Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.

By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.

First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.

Every entity needs the following:

·         Videos branded with their company.  These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial).  Videos should be published daily and be readily available to send to inquiring customers.  By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines.  Videos should not only reside on YouTube or Vine.  They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers.  Yes!  This means publishing videos to Twitter, Google+, Facebook and others.

·         Online Reputation is anything and everything said about your business on the internet.  Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business.  However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business.  It is important to stay vigilant on all of the Online Review Sites keeping your star rating high.  However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience.  There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review.  Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web.  In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.

·         Customer Social Media Engagement creates customer satisfaction.  Business is pretty simple.  If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them.  User-generated content is much more effective and important than content you share yourself.  Praise from your customers is sure to catch the eye of prospects!  The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post. 

·         Search Engine Optimization is important, but should be done organically.  This means creating content on the web which sticks or resonates with the Search Engines.  The more content provided the stronger your business becomes the authority in your subject matter.  Paid Advertisement only last as long as you are the highest bidder!  Organic content last forever.

There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet.  There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients.  The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

What Is Organic Search Engine Optimization / SEO

Reblogged

June 18, 2014 | By Jennifer Bourn

The goal of pretty much every website owner I know is to be ranked number one on Google for their preferred keywords and key phrases — but to someday, possibly claim that number one spot, you’ve got a lot of work to do. You’ve got to maintain the site, update it with new, valuable, and relevant content, market the site, and optimize it.

There are three basic components to a well-optimized website:

• Search engine friendly, user friendly, smart design
• Compelling content that gets visitors to take action
• Optimization to maximize your website’s effectiveness

At Bourn Creative, we’ve got you covered with drool-worthy search engine friendly design, and hopefully our blog has helped and provided resources to create compelling content. Now it’s time to optimize your website and all the content in it.

Over the next several posts, I am going to share several different ways you can naturally optimize your website for organic search and I’m going to show you EXACTLY how to implement each step, including:

• How to Optimize Website Content For Search Engines And People
• How to Optimize Images And Photos
• How to Optimize Website Links
• How to Use the HTML Title Tag For Search Engine Optimization
• How to Use the HTML Meta Description Tag to Improve Your SEO
• What You Need to Know About The Meta Keywords Tag and Using Keywords
• How to Optimize Blog Posts For Maximum Results
• How to Create Content That Attracts Ideal Clients Who Don’t Yet Know You Exist
• And More!

But First, What is SEO / Search Engine Optimization?

Simply put, search engine optimization, also known as SEO is the practice of getting found online.It encompassed everything you can do naturally or organically (unpaid) to help boost your results in the search engine results pages (SERPs) so more people can find you.

Why Search Engine Optimization is Important to The Success of Your Website

Most of all major website traffic comes from search engines — especially traffic from new visitors that have never been to your site before. If you don’t show up in the search engine results pages when someone searches for a keyword or key phrase associated with your website, you’re losing opportunities to connect with those who are looking for what you offer.

After all, no one can hire you, buy from you, or learn from you, if they don’t know you exist!

Many elements of search engine optimization, like writing an HTML title for a page or an HTML meta description, alone can seem insignificant, but when you combine them together, the results can be pretty powerful!

While SEO is important, please heed my words of caution:

While every little bit of optimization helps and makes a difference in the success of your site, there is no guarantee that optimizing your website will put you in the first spot on the Google search results page — or even on the first page for that matter (even Google says this publicly). And, even with an expertly-crafted HTML title tag and meta description tag, there isn’t a 100% guarantee the search engines will use the ones you write and not make one up on their own.

Important Things to Note About Organic Search Engine Optimization

• The experts at Google (and all reputable search engines) tell websites owners to create content for your users first and foremost, and search engines second. Never should a search engine come before your user in priority.
• Search engines are looking for the same thing your visitors are — appealing design, simple navigation, smart site structure, valuable and helpful links, valuable and relevant content, etc.
• The goal of a search engine, especially Google, is to provide the searcher the best, most relevant, helpful, useful, informative websites possible based on their search query — Weird, obscure, or too clever headlines don’t help.
• Don’t put your eggs all in one basket. One optimization strategy won’t do a lot of good all alone. While optimizing your site will definitely help, you also need to constantly publish new optimized content, create social proof, build authoritative and quality links to your site, work to improve your site, and more.
• SEO is not only about inbound links or backlinks, your outbound links are important too! Who you link to makes a difference because the search engines want to make sure that if they send someone to your site, you’re not sending them somewhere totally irrelevant.
• Don’t forget about internal links! Internal links — links between pages of your own website — are important because they help both visitors and search engines find and access more pages on your site.
• Don’t get caught up in search engine optimization as the “get found magic pill.” You should never put more effort in optimization than in improving your website, refining your content, and testing/tweaking your conversion points.

Avoiding The SEO Smarm

Before I dive into learning SEO and optimization best practices, I want to make sure we’re on the same page about those “SEO Experts” who email you.

Just because you received an email with your website URL in the subject line or in the actual email itself, doesn’t mean someone actually looked at your website, cares about your website, or really knows your missing out of a hot keyword opportunity or that your rankings can be increased.

• Usually these emails are generated automatically by a computer program or pieces of software and they are sent to millions of people around the world, with the hope that a few will say yes.
• Any service provider guaranteeing you a number one ranking or page 1 ranking without a continuously ongoing plan to keep you there doesn’t know what they’re doing.

Think about it — every person who does what you do in the whole world wants that same spot and they’re all trying to get it too. If you’re lucky enough to score top ranking for a hot keyword or phrase in your niche, it’s going to take work to stay there — otherwise someone else will take it from you.

Any service provider guaranteeing you a number one ranking or page one ranking without doing any research or confirming the keywords or phrases that you can compete successfully on, doesn’t know what they are doing or they just want your money.

Anyone can earn a top ranking on Google for a keyword or key phrase that no one is searching for — that’s easy! But who cares about that? And, with focused effort most people can make it to page one for a long tail keyword phrase, but staying there for more than the blink of an eye is a whole different story.

