Monday, December 11, 2017
How to Create Good Press using the Internet
Whether you are an automotive dealership, realtor, church, or even a college hopeful; building good press is a necessity to further your interest. All entities wishing to share their message must have a thoughtful strategy in addition to a strong conviction to their desired audience. In short, treat people how they desire to be treated and they will share your message to the masses.
For years, businesses have sought out traditional forms of media such as television commercials, newspaper ads and radio spots to influence consumers with products and services. With the introduction of new media platforms such as Facebook, Twitter, YouTube and other social media sites; anyone or business can produce a story which rapidly circulates across the World Wide Web. With the ease and availability of a medium which can deliver ideals into the intended recipients’ hands businesses would be wise to take advantage of this technology.
However, with the ease of communication should come great caution as the perception of reality quickly becomes reality. Online reputation sites such as Google Reviews, Yelp and others are a constant reminder and act as a digital report card. Thus again, by providing superb product and/or services an entity can expect a positive evaluation. Although most businesses strive to please their customers, many of the online reviews which are published don’t reflect the true principles of the company.
Marketers and media experts alike continue to preach the value of utilizing social media, online reputation, and publishing content. The prevailing opinions are correct, but sometimes the advice does provide solutions that meet their needs rather the advice is heavy on advertising on new media the same way businesses used to advertise on traditional media.
The first thing businesses must realize is that new media, often referred to as social media, is much different than traditional media. A good analogy would be to consider a time when you were talking with a group of friends at a gathering, if a car sales person (insert any sales person) were to interrupt your story; how would that make you feel? It’s pretty simple. You would not appreciate it no matter how great the deal or sales pitch was. This is what many businesses try to do on social media. They interrupt your news feed with advertisement that the consumer does not want to see.
Now, it is no secret. Everyone is on social media today and cell phones have increased this activity by thousands of percent. Thus, in order for businesses and marketers to increase their reach; they cannot abandoned social media and review sites. However, they have to create a great strategy to allow their message to be seen without rudely shoving this message down a virtual throat. If only there was a way that companies could get their customers to share their great experiences with all of their friends and family.
DeliveryMaxx has created a patent-pending solution that allows any entity to make it easy and desirable for the consumer to share their wonderful experience. It’s very simple and doesn’t interfere with the normal sales or service process of the company. In fact, companies that implement the DeliveryMaxx solution see a positive change in culture and have the ability to meet the demands of Social Media Marketing, Online Reputation and Content Management. For more information on how DeliveryMaxx can customize a program for your company contact us at www.deliverymaxx.com or call 888.936.6299.