Friday, April 3, 2020

Controlling your Message gains Trust with Customers


When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Website- When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

Every Business should take a look at the messaging that is going on with the Coronavirus.  Businesses can learn from their mistakes and actually improve how they can talk to their customers if and when we resume back to normal. 

Much of the population has been scared into locking themselves in their houses and not going out into public.  Of course we know this isn’t entirely true because Big Box Stores are still open, the military continues to be active, Government at the National, State and Local level are completely operational, and it seems that there are more “Essential Businesses” like the McDonald’s Drive Thru Worker, Braum’s Ice Cream Scooper, Arts and Crafts Store that provides yarn to crochet, Home Depot and Lowes will still give you advice on how to build a fence and of course any place that sells toilet paper.

Our government’s message on how deadly this virus is seems to be moving all over the spectrum.  Remember, the famous Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths in a very short amount of time only later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms?  This was the same chart that everyone said we must balance the curve…whatever that truly means.  Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world.


How about Dr. Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases, who told others there are too many variables at play in the pandemic to make the models reliable: “I’ve looked at all the models. I’ve spent a lot of time on the models. They don’t tell you anything. You can’t really rely upon models.”  The same day, we were introduced to Jeffrey Shaman, a Columbia University epidemiologist whose models were cited by the White House, said his own work on the pandemic doesn’t go far enough into the future to make predictions akin to the White House fatality forecast.  “We don’t have a sense of what’s going on in the here and now, and we don’t know what people will do in the future,” he said. “We don’t know if the virus is seasonal, as well.”

CBS News even admitted airing footage of an overwhelmed Italian hospital while reporting on the coronavirus outbreak in New York City (included a short clip from the Sky News video in a segment about the outbreak of COVID-19 in New York City, which the outlet calls "America's Epicenter")  in order to continue to promote fear and uncertainty.  The CDC, WHO and United States Medical Examiners are counting any death such as heart disease, suicide or other causes of death of a person who has symptoms of the Coronavirus as COVID-19 Related Deaths.  Although very misleading, ultimately this will continue to add to mistrust of the media.

Messages like these have produced panic in our society and are continuing to hurt the economy because of so much misinformation that is being presented to the public.  These are great lessons to learn as we try to navigate around uncertain times.  As a business, you can continue to make sure your message is clear, concise and accurate.  Having a digital strategy will allow you to gain potential customers trust and increase customer satisfaction and loyalty.
DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe.  However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis.  We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great.  We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.

Thursday, April 2, 2020

How Businesses are Adapting to Adversity


It’s easy to tell everyone to stay home when one has a guaranteed paycheck coming in because they are working for a company has either been dictated essential or a company will receive a bailout from the government and can pay for their employees to stay at home.  Remember, essential workers are people like the McDonald’s Drive Thru Order Taker, Nurses, The cart person at Costco, Police Officers, A cashier at Academy Sports & Outdoor, Firefighters, A receptionist at a law firm, Fry Cook at KFC, an Ice Cream Scooper at Braum’s, US Military, Liquor Stores and many more.  These are entities that the government and apparently many of us have no problem with not abiding by the 6 foot rule in social distancing.  These employees must have been declared by the CDC and WHO as a non-threat to our elderly and those with underlying health conditions as policies have made exceptions to allow those employees to continue to provide for their families.  (Disclaimer: For those who do not understand sarcasm, all businesses are essential to the success of our economy!)

However, non-essential employees like Hairdressers, Many Dine-In Restaurants, Churches and Retail Sales have been asked to stay at home so we can eradicate a virus that will continue to reappear each year. (Yes, we have set the precedent for these restrictions to take place again.)
In the last two weeks nearly 10 million new claims for unemployment have been filed according to a New York Times article quoting the US Labor Department.  The speed and scale of the job losses is without precedent. (The only thing faster would have been if we actually would have seen 2.2 million deaths (6,027 a day) like the famous Epidemiologist, Neil Ferguson boldly predicted (later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms) and our Government that passed a 2.2 Trillion Dollar Pork Filled So-Called Stimulus Package that we are leaving our children to pay back.)  We are well on our way to etch our fate into history as we skip right over another major recession and right into The 2nd Great Depression.  All it will take is for our labor force to get to the 60 million jobless mark.  According to St. Louis Fed projections, the coronavirus economic freeze better could cost 47 million jobs and send the unemployment rate past 32%.