If you’re going to hire an SEO company to help boost your site’s visibility online, you want to go with the company that:

• Works with you to research keywords and see where you can be competitive
• Provides a keyword research report and a recommended package focusing on specific terms
• Provides recommendations and guidance on how to use the selected keywords in content, blog posts, guest posts, links, and more
• Includes continuous reporting, stats, and course-corrections in their package
• Has a plan/option to continue with them to monitor and maintain any high rankings achieved
• Doesn’t just talk about keywords and links, but actually creates a plan to improve your site and make it more appealing to search engines through content, blog posts, landing pages, and more
• Doesn’t pitch, sell, or recommend bad, frowned upon, or blackhat practices (some still do this)

So remember, nothing about your search engine ranking can be guaranteed and your site’s position and rankings, along with everyone else’s changes every day. But with consistent effort, and by taking advantage of every optimization opportunity you have for your site, you’ll already be way ahead of the competition.

Is your business Social?

The world today has every business talking about Social Media, Online Reputation, Content Management and other terms which may sound Greek to the average person.  Terms that have turned that geek from your high school into today’s millionaire.  Automotive Dealerships, Churches, Attorneys, Real Estate Agents, and almost every type of business have added so-called digital media experts to their labor pool.  Sometimes starting salaries in upwards of $60,000 to $90,000 have been awarded to twenty-year-old-something wonder kids.  Unfortunately, the results have not always been favorable and many of these companies are no better off than when they first started entering the digital highway.

First things first!  Every business should have a plan.  This is where most companies fail when trying to play in the digital playground.  It starts and ends with leadership.  Many company leaders are very good at what they do, but they do not know how to promote their business digitally.  It’s not because the leader isn’t smart enough.  It’s because they are afraid to learn digital.  These are the leaders that say, “I don’t use Facebook, or know what a Tweet is.”  That doesn’t mean their potential customers are not congregating here, and it certainly doesn’t mean to act like an ostrich burying your head in hopes that the situation will change.  Embrace technology, and have your management team embrace it too.  You don’t have to be an expert, but you do have to use common sense.  Now, I know that isn’t you so keep reading along.

In days passed, leaders understood demographics of who listened to what on the radio (before Satellite), what shows were popular on cable television (before TIVO & DVR), how many newspapers were in circulation (when newspapers still existed), and what highways had the most traffic (Flying cars are on the way, we hope).  The internet isn’t any different.  These same potential customers are now spending thousands of hours in front of their computer getting entertainment, news, and information.  They utilize handheld devices (smartphones, tablets, handheld gaming systems, phasers) easily identifying the trends of the day.  The only difference in 2014 versus 1990 or even the year 2000 is the shift of where potential customers are lurking.   No longer are the days where every progressive city has a mall to attract consumers to shop.  It doesn’t make sense to build these massive structures for shopping just like it doesn’t make sense to throw your money in the wind (toilet) when it comes to advertising and marketing.

If you are still with me, you have completed the first stage by admitting that you have a problem.  This is the biggest hurdle.  So where do you go from here?  It’s easier than you may think.

Now, I am assuming you have a website that tells your story.  If not, stop reading now and start focusing on your website today.  Before you focus on your website, make sure you fire anyone and everyone in your company that has anything to do with your marketing team and the decision not to have an optimal website.

However, if I have not lost you yet then you are probably a company that has Facebook, Twitter, and perhaps even a YouTube account.  You may even have a verified Google Plus and Yahoo page accompanying your digital network or you may even dabble in Pinterest.  This is a great starting point and now you need a plan to make them start working for you.  You can also look in the mirror and be happy that you can briefly understand that your kids are not reverting back to their infant years when they are talking about where they were hanging with their friends (Google, Yahoo, Twitter, Facebook, SnapChat, and Instagram).  (You don’t have to like it, but you do have to accept it.)

Key point number one is to understand that the consumer does not want to know you are advertising to them.  Social Media hot spots are where Person A gives a Shout Out to Person B, or Person C shares a moment on Thursday that happened 10 to 15 years ago.  That doesn’t mean you can’t advertise to potential customers.  You just have to understand there is a way to talk with the consumer without invading their space.

Let me back up my point here.  Facebook has 1.28 Billion active users.  YouTube has a large share of 1 Billion.  Google has 540 million while Twitter grows each day, currently with 255 million users.  Instagram boasts 200 million while LinkedIn has 187 million.  Pinterest is sitting at 70 million and Vine has 40 million.  What highway, radio station, television show, or newspaper has that kind of reach? If your business is not social, and you are not planning to embrace the future, fire yourself!

Are you still with me?  I’m glad because although it makes for an interesting dinner conversation about how you fired yourself, it isn’t pleasant or good for your ego.

Be careful here.  Every 20-something with a computer who wears tight jeans, a t-shirt with a clever saying, and tennis shoes claims to be a social media expert.  Colleges even offer this as a course, and some of you reading this blog have paid for it.  

Social Media was meant for two or more people to hangout (virtually I might add) or communicate in a (virtual) common place of interest.  Now something that you might like to know when it comes to your business.

Social Media has become a place for Person A to brag with Person B through Z and all of B through Z’s friends and family about Little A’s Certificate of Appreciation for enrolling in the running club.  Then you have someone else chime in saying how happy they are for Person A and subtly tell the group how excited they are for their little one who earned the Perfect Attendance Award.  (I know this award has been around forever, but really?  We still give an award for doing what you are supposed to do?)

Social Media is not about posting your product or service three times a day on Facebook.  It isn’t about placing your commercial on YouTube.  It’s not about using 140 characters to remind us to try your widget or read your blog about free-range chickens (or whatever you’re into).  Too many so called social media companies love telling you they manage all of their channels.  Then they are excited to show you how many times they have posted to your network.  Next time asked them point blank if they have ever posted that same content to another one of their clients.  That is not social media.

Now to training 101.  What if you were able to get Person A to share with Person B through Z and all of their friends and family about your product or services you provide?  What if conversations continued about your great product and services on all of the social media channels?  In addition, what if every time you earned a new customer they became another virtual mouthpiece for your company’s product or service.  Not because you asked them or tricked them into singing your praises, but because they wanted to sing your praises.  We are living in times where ordinary people want to promote the businesses and products they enjoy, whether it be a tweet about how excited they are for the latest summer blockbusters, sharing a link on Reddit of a website with really funny T-Shirts, or making a status update about a tasty new flavor of Gatorade, if you use social media to get people excited about your business – they WILL!!!

