DeliveryMaxx

DeliveryMaxx is an industry leader in Automotive Social Media Marketing. We have perfected the science of maximizing the exposure of automotive dealers on the Internet. Utilizing our proprietary software and expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, Linkedin, YouTube and Flicker. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and dealership Online Reputation Management (ORM).

Thursday, May 7, 2020

E-Commerce is the best Revenge for Small Businesses

As the tides of public opinion of the severity of the Coronavirus are quickly shifting as politicians, some in the mainstream media and the average American; the carnage of 33.5 million lost jobs are part of the aftermath that has been left behind. According to a recent FORTUNE article, the Real unemployment rate has soared past 24.9% which is just shy of the highest level of unemployment during The Great Depression of 1929 which was 25.6%. When you add the new unemployment figures with the 7.1 already unemployed Americans, the real unemployment rate is more than 40 million.

Headlines will soon shift to companies like J.Crew, Niemen Marcus, Kroger, Pier 1 imports, CMX Cinemas, Gold’s Gym, Krystal, Lucky’s Market and others will either file for bankruptcy or restructure. They may not shut their doors forever, but vendors, creditors and employees will become the latest victims in the overhyped COVID-19 scare of 2020.

The list of these big businesses will be sure to grow and employees and small businesses that depend on these companies will be the ones left to suffer. In addition, Bloomberg is predicting that 52% of U.S. Small Businesses will fail even as states are starting to partially open up.

We can’t blame the media because any sane person should know the media sensationalizes stories to increase revenue from advertisement. We really can’t blame politicians because their job security comes from having 1 more vote than the 50% who actually vote. The lack of leadership has been on display from our Federal Government and State Government, but the worst has been the local County Judges and Mayors who showed their total lack of understanding and laziness to actually lead. They quickly took to whatever camera was pointing their direction and spewed off misinformation disguised as facts and imprisoned small businesses leaving them to die. However, the real people to blame are those who look back at us in our mirrors. We failed to use logic and reason. We failed to question why it wasn’t likely to get the virus by going to Walmart to fight over toilet paper. We failed to question people like Chris Cuomo, CNN reporter and brother of flamboyant New York Governor Andrew Cuomo, who told the world he was stricken with the seasonal virus and how bad it was. However, the same week he was supposed to be in quarantine, he was out with family and friends at a dinner party. We accepted shutting down and ruining the 2020 seniors from finishing high school and college, but allowed Costco, Home Depot, Government Offices, News Media, McDonalds and others to operate fully unscathed. We made the decision to accept Churches being shut down, but a gathering of news reporters listening to the lies our government officials was just fine. The worst person in this whole debacle was the average American who took to Facebook and say how bad the virus is, but let their kids hang around others showing a complete hypocrisy while they promoted fear among their friends.

The battle has been deadly, but it isn’t over. Politicians will ramp up their game plan to pin the blame on the other party. Citizens will attack each other trying to save their original position of their beliefs. The American Citizen has already shown those in power how willing they are to give up their rights that our Founding Fathers and American Veterans have fought so hard to preserve. Yes, we are in the midst of war without a bullet being fired…yet. This war isn’t against China or Iran (although stay tuned), but it is within each and every one of us. Our enemy is within because we allowed this to happen. We chose emotion over logic.

Those who are in business have a choice. We can give up, which in many cases who can blame you. It’s another uphill battle you will have to climb. Or we can adapt and try to overcome another adversity that has been thrown in our face.

Every business will need to immediately look to how they can continue to bring in revenue. They must have a digital strategy that includes E-Commerce solutions:

· Website. Your website is the one area that you have the most control. You can share your message and tell your story. You can also sell your products and services online. Your website should be simple to navigate, but also allow your potential customers to purchase your goods.

· Digital Media Strategy. You must attract potential customers and retain your current customers. It will be important to utilize social media sites to gain additional viewers and give them reasons to visit your website. Your digital marketing should not be just posting a funny meme to Facebook or Twitter. It must be well thought out and strategic to growing your market share.

· E-Commerce. You will need to implement a way for customers to purchase your goods and services. The entities that need this the most are the ones who never thought they needed to promote their services on the internet. We are in the midst of a New Normal.

