Chelle Smith - Digital Marketing Manager - Huffines Auto Dealerships - D...

Knight Industrial Services teams with DeliveryMaxx to provide Social Media Marketing and Search Engine Optimization

After an arduous task of selecting the right company to provide Social Media Marketing and Search Engine Optimization, Knight Industrial Services of Baytown, Texas, just outside of Houston, has chosen DeliveryMaxx as its single digital marketing service provider.

Knight Industrial Services has served the nation for over three decades as multi-craft service company to meet the ever changing demands of its customers. The company has assembled crew teams that perform the services of painting (sandblasting), scaffolding and insulation.  By combining these three services; their clients are able to save more of their maintenance dollars adding additional revenue to the bottom line.  Efficient, less manpower, and greater productivity are adjectives that describe Knight Industrial Services which provide abrasive blasting, atmospheric coatings, maintenance, mobile units- pipelines, below grade, soil to air transitions, fireproofing, bio blast cleaning, insulation, scaffolding, and yard facility services.  Knight Industrial Service’s commitment is to provide the highest quality possible, economically feasible, and adhering to deadlines for all of their clients.

“We have chosen DeliveryMaxx because like us, they have a strong reputation and expertise for what they do.  This partnership will allow us to grow our business, and continue to provide excellence in Industrial services” states Joe Briscoe, General Manager of Knight Industrial Services.

Knight Industrial Services is located at 6802 I-10 East in Baytown Texas.  More information can be found by visiting http://www.knightis.com

Social Media Marketing is not just about developing a Facebook page or website.  There is a skillset that is required to understand consumer behavior, and communicate messages that will resonate with them.  In addition, that message has to be valuable enough to the reader that they will react as intended by the organization who developed the message.  “Most marketers have their clients ‘talk’ to about 70% of the internet community.  DeliveryMaxx makes sure that our clients are able to communicate with 100% of their target market.  We develop, customize, and implement a specialized program that will benefit each organization that is in our client family” says Josh Deaton, CEO of DeliveryMaxx.  “The addition of a non-automotive client was very easy to supply our expertise as well as providing sound strategic marketing principles, and we are excited to be chosen by Knight Industrial Services as their partner.”

DeliveryMaxx is the industry leader in Social Media Marketing and has perfected the science of maximizing the exposure for clients on the internet.  Utilizing their proprietary patent pending technology and years of expertise, they increase market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr, and many more.  DeliveryMaxx has been recognized for their digital solution programs that help automotive dealerships turn a one-time customer into a customer for life providing a medium for the customer to be “virtual mouthpiece” advertising to the world.  They have revolutionized the Search Engine Optimization, Local Search Engine Optimization, Online Reputation Management, and Customer Loyalty & Retention industry.

For more information about DeliveryMaxx visit http://www.deliverymaxx.com

Southwest KIA utilizes DeliveryMaxx

Southwest KIA utilizes DeliveryMaxx to help their Customers share their Wonderful Experiences with the World For 10 consecutive years Southwest KIA Dealer Group in North Texas has been the recipient of the company’s prestigious Kia President’s Club membership selected from a pool of more than 755 U.S. dealers. KIA USA President’s Club recognizes the “best of the best” dealers who achieve the highest overall sales volume and outstanding customer satisfaction. On any given day, one can visit the dealer which is known for besting any new KIA deal in Texas as stated in their commercials by company president, Bill Dickason and see happy customers. When a customer arrives at the dealership they are greeted as family, and treated to an outstanding buying experience. Customers are given the opportunity to review the dealership before they leave, given a tasty apple pie, and then the moment is captured for a lifetime with a digital picture of the customer and their family in front of their new purchase. “Since we have partnered with DeliveryMaxx, our sales have increased, CSI scores have been at an all-time high, and our customer loyalty is the strongest in the industry” says Steve Dodge, Southwest KIA of Rockwall General Manager. “DeliveryMaxx has been so easy to work with, to deliver exactly what our dealership was missing. We have always been above industry standards, but with DeliveryMaxx we are able to truly share our message with the world because of the technology they have developed” explains Mr. Dodge. “I have been in this industry for a long time, and have never seen a program quite like this. More importantly, DeliveryMaxx’s Images of Success Program has exceeded every expectation that I have had. Because of their program, we are actually selling five to ten additional units each month utilizing their digital solution program.” DeliveryMaxx was founded by Josh Deaton and James Schaefer who have spent their fair share of time in the automotive industry. They are true “car guys” that understand how to help companies, particularly automotive dealerships gain and win customers for life. “Our program is very simple for dealerships to utilize as well as see immediate measurable results in Sales, Social Media Reach, Online Reputation, and additional fixed operation revenue” states DeliveryMaxx’s Chief Operating Officer, Josh Deaton. DeliveryMaxx has a patented program that helps dealerships obtain published positive reviews, strong company branding, outstanding search engine optimization, accurate local searches engines, and a customer loyalty program unlike anything the automotive industry has ever seen. “It is a total dealership customer care program” that will help the dealerships customer return to the dealership time after time for years beyond the initial sale. DeliveryMaxx has developed a program that turns happy customers into virtual social media billboards for the world to see. Key results for DeliveryMaxx clients are increased sales both repeat and referral business, positive online reputation management, strategic result oriented social media marketing, additional fixed operation revenue, lower advertising cost, higher CSI scores, web domination, customer loyalty, and retention. These results are achieved utilizing modern technology and common sense business principles that many companies lack in today’s time.