This is working Social Media.  Now, go be Social!

DeliveryMaxx is a full digital service provider for Social Media Marketing, Online Reputation Management, Search Engine Optimization, and complete Content Management program.  Clients include automotive dealerships, attorneys, church organizations, non-profits, hotels & hospitality and many more.   For more information visit http://www.deliverymaxx.com or contact 888.936.6299.

Phone App changes how Businesses Share their Story

DeliveryMaxx announces additional enhancement to their smartphone app. Already the leader in digital content management; their clients will have an even stronger competitive advantage in the digital playground on the internet.

May 16, 2014 - DALLAS -- Every organization and company has to understand the importance the internet plays in the way they conduct their business.  No longer are the days a website is self-sufficient in sharing their story.  As a matter of fact Social Media Marketing and Online Reputation Managerment are two of the most important pieces when it comes to companies trying to sell, advertise, or promote products and services on the web.  There is a true science to these efforts and if not strategically planned correctly organizations will be left behind.

Almost five years ago, Josh Deaton and James Schaefer formed DeliveryMaxx where they envisioned would change the way businesses would brand, sell and communicate with potential customers on the web.  Their core business focused on helpig the automotive industry.  It started out as a simple idea where the automotive dealerships' customer were enabled to share their great experience via social media and online review sites for the world to see.  DeliveryMaxx would create a digital network for the automotive dealership and then utilzing the DeliveryMaxx Smartphone App and Review portal be able to encourage the customer to share this experience with all of their friends and family.  As long as the automotive dealership provided a great product and customer service; their praises were shared ten times as much as if the dealership just relied on old business practices.  "Our dealership has increased sales by 70% because we use DeliveryMaxx's services and our CSI scores have never been better" states, Jim Proctor, General Manager of Chrsyler Jeep Dodge City of McKinney.

Because DeliveryMaxx stayed true to simple business practices and common sense utilizing today's technology; they have expanded into helping clients such as hotels, employment agencies, youth organizations, churches, non-profits and CPA's.  "There is no limit to the businesses or organizations we can help.  If a company or organization has a story to tell; DeliveryMaxx can customize a program that will help them help their customer share their great experience with the world" expresses Schaefer, Chief Operating Officer and Co-Founder of DeliveryMaxx.

The process is very simple.  A customer of a business has their picture taken with the DeliveryMaxx phone app (which is available for both iOS and Android with Windows coming soon).  The customer is then provided an opportunity to share their testimony on the DeliveryMaxx review portal.  With DeliveryMaxx's Patent Pending Program; both the testimony and the picture are combined and shared throughout the company's digital network driving business back to the client's website or through the doors of their location.

Today, DeliveryMaxx has announced an update to the smartphone app.  Organizations will be able to include a video testimony or their customer as well as a video walk around that will also be shared throughout the clients' digital network.  The walk around video for automotive clients is very important because they will be able to share their new and used inventory to all of their sites instantaneously.  However, this same function will be important to DeliveryMaxx's non-auto clients too.  They will be able to communicate to potential customers with any message they desire very efficiently.  Deaton, Chief Executive Officer states, "Our program produced phenomenal results already for our clients, but now with the video enhancement they will dominate the web even faster.  Content is key to any businesses digital success.  The search engines loves words, pictures, and videos.  DeliveryMaxx is able to provide all three creating unlimited content for our clients enabling them to become the most relevant search on the web."

DeliveryMaxx is a Cinderella story.  Financed by both Deaton and Schaefer; DeliveryMaxx has fast become the talk of the digital world.  "We have created patent-pending technology that actually provides opportunities for customers to share their experiences with future potential customers.  We do this utilizing social media and online reputation working together to produce these measurable results" states Schaefer.  Other companies have tried to mimic DeliveryMaxx, but fall short of the mark because they do not have real people doing real work for their clients.  "Those companies are all automated, and fail to uses simple business practices that make sense for their clients" he adds.

In addition to the phone app; DeliveryMaxx also includes an Online Review program that helps customers give reviews to all of the major social media sites.  "Not only do we build great original content for dealerships, help them obtain online reviews; but we also monitor the review sites and help respond to each review.  This has worked very well for our automotive dealerships, but we are finding that almost any company who depends on online reviews and content is able to utilize our services" comments Deaton.  DeliveryMaxx also writes blogs and press releases for their clients as well which adds even more content to their clients digital network.

The app can be downloaded by anyone, but will only be able to be utilized by DeliveryMaxx customers.

"DeliveryMaxx was created methodically filling the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family" explains Schaefer, thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve their web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today's competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, chruches, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit http://www.deliverymaxx.com.

New Website for DeliveryMaxx displays Capabilities for Social Media & Online Reputation Management

DeliveryMaxx is pleased to announce the new design reflecting the global image, branding, and complete capabilities for Social Media Marketing, Online Reputation Management, Search Engine Optimization, Customer Loyalty & Retention, and Search Engine Marketing.  The DeliveryMaxx website has the same domain, www.deliverymaxx.com but a brand new easy to navigate style.

Originally, DeliveryMaxx was founded on keeping automotive customers for life and provided a strategic follow-up program for auto dealer’s customers.  Today, DeliveryMaxx is quickly becoming Social Media’s answer to Customer Engagement and Online Reputation.  DeliveryMaxx is able to take any companies customer and create “Digital Mouthpiece” advertising to thousands of potential customers.  For example, this means that if an automotive dealership or any other type of business sells a product or a service; DeliveryMaxx has a strategic plan of action that will use the customers’ great experience to advertise to all of their friends and family.

Josh Deaton, Chief Executive Officer & co-Founder states, "At DeliveryMaxx, we've long been at the forefront of digital innovation for the automotive industry.  We have created a patent pending digital solution for companies to truly separate themselves from the competition.”

