Founder of Money Journal, Sam Oh
shares great information about utilizing video marketing into your
strategy. DeliveryMaxx is the perfect app for your
business or organization that will allow you to easily produce, publish and
create lasting digital reach for branding your company or organization.
Have you incorporated video into
your marketing strategy? If not, it's time you should. A few years ago, video
marketing seemed to be its own entity. If you wanted to be found by select
audiences, you had to have video. But now, video has special significance
everywhere. In this post, we will look at why you need to start video marketing
now.
YouTube: The world's second largest search engine.
Google is, and likely will always be number one. But YouTube has over
a billion users who
watch millions upon millions of hours of video. You can reach them by creating
video that they can discover in YouTube search or general Google search
results, depending on your video's topic and how well you optimize it for
search engines.
Alternatively, you can reach YouTube's audience via a wide range of YouTube video advertising
options. This includes banners, commercials before another video, commercials
in the middle of a longer video, sponsored videos in the sidebar, and many
other ad types specifically made to appeal to video consumers.
YouTube creators go beyond entertainment value. They serve audiences with
actionable “how-to” content from helping golfers fix a slice to
buying a used car and online marketing tutorials for
beginners. YouTube has become a free educational hub for “learn it yourself”
consumers and makers.
Best of all, every video you create for YouTube can be repurposed for
dozens of other video hosting sites like Vimeo, DailyMotion, and many
others. In addition, social networks like LinkedIn allow you to link YouTube
videos to company pages and use them as media samples for your professional profiles,
giving you even more opportunities to share videos about your business.
Video gets great reach on Facebook.
Do you want to reach more people on Facebook? Start using video. Video has
been shown to get more organic reach than other types of posts according to
studies by SocialBakers. Facebook is also starting to rival YouTube in
video views, claiming to have hit an average of eight billion daily video
views.
And now, if you want to get people engaged with your business, you should
consider incorporating live video. Facebook has recently found that people
spend three times longer with live video than with pre-recorded
video. This is likely due to the fact that viewers can actually engage with the
person(s) on camera by sending reactions, asking questions, etc.
But even if you don't want to get into live video just yet (which is now
available for personal profiles, pages, and groups), you definitely need to
start uploading video to your Facebook page for that organic reach boost. Not
to mention you can pick one video as a featured video that appears above the
About box on the left sidebar of your page. Think of it like a commercial or
introduction for new visitors to your Facebook page.
Soon, Twitter's 140 won't include media attachments.
Do you want to share more on Twitter? If so, then start sharing video.
Twitter plans to roll out a new change that allows people to add media
to their tweets without counting it towards their 140 characters. This means
you can link to a video and still have 140 characters to describe it to your
followers and add hashtags.
This is beneficial for multiple reasons. For starters, the video will stand
out in the news feed, and the play button on the video will beg for people to
click it.
Secondly, the video will get added to your media library, which appears on
the left sidebar of your Twitter profile. That way, unlike your normal tweets
that get lost in your profile's timeline, visitors to your profile will see
your latest six media shares. So be sure to make your video thumbnails will
catch people's eye and make them want to click!
Live group video chat is getting hotter and hotter.
Google Hangouts helped the explosion of
live video group chat and public broadcasting of roundtables and live group
Q&A. Then came Blab.im, which brought a little more simplicity for
those who wanted to have four people on at a time and rotate people in and out
of the broadcast easily. And now there's Huzza, a new Blab-like live group
broadcasting platform with even more features that you can use, for a price.
Related: Can
Live-Streaming Video Help Me?
The point is, if you want to get some exposure on a personal level that
you can use to get your business exposure, you should consider getting invited
onto or hosting a live show on one of these newer platforms. While Google
Hangouts is older, it has the advantage of being free, having the ability to
host up to ten people, and having lots of features such as screen sharing.
While other platforms are newer, don't count out Google Hangouts just yet.
Your business ought to be in pictures.
As you can see, there are lots of ways your business can enter the world
of video. The key is to find the way that is best for your business and start
there. And to make sure that no matter what type of video you create that you
share it on as many platforms as possible so that you reach as many people as
possible with your video marketing.
Experts across the country are talking about video marketing
and the importance of incorporating this strategy into your daily marketing and
advertising routine. DeliveryMaxx has a Patent-Pending App
that utilized with their Digital Marketing and Advertising Program that will
allow you to accomplish everything you need to do within minutes and a simple
press of the button.