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding us.”

DeliveryMaxx: “In a perfect world, what would you like your marketing and advertising do for you?”  

Dealership: “We want it to brand us, talk about our customer service, and help us sell more cars?”  

DeliveryMaxx: “At least you know what you want it to do for you.  Now, is that strategy working?”  

Dealership: “I’m not sure.  That is what we have always done.  I do know this.  We are spending a lot of money for this advertising, and I can’t measure the results.”

 As a marketer, I see a lot of marketing and advertising spends, but the strategy is all too often ambiguous at best.  There is nothing wrong with traditional advertising.  However, in today’s climate businesses have to maximize their advertising spend.  Is your marketing and advertising accomplishing your goal?

 Before we talk about strategy, let’s use the traditional billboard advertising medium and see if that is providing the best return for your automotive dealership.  The cost to design and produce a billboard averages $ 900 to $ 5,000 depending on the content and who creates the advertising piece.  For a 4-week cycle (marketing companies charge this way because they get an extra month of fees) your cost will range from $ 900 to $ 5,000 for city and interstate signs.  Many of our major highways command as much as upwards of $ 10,000 per cycle (4-weeks).  DeliveryMaxx’s offices are in Dallas, Texas and a recent price quote I received for signage on Loop 635 (LBJ or Lyndon B. Johnson Highway) was for $13,600 per cycle and an additional 25% during December.

 What is Your ROI for this Ad?  What are you trying to say?

 I am not advocating vacating your traditional media spend.  In fact, Ford and General Motors allocate 70% of their advertising dollars worldwide to traditional media.  However, dealerships must have a precise strategy especially during cost-cutting initiatives.  Too often, I see strategies that are the equivalent of throwing ideas into a fan and seeing what sticks on the wall.

Do your marketing meetings produce results like this?

 Marketing and Advertising your automotive dealership is relatively easy to do.  Motivating the consumers’ actions take some well thought out strategy. 

First, you need to identify where the eyes of your consumers are looking.  According to JD Power & Associates Automotive internet Roundtable nearly 80% of all vehicle buyers consult the internet before making a purchase.  That means, you should move more of your dollars to Digital Marketing or Social Media versus traditional forms of advertising.

Second, what is the goal or consumer behavior that you are trying to accomplish?  When considering what type of vehicle the consumer is going to purchase they research published online reviews, blogs, friends and family via Facebook, Google plus, & twitter, and then dealership websites (generally in that order).  Ultimately, your goal is to entice the customer to view your website or visit your dealership.  So how do you influence the consumer to give you a chance to sell them a vehicle?

You have to have a plan.  Social Media is not going away.  It is too convenient and immediate for the consumer.  Sites may change, but the medium is here to stay.  Therefore, how do you talk to potential customers?  There are hundreds of Social Media Sites that resonate on the worldwide web.  Sites such as Pinterest demographics are 97% women.  LinkedIn is dominated by the workforce.  Facebook has replaced many phone conversations.  FourSquare is the new GPS.  YouTube has replaced MTV.  Google Plus is the new business card.

 

 For centuries, businesses have become great their customers have advertised for them.  In the past, it was by word of mouth at a family gathering.  Now, Social Media has made it acceptable for society to share anything from what you had for breakfast to where you went last night.  People will actually take a picture of food and show it to the world.  This is no different for your business.

 The Math is Simple!

The average Facebook user has 245 friends.

If you sold 200 vehicles in a month and your customer showed off their vehicle on Facebook, you would be branded to 49,000 new potential consumers a month.  That’s just Facebook!  Don’t forget about the other sites as well as online reviews.

Now, think about this.  If 1% of those customers were interested in your dealership because of the positive message that was sent by your client, you would have an additional 490 opportunities for a new sale.

The above photo of this happy family from Southwest KIA Dallas was put as their public image on Facebook for the world to see immediate after they purchased their vehicle.  In one hour, the photo received 15 “Likes” and 10 comments.  If each of the Facebook users who “Liked” and “commented” on the photo also had 245 friends then that one sale would have REACHED 6,370 people. Remember, this family also reviewed the dealership online, and their family portrait went to hundreds of other Social Media sites.  In short, they became a virtual billboard for Southwest KIA.

Marketing your dealership is not that hard to do.  You just have to have a great product, excellent customer service, and a strong strategy to share your message.

For more information on Social Media Marketing, Online Reputation Management, Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO), and Customer Loyalty & Retention, please visit DeliveryMaxx.