Showing posts with label Social Media Marketing during COVID-19. Show all posts
Showing posts with label Social Media Marketing during COVID-19. Show all posts

Tuesday, April 28, 2020

Don’t Let Fear Control Your Business


More and more states are starting to allow businesses to open their doors with heavy restrictions and limitations.  We will explore how businesses can utilize these limited freedoms to survive, but before we give helpful tips we should point out that the initial projections were wrong.  In many cases, the government and mainstream media has lied and this misinformation has caused fear among us.  For example, in Texas, there have been 672 deaths attributed to the Coronavirus which is much lower than the 11,917 deaths recorded during the 2017-2018 influenza season.  Economist are now saying that the current unemployment rate is second only to that of the Great Depression of 1929 and without completely opening up our economy we will surpass those numbers entering us into The 2nd Great Depression.  The cure cannot be worse than the disease.

Every decision throughout history that has been driven by fear is wrong.  A few examples that come to mind are:

Segregation Now, Segregation Tomorrow, Segregation Forever.  Alabama Governor George C. Wallace, in 1963 during his inaugural address is remembered as one of the most vehement rallying cries against racial equality in American history.  This was a time in America that our government said it was acceptable for those of color to sit in the back of the bus, use separate restroom facilities, and have less access to public schools and businesses all because of fear.  How would integrating people of color into white America negatively affect our culture?

Japanese Internment Camps. After the bombing of Pearl Harbor during World War II, President Franklin D. Roosevelt ordered 120,000 people of Japanese ancestry where 62% of them were United States citizens into concentration camps.  Around 80,000 people of Japanese ancestry were second and third generation United States Citizens.

The Great Purge.  From 1936 to 1938, Joseph Stalin and other government officials created a campaign, much like the Nazi Party in Germany, of political repression in the Soviet Union.  It involved a large scale repression of wealthy peasants, genocidal acts against ethnic minorities, a purge of the Communist Party and government officials, and the Red Army leadership, widespread police surveillance, suspicion of saboteurs, counter-revolutionaries, imprisonment, and arbitrary executions.  The total number of deaths due to Stalinist repression was well over 1 million citizens.

Cuba Punishes their New Entrepreneurial Class.  Cuban ruler Raúl Castro, breaking his own promise to move ahead with economic reforms “without haste but without pause,” has stopped issuing government licenses for some of the more lucrative private businesses on the island such as private restaurants and B&Bs. Other frozen occupations include services for home repairs and electronic equipment, developers of applications for cell phones and web pages, music teachers, education tutors and even blacksmiths.  The Cuban government does not want a truly successful entrepreneurial class operating on the island based on fear according to experts.

US Department of the Treasury Poisoned Alcohol.  The 18th Amendment, which took effect in January 1920, banned the manufacture, sale, and transportation of alcohol — but not consumption. Despite the government's efforts, alcoholism actually skyrocketed during the era.  By mid-1927, the US government added much deadlier chemicals — kerosene, chloroform, and acetone among those most well-known — which made alcohol more difficult to render consumable again. Adding 10% more methyl alcohol caused the worst effects.  Despite New York City’s chief medical examiner, Charles Norris trying to publicize the dangers, in 1926 the poisonous alcohol killed 400 in the city and the following year another 700 died.

Tuskegee Study of Untreated Syphilis in the Negro Male.  The US Public Health Service lied about treating black men with syphilis for more than 40 years.  In 1932, the Public Health Service collaborated with the Tuskegee Institute to record the history of syphilis in the black male community, hoping to justify a treatment program.  The study initially included 600 black men where 399 had the disease and 201 did not.  The men were told they would receive treatment, however, the researchers never provided adequate treatment for the disease.  Even when penicillin became the preferred and available treatment for syphilis, researchers kept their subjects in the dark.  After public outrage in 1972, a government advisory panel deemed the study “ethically irresponsible”.  Only took 40 years!

Polio Vaccine Contaminated with Cancer Causing Virus.  More than 100 million Americans received a polio vaccine contaminated with a potentially cancer-causing virus from 1954 to 1961 according to the American Journal of Cancer.  Jonas Salk, creator of the inactivated-polio vaccine, used cells from rhesus monkeys infected with SV40, according to president of the National Vaccine Information Center Barbara Fisher, who testified before the Subcommittee on Human Rights and Wellness in the US House of Representatives on this matter in 2003, after researching the situation for 10 years.

Operation Northwoods.  In 1962, President John F. Kennedy and his Joint Chiefs of Staff approved Operation Northwoods, a covert plan to create support for a war in Cuba that would oust communist leader Fidel Castro.  Declassified government documents show considerations included: host funerals for "mock-victims," "start rumors (many)," and "blow up a U.S. ship in Guantanamo Bay and blame Cuba." They even suggested somehow pinning John Glenn's potential death, should his rocket explode, on communists in Cuba.

As the media and our politicians continue to make decisions based on fear or the unknown, American citizens are left to recover from the damage.  Originally, the politicians, mainstream media and medical community warned America that 2.2 million people would die by the middle of April using Epidemiologist Neil Ferguson’s graph based on 100% of the population getting the virus.  The CDC is recommending medical examiners to mark any deaths of individuals suspected of having symptoms that could be related to COVID-19 as Coronavirus Cases which is only adding onto the fear.  Thomas Jefferson once said, “When people fear their government, there is tyranny; when the government fears the people, there is liberty.”


Businesses must continue to be vigilant in their messaging.  It is important that they take important steps in assuring they are providing a safe working environment for their employees and consumers by investing in PPE Health and Medical Supplies which can be purchased by companies like Apache Commodities.  However, with so many views coming from Facebook, Twitter, YouTube and other Social Media Sites; it is vital for survival that a business has a strong Digital Media Strategy.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!