It seems that today, everyone is talking about Social Media.  However, when you engage in the conversation few companies, even marketers get it right.  Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the Google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

Another misconception in the digital world is the use of Online Reputation Management.  Many marketers believe that a review is all that is involved in helping a company build their online reputation.  The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.  In addition to gaining reviews, DeliveryMaxx is able to market these testimonials on other picture, blogging, and video sites for each client.

James Schaefer, Chief Operating Officer & co-Founder, said: "This is a time of extraordinary innovation, growth and opportunity for DeliveryMaxx and we are fully embracing a digital future. With clients across the United States and a staff of full-time developers and programmers, DeliveryMaxx has become a 24/7 source of news, public relations and customer engagement for businesses who have a product or service and utilize the internet to help market to potential customers.”

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit www.deliverymaxx.com.

Knight Industrial Services teams with DeliveryMaxx to provide Social Media Marketing and Search Engine Optimization

After an arduous task of selecting the right company to provide Social Media Marketing and Search Engine Optimization, Knight Industrial Services of Baytown, Texas, just outside of Houston, has chosen DeliveryMaxx as its single digital marketing service provider.

Knight Industrial Services has served the nation for over three decades as multi-craft service company to meet the ever changing demands of its customers. The company has assembled crew teams that perform the services of painting (sandblasting), scaffolding and insulation.  By combining these three services; their clients are able to save more of their maintenance dollars adding additional revenue to the bottom line.  Efficient, less manpower, and greater productivity are adjectives that describe Knight Industrial Services which provide abrasive blasting, atmospheric coatings, maintenance, mobile units- pipelines, below grade, soil to air transitions, fireproofing, bio blast cleaning, insulation, scaffolding, and yard facility services.  Knight Industrial Service’s commitment is to provide the highest quality possible, economically feasible, and adhering to deadlines for all of their clients.

“We have chosen DeliveryMaxx because like us, they have a strong reputation and expertise for what they do.  This partnership will allow us to grow our business, and continue to provide excellence in Industrial services” states Joe Briscoe, General Manager of Knight Industrial Services.

Knight Industrial Services is located at 6802 I-10 East in Baytown Texas.  More information can be found by visiting http://www.knightis.com

Social Media Marketing is not just about developing a Facebook page or website.  There is a skillset that is required to understand consumer behavior, and communicate messages that will resonate with them.  In addition, that message has to be valuable enough to the reader that they will react as intended by the organization who developed the message.  “Most marketers have their clients ‘talk’ to about 70% of the internet community.  DeliveryMaxx makes sure that our clients are able to communicate with 100% of their target market.  We develop, customize, and implement a specialized program that will benefit each organization that is in our client family” says Josh Deaton, CEO of DeliveryMaxx.  “The addition of a non-automotive client was very easy to supply our expertise as well as providing sound strategic marketing principles, and we are excited to be chosen by Knight Industrial Services as their partner.”

DeliveryMaxx is the industry leader in Social Media Marketing and has perfected the science of maximizing the exposure for clients on the internet.  Utilizing their proprietary patent pending technology and years of expertise, they increase market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr, and many more.  DeliveryMaxx has been recognized for their digital solution programs that help automotive dealerships turn a one-time customer into a customer for life providing a medium for the customer to be “virtual mouthpiece” advertising to the world.  They have revolutionized the Search Engine Optimization, Local Search Engine Optimization, Online Reputation Management, and Customer Loyalty & Retention industry.

For more information about DeliveryMaxx visit http://www.deliverymaxx.com

Crossroads Chevrolet Cadillac brings Class and Luxury to the World with DeliveryMaxx

At Crossroads Chevrolet Cadillac in Joplin, Missouri, customer service is the number one priority.
Managing Partner Paul White says, “Some Cadillac and Chevy dealers in are in business only to turn a profit.  We’re here for our customers, whether it is showing you the car of your dreams or maintaining their current vehicle.  We are all about our customer because they are the entire reason we are in the business.  Our mission is to meet every customer need in every way possible”

Customer service means making the car buying experience as easy and enjoyable as possible, and with a new partnership with DeliveryMaxx the world will be able to take advantage of this commitment.  DeliveryMaxx has a patented program that helps dealerships obtain published positive reviews, strong company branding, outstanding search engine optimization, accurate local searches engines, and a customer loyalty program unlike anything the automotive industry has ever seen.  “It is a total dealership customer care program” that will help the dealerships customers return to the dealership time after time for years beyond the initial sale because they feel valued.  DeliveryMaxx has developed a program that turns happy customers into virtual social media billboards for the world to see.

“We are happy to have Crossroads Chevrolet Cadillac part of our network of family owned dealerships.  This dealership is the epitome of class and truly puts their customers first” states Josh Deaton, CEO of DeliveryMaxx.

Crossroads Chevrolet Cadillac has a strong and committed sales staff with many years of experience satisfying our customers’ needs. Their new and used vehicle inventory is unmatched in the four-state area of Arkansas, Oklahoma, Kansas, and Missouri.  They specialize in offering great prices with rebates and incentives as well as experts in service and parts to help all of their customers keep their vehicles in great shape for years of enjoyment.

Crossroads Chevrolet Cadillac in Joplin, Missouri proudly serves Rogers, AR; Fayetteville, AR; Joplin, MO; Pittsburg, KS; Miami, OK; and surrounding cities. They help customers from Webb City, Carl Junction, Carthage, Neosho, Baxter Springs, Columbus, Pittsburg, Bella Vista, Bentonville and Fayetteville, with their Chevrolet and Cadillac needs, and we look forward to helping new clients all over the United States.

Crossroads Chevrolet Cadillac is located at 4630 East 32nd, Joplin, Missouri and boast highly trained experienced technicians, and their entire auto parts possess the highest quality coming from the best manufacturers.  The lobby is comfortable with amenities allow any customer to relax during their visit.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Lake Country Chevrolet Cadillac Selects DeliveryMaxx to Share their Brand with the World

At Lake Country Chevrolet Cadillac in Muskogee, Oklahoma, customer service is the number one priority.

