Using the Internet to Spread your Message

Finding information on the internet has never been more important than it is now.  Getting your message published is vital for your business, non-profit and any other entity that desires a certain amount of reach on the World Wide Web.

Today, more users/consumers are viewing the internet to get the majority of their information.  No matter which side of the fence you are on in any issue; one will be able to find information to support their position.  This is important for businesses now more than ever.  They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans.  Having the right digital media strategy will be vital for businesses to operate in our current climate.

Take for example the debate over which lives are more important during the Coronavirus.  One side of the debate says the other side is insensitive to those with underlying health conditions and elderly.  They think their opposition only cares about money.  The other side of the debate says, unfortunately, the inevitable does happen whether it is the seasonal flu, cancer, automotive accidents or a new virus like H1N1, Ebola and yes the Coronavirus.  Bad things happen to good people and shutting down the economy will have much longer devastating effects on people’s lives including the health of and well-being of many healthy people is a position some have also taken.

We have seen individuals taking to the internet telling the public how quickly the virus will kill anyone, citing that they are a health care professional even if their job description includes mopping the floors or answering phones at a hospital. The uninform see the influencer saying they are a health care professional and many times don’t give another thought to the post taking the position as facts.  When in all reality, the Epidemiologist behind the highly cited Coronavirus model drastically downgrading the projections.  Neil Ferguson, the Epidemiologist in question projected 2.2 million dead in the United States if no action were taken to slow the virus and blunt its curve.  He said over 500,000 people in the United Kingdom would die.  After just one day of lockdowns in the U.K, Ferguson drastically downgraded those estimates revealing that far more people likely have the virus than his team originally figured.   A higher rate of transmission than expected means that more people have the virus than previously expected; when the number of those with coronavirus is divided by the number of deaths, therefore, the mortality rate for the disease drops.  Therefore, now the epidemiologist predicts hospitals will be just fine taking on COVID-19 patients and estimates far fewer people will die from the virus itself or from its agitation of other ailments.  By the way, to get to the 2.2 million number he first predicted, the United States would have had to have 6,027 people die a day.  Currently we have had 1,382 deaths.

Last year, Texas had 9,470 deaths from the flue which was considered one of the worst season in years.  More than 800 of those deaths occurred in Bexar County alone where 802 adults and two children died from the flu or related complications.  The death rate was 32.25 per every 100,000 people.  The region that includes Dallas had the most deaths at 2,737.  Over half of the deceased were children who had an underlying condition.  In comparison, the Coronavirus has an average mortality rate of 4 people for every 1 million.

Our politicians at the National, State and Local level have been all over the place in ordering lockdowns, threatening heavy fines and deciding which businesses are essential to work and which one’s need to depend on the government to help them.  Apparently, the military, police force, health care workers, government officials, Costco Workers, Big Box Stores and all of the “Essential Employees” are immune from spreading the virus to the rest of those who have been ordered to stay home.  Many of those taking to the internet telling everyone to stay home still have the ability to receive a paycheck.  The media (which has been declared as essential) understands this and continues to sensationalize stories without providing all of the facts.  Stories like a 92 year old man who died due to the Coronavirus and other ailments.  Other stories like Tom Hanks and his wife who got sick, but is now doing just fine.

We also see individuals who carelessly go to Florida on Spring Break and will inevitably get sick continuing the spread of the virus or anything else they contract during a drunken party.  Just ask the social media influencer who thought it was smart to lick a toilet and is now sick with COVID-19.

Our elected officials are another great example of how they are utilizing the internet to get their message across.  Both parties, Democrats and Republicans, have used public fear to try to pass a stimulus package to appease the millions who will be in the unemployment lines like the 3.3 million individuals in New York.

Before you look at the merits of what is in the stimulus package, think to yourself if it makes sense to borrow $3,400 to help with your personal expenses and have to personally pay back $24,400 in the form of taxes to help fund our political leaders special interest and pork spending that will never go to the American Family who needs help to put food on the table for their family.  Walk through this example with me.

Nine hundred ninety nine billion, nine hundred ninety nine million, nine hundred ninety nine thousand, nine hundred ninety nine dollars and ninety nine cents is one penny short of a Trillion Dollars!  Now double that number and add another $200 Billion Dollars to it.  That is the package our Congress is about to pass.  Divide that number out by the current population of the United States and that comes out to $6,100 per man, woman, child that will have to pay it back in their lifetime.  That means for a family of 4; they would have to pay back $24,400 and only receive $3,400 ($1200 for two adults and $500 apiece for two children in a family of 4).  Think about this for a minute.  The stimulus package has provisions like:

• ·         $150 Million for Federal Grants to State and Local Arts and Humanities Programs
• ·         $75 Million for Corporation for Public Broadcasting
• ·         $25 Million for Washington, D.C., Kennedy Center for the Performing Arts
• ·         $75 Million for the National Endowment for the Arts
• ·         $93 Million to Congress
• ·         $25 Million for the House for teleworking and “other cost”
• ·         $10 Million for Senate for teleworking and “other cost”
• ·         $25 Million for cleaning the Capitol and congressional office buildings
• ·         $14 Billion for Universities and Colleges
• ·         $25 Billion for Public Transit Systems
• ·         $10 Billion for Publicly owned Commercial Airports
• ·         $1 Billion for Amtrak
• ·         $300 Million for Fishing Industry
• ·         $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations
• ·         $2 Billion for health care, equipment schools and other needs for Native American Communities
• ·         $258 Million for international disaster assistance
• ·         $350 Million for Migration and Refugee Assistance
• ·         $95 Million for USAID operating expenses
• ·         $88 Million for the Peace Corps

Nobody wants to have family members or loved ones die.  Nobody wants anyone to experience the hardship of losing jobs.  The facts remain that both tragedies are going to happen in our “normal” course of living.

The Bureau of Labor Statistics states that over 28 million people a year will lose their jobs. The unemployment rate has been around 3.5% over the last 6 months.  James Bullard, President of the Federal Reserve Bank of St. Louis said that the U.S. unemployment rate could reach 30% while Treasury Secretary Steve Mnuchin estimates that it might reach 20%.  Either way, unemployment leads to health issues (depression, low self-esteem, anxiety and mental health issues), economic issues (burden of increase debt falls to government) and social issues (crime rates increase).

According to the Centers for Disease and Control the United States has a death rate of 863.8 deaths per 100,000 population.  Our life expectancy is 78.6 years.  The infant mortality rate is 5.78 deaths per 1,000 live births.

Each year, 647,457 die from heart disease, 599,108 die from cancer, 169,936 die from accidents (unintentional injuries), 160,201 die from chronic lower respiratory diseases, 146,383 die from strokes, 121,404 die from Alzheimer’s, 83,564 die from diabetes, 55,672 die from influenza and pneumonia, 50,633 die from nephritis and 47,173 will commit suicide.

The American People will remain divided on all of the issues discussed.  Today, social media has given everyone a platform to share their opinion.  Whether you make a comment, post a picture/video, LIKE, Share, retweet or put some type of emoji on a post you are sharing your opinion.  Because we feel safe behind a keyboard or our face buried in our phones; we feel empowered that others truly value what we have to say.  Google Reviews, Yelp and Facebook have all made millions on this concept as the consumer will instantly take to giving their Online Review.

Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!