Monday, March 6, 2017
How will Social Media Help or Hurt Scholarship Opportunities
Stories continue to come out which show student athletes whom are losing their scholarship due to posts made on social media. It is unfortunate and will continue to become more and more prominent. Recently the NCAA has ruled that college coaches are allowed to “click, not comment” on social media posts by prospective student athletes. This means college coaches can friend, like and even share the prospective student athletes post. This new ruling already is having a dramatic effect on college recruiting.
If you are planning to become a student athlete it is very important you are educated on the impact social media will have on your future. The use of profanity, images of you with alcohol, bullying, and wearing skimpy clothing are all examples of how it may cost you a scholarship. It’s not just the scholarship you should be concerned with either. College admissions offices and employers are also going to be using social media to better understand what kind of candidate you are. In addition, colleges and employers are viewing the pages you are following, liking, and posts you are sharing. Remember your mother saying, “Be careful of the company you keep?” As a side note, I had a coach who always tells his players that you can never outrun your reputation. That rings even more true in regards to social media!
Now that doesn’t mean don’t use social media. Social Media can be used to share with the world what type of person you really are. Think of social media as a platform to share with colleges, coaches and even potential employers that you are a positive role model for their program. Remember, your image is going to be plastered throughout the institution, on the media guides as well as their social media network. It’s fine for you to have some silly images of yourself, but be conscious that your page contains no profanity, and understand the balance between sharing how hard you are working outside of your select or high school programs.
Social media is not at all bad. It actually can be used as a powerful recruiting tool to gain exposure. DeliveryMaxx highly recommends putting together short video clips that can shared on your personal social media accounts such as Snapchat, Instagram, and Twitter. We even suggest creating a Facebook profile or fan page. This is a great place to check in at tournaments, share articles, video and pictures. Although some of your peers may not utilize Facebook, the college coaches who are recruiting you are using it. DeliveryMaxx customizes a mobile App that will allow you to build a personal profile page that college coaches can easily look at as well as allow you to share all of the great things you are doing throughout your network.
A great recruiting tip is to follow all of the college programs that interest you. The coaches post awesome clips of their athletes in practices, matches, traveling, and site-seeing. It’s fun to follow and it is easier to stay up-to-date when you are sending your own updates. You can take the time to personalize your emails to them to reflect their record or upcoming matches. You will also get a better feel for what the next level is really like and whether it’s for you.
Good luck with achieving your dreams of becoming a student athlete and remember everyone is watching!