There is a silver lining though!  

Everyone who is tired of hearing about the Coronavirus and Social Distancing will start hearing about higher crime rate both violent and non-violent, increased divorce rate, child abuse, more government regulation and quick fixes, socialist programs, mental health, suicides and drug addiction.  It only took World War 2 to pull us out of the last Great Depression where 418,500 American military and civilians paid the price with their lives.  We have several foreign countries like North Korea, Iran, China and more who love the political discourse in our country and will gladly be ready to take us on in a war.  In fact, yesterday a U.S. official said intelligence threads about a potential attack by Iran or Iran-backed forces had been building for some time. The official did not disclose intelligence on the timing or precise locations of any attack.

The great thing about many businesses and entities as no matter how insane regulations and obstacles our government has put in front of them, they have found a way to overcome and provide a living for their family and the families they employee.

In a recent Forbes blog, Tom Coliccho, founder of Crafted Hospitality and host of Bravo’s Top Chef expects that 70% of restaurants will close and not be able to reopen unless they receive another $440 Billion Dollars.  (That’s only another $13,000 on top of the $30,000 that every family will have to pay back in taxes.  It’s just debt.)  Restaurants already have a slim margin for profit, but provide many jobs for single parents, independent college students, career service providers and part-time employees.  Even Alexandria Ocasio-Cortez better known as AOC who is the Socialist Democratic US Representative for New York’s 14th congressional district was a bartender just before she was elected by New Yorkers and now serves on committees making decisions for the rest of the country.  These restaurant owners are trying everything possible from utilizing social media to encourage viewers to buy recipes and uncooked products just to keep their business open.

Churches have utilize video messaging and social media platforms to conduct their weekly sermons.  However, our religious house of worship need additional revenue from their parishioners to continue to provide outreach programs for abused women and children, unemployed households trying to provide food for their families, homelessness and other charitable opportunities.  In addition to the lead preacher, churches have a staff of maintenance crew, secretaries, accountants and other essential employees that are needed to keep the doors open.


Those employees who are in sales have adapted to get their message out to the masses as well.  They still have products to sell which is inventory the businesses must move to continue to pay rent on buildings, salaries for staff support, other vendors who provide necessary services and monthly operational expenditures.  Sales people are utilizing social media through image and video messaging to continue to comply with the social distancing guidelines.

The Greek philosopher, Plato once stated, “Necessity is the mother of invention.”  A need or problem encourages creative efforts to meet the need of solve the problem.  Yes, we have a virus that can kill people.  However, the government regulations that have been put in place will also ultimately lead to others untimely death or at the least destroy everything they have worked for and the opportunities they are providing for others to achieve life, liberty and their pursuit of happiness.
Nobody would think any different if the shutdown only meant 2 weeks of everyone staying at home.  However, this economic halt will have much more consequences than 2 weeks of helping your kids with online classes.

To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.


DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe.  However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis.  We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great.  We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.

Wednesday, April 1, 2020

What the 2nd Great Depression will look like


Our news media today must sell advertisements.  They make more money by having more viewers.  Anytime there is a crisis, the news media wins.  The longer a crisis goes on and the more fear the public has; the higher their ratings become.



If you are in your forty’s you can remember a time when your parents would watch the nightly news on one of the main cable stations.  You would see local stories, national events, sports and then the weather.  The reporters would share what was going on without really expressing their opinion.  Some families had access to CNN.  When America liberated Kuwait from Iraq, many people would tune into watching the war take place and listen to Wolf Blitzer and others share the events of the day.  By the time President Bill Clinton was being impeached, Fox News found that 50% of Americans wanted to hear a more conservative viewpoint and the news station competed with viewers who used to only have one other choice with CNN.  Along came other stations and view points over the years.  Instead of reporting the news; we receive an agenda.  MSNBC is notorious for stating it is the news media’s job to tell the public what they should think.

