Monday, March 30, 2020
Make no mistake about it, the decisions we have made to shut down our normal life as we know it will have long lasting negative consequences on everyone. As a matter of fact, even those businesses that have been deemed “essential” will have to adjust to the new normal. Those who currently have jobs and are taking to the internet shaming others who are questioning the plethora of misinformation that continues to flow will end up feeling the same pain as the business owner who has had to shut their doors due to being “non-essential”. It’s just a matter of time the longer our government leaders make decision on false logic.
Today, more users/consumers are viewing the internet to get the majority of their information. No matter which side of the fence you are on in any issue; one will be able to find information to support their position. This is important for businesses now more than ever. They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans. Having the right digital media strategy will be vital for businesses to operate in our current climate and will be a must to survive the aftermath of these grave decisions that have been made.
Take for example the latest reports on how everyone who is promoting the shutdown of our economic livelihood is pointing to Italy’s high rate of death from the Coronavirus. This group of medical professionals and politicians routinely leave out that Italy has a relatively high proportion of older people, a different definition of coronavirus-related deaths, and approach to testing strategies. The doctors noted that a report from the World Health Organization-China Joint Mission on Coronavirus Disease 2019 Mortality on 2,114 of 55,924 coronavirus-related deaths in China reported a death rate of 21.9% in people 80 years and older (compared with 20.2% in this age-group in Italy). Italy also overestimated COVID-19–related deaths because of the different way its officials define it, classifying the death of anyone who tested positive for the disease as related to the coronavirus, regardless of whether they had underlying illnesses that could have independently led to death. The sector of the population will share the message of the mortality rate of the virus in Italy in order to scare the opposition, but will not identify the actual reasoning behind why Italy is abnormal in all of the charts and graphs that do not fit their narrative. If this were not true, these same “leaders” would also show contrasting points of views in places like Ivory Coast, Senegal, Dominican Republic, Singapore, Peru, Argentina, Mexico, India, South Africa, Saudi Arabia, Thailand, Philippines, Japan, Chile, Malaysia, Australia, Israel, Brazil, Canada, South Korea and others.
Obviously, numbers continue to change. The Epidemiologist behind the highly-cited Coronavirus Model who stated there would be 2.2 million deaths in the United States (that would be 6027 deaths a day) drastically downgraded his projection to less than 50,000 people in the US (61,000 people died from the flu during 2017-2018). Nobody has contradicted that the coronavirus is a virus which is serious. However, the numbers do not support the rhetoric that is continuing to be spewed and affecting businesses.
When the loss of jobs and no income begin to trickle into the medical community from shutting the doors on the means to earn an income and wage only then will that sect of our society understand the fiat consequences of only looking at this problem from a physician’s point of view. Our police force will also have this same thought when crime begins to increase and the ability to receive funds from tax dollars that provides resources on combat crime decreases. The saying goes “an ounce of prevention, is worth a pound of cure” should resonate with everyone today, but if you are not thinking about the long-term; it will eventually enter your way of life. As with any disease or illness there is always a case that doesn’t follow the norm. We must find a balanced approach to find a solution that we all can find beneficial.
Everyone know based on trends throughout the world, including Italy which arguments show is not the norm, that 80% of the infected with the coronavirus have mild to no symptoms. Mild meaning there is no need to go to the hospital for treatment. The other 20% is the cause for concern. These are the individuals who will require medical care to survive. In the history of the world there has never been any illness that has affect 100% of the population in any given scenario. It appears that is exactly what the masses have been scared into assuming in order to achieve the magnitude of this virus. That is an unfair and biased approach.
At the end of all the shelter in place time lines, what happens and how do we a society begin the process of moving the pendulum back to “normal”? How do we find a balanced approach to a solution that the fewest people are affected? Both physically and financially? At the end of the day research is funded with money, and we need money to continue to treat people. Sitting at home doing nothing for months will not find answers to the problem.
The American People will remain divided on all of the issues discussed. Today, social media has given everyone a platform to share their opinion. Whether you make a comment, post a picture/video, LIKE, Share, retweet or put some type of emoji on a post you are sharing your opinion. Because we feel safe behind a keyboard or our face buried in our phones; we feel empowered that others truly value what we have to say. Google Reviews, Yelp and Facebook have all made millions on this concept as the consumer will instantly take to giving their Online Review.
DeliveryMaxx is in the same boat as many of our clients and other businesses around the country. We are facing difficult decisions that include temporary layoffs, reduction of expenses, increased workload from employees and reduced pay due to lack of revenue. However, with our suite of digital services, DeliveryMaxx is able to help clients make an impact on the internet including Online Reputation, Social Media Marketing and Advertising, Content Management, SEO, Website Development, Customer Retention Satisfaction and other Digital Media Strategies giving them a stronger reach which means more sales and services provided. Together we will survive!
DeliveryMaxx is able to customize and create a strategy for businesses, churches and any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses. We are one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
Monday, March 23, 2020
Every day we continue to get mixed messages sent to us by our government and the medical profession. The short answer is nobody really has the exact answer and much less a solution to help. Everything is pure speculation and the fear of the unknown is controlling our actions. The one thing that you know is you must develop, implement and perfectly execute the right processes to assure your business’ success.
However, businesses still have rent, cost of goods, unsold inventory and other expenses that will continue despite the national shutdown. Businesses will try to cut cost ultimately eliminating their labor cost. The sad part is that everyone knows about the billion dollar companies, but the faces of our community business do not have strong advocates to speak for them on their behalf.
DeliveryMaxx understands this all too well. Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app. He created this company without government loans or private investments. Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.
Now more than ever, all eyes are on social media. As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. Several states across the Nation have already implemented this strategy to contain the virus spread. Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.
Some key statistics for how Coronavirus impacts E-Commerce include: 99% of social media users believe there is a chance they will purchase something online if they are confined to their home during a Coronavirus outbreak, 92% of consumers who have “a great deal of say” on purchasing decisions believe they will purchase grocery store items online (versus in-store) during confinement, 79% of consumers with children ages 3-17 at home believe they may purchase home improvement or DIY items online while confined to home and 76% of consumers who have a “great deal of say” on purchasing decisions believe they will order restaurant food delivery online.
There is no question that as more consumers are confined to their home, there will be a significant surge of social media content and consumption. That surge will present an increased opportunity for brands to connect with an audience that is hungry for content, education, and online social experiences. Brands will see their marketing dollars go further than they have in recent years and certain sectors stand to benefit greatly from these marketing savings. Don’t get left behind in reaching your market as your competition will react relatively quickly to the changing environment and adjust their overall campaign spending to reflect the surge in social media consumption as it unfolds.
There is a “New Normal” that is developing. DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.
For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program visit www.deliverymaxx.com or contact 888.936.6299. DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more. In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program. Everything published to the World Wide Web will affect how your business is perceived. DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition. It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!