General Manager Greg Woods says, “We are proud to foster long term relationships with our Broken Arrow, and Green Country Chevrolet and Cadillac customers in the Muskogee area. Many Cadillac and Chevy dealers in are in business only to turn a profit.  We’re here for our customers, whether it is showing you the car of your dreams or maintaining their current vehicle.  We are all about our customer because they are the entire reason we are in the business.  Our mission is to meet every customer need in every way possible.”

Customer service means making the car buying experience as easy and enjoyable as possible, and with a new partnership with DeliveryMaxx the world will be able to take advantage of this commitment.  DeliveryMaxx has a patented program that helps dealerships obtain published positive reviews, strong company branding, outstanding search engine optimization, accurate local searches engines, and a customer loyalty program unlike anything the automotive industry has ever seen.  “It is a total dealership customer care program” that will help the dealerships customers return to the dealership time after time for years beyond the initial sale because they feel valued.  DeliveryMaxx has developed a program that turns happy customers into virtual social media billboards for the world to see.

“We are happy to have Lake Country Chevrolet Cadillac part of our group of family owned dealerships.  This dealership is an example of class and that puts their customers first” states Josh Deaton, CEO of DeliveryMaxx.

Lake Country Chevrolet Cadillac has a strong and committed sales staff with many years of experience satisfying our customers’ needs. Their new and used vehicle inventory is unmatched in the entire state of Oklahoma.  They specialize in offering great prices with rebates and incentives as well as experts in service and parts to help all of their customers keep their vehicles in great shape for years of enjoyment.

Lake Country Chevrolet Cadillac in Muskogee, Oklahoma proudly serves Tulsa and Oklahoma City and surrounding areas. Customers come from all over including North Texas and they look forward to helping new clients all over the United States.

Lake Country Chevrolet Cadillac is located at 144 West Shawnee, Muskogee, Oklahoma and boast highly trained experienced technicians, and their entire auto parts possess the highest quality coming from the best manufacturers.  The lobby is comfortable with amenities allow any customer to relax during their visit.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Monroeville Dodge Partners with DeliveryMaxx Providing Exceptional Customer Service

Monroeville Dodge just west of Pittsburgh, Pennsylvania selected DeliveryMaxx to share its message to the world about how they are providing consumers with a series of revamped cars and trucks that are truly second to none and customer service that will make you feel like family.

Not only does Monroeville Dodge carry an outstanding line of vehicles, but their primary concern is the satisfaction of their customers and well-being of their customers.  “When our customer and their family drive from our dealership in their new purchased vehicle, we think about where they will travel.  We want to make sure that every vehicle we sell is the right vehicle for our family of customers” states Blancy Mitchell, General Manager of Monroeville Dodge.

DeliveryMaxx will help Monroeville Dodge communicate with their customers to assure the most pleasant buying experience in the Pittsburgh area.  “This is a great company to partner with because they truly care about their community.  This is the way they treat every visitor at the dealership.  The dealership makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Monroeville Dodge is located at 3633 William Penn Highway, Monroeville, Pennsylvania.  The dealership is a major supporter in the Pittsburgh community.  Their sales staff has many years of experience satisfying their customers’ needs, and their service center is complete with highly trained technicians.

DeliveryMaxx provides a total automotive dealership care program providing their clients with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention strategically initiated to achieve real measurable results.  DeliveryMaxx utilizes their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Monroeville KIA Mazda Selects DeliveryMaxx to provide Customer Loyalty & Retention Program

Monroeville KIA Mazda in Monroeville, Pennsylvania selected DeliveryMaxx to allow the world to see how great they treat their customers.  According to Interbrand, the world’s largest brand consulting agency KIA is one of the Top 100 Best Global Brands.

Recently KIA was named best total cost of ownership brand by Kelly Blue Book while the 2012 KIA Soul was honored as a top KIA vehicle.  This past February, Kelley Blue Book’s kbb.com released its list of the top automotive manufacturers with the lowest average total cost of ownership for the first five years after purchase.  In first place is KIA Motors America.

“At Monroeville KIA we take pride in everything we do from providing outstanding new KIA models to having excellent customer service in all departments.  Our mission is to be the customer’s choice for all KIA services in Pennsylvania and will do whatever it takes to keep our customers 100% satisfied” states Mike Pampena, General Manager of Monroeville KIA.

DeliveryMaxx will help Monroeville KIA communicate with their customers to assure the most pleasant buying experience in the Monroeville including the Pittsburgh area.  “Monroeville KIA treats their customers as family, and DeliveryMaxx makes it possible for their customers to share their great experience with the world” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Monroeville KIA Mazda is located at 3651 William Penn Highway in Monroeville, Pennsylvania.  The dealership employs highly trained experienced technicians.  Monroeville KIA is centrally located serving all of Monroeville, Trafford, Turtle Creek, Murrysville, and Pittsburgh friends.
 
DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Monroeville Chrysler Jeep chooses DeliveryMaxx to Share Outstanding Customer Service with the World

Putting customers in the perfect vehicle that meets their needs is a high priority for Monroeville Chrysler Jeep.  Customer satisfaction and dealership loyalty is what the company strives for 100% of the time. Not only will Monroeville Chrysler Jeep’s exceptional sales staff take the time to match a customer’s needs with an award winning automobile, they will stay in communication with the customer long after the sale.

Monroeville Chrysler Jeep has partnered with DeliveryMaxx to provide their automotive customers with an exceptional follow up program that will assure the lines of communication are always open.  DeliveryMaxx will be providing social media marketing, online reputation management, search engine optimization designed to create a strong customer loyalty program that will keep customers coming back to the dealership time after time.  “We want to be the choice of all of our clients and their families for all of their automotive needs.  Whether it be service, new vehicle purchase, pre-owned vehicle purchase, or just a cup of coffee and taking a look at the new models that have just come in; we love providing a great experience” says Blancy Mitchell, General Manager of Monroeville Chrysler Jeep.

Monroeville Chrysler Jeep Certified as A Top 10 Women-Drivers Friendly Dealership

Monroeville Chrysler Jeep is family owned and operated with new and used Chrysler and Jeep vehicles in the Pittsburgh area.  Quality Automobiles and excellent customer service is what their customers will receive during their visit to the dealership.   Customers come from all over Pennsylvania including Pittsburgh, Universal, , Penn Hills, and North Versailles just to find their perfect vehicle.