In our past blogs, trying to help businesses overcome the obstacles of working within the new government regulations that continue to take away our freedoms, we have pointed out the discrepancies in so-called facts of the Coronavirus.  Yes it is a very contagious virus.  Yes, it has the ability to bring a high mortality rate to the elderly and those with underlying health conditions.  However, the government regulations of shutting down some businesses and not others is foolish when they are saying how bad the virus is.  Our leaders are human.  They want to be elected and don’t have the backbone to do what is right rather they let public opinion sway their voice.  As long as the public does not do their research on their own, the loudest voices will win.  (This should be a wake-up call to any business who is not utilizing social media, content management and online reputation to share their message.)

Recently, even though the actual numbers do not warrant these actions, government officials are calling for many great businesses to keep their doors shut through the first week of May.  One would think we are dealing with the Bubonic Plague which struck Europe and Asia in the 1300’s.  In five years, that plague would kill almost one-third of the continent’s population.  When in fact we are dealing with a virus that has had Medical Examiners taking the liberty of classifying deaths of suicide, heart disease and other mortality contributors to the Coronavirus.  Neil Ferguson, the most famous Epidemiologist that our leaders at every level cited using his graphs projected 2.2 million dead in the United States if no action were taken to slow the virus and blunt its curve.  That would be 6,027 deaths a day!  Now he has revised his claims revealing that far more people likely have the virus than his team originally figured.   A higher rate of transmission than expected means that more people have the virus than previously expected; when the number of those with coronavirus is divided by the number of deaths, therefore, the mortality rate for the disease drops.  Therefore, now the epidemiologist predicts hospitals will be just fine taking on COVID-19 patients and estimates far fewer people will die from the virus itself or from its agitation of other ailments.  In short, this virus is not as deadly as what the news media would have you believe.


There will be deaths, and a lot of them.  I’m hopeful that my elderly parents or in-laws do not get sick and die.  It would be a tragedy for anyone I am close to or even know, contracts the virus and dies because of the illness.  I would have the same sadness if these people were to lose their life to an automobile accident, other health issues, murder, suicide or anything else that can take one’s life.  However, the approach that the government is taking and the complacency people are allowing these restrictions to happen will have far more devastating effects on our society.

If we continue the shutdown we will skip over a Great Recession and experience The 2nd Great Depression!  What does that means to us?

To fully understand the gravity of what a true Depression will look like we must take a look at history.  The Great Depression that we learned about in the history books (Do you remember the days when kids carried books to school and didn’t do their assignments on a phone?) started in August of 1929 and we didn’t start coming out of it until March of 1933.  The Depression didn’t just hurt one country.  It was a severe worldwide economic depression with peak global unemployment at 24.9%.  Using the same numbers that would be the equivalent of 64 million of working adults in the United States would be out of a job today.

The Great Depression’s most famous day was October 29, 1929 or better known as Black Tuesday.  Billions of dollars were lost, wiping out thousands of investors.  In the aftermath of Black Tuesday, America and the rest of the industrialized world spiraled downward into the Great Depression which would become the deepest and longest-lasting economic downturn in the history of the Western industrialized world up to that time.  Some causes for the crash were a rapid expansion of the stock market after a period of wild speculation during the roaring twenties.  Production had already declined and unemployment had risen, leaving stocks in great excess of their real value.  Other causes of the market’s crash were low wages, proliferation of debt, a struggling agricultural sector and excess of large bank loans that could not be liquidated.

Less than 2 months ago, on February 20, 2020 there was another global stock market crash.  This was 8 days after the Dow, NASDAQ and S&P 500 all finished at record highs with the NASDAQ and S&P 500 reached subsequent record highs the day before the crash.  From February 24 to February 28th, stock markets worldwide reported their largest one-week declines since the 2008 financial crisis, thus entering a correction.  Global markets into early March became extremely volatile, with large swings occurring in global markets.  On 9 March, most global markets reported severe contractions.  The major reason was the overreaction to the Coronavirus Scare by our media and lack of leadership from our politicians at the National, State and Local levels in addition to an oil price war between Russia and the OPEC countries led by Saudi Arabia.

