Video Marketing is the Next Biggest Thing!!!

If a picture is worth a thousand words, what is a video worth?  According to my 7^th grade honors student a video is worth 1.8 million words!  My daughter is not too far off when we investigate how the mind works.

According to research people will retain almost 20% of what they hear.  They generally retain 30% of what they see.  However, when they combine seeing and listening; the retention of the message increases to 70%.

Every blog, article and digital expert expresses that businesses must utilize video to share their message.  There is good reasoning behind these statements.

·         Online Video Marketing is far more cost effective than TV, Radio, and Print advertising.

·         Once your online video is complete you can reuse the video in multiple marketing settings. Facebook, You Tube etc. can all be used multiple times for absolutely no cost.

·         Online Video Marketing will improve your Google ranking. Videos are 53% more likely than text pages to show up on the first page of search results.

·         It’s all about Brand Awareness. Viewers retain 95% more of the message when they watch it in a video compared to 10% when reading it in text.

·         According to Cisco, The future is here now. Internet video traffic will be 69% of all global consumer Internet traffic in 2017.

So what is your plan? 

DeliveryMaxx has a Patent-Pending Digital Marketing Program that allows you to produce and publish videos instantly populating all of your digital channels.  These videos can be shared to individual consumers within seconds, provide video testimonies and show off your great products and services.

The DeliveryMaxx program will allow you to produce Walk Around Videos, Testimonial Videos, create a video messaging program for congratulations after the sale/service, birthday wishes, anniversary of the sale date, and even miscellaneous videos commemorating whatever event you choose which are branded with your business and contact information, as well as easily accessible to share with the world. 

All of the content is embedded with special code creating backlinks, mentions and citations driving more traffic back to your website.

In addition to the videos your company will be able to:

• Publish relevant meaningful content (blogs, pictures, videos) to the web
• Videos are a must in the digital marketing world and allow you to share your message instantly
• Post engaging content to talk with your potential consumer
• Win the game of posting the most content allowing you to be seen
• Utilize all of your social media channels daily
• Communicate directly with your customers sharing how much you care about them and their business
• Take a picture allowing your customers to share their great experience with all of their friends and family on their personal social media sites.
• Capture and direct reviews to any review site you choose your customers to share their experience
• Have the ability to instantly provide information about your products/service with a personal message

DeliveryMaxx is the only company that allows you to do all of these things with one mobile app saving you Time & Money creating great relationships with your customers, advertising/branding your company online, improving your online reputation, and turning everyone into a virtual digital billboard sharing your story and great things you do on the World Wide Web!

By utilizing the app to its fullest extent, your organic search engine results increase as well as referring backlinks, mentions and citations continue to increase driving more traffic back to your website.  Your team will have a tool at their fingertips (DMAXX app) where they can capture a great moment and provide a link for your customers to share it to all of their friends and family allowing conversations about your business to be shared with potential customers.  In addition, DeliveryMaxx has provided you the tools to instantly post and share videos, communicate with your customers or clients for years to come on.

For more information, contact DeliveryMaxx at (888) 936-6299.

Content Content Content

For decades real estate professionals have been pounding home the phrase that opening a new business is all about… Location Location Location.  This phrase or concept dates back to as early as 1926 or even earlier.  The internet has made it commonplace for businesses to reach customers from around the world and with the advent of social media digital marketing is all the rage.  When designing a digital marketing plan or simply starting a new business, yes it’s that fundamental, every business owner or manager should consider several factors when deciding what and when to launch a campaign.  There are several types of marketing campaigns to consider, but here we are talking about digital marketing and more specifically content marketing.

Every post every picture for that matter every word that is said about a business or product is now an opportunity to introduce oneself or said product to the marketplace.  Customers are not only right around the corner, but now sit just a click away.  I’m not going to bore with details and statistics of why ecommerce is so important and explain the complexities of what makes for a good website, if you’ve made it this far you already understand these things.  What we are going to discuss is that in the digital age location matters, just not that much.  Online marketing programs are all about CONTENT, CONTENT, CONTENT, and did I mention CONTENT.

So where are you getting your digital content from?

Blogs are and excellent source to increase the number of mentions and backlinks to your respective address and in many cases this is the primary driver for original content most businesses use.  Blogs must be original and always include a message that speaks directly to the audience you wish to show up in your show room.  Blogs are also a great opportunity to share accomplishments as well as community spirit/service activities.  This is the best place to show case your business to the ever so discriminating public.  In short Blogs are your way of describing you.

Press Releases are much like blogs in that they provide the reader or prospective customer with a summary about you and/or your business.  The biggest difference here is that you don’t have control over the message.

Reviews/Online Reputation is all about what others are saying about you.  It’s pretty simple to maintain a positive online reputation, simply treat customers correctly and deliver on promises as stated when stated.  There are countless numbers of online reputation companies promising to “fix” businesses reputation.  Be wary of anyone that says they can get you reviews or have negative words that are being said about you removed from one site or another.  Simple fact is you are who your customers say you are and in most cases perhaps even better.  In general 95% plus of the people businesses serve would return to that business or even refer a friend, but statistics show that less than 3% share that information in a public forum.  What about the other 5% that for one reason or another were not satisfied??  You guessed and overwhelming number of those tell everyone.  You need to find a program that will capture more of the 95%ers.

Social Media (Facebook, Twitter, Pinterest, etc.) could take up an entire article, and there are plenty already out there, on how to utilize it for ecommerce but here it’s all about content.  Every post is an opportunity to add content about your business.  Unfortunately businesses fall into the trap of posting useless information just to fill a page every day.  Posting services sell or shall I say prey on managers and owners selling them on their “need” to have daily posts.  Here’s the secret… If it doesn’t point directly back to your businesses internet space then it is just filler.  There is content everywhere within the everyday activities of each organization that utilize third parties to create their social footprint.  What if each employee had the ability to create effective content that was a direct reflection of that organization and could show honest and current interactions with customers.  That company would now have an edge that no third party provider could provide.  

Recently, DeliveryMaxx was chosen for the 2015 Best of Rockwall for Management Consulting Services due to the program meeting all of their client’s marketing and advertising needs.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

For additional information about the company or its products and services, visit www.deliverymaxx.com or contact (888) 936-6299.