· Adapt. The economic landscape has done a shift more than the San Andreas Fault. It would be great to have all the answers, but a digital strategy is probably not your expertise. Finding a company that understands logic, reasoning and knows how to help you navigate through these unchartered times is vital to helping your business survive, rebuild and thrive in the future.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Wednesday, May 6, 2020

A Story of Sacrifice by Small Businesses

Owning your own business is much like being the umpire calling balls and strikes while you are also on the mound pitching. Those of you that own a business know this is not the case. As a matter of fact, owning your own business is actually like playing every position on the field, but instead of 3 umpires managing the game, you have an umpire for each person on the field who is demanding perfection from you while thee stadium is packed of potential clients while your competition is hidden within.

Sure, it’s exciting when you achieve success. We all love the stories about the business idea that turned into a household name. The facts are that 20% of small businesses fail in their first year, 30% of small business fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10^th year in business. However, many people are quick to look at the mega billionaires like Mark Cuban, the Jeff Bezos and the late Sam Walton with disdain we often forget the sacrifices they made before their success. We fail to understand that owning a small business demands sacrificing.

Today, small businesses have the same struggles as they always have had. They are faced with taking risk just to make payroll. They have to decide what to invest to keep their business growing or even in severe cases, operational. They are tasked with writing off owed revenue at times or foregoing their own salaries to have the ability to pay an employee. In most cases, the first 10 years is not glamorous at all. As the owner of DeliveryMaxx, I can remember a time that my son brought home a baseball teammate of his to watch the World Series at our house. I was sitting at the dining room table working on a project, and he asked me what channel the game was on. He couldn’t find it. With embarrassment, I told him I had to cut off cable to save money. Being wise beyond his years, he didn’t miss a beat and told his friend they would have to listen to the game on the radio instead.

Recently, the government passed a 2.2 Trillion Dollar Stimulus package that was touted at helping small businesses make payroll. Over 1.8 Trillion Dollars was used on anything but helping small businesses. Most of the money went to the public arts, congress, displaced refuges, colleges with billion dollar endowments and other entities chosen by our elected officials. The 389 Billion that was left over was quickly swallowed up by big businesses and those with personal relationships with their banks. Mega banks like Wells Fargo, Chase and others squeezed out the small businesses making them fend for themselves during this overhyped media driven politically backed scare of a seasonal virus.

Shelly Luther, Owner of Salon A La Mode & James Schaefer, Founder of DeliveryMaxx
spend some time speaking at an Open Texas Rally in Frisco, Texas.

Shelley Luther, owner of Salon A La Mode defied unconstitutional orders by local County Judge Clay Jenkins who is using his position of power to eye a run for Governor and opened up her salon even though the order said she was not allowed. She stated that it didn’t make sense that the dog groomer next to her was allowed to work while she had to keep her doors closed despite still having to pay rent for her building. She was one of the many businesses like DeliveryMaxx that had not received the Payroll Protection Program (PPP) for 6 weeks and her hair stylist as well as herself still had mounting bills to pay just to put food on their table for their kids.

As many State and Federal Prisons are releasing criminals like rapist, politicians like Harris County Sherriff Lina Hidalgo are wanting to throw business owners in Jail. Dallas County Judge Eric Moye ruled against Shelley Luther for both criminal and civil contempt. The same judge who is known for pulling a gun on a women while driving on the Dallas Tollway, accused of physical assault in 2009 and accused of being biased and not being able to properly preside over a controversial lawsuit in 2018 took the opportunity to grandstand in front of the world telling the mother and small business owner she was being selfish in her decision to open her salon early so she could feed her children. Moye handed down a $7,000 fine and 7 days in jail. He baited her with release if she would publicly tell everyone she is wrong to defy the unlawful orders and she answered him with, “I have to disagree with you, sir, when you say that I am selfish because feeding my kids is not selfish. I have hair stylists that are going hungry because they'd rather feed their kids. So sir, if you think the law is more important than kids being fed, then please go ahead with your decision. But I'm not going to shut the salon (down).”