Three days after Black Monday I there was another drop, Black Thursday, where stocks across Europe and North America fell more than 9%. Wall Street experienced its largest single-day percentage drop since Black Monday in 1987, and the FTSE MIB of the Borsa Italiana fell nearly 17%, becoming the worst-hit market during Black Thursday.  Despite a temporary rally on the 13th of March all three Wall Street indexes fell more than 12% when markets re-opened on March 16th.  At least one benchmark stock market index in all G7 countries and 14 of the G20 countries have been declared to be in bear markets.

As of March 2020, global stocks have seen a downturn of at least 25% during the crash, and 30% in most G20 nations. Goldman Sachs has warned that the US GDP will shrink 29% by the end of the 2nd quarter of 2020, and that unemployment may skyrocket to at least 9%.  Even the Australian Prime Minister Scott Morrison has called the looming economic crisis 'akin to the Great Depression'.
A record 3.3 million people filed claims for unemployment in the US last week as the Covid-19 pandemic shut down large parts of America’s economy and the full scale of the impact of the crisis began to emerge.  The figure is the highest ever reported, beating the previous record of 695,000 claims filed the week ending 2 October 1982.

According to St. Louis Fed projections, the coronavirus economic freeze better could cost 47 million jobs and send the unemployment rate past 32%.  That would mean there are over 67 million Americans working in jobs that are at a high risk of layoffs, according to the analysis.  Millions of Americans already have lost their jobs due to the coronavirus crisis and Government Lockdown on Businesses and the worst of the damage is yet to come, according to a Federal Reserve estimate.
Jobs such as sales, production, food preparation, high contact-intensive jobs like barbers, hair stylist, airline attendants and food and beverage services are on the chopping block.  This dramatic spike in jobless claims is an American peculiarity. In almost no other country are jobs being destroyed so fast.

Now add in the stimulus package which was 2.2 trillion dollars.  Both the Democrats and Republicans added as much pork as they could possibly get away with helping out their special interest groups.  These were things like:

  • ·          $150 Million for Federal Grants to State and Local Arts and Humanities Programs
  • ·         $75 Million for Corporation for Public Broadcasting
  • ·         $25 Million for Washington, D.C., Kennedy Center for the Performing Arts
  • ·         $75 Million for the National Endowment for the Arts
  • ·         $93 Million to Congress
  • ·         $25 Million for the House for teleworking and “other cost”
  • ·         $10 Million for Senate for teleworking and “other cost”
  • ·         $25 Million for cleaning the Capitol and congressional office buildings
  • ·         $14 Billion for Universities and Colleges
  • ·         $25 Billion for Public Transit Systems
  • ·         $10 Billion for Publicly owned Commercial Airports
  • ·         $1 Billion for Amtrak
  • ·         $300 Million for Fishing Industry
  • ·         $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations
  • ·         $2 Billion for health care, equipment schools and other needs for Native American Communities
  • ·         $258 Million for international disaster assistance

Nine hundred ninety nine billion, nine hundred ninety nine million, nine hundred ninety nine thousand, nine hundred ninety nine dollars and ninety nine cents is one penny short of a Trillion Dollars!  Now double that number and add another $200 Billion Dollars to it.  That is the package our Congress has passed.  Divide that number out by the current population of the United States and that comes out to $6,100 per man, woman, child that will have to pay it back in their lifetime.  That means for a family of 4; they would have to pay back $24,400 and only receive $3,400 ($1200 for two adults and $500 apiece for two children in a family of 4).  Does that sound like a good deal to you?

Baby Boomers have absorbed the country’s wealth. In fact, as they age, their percentage of total US wealth has increased from 20% to nearly 60%. By comparison, Generation X holds 16% of national wealth while the Millennials account for holding 3%. More problematically, 81% of Millennial’s households (ages 18 to 34) carry a collective debt of $2 trillion.  This is before the Coronavirus scare.

So as history have shown us, if public opinion is that the Coronavirus can destroy us all, our politicians will continue to keep many Americans under house arrest.  There is now talk of easing some of the restrictions that the Dodd-Frank financial regulations placed on the Federal Reserve use of this emergency authority.  A lack of oversite will mean more corruption in the name of supposedly countering the economic shock caused by the global coronavirus pandemic.  Currently, the Fed is looking at the use of contractionary monetary policy in order to protect the value of the dollar.  This process can increase deflation; however, the Consumer Price Index will drastically decline.  Thus, housing prices will begin to fall as well as our GDP.  Falling prices will send many firms into bankruptcy.  When you add the massive amount of government spending; the debt-to-GDP ratio will rise to record highs.  Recessions hit every decade, and the government tries to give the economy a shot in the arm.  However, the effects from a complete shutdown due to a virus that has a very low mortality rate will not allow families to recover.

