Twelve years ago, DeliveryMaxx was started without
government funds or any other financial assistance in the worst economic
downturn since the Great Depression, The Great Recession of 2007-2009. Today, DeliveryMaxx is a digital media
company with a Patent-Pending program that creates a comprehensive strategy
allowing its clients to improve SEO, Online Reputation, Social Media
Marketing/Advertising and Engagement, Content Management and Customer Retention
all utilizing a mobile app. In short,
DMAXX as it is known to its clients creates a plan to turn their normal course
of daily actions into marketing and advertising opportunities. The app was created to minimize cost and
allow clients to instantly gain a larger audience sharing their message on the
World Wide Web thus increasing sales and/or service. DeliveryMaxx utilizes positive reviews, daily
post for engagement, blogs and video messaging to reach every facet of clients’
potential customers. Not to mention, the program is very simple and easy to use
and gives the appearance that clients have a larger marketing department than
what they really do. The best part about
the program is that the clients’ customers feel valued and are more incline to
spread these positive messages through the digital media channels better known
as social media.
However, DeliveryMaxx didn’t have an easy road. When first developed in 2008, the program
depended on Kodak digital cameras which had a special function of labeling
photos of happy customers and the ability to quickly produce marketing
materials. The iPhone was in its infancy. Quickly, DeliveryMaxx had to adapt to the
emerging technology of online reviews and a relatively new concept of Search
Engine Optimization. Over the last
decade, DeliveryMaxx has spent millions in research and development to create a
program that accomplishes businesses, non-profits and others needs’ in all
areas covered in the digital media arena.
Like any startup, DeliveryMaxx was faced with operational
challenges including labor and other expenses.
The first turn towards positive success was to utilize the same program
that was pitched to clients. Proper
execution allowing the internet to do all of the heavy lifting led to increased
client acquisition and management.
The United States has been ordered to come to a complete
stop if a business is not deemed essential.
Many consumers are afraid to leave the house and the ones that do have
started to come up with creative ways to cover their mouths utilizing plastic
bottles, fruit peelings, diapers and other interesting contraptions. There is still no answer as to why everyone
made an instant run towards the toilet paper.
Nonetheless, many people will be out of a job and have to find something
new to do. Either their company will
have to lay off employees to minimize labor cost or many businesses will just
shut the door forever. A small stimulus
check will not be enough to help a family of four and the government will be at
a loss of additional tax revenue that it won’t be able to sustain the
economy. The only thing that will get
the US out of this mess is that businesses are rebuilt or started from
scratch. These businesses will need to
find the most cost effective way to get their message out to the masses in
order to create and ultimately increase sales.
History shows us that the Great Recession of 2007-2009 was
created by overextended credit and risky mortgages which resulted in a housing
market crash and the failure of several investment banks. The 1981 recession was due to rising
inflation from the 1970’s which resulted in tightened monetary policy from the
Federal Reserve, while regime change in Iran led to rising oil prices. Amid
these crosscurrents, the U.S. found itself with falling inflation but rising
unemployment by the early 1980s. Many of
our senior population can vividly remember the 1973 recession which lasted
about 2 years because of quadrupling oil prices by Arab exporters resulted in
stagflation (high inflation amid stagnant economic growth) and a stock market
crash. Although, you would have to be 91
years old to have lived through The Great Depression, we have all learned about
this in school. After a six-year bull
market on Wall Street, over-speculation led to an October 1929 stock market
crash. Economic production fell by 50 percent, and unemployment surged to 25
percent.
Albert Einstein once said, “Insanity is doing the same thing
over and over and expecting a different result.” Make no mistake, we will be in a recession
that will take a minimum of 2 years to recover.
If our government leaders on both sides of the aisle pander to the
special interest groups without caring for “We the People” we will potentially
create the 2nd Great Depression.
Nobody would have ever thought a virus that has over an 85%
recovery rate would crash our economy and end up putting so many people out of
work. Unfortunately, that presents many
people with two options. Quit or as our
grandfathers used to say, “Pull up your bootstraps and get to work.” There are many who would like to do this and
as soon as the quarantine is lifted will do just that.
Adversity, it can break you or make you if you let it, the
choice is yours.
In 1929, amid the Great Depression the notorious year that
the stock market crashed, spurring a 10-year global downturn, also marked the
birth of an aerospace giant. United Aircraft and Transport Corporation began
life as a holding company for airlines, airplane parts manufacturers and
aviation companies such as Boeing.
Most industries floundered under the financial crisis, but
the Golden Age of Aviation was in full swing and kept United Aircraft aloft. In
fact, the company pulled so many other businesses under its umbrella during its
initial years that it quickly smacked up against antitrust laws. In 1934,
Boeing and United Airlines became separate companies and United Aircraft turned
into what is now UTC, a diversified industrial manufacturer. By 2008, UTC reported $58.7 billion in
revenue.
FedEx was born when Frederick W. Smith identified a pressing
business need of important documents had to reach their destinations within one
or two days. He incorporated a company called Federal Express in June 1971 and
began operations in 1973 from Memphis International Airport. On its first
night, in April, FedEx shipped 186 packages to 25 U.S. cities. However, all was not well on the
international front, and within months, several Arab states had embargoed oil
exports to the United States. While this news could have been disastrous for a
company that relied on petroleum-fueled transportation, Federal Express stayed
alive and became profitable in July 1975, when oil prices finally leveled off.
The Applebee's chain was founded by Bill and T. J. Palmer in
1980. The vision that they wanted was "to create a restaurant that had a
neighborhood pub feel to it and could offer friendly service along with quality
fare at a lower price than most of their competition." Also, Fuddruckers created a couple of years
prior in 1979 by Philip J. Romano developed a concept to offer large hamburgers
in which the meat is ground on-site and buns are baked on the premises.
Through adversity entrepreneurs find the strength they never
knew they had. Today’s economic climate
is rather depressing if we continue to let the media dictate how we are
supposed to feel. For those looking for
a silver lining is that a business (hopefully thousands) will be born and when
we face another inevitable crisis, we can update this report with Businesses
Created during the Corona Depression.
DeliveryMaxx is in the same boat as many of our clients and
other businesses around the country. We
are facing difficult decisions that include temporary layoffs, reduction of
expenses, increased workload from employees and reduced pay due to lack of
revenue. However, with our suite of
digital services, DeliveryMaxx is able to help clients make an impact on the
internet including Online Reputation, Social Media Marketing and Advertising,
Content Management, SEO, Website Development, Customer Retention Satisfaction
and other Digital Media Strategies giving them a stronger reach which means
more sales and services provided.
DeliveryMaxx
is able to customize and create a strategy for businesses, churches and any
entity that is trying to gain more exposure on the web. With clients in multiple industries and
across the country; we utilize our Patent-Pending Program to develop a digital
strategy that will meet the needs of sales, service and messaging to the
masses. We are one of the only digital
media company that provides a simple to use app which will allow to immediately
collect online reviews, post engaging videos and online content with branding
and advertising. The program is embedded
with digital code helping increase SEO which provides first page results on the
Search Engines. It is a tool that is
implanted with a complete digital strategy giving their clients a competitive
advantage over the competition. For more
information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
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