Josh Deaton, Chief Operating Officer of DeliveryMaxx states, “Monroeville Chrysler Jeep is the perfect automotive dealership to add to our family of clients.  Not only do they have a world class line of vehicles, but they also truly care for each of their customers”.

Monroeville Chrysler Jeep is centrally located in Monroeville just outside of Pittsburgh at 3721 William Penn Highway, Monroeville, Pennsylvania.  The dealership employs highly trained experienced technicians and friendly sales representatives to meet all of their customers’ needs.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Century 3 KIA Teams with DeliveryMaxx Winning Customers for Life

Century 3 KIA in West Mifflin, Pennsylvania selected DeliveryMaxx to share its message to the world about how they are providing consumers with one of the Top 100 Best Global Brands according to a 2012 study made by Interbrand, the world’s largest brand consulting agency.

Recently KIA was named best total cost of ownership brand by Kelly Blue Book while the 2012 KIA Soul was honored as a top KIA vehicle.  This past February, Kelley Blue Book’s kbb.com released its list of the top automotive manufacturers with the lowest average total cost of ownership for the first five years after purchase.  In first place is KIA Motors America.

Not only does Century 3 KIA carry an outstanding product, but their primary concern is the satisfaction of their customers.  “We want to put all of our customers into the right vehicle that meets their needs. In addition, we want to exceed our customers’ expectations in their vehicle purchase experience” states Paul, General Manager of Century 3 KIA.

DeliveryMaxx will help Century 3 KIA communicate with their customers to assure the most pleasant buying experience in the Houston area.  “With the power of the internet, and social media Century 3 KIA will be able to share with the world showing how great they treat their customers and the value they provide” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Century 3 KIA is located at 2483 Lebanon Church Road in West Mifflin, Pennsylvania.  The dealership boast highly trained experienced technicians, and all of their auto parts possess the highest quality coming from the best manufacturers.  The lobby is comfortable with amenities allow any customer to relax during their visit.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Absolute Mitsubishi and DeliveryMaxx Team Together to Creating Customers for Life

“Our business at Absolute Mitsubishi is not just selling cars, but helping put people into the right vehicle that is perfect for their family” says Ray Monk, General Manager and Principle Owner of Absolute Mitsubishi

 - Nov 10, 2012 -
Absolute Mitsubishi is a member of the Fenton Motor Group, a leader in the automotive business for over 50 years. Their mission is to strive to achieve greatness with their employees and most importantly their customers. Absolute Mitsubishi has a strong and solid reputation which was built on professional standards and customer commitment earning the prestigious Diamond Chapter of Excellence.

"The Diamond Chapter of Excellence Society encourages all dealership personnel to be top performers in every aspect of the sales experience," said Greg O'Neill, MMSA senior vice president and general sales manager. "These retailers recognize that customer service is a key element in being successful. We are thrilled to honor these retailers and thank them for being such outstanding members of the Mitsubishi family."

Absolute Mitsubishi has partnered with DeliveryMaxx to provide their automotive customers with an exceptional follow up program utilizing Online Reputation Management, Social Media Marketing, Search Engine Optimization, Customer Loyalty, and Retention. DeliveryMaxx will create an innovative marketing plan to allow Absolute Mitsubishi share their great service and outstanding line of vehicles with the world. “Our business at Absolute Mitsubishi is not just selling cars, but helping put people into the right vehicle that is perfect for their family” says Ray Monk, General Manager and Principle Owner of Absolute Mitsubishi.

Absolute Mitsubishi is a family owned and operated New and Used Mitsubishi dealer in Mesquite, Texas. Quality Automobiles and excellent customer service is what their customers will receive during their visit to the dealership. Customers come from all over Dallas including Sunnyvale, Sachse, and Richardson just to find their perfect vehicle.

“Absolute Mitsubishi is an outstanding dealership for anyone who is looking to purchase a vehicle. Their experienced staff makes the vehicle purchasing experience very easy, and their customer service is second to none” states Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Absolute Mitsubishi is centrally located in the Dallas/Ft. Worth metro area at 16200 Lyndon B Johnson Freeway, Mesquite, Texas. The dealership employs highly trained experienced technicians and friendly sales representatives to meet all of their customers’ needs.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

DeliveryMaxx Goes Prime Time Media

“With our partnership with DeliveryMaxx, we are able to help our clients engage with their customers like never before" states, Rod Hunter, President/CEO of PTMG.

Nov 08, 2012 -

Primetime Media Group www.theptmg.com has partnered with DeliveryMaxx to provide digital solutions and social media marketing for their clients. Prime Time Media Group, a full service ad agency uniquely leverages traditional media, digital content, technology platforms and connected devices to deliver engaging branded/company experiences across all marketing mediums.

“With our partnership with DeliveryMaxx, we are able to help our clients engage with their customers like never before. DeliveryMaxx is very innovative they've discovered how to utilize social media marketing, online reputation management, search engine optimization, along with customer loyalty and retention, all combined into one process that allows companies to truly dominate their market” states, Rod Hunter, President/CEO of PTMG.

 

Companies truly want to keep customers for life, but in today’s market, customers have more choices than ever. The biggest problem is being able to talk to potential buyers and tell them your story. With DeliveryMaxx’s innovative processes and patented "Images of Success program," companies have the opportunity to turn a one-time customer into a virtual walking billboard, advertising the great experience that was delivered. Key results are increased repeat sales and referrals, strong branding, dominant web presence, published positive online reviews, greater customer satisfaction, and additional revenue opportunities.

Prime Time Media Group is all about the total customer experience focusing on how their client’s audience experiences their brand as they transition from inquisitive prospects to loyal, repeat customers. Prime Time Media Group solutions have been designed to deliver content wherever the audience lives, both at work and in home environments. “The synergy between our two companies will provide exceptional service to clients creating a marketing strategy that will help keep their customers for life” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

DeliveryMaxx http://www.deliverymaxx.com provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Opinion about Google+, Reviews, and Online Reputation Management

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will dominate across the web through all of the social media sites, you will have published positive reviews that stick, and your search engine optimization (SEO) value will be stronger than ever.