For example, a person age 45 becomes expectantly unemployed.  They have equity in their house and have saved money by investing in stocks.  Their spouse also experiences the same thing.  There expenditures include two car payments, a mortgage and financial support for two children.  Their parents are retired living off of social security and savings that are mixed between stocks and bonds.  Immediately, the spouses try to look for work, but because there is a shutdown they cannot find employment.  They rely on their investments in the stock market to cover their expenses.  However, with the downturn in the market; they will lose their retirement. They look at selling their home to downsize in order to readjust to the loss of income, but their home price has also dropped losing all equity that had been acquired for the last 10 years.  If they sell their home, they cannot qualify for another home because of the lack of income and previous saved assets.  The next choice is to move in with one of the spouses’ parents if they are still living and the home is large enough to hold 4 adults and 2 children.  The spouses’ parents have a reduction in revenue due to the loss in the stock market; however, they are able to keep paying their bills because they have investments in bonds.  

Unfortunately, it gets worse because those investments are not enough to cover the cost of the car payments or other expenditures of a two income family and credit worthiness decreases while debt increases.   Thus relying on the government is the only option.  With a lower tax base, the government which is already bloated will be unable to continue to support social security benefits or child advocacy supplements.  Now the United States has to turn to foreign government for help.  In this scenario, others are negatively affected as well.  The person who landscaped the couple’s house is out of a job as are the car mechanics, hair stylist and house cleaner.  Not to mention, with no discretionary spending, the economy cannot truly be stimulated.  Next on the list of economic casualties will be the credit institutions that cannot recover losses from the debt that had been incurred.  It continues to become a downward cycle.

The regression of unemployment on violent crime rates generates a positive coefficient of 31.87251, and is statistically significant at the 10% level. A one percent increase in the unemployment rate will increase the violent crime rate by 31.87251 per 100,000 inhabitants.  These facts don’t even compute minor theft, non-violent assaults or forgery and fraud which have a much higher increase during times of higher unemployment according to the Journal of Law & Economics.

A 2016 study by Harvard researchers found that men who aren't able to be the main breadwinners in their families are more likely to get divorced than those who are able to earn more than their wives. And a 2011 Ohio State University study found that unemployed men were more likely to get divorced than employed men.  "Work equals earnings, and earnings equals helping to support and sustain a family," Steinberg said. "One partner's lack of ability to contribute financially in a meaningful way can cause the other partner to have to scramble to work extra-long hours, which can cause resentment, or to not have emotional security if his or her own job is shaky or not the type from which she or he can even earn extra income to compensate for the partner's lack of contribution."  For family with children, this can create a major disadvantage to their future.

Lancet Psychiatry researched and found that there had been an increase in the relative risk of suicide associated with unemployment across all regions in the country of 20% to 30%. There are an estimated 233,000 suicides a year, of which around 45,000 could be attributed to unemployment.  In addition, there is strong evidence of an association between unemployment and poorer health outcomes.  Unemployment is almost universally a negative experience and thus linked to poor outcomes, especially poor mental health outcomes.  Unemployment not only increases the likelihood of disease, but it can greatly affect one's mental health, leading to depression and decreased self-esteem. In addition, one can alienate family and friends or feel alienated themselves which can result in lack of support in one's life.  Smoking and alcohol consumption are often increased after the onset of unemployment.  Families are put at greater risk of physical illness, psychological stress and family breakdown.

Although we have reacted to save as many as 2.2 million people (if you believed in the Centers of Disease and Control or the World Health Organization) in the United States which is a great thing, we are now putting many more millions of Men, Women and Children at risk due to the misguided rulings by our officials which is exactly what we were trying to avoid with all of the regulations in the first place.

