on other picture, blogging, and video sites for each client.

James Schaefer, Chief Operating Officer & co-Founder, said: "This is a time of extraordinary innovation, growth and opportunity for DeliveryMaxx and we are fully embracing a digital future. With clients across the United States and a staff of full-time developers and programmers, DeliveryMaxx has become a 24/7 source of news, public relations and customer engagement for businesses who have a product or service and utilize the internet to help market to potential customers.”

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit www.deliverymaxx.com.