Shelley Luther and millions of other small businesses provide income for over 60% of the United States Labor Force. Over the last month, the unemployment rate is nearing 23% which is just below the 24.9% unemployment rate of 24.9% during The Great Depression which brought us higher crime rate, mass migrations, increased suicide rates, malnutrition, alcoholism and drug abuse, marital dissolution, child abuse and put higher education out of reach for most Americans.

The small business has been asked to pay the ultimate sacrifice over the last 7 weeks. In addition to having to battle against a recession every decade; they are now faced with the likelihood of keeping their business open fighting The 2^nd Great Depression. It will be imperative for them to adapt and embrace technology as the government has scared people into not even wanting to look at another person in the eyes. Therefore, business owners will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology. This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena. Using technology will allow leaders to build a strong following.

Digital Advertising is less expensive than traditional advertisement, but it has to be done right. Every site has to be optimized and a complete understanding of each platform’s audience must be known. There has to be a balance of daily post with branding and testimonies from clients. There also has to be informational blogs and educational videos that show you are an expert in your field. DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

Tuesday, May 5, 2020

Does Your Message Make Sense?

It is important for Business Owners to make sound decisions to lead their companies through these uncharted territories. They must have a plan and be willing to adapt as necessary. In past blogs, DeliveryMaxx has shared helpful information of preparing your company for the “New Normal” by investing in PPE Medical Supplies and given helpful steps into embracing digital technology to promote, market and advertise your business. Most important, business owners should lead by example in order to take their business to the next level.

Today’s media-hyped pandemic is a perfect illustration of how NOT to run a business if you want to be successful. If anyone will ask a few questions when they see information and seek the truth; they would instantly rebel from this insanity.

Chicago’s Mayor Lori Lightfoot is quick to threaten fines and jail time for anyone posting dissent on social media. The local politicians defended a haircut saying, “I’m the public face of this city. I’m on national media and I’m out in the public eye. “I’m a person who, I take my personal hygiene very seriously. As I said, I felt like I needed to have a haircut,” she added. “I’m not able to do that myself, so I got a haircut. You want to talk more about that” while banning salons and barbershops from conducting business to put food on their tables. Watch Her Video Now

Michigan’s Governor Gretchen Whitmer has been another politician trying to make a name for herself during this time of chaos. She expanded executive order banning the sale of nonessential goods, including clothing, gardening seeds, and car seats on Friday. She also outlawed visits to other residences, including visits to a vacation home or a neighbor's house, because of the coronavirus pandemic. Of course, Big Box, Liquor, and stores selling Lotto Tickets are exempt from her order. Then as opponents of her views spoke up, she labeled them racist and said they displayed massive signs of hate symbols such as the confederate flag, swastikas and nooses. Read Her Order Here

For business owners, using social media can be powerful. DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

However, it is important for Business Owners and Leaders to make sure their message makes sense. A perfect example of mixed or hypocritical messages is what is going on right now in our country. Here are some questions that everyone should be asking during the economic shutdown due to the Seasonal Coronavirus. We can learn what not to do when making decisions for the future of our businesses.

· Why can you go to Walmart but not Kohl's?

· Why the Dollar store and not a mom-and-pop shop?

· Why can't you have an elective surgery, but you can have an abortion which is elective?

· Why should you stay inside but yet heat and sunlight kill the virus?

· Why can't kids (who are not at risk) play on an outdoor playground, where sun kills this virus?

· Why don't people know that these are "recommendations" not laws because they have not gone through due process?

· Why is it okay for government officials to get a haircut, but not common citizens?

· Why the fear, when this virus has a less than 1% confirmed mortality rate?

· Why have coroners questioned death certificates listed as CV-19?

· Why are areas like Chicago and NY gearing up for mass vaccination?

· What makes one person essential and another not?

· Doesn't shelter at home; mean there is a whole population of people, not staying home so we can?

· Why are they dividing us?

· Where has the flu gone?

· Why do the homeless consistently demonstrate the lowest infection rates?

· Why are they telling us to mask up after 2 months of lockdown?

· Why is the CDC saying kids need to be masked when they return to school or attend church, when they know cloth masks restrict oxygen?

· What is this oppression and loss of liberty doing to the mental health of our kids...to us?

· Why have most other death rates dropped since the virus?