The United States will recover because that is what we have always done in the past.  (Of course there are other nations like China, Russia and Saudi Arabia that may have a say in our recovery.)  Revolutionary movements have emerged in the past, so the combination of disease and economic contraction will provoke a new era and a new global order. Indeed, even as we confront the prospect of economic collapse, we will also witness the application of policies that move our society beyond a dying fossil fuel era and into an era of cheap renewables. Beyond the age of combustion and the wanton destruction of the Earth, we are on the cusp of a Digital Renaissance.

To recover, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.
DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!




Tuesday, March 31, 2020

Using Social Media Channels to Share Positive Messages


For the last 30 days, we have heard our news media, government officials, many in the medical community, and everyone else with an opinion share how the Coronavirus would have devastating and tragic outcomes for our society as we know it.  These scare tactics have altered the course of history and prompted good people to turn on each other because of how they received the message.  Those who questioned the numbers that were being provided were villainized by their friends and family as well as accused of being money hungry capitalist pigs.

The internet, Social Media and Digital Media Engagement has played and continues to play a vital role in public sentiment of all of the issues we face today.  This experience that has affected the world is a perfect example of why businesses should take an active role in utilizing the World Wide Web in sharing their positive message which will lead to higher sales, positive online reputation and a stronger reach on the internet.

Make no mistake about the Coronavirus.  It is a virus that can cause death.  One death is too much and nobody wants to see a family member or loved one suffer.

DeliveryMaxx is actually excited to see more and more reports showing that the original predictions that the Coronavirus was and is not as apocalyptic as the news media has tried to make us think.  In fact, March 26th a few media outlets (not the mainstream) quoted the Epidemiologist behind the highly-cited Coronavirus model drastically downgraded his projection.  Yes, this was the same person, Neil Ferguson who projected 2.2 million would die in the United States (6027 deaths a day!) and over 500,000 in the United Kingdom.  Now, even though many in the news media are not sharing the same report they used to scare the public, the report is stating that hospitals will be just fine estimating 20,000 or fewer in the U.K. and 60,000 or fewer in the United States could die.


This morning, CNN just reported that the Coronavirus death rate is lower than previously reported, but still deadlier than the seasonal flu.  Now we are starting to get to a realistic talking point.  Remember, as long as you are scared you will read the news or watch the nightly dialogue.  These news outlets need to sell advertisement and the more viewers the more money they make.  CNN hasn’t completely dismissed all of their false reporting (nobody wants to admit they are wrong), but they have moved their estimations from as high as 15% will die after being infected to predicting .66% of those infected with the virus will die.  They have taken into account potentially milder cases that often go undiagnosed.  In other words, out of everybody infected -- not just those sick enough to get tested -- how many people will die?  Researchers combined that data on "infection prevalence" with public information on reported cases and deaths, estimating the overall death rate to be about two-thirds of 1%.  That number, though, went up in older adults, with approximately 7.8% of those 80 or older estimated to die after infection. And deaths were estimated to be exceedingly rare in children younger than 9, with a fatality rate of just 0.00161%.  For age groups younger than 40, the death rate was never higher than 0.16%, according to the study. Out of 1,000 young adults infected, then, about 1 or 2 could die, with the youngest people facing the lowest risk.

Do you think for a moment that mainstream media is catching on that more and more people are questioning our government and the false information our politicians have been saying are being vocal on social media?  Take for example the article written, “Why Flattening the Curve is Overrated” in Pensford.  When written on March 23rd, the author stated he would be eviscerated by friends and family more than ever.  He wrote the article after the huge market plunge and was accused of being a greedy person who only cared about himself.  This was said even after he stated, “Coronavirus is exceptionally dangerous and highly contagious.  We were ill-equipped to handle a pandemic.  I personally was ignorant to the risks and to our own inability to counteract them.  None of what I am about to say is rooted in a belief that this virus isn’t terribly serious.”  The article went on to talk about social distancing provides the illusion of control, not actual control, over the virus.  He shared that there is no vaccine and flattening the curve simply kicks the can down the road.  Think about that for a second.  We have shutdown many small businesses while leaving Walmart, Best Buy, Academy and other Big Box Stores open.  Fast Food drive-thru’s still have people preparing, touching and passing out food to their consumers.  I still question how one business employees are unable to transfer the virus, but another set of employees are not.  Where he was viciously attacked was when he declared that the News Media and other ill-informed people were assuming that 100% of the population would get the virus.  Which we won’t even without a quarantine in place because that is not how viruses work.  There is no precedent for an influenza virus spreading to 100% of the population.  Next, even at a 100% infection and 1% mortality rate, which would be 3.3 million Americans would have been worst case scenario.  He stated the willingness to endure some economic hardship to avoid losing 3 million Americans, but how much.  The article then went on to show the devastating affects if the unemployment were to get to 20-30% and the additional hardships many more millions would face such as nourishment, housing and increase crime rate.  Ultimately, we have traded one set of potential lives lost for a generation of hardship that will ultimately lead to the loss of life.

