Showing posts with label Presidential Election. Show all posts
Showing posts with label Presidential Election. Show all posts

Wednesday, March 16, 2016

What have the Presidential Primaries shown us about Social Media?

“Feel the Bern”, “Make America Great Again”, and “TrusTed” are all slogans we have read or heard each day we peruse through our Facebook or Twitter feeds.  Even if you haven’t watched the nightly news you can probably attribute which slogan belongs to which candidate.

Long story short, the efforts of electoral candidates and their social media agencies seem to be concentrated towards winning affection of millennials (25 to 34 year olds), and although no one can say today which candidate is going to win the elections later this year, one thing is clear: social media is winning the elections today.  The same goes for the way you conduct business every day.  Your customers and potential clients get their information from social media.  More importantly they get their information from the information their friends or family share on Social Media Channels.

Facebook’s head of U.S. Industry for Politics and Government, once cited the benefits of their video advertising saying it was a “great way to reach and mobilize supporters and voters that candidates need to win elections.” He further added that “those voters are on Facebook,” which is not far off the mark, counting the 200 million U.S. citizens actively using Facebook. It’s not enough just to post to Facebook.  DeliveryMaxx provides a tool to allow you to create a daily campaign to have people share your story on their Facebook page which in return has your customers marketing and advertising for you.  Obviously, DeliveryMaxx post your story and activity on all of the Social Media Channels important today.

Posting on niche social networks can help candidates stand out to millennials, according to Betsy Sigman, distinguished teaching professor at Georgetown University's McDonough School of Business. Millennials also appreciate photos and images, and these forms of media can make candidates more memorable to people in that valued demographic, Sigman says. If a candidate's message resonates, millennials are likely to share with people in their networks.  Nothing stands out more clearly for your company than others sharing your story on their timeline or news feeds.  All you have to do is use the DeliveryMaxx tool to allow your clients to share your information.  It’s not enough for you to post to your business page.  Your story has to find a way to get to your customers pages because that is where your potential clients reside.

To say Donald Trump has won the social media battle is a serious understatement. He could very well be the first president who rewrote the rules on social media.  When Donald Trump fires off a late-night Twitter tirade, it shows up in the feeds of more than 3.7 million followers.  Some reports show that Trump has received over $400 Million in free advertising because of others sharing his message.  The days of paying for clicks and paid overlays are gone.  You may not like what or how he says things, but one thing is for sure; others are sharing his message daily and that is FREE ADVERTISING!

The candidates may not be able to fix our country, but their campaigns have figured out how to get “We the People” to talk about them on Social Media.  Your team has a tool at their fingertips (DMAXX app) where they can capture a great moment and provide a link for your customers to share it to all of their friends and family allowing conversations about your business to be shared with potential customers.  In addition, DeliveryMaxx has provided you the tools to instantly post and share videos, communicate with your customers or clients for years to come on important dates such as birthdays, anniversaries and more.

For more information about how you can take advantage of social media and the revolutionary DMAXX App visit today!

Thursday, October 4, 2012

Which Presidential Candidate is Right for Automotive Dealerships

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and "Win Customers for Life"; I have some very strong opinions about who I feel should become the next elected President of the United States of America.  However, I will let the reader research and decide who I am for, and who I am against.  (James Schaefer) This blog is meant to encourage voter participation and look at one philosophical point of view of each candidate and who is the best person for business.

I will try to take a simple common sense approach and put forth the facts as if I were hiring for an executive position within my own company.  This essentially is what Americans will be doing in November when they go to the polls.  However, just like in the real world; some people would not make good business owners or managers, and some people need to reevaluate whether they are making the right decisions when they vote.  Now remember, I am writing this blog about one of the many issues that is very important to me and my company.  I am not writing this issue concerning healthcare, defense, or government sponsored programs.  Therefore, a truly informed voter should look at all of the issues individually and way them to how their interest would be affected by the outcome of this year's election.

The following point and position is described referencing Small Business and each candidate's position.  Hopefully, by laying this out in this format the reader will be able to ask questions of their own and vote for the best candidate that will help them and their interest.  This is why the United States is so great.  We all have a voice in who will govern us for the next four years.

Small Business:

The fundamental question is what is a small business? 

My definition is a business that was started from an individual or a group of individuals that developed their company because there was a need for their services or products.  It is a business that is not financed by government or publically traded on the stock market.  A small business is a private company, and how much money the company makes is NOT a factor.  The reason that I feel the amount of revenue a company makes should not be a factor whether the business is considered a Small Business or not is because the risk completely falls on the individual or group of individuals who have created the company.  They could fail if the business fails, but if it succeed they should benefit as well.  In addition, I believe that the higher the revenue the company receives, the more opportunities they are able to provide for future employees and other companies that provides goods or services to that company.

Now the government has a different definition of Small Business.  The Small Business Association (SBA) defines a small business as one that is independently owned and operated.  It is organized for profit, and is not dominant in its field.  Depending on the industry size standard eligibility is based on the average number of employees for the preceding twelve months or on sales volume averaged over a three-year period.

Most Automotive Dealerships should fall under this definition of a Small Business.  However, until recently most dealerships were not classified as a small business.  The Recovery Act of 2009 reclassified 89% of automotive dealerships under the SBA; however, the gross revenue receipts were put at $8.5 million.  My contention is that this is not fair to the Automotive Industry.  There should not be a cap placed on any private business in terms of revenue received nor should a cap be placed on these automotive dealerships for profits gained.

The simple reasoning is that if an automotive dealership is successful; they employ sales people, service technicians, administrative personnel, accountants, parts specialist, and vendors (like my company: To read more about DeliveryMaxx select here).  Their staff brings in more income which they will spend stimulating the economy.  The vendors they employ are able to hire more employees and the cycle of economic growth will continue in a positive direction.


The candidates' positions:

President Obama believes that a Small Business is classified by how much revenue a company brings in.  He believes that a company making $250,000 or more should be taxed at a higher rate according to  Under this premise, the government would be able to collect more taxes and thus be able to provide more programs for Americans.

Governor Romney believes that taxes are necessary, but tax breaks for Small Businesses would create more jobs.  He has stated that the 3% of the highest grossing revenue companies are responsible for 80% of the jobs that Small Businesses provide.  In short his method for creating more jobs is to give a break to these businesses and hope those companies will hire more people to help the business continue to experience growth.

I understand each candidates philosophical position on the issue and respect their and others opinion.  The president believes that a company which makes more money should pay more taxes to help the country and its government backed programs.  The governor believes that leaders of successful business will practice good ethics, and thus provide a piece of the pie for more individuals.

A new study by Ernst and Young projects that a tax rate hike will kill 710,000 small business jobs. Depending on who is elected will determine if this result comes to fruition.

I can tell you this.  The larger my company becomes, the more people we will be able to hire.  The more profit my company earns, the more benefits we will be able to provide individuals.  The more benefits we are able to provide to employees, the better our retention of employees become.  If we are taxed at a higher rate, our company will not be able to provide as many jobs otherwise.  It is true, I will put more dollars into my account if my company continues to be successful.  Contrary to the president's speach about small business "you didn't build that business" in July, I used my own money to start this company.  My family and our employees depend on the success or failures of this company.  I am sure many automotive dealerships will face the same concerns.

Hope to see you at the polls in November.