· Why hospitals are paid more for COVID-19 deaths?

· Why are some doctors speaking out and then getting silenced?

· Why can 500 people shop at Menards or Home Depot, but we are not allowed to go into a church building?

Again, businesses must have a clear and precise message. Utilize our government’s handling of these times as an example of what not to do to assure yourself of sharing your information in the future.

Monday, May 4, 2020

Some People are meant to follow and others are meant to Lead

Over the last 6 weeks a lot has been learned by our country’s citizens and leaders. The stage was set early on with a group of government leaders who used a flawed graph that stated 2.2 million people would die based on 100% of the population contracting a seasonal virus whose symptoms are not much different than the flu. As a matter of fact, the CDC just came out with another revised statement saying there were a lot less deaths directly related to COVID-19 than had been reported and showed the vast majority of those who might have a slight chance of dying were elderly or had an underlying health condition. Many of the leaders used scare tactics and incorporated them into their political playbook to gain power while others followed the initial flamboyant voices and made their decision based on popular public emotion.

Much like in 1938 when only 13% of the German population agreed with the Nazi Party, the other 87% remained silent and let these power hungry leaders take control using fear. Over 6 million Jews would meet their ghastly fate as the world stood by and watched. Today, the majority of Americans have hid inside their houses allowing the government to destroy over 30 million lives since the middle of March sending the unemployment rate to its highest since the Great Depression of 1929. The 87% of Germans who remained silent based on fear of perceived popular opinion may not have pulled the trigger or released the gas, but they were still complicit as they allowed Hitler and his party to lead the country to destruction. A widespread defense in modern day about if the hype around the Coronavirus being a hoax is that the information by mainstream media, CDC, WHO, our Local Politicians and those that worked on the frontlines was false. However, there were a minority that kept asking questions, even being ridiculed by their peers, and utilizing research to show the numbers never and would never add up. They were ostracized for using logic and accused of being insensitive about those that might die. This was even after they pointed out that there was never a plan to prevent mortality due to the virus, but only to allow hospitals to prepare for an uptick in those that might become sick. The narrative has now changed to the prevention of all death from the coronavirus, which sounds just as farfetched as writing this sentence. One thing is for certain, we will all die from something. Those that are scared of this virus should be scared of pneumonia, flu, heart disease, cancer, common cold and even driving their vehicle. Those deaths have claimed millions more than COVID-19 over the years. Because of fear, our country is now on the brink of The 2^nd Great Depression and will suffer at a greater rate than the initial deaths we were trying to prevent in the first place.

A leader leads. A follower follows. The difference between a leader and a follower is the willingness to be wrong. When you're a follower, you ask the leader what to do. There's nothing wrong with being a follower--the world needs them as much as leaders. However, if you are a follower—be sure you know who you are following!

History has given us great leaders and leaders who took their followers down a path of destruction. George Washington and Abraham Lincoln are considered great leaders while Adolf Hitler, Joseph Stalin, Benito Mussolini and Saddam Hussein have been etched in the annals of the past as an example of leadership by fear that has failed its people.

The best leaders have emotional intelligence; they may feel things deeply but they're emotionally strong and stay in charge of their feelings. Followers are more reactive with their emotions, while leaders are more responsive. Successful leaders have strong convictions and are bold in their beliefs, while followers are less committed to ideals. Followers get out of the storm while leaders stand strong against it. Leaders may be headstrong and determined, but they also know when to be flexible and agile. Followers are more inclined to stay on the set course come what may. By nature, followers are more cautious than bold. Leaders combine big dreams and action; they leap into situations where both the payoff and the risk are substantial. Followers watch and take notes; they move more slowly. Leaders tend to be decisive, opinionated and self-assured. Followers are more likely to see limits in their abilities and put more faith in the judgments of others. Leaders like to have a definitive plan and a blueprint for getting results--a bridge between goals and accomplishment. Followers like to have clear instructions that allow them to focus more on their individual corner of big picture. Leaders are almost always characterized by a clear vision for the future and sharing that vision with others. Followers either focus on the moment or sign on to a leader's vision.

Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape. Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology. This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena. Using technology will allow leaders to build a strong following.

DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.