Finally, Medical Examiners are taking the liberty of classifying deaths of suicide, heart disease and other mortality contributors to the Coronavirus.  An article, March 24 called Case-Fatality Rate and COVID-19 Death Characteristics in Italy which was released by the American College of Cardiology showed a high percentage of examples as to why the virus death totals were so high in Italy.  The Media did not share these facts.  Instead, they took pictures of patients on a ventilator in Italy and said that these were infected patients in New York.  The story fit their narrative and fear continues to drive people into irrational behavior.

The only thing necessary for the triumph of evil is that good men do nothing.
Today’s technology has allowed information about businesses, political uprisings, social injustice, latest norms and anything else one can dream of to be spread through the masses faster than the Bubonic Plague “Black Death” that struck Europe and Asia in the 1300’s.  In five years, that plague would kill almost one-third of the continent’s population.  Could you imagine if our ancestors had social media back then?  Do you think we would have seen pictures of King Edward of England or his Court using diapers and orange peelings to cover their faces as they walked through the streets of London?  How would we react today if we faced a true plague?

What if we had social media during the 1930’s and 1940’s?  At first, Hitler and the Nazis would have villainized the Jews for all of the hardships Germany was facing.  They would have taken the approach to point out the poverty level and try to tie it to one race of people when in fact it was directly from the Treaty of Versailles, signed in June 1919 at the Palace of Versailles in Paris at the end of World War I, codified peace terms between the victorious Allies and Germany.  The Treaty of Versailles held Germany responsible for starting the war and imposed harsh penalties in terms of loss of territory, massive reparations payments and demilitarization.  Because the German People did not have the means of mass communication; they were not able to spread their message without physically being persecuted themselves.  Google has provided us instant facts and figures for us to make arguments on both sides.  The one who is able to utilize social media and provide the most content that spreads to the masses (REACH) will actually win.  Businesses need to know this when they are putting together a digital strategy.

Before World War II, the United States was divided over the issue of Slavery.  Those who defended slavery rose to the challenge set forth by the Abolitionist.  The defenders of slavery included economics, history, religion, legality, social good, and even humanitarianism, to further their arguments.  Defenders of slavery argued that if all the slaves were freed, there would be widespread unemployment and chaos. This would lead to uprisings, bloodshed, and anarchy. They pointed to the mob's "rule of terror" during the French Revolution and argued for the continuation of the status quo, which was providing for affluence and stability for the slaveholding class and for all free people who enjoyed the bounty of the slave society.  At the peak of black slavery in the South, only 6 percent of Southern whites owned slaves. If you include the white people in the North, it means that only 1.4 percent of white Americans owned black slaves at the height of slavery.  Yet, 258,000 southerners fought and died in the Civil War which was 22.6 percent of Southern men who were between the ages of 20-24 in 1860.  What if wives, mothers and children of the soldiers had the ability to share their online reviews or opinions of slave ownership? Would we have had brother fighting against their brother leading to 618,222 deaths in our relatively new nation?

History can teach us a lot.  The utilization in today’s technology can be instrumental in how we get our messages out to the people.  Today, more users/consumers are viewing the internet to get the majority of their information.  No matter which side of the fence you are on in any issue; one will be able to find information to support their position.  This is important for businesses now more than ever.  They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans.  Having the right digital media strategy will be vital for businesses to operate in our current climate and will be a must to survive the aftermath of these grave decisions that have been made.

DeliveryMaxx is able to customize and create a strategy for businesses, churches, automotive dealerships, real estate agents, medical teams, non-profits and any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  We are one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!