How Business Will Change Post COVID-19

Businesses large and small are facing an array of challenges amid a global pandemic which is forcing business to quickly adapt to a new normal.  Unfortunately, many businesses, especially smaller local establishments are behind the curve and do not have the tools they need to operate during this time and are relegated to waiting for normalcy to return.

However, will normal routines truly return?  Prior to the spread of COVID-19, the future looked very bright for local, independent businesses.  According to a survey by A.T. Kearney, 81% of Generation Z preferred shopping in stores, and 73% of them liked to discover new products at retail locations.  Over half of this key demographic enjoyed visiting brick-and-mortar stores in order to disconnect from an increasingly digital world.

Sadly, because of the global pandemic the preference of young Americans to shop local is in severe jeopardy.  People quickly form habits, and do not easily break from them.  Currently the habits being formed during mandated lockdowns are those of shopping online and visiting big box stores.  As society weathers this storm, the harsh reality is that even after lockdowns and restrictions are lifted, the fear being sown of close contact will not leave anytime soon.  With health experts suggesting eradicating social customs such as shaking hands and limiting social interaction even after the pandemic passes, our sense of normal is unlikely to return soon, if ever.

How will local stores and services survive in a post-corona world?  Thankfully, it is not impossible.  Companies must become more active on social media in order to share their message, promote services, and remind buyers why they love to shop locally.  Online reviews are more important than ever, responses show your potential customers that you are actively involved in engaging with the community.  And creating websites that allow customers to buy your products and services online or arrange for curbside pick-ups is a crucial step your business needs to take.  Not only will this allow you to operate now, but still cater to those customers who will be practicing social distancing for the foreseeable future.  Digital follow-up with your customers keeps your business at the front of their minds, as opposed to larger retail services that they are turning to now, breaking these habits from being formed.

Many local businesses practice the things above by employing someone either part-time or full-time, or spending a large amount of their own time to do so, and many local businesses simply cannot afford to do this.  That’s where DeliveryMaxx comes in, for a fraction of the cost you can achieve all the things you need to do to adapt to a “new normal”.  At DeliveryMaxx, our program is completely customized specifically for your business.  Our support staff is available 24/7, and our passion is helping local businesses be successful.  Visit www.deliverymaxx.com or call 888-936-6299 for more information, and together lets shop, live, and support local. 

Using Social Media to become the “Go To” Source for Information

As the amount of contradicting information appears on our news feeds faster than the change in Texas weather; the public is looking for trusted sources they can count on to make informed decisions.  Today, with our mainstream media sensationalizing every story to increase their ad revenue, corrupt politicians trying to increase their power at the national, state and local jurisdictions, and average everyday citizen who has a personal agenda they are trying to push; people are trying to find a “Go To” Source to find the right information to help them make inform wise decisions.

Businesses who are trying to reach their consumer must be vigilant in producing enough information on their digital network to help build trust and allow them to increase their market share.  As the economy is heading down a path much like it did during The Great Depression of 1929 to 1933, it will be vital for businesses to become more active than ever utilizing a complete digital media strategy to stay alive.

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

·         Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

An example of businesses or entities who have spread information that has been counterproductive for the consumer is the Centers of Disease and Control (CDC).  For example, the CDC currently is showing a misleading graph that states that 40% of Coronavirus cases end in death which is 22,124.  This government funded entity that benefits from taxpayer funding has already instructed our health officials to list every death of those that might have symptoms close to those who really do have COVID-19 as a Coronavirus death.  Their graph also doesn’t show the fact that many Americans probably had the Coronavirus in November or December which was well before the media used fearmongering to utilize power hungry politicians into scaring the population into seclusion.  Ultimately and unconstitutionally ordering businesses to shut their doors.

There are several instances where the CDC manipulates the American public in believing they should all stay at home and hide from a virus that will be seasonal.  As a matter of fact, Covid-19 has been around for over a decade and we have never had the overreaction that we have had today.  First, if you were to superimpose the geographical area of the United States over Europe you would see that you could fit the countries of Ireland, United Kingdom, Denmark, Germany, France, Spain, Austria, Poland, Belarus, Italy, Romania, Greece, Turkey, Ukraine and more into the United States.  Second, add up all of the deaths in those countries and the United States death total is much less.  Not only are the deaths from the Coronavirus much less than the 2.2 Million predicted by Neil Ferguson who based his model on 100% of the population getting the virus (which has never happened in the history of the world), but now the prediction is much closer to 60,000 total deaths in America.  If we were to take our investigation a step further, the 2017-2018 mortality rate from the flu was 80,000 according to the CDC which was a mortality rate of .00024449877.  The Great State of Texas had 9,470 deaths from the same flu in 2017-2018 and their mortality rate was .00032996515.  In comparison, Italy which has been the country every doctor and those who have been tricked into supporting the unconstitutional mandates of house arrest is .00032901786.  Yes!!! You read this correctly.  In 2017-2018, Texas had a higher death rate from the flu than Italy has today from the Coronavirus!  It is all how the media decides to spin it.

Take a look at how Mainstream Media and Corrupt Politicians have used social media to manipulate public opinion.

The final chapter has not been written for the year 2020!  It will be up to businesses to adapt, innovate and encourage while gaining the trust of the consumer.  Businesses must be vigilant in their fight to survive and DeliveryMaxx is willing to help.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!