As I travel across the country helping automotive dealerships improve sales and retaining their customers I am exposed to many theories about how to win the battle for market share.  The battle is usually lost by many because there is no strategy involved.  I will talk about this later in the article.

The facts are:

•66% of consumers use the internet to research an item online before their purchase
•89% of consumers research vehicle reviews online before they make their purchase
•62% of all consumers read consumer-written product reviews online (with the highest percentage coming from 22-35 year olds (82%) while 36+ at 45%)
•69% of consumers who read reviews share them with friend, family, or colleagues, thus amplifying their impact in consumer behavior
•82% of consumers say their purchase decisions have been directly influence by the user reviews, either influencing them to buy a different product other than the one they had originally been thinking about

Therefore it is necessary to pay attention to how you are managing your Online Reputation.  Before we discuss how to help your online reputation, we need to identify what Online Reputation is. 

Online Reputation is the individual, consumer, business or products perceived reputation identified on the World Wide Web recorded by reviews, blogs, websites, social media platforms, and the media.  Individuals over the age of 37 will understand this simply as reputation.  However, with the invention of the web, we have become more sophisticated and added online because all of the information is available at our fingertips.

Once businesses figured out their reputation can be researched by anyone online they either turn to a so called “online reputation expert or manager” or try themselves to assist with cleaning or keeping clean their reputation.  The problem is that because the knowledge is foreign to many dealership principles or general managers, the dealership is susceptible to malpractice.  A bad online reputation will cost you money!

Online Reputation Management (ORM) is the practice of understanding or influencing an individual or business brand. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas such as astro-turfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development and other insights.

Let’s be very clear before you read on.  If you are looking for a company that is offering you a quick fix, if you refuse to offer great service and a good product, or want to deceive consumers than you WILL NOT want to read further.  I am not in the business to mislead our consumers.  I am in the business to help businesses share with the world how great their company and product is.  If that is you, then you will want to continue to read.

Online Reputation is NOT just about reviews although it is a major factor for businesses that rely on consumer opinion.  Online Reputation is built by having a presence throughout the World Wide Web.

The following is a list of web locations and Best Practices you must have in order to maximize your Online Reputation (I am assuming you care about your customers, want to be successful, and have a great product or service you believe in):

•Strong Locals such as Google and Yahoo (there are over 150 you should be aware of) that are accurate and completed in their entirety to maximize local searches.  These local sites will also help consumers identify correct reviews.
•Blog Pages (There are many, and they all index differently) This is the same as a newsletter that you share with your customers, but now you are able to share with the world about your company and information about your product or service.
•Social Media Sites that focus on images.  Pinterest has become the 3rd most popular URL site in the world; however, nobody heard of this site 6 months ago.  (Again, there are hundreds of these types of sites)
•Social Media Sites that focus on videos.  Almost everyone has heard about YouTube, but what about other sites such as MetaCafe and others?  Videos index greater on places like Google and are an inexpensive way to share your message 24/7.
•Social Media Sites like Facebook, LinkedIn, Google Plus and more (new popular sites are developed every day) which thrive on content.
•PR Blog that you can share with the world extraordinary events that you would love for mainstream media to pick up and share with the world.
•A well-built website that has basic stuff like a really good Title, Meta, Alt, and Text optimized for any of the search engines. There are more requirements in building a great website such as where to place the phone number, and others, but these are some of the basics.
•XML site map and HTML site map.  Google and Bing (Yahoo) only except XML.  You will want to have all of your sites easily found by all of the search engines.
•A Strategy, and the ability to have all of these tools working together to promote your business.  (I have heard of companies that say they can do this for $695 a month, and I can assure you that a company like this will not be able to provide you what you are looking for at this cost.  I am not saying you have to pay $10,000 a month for this type of service, but there is a lot involved when managing your e-commerce if you want it executed correctly.)

Strategy is often overlooked when building your Online Reputation.  There are several steps you will want to take to make it easy for you to manage your reputation.  A house will not stand if you do not have a strong foundation.  The same goes for your Online Reputation.

 
 •Make sure your dealership message is consistent across the interest. We have found in some markets Yahoo is more effect than Google. And don’t ever count Bill Gates out. Bing powers a lot of the Social Media Searches along with the Automotive Mobile Navigation Systems.
•Focus on a sound sales process. A positive customer experience not only helps with positive reviews, but it will increase your gross.
•Do not just focus on Google+. Google produced over 80 million yes million errors when they converted over. They are in a world of hurt over it and have heard that dealers are talking about a class action lawsuit. You must focus your efforts across the board. Ever heard of “don’t put all of your chickens in one basket?” 
•Keep everything the dealership does transparent. If you hide something that means you are up to no good and in this day and age you will get caught. And getting caught will do more damage than a bad review.  Do you remember the Dealers that made 20/20 in the early 2000s?  That was just ugly!
•DO NOT – again – DO NOT forget about Yelp. Yelp has had a few problems and there have been some allegations of extortion by both the company and yelpers themselves. But Yelp is a player and isn’t going away. It’s almost like a cult.  If it hasn’t hit your market yet it will.
•Provide an avenue for your customers to review your business the right way.  Read below for information on how to get reviews the right way.
•Develop strong Customer Loyalty.  I will talk more about this later in the article.
•Utilize Web 2.0 to allow all of your sites to communicate your story to the world. 

Acquiring Google+ Reviews and Having them Stick!

If you have knowledge of how Google works then that makes you the Billion Dollar Man or Women. The Google Secrets are guarded better than Fort Knox.  If you are not able to crack the Google Code then how could anyone offer advice to car dealers or any business on how to get all of the reviews to stick? The fact of the matter is only the chosen few know exactly how any of it works and I would bet not one person knows it all.

Let’s address the IP Myth. Think about this; take any given company for example Texas Instruments. Do you really thing Google will block or identify Texas Instrument’s internet gateway (the point where TI accesses the internet), please… that would impede 25000 plus users from using their products and services.

