For years,
businesses have sought out traditional forms of media such as television
commercials, newspaper ads and radio spots to influence consumers with products
and services. With the introduction of
new media platforms such as Facebook, Twitter, YouTube and other social media
sites; anyone or business can produce a story which rapidly circulates across
the World Wide Web. With the ease and
availability of a medium which can deliver ideals into the intended recipients’
hands businesses would be wise to take advantage of this technology.
However, with the
ease of communication should come great caution as the perception of reality quickly
becomes reality. Online reputation sites
such as Google Reviews, Yelp and others are a constant reminder and act as a digital
report card. Thus again, by providing
superb product and/or services an entity can expect a positive evaluation. Although most businesses strive to please
their customers, many of the online reviews which are published don’t reflect
the true principles of the company.
Marketers and media
experts alike continue to preach the value of utilizing social media, online
reputation, and publishing content. The
prevailing opinions are correct, but sometimes the advice does provide
solutions that meet their needs rather the advice is heavy on advertising on
new media the same way businesses used to advertise on traditional media.
The first thing
businesses must realize is that new media, often referred to as social media,
is much different than traditional media.
A good analogy would be to consider a time when you were talking with a
group of friends at a gathering, if a car sales person (insert any sales
person) were to interrupt your story; how would that make you feel? It’s pretty
simple. You would not appreciate it no
matter how great the deal or sales pitch was.
This is what many businesses try to do on social media. They interrupt your news feed with
advertisement that the consumer does not want to see.
Now, it is no
secret. Everyone is on social media
today and cell phones have increased this activity by thousands of
percent. Thus, in order for businesses
and marketers to increase their reach; they cannot abandoned social media and
review sites. However, they have to
create a great strategy to allow their message to be seen without rudely shoving
this message down a virtual throat. If
only there was a way that companies could get their customers to share their
great experiences with all of their friends and family.
DeliveryMaxx has
created a patent-pending solution that allows any entity to make it easy and
desirable for the consumer to share their wonderful experience. It’s very simple and doesn’t interfere with
the normal sales or service process of the company. In fact, companies that implement the
DeliveryMaxx solution see a positive change in culture and have the ability to
meet the demands of Social Media Marketing, Online Reputation and Content
Management. For more information on how
DeliveryMaxx can customize a program for your company contact us at www.deliverymaxx.com or call 888.936.6299.
Can you guess what the word of the day is? That’s right, it is Retention. You know what it means, but is your business doing everything it can to retain the customers who visit you? In order to grow a business you must do two things, acquire new customers and keep them around for a LONG time. Yet, studies show that businesses are over 3x more likely to focus on acquisition efforts compared to retention efforts. This post will focus on why retention is 
According to estimates, around 80% of future revenue for businesses come from just 20% of existing customers. And it is not hard to figure out why, existing customers are easier to sell to. They are comfortable, they know your business. The likelihood of converting an existing customer to buy from you again is 60-70%, while the likelihood of converting a new prospect to purchase is only 5-20%! Are you playing the odds correctly? By focusing your resources to improve the way you retain customers, your company has the potential to generate a significant amount of revenue. The more you retain, the more money you have to spend on gains.
By now, you’re probably familiar with many aspects of the DeliveryMaxx program, (If not feel free to check out some of our older posts or 
tional messages on the anniversaries of their purchase, you also have the ability to take it a step further with custom video messaging that only takes a few short moments to create. You or your staff can film short video clips that will be sent out thanking them, wishing them a happy birthday or holiday, reminding them they have a service date coming up, and more! You can create custom messages with a highly personal touch keeping you and your business in the front of their minds for years to come.