I believe that it is based on usage of the account. If the account is active and a Google+ has been created then the reviews will stick no matter the content. Why you might ask? Because it’s a real person, it doesn’t matter where the review is generated in my opinion; it matters on how Google+ is used.

There is nothing wrong with offering the client a choice to give an honest review while in the dealership. Again the keyword here is “OFFERING”.  However, don’t stop with just Google. Offer a whole host of sites for the client to post a review or even better allow the client an area to write the management/owner a personal note about their experience. A personal note a lot of the time has a bigger impact on store processes.  For example, we have a program that allows consumers to post good and bad reviews before they leave the dealership.  This allows dealers to address issues and identify the good and bad before the customer takes their business elsewhere.

Are Reviews about playing “Gotcha” or are they designed to INCREASE CONSUMER SATISFACTION?  I believe Google, Yahoo, Yelp, and other sites were created to ultimately provide the latter.  As with everything, there are businesses that practice unethical behavior which affect us all.  In most cases, if you are using a good vendor or doing all of these things yourself correctly, then your business will not be punished.  If you are not doing it right then you deserve what you get.

Avoid using services that offer to create Google+ Local reviews based on customer survey data, online forms, or personal customer correspondence.  With all of the legislation that has been implemented opens the dealer up to a huge liability factor.  Check out the FTP site to see possible fines that can occur if caught. Many of the reviews will not stick especially in Google+, but there are a lot of vendors that still practice this. Many of these companies claim to have IP jumpers, MAC Address changers or even proxy server access. Believe me that’s 100% wrong.   It doesn’t work for long.  How do I know?   Because I had the opportunity to partner with several companies that would collect and post reviews this way.  It did not look, feel or smell right so my business partner and I developed a program to help dealerships and other companies to build their Online Reputation the Right Way.  “If it looks like a duck and sounds like a duck…it must be a duck.” in the … (BTW: a lot of posting are made at coffee houses by these types of companies).

Do not assist or encourage customers in creating a Google account to post a favorable review on your Google+ Local business page.  If you encourage or assist a client on any matter which can be considered an endorsement and not disclaim it is highly illegal and the fine can be in upwards of $250,000 for a first time offense.

There is nothing wrong with ask them to jot down a few words on how there car buying or service experience was. A lot can be learned from this action which can hugely benefit the dealership, client experience, and ultimately Consumer Satisfaction.

Carl Sewell once told me, “If you take what your clients have to say to heart guess what Profits will increase!”  Carl Sewell obviously wrote the best seller, Customers for Life.

Inspect your Google+ Local business page to monitor the reviews that are being posted.  Make sure that all of your business information is correct on a weekly basis.  Many dealerships either do not have time, or become very depressed when they do look at their pages.  Don’t be an ostrich and stick your head in the ground!  Your issues will not go away without doing something about them.  

 If you are Marketer provide this service for your clients coach them on how to address the client in a public forum.  Every business make mistakes, but taking the easy way out and ignoring the post is ludicrous. We are a forgiving society, and consumers are human.  We want to do business with “real companies that care”.

If you do not maintain your local pages (notice pages) you are loosing out on market share. There 100’s of local networks and you never know which one people will use. You must make sure your message is consistent on each site.

Marketers this is a new opportunity to provide a much needed service the automotive dealer. 

The only thing you can or should do is ask the client for a review good or bad with no strings attached.  You just might find a hole in the sales process that can be fix which will provide the client with a better experience. When you make small adjustments to the sales process improving the client experience profits increase!

Bottom line, Google+ is the new thing on the block and everyone is worried about how to use it.  Remember Google created millions of errors during the transformation and minimal Google users (people that use Google for Gmail only) will not convert over to Google+ to write a review. Most users have spent years developing their Facebook network and don’t really want to move over and start anew.

True, Google is the 800 pound gorilla, but don’t get caught up in all the hype.  Apply sound digital marketing practices and you’ll be fine, or as my grandmother told me “Watch your Ps and Qs”.  Google has huge issues right now and it is going to take them a very long time to sort them out.  If you were one of the Dealerships that feel Google removed legitimate reviews with out your consent email us and we can send you information on how to start legal actions in addressing this issue.  Email us at sales@DeliveryMaxx.com and put Need Help with Legitimate Reviews in the subject line.  We will have one of our technology specialists help navigate the proceedings.  If your Online Reputation Management needs help and this is a service that you would like us to give you a comprehensive overview then put Automotive Digital Marketing Done Right in the subject line.

Creating Customer Loyalty is the easiest way to get positive reviews and build your Online Reputation!

If you have read this far, then you are serious about your business.  I commend you, and you are probably a partner in the dealership or one day you will be.

Business really is simple.  A good product, fair price, and outstanding customer service separate your company from the competition.  The customer wants to spend their money where they feel valued.

If you are putting the customer in the vehicle that is right for them at the price that is right then you will have a satisfied customer.  However, if you thank them for their business, and welcome them into your family they will become your customer for life.

So how do you do this 100% of the time?  It starts with you.  Set an example throughout the dealership and identify your expectations.

•You have to have a Customer Friendly Culture. 
•Develop processes to communicate with your customers where they are.  We know that 80% of your customers are on the web, but what about the other 20%?  Combined an electronic follow-up as well as traditional follow-up system.
•Consistently follow-up with your customers during happy times such as birthdays, holidays, and annually after the delivery of the vehicle.  Let the customer know you still care about them long after they have left the dealership.
•If you have a Service Department, create ways of getting your customer back into your dealership to experience your customer service.
•Inspect what you expect.
•When you make a mistake (and you will), do your best to make it right.

Doing all of these things is not as easy as turning on a light switch.  If it were, then we would not have competition.  Since it takes a strong strategy, hard work, and great ethics you have the opportunity to stand tall above the rest of the world.  By doing all of these things our network of dealerships have experienced key results:

•Published Online Reviews
•Web Domination through all of the Social Media Sites
•Increase in Sales both Repeat and Referral Business
•Additional Revenue in Fixed Operations
•Strong CSI Scores
•Greater Employee Retention
•Customer Loyalty and Retention

Good luck selling and we look forward to seeing you at the top!