How to Conduct Business in a New World

Make no mistake about it, the decisions we have made to shut down our normal life as we know it will have long lasting negative consequences on everyone.  As a matter of fact, even those businesses that have been deemed “essential” will have to adjust to the new normal.  Those who currently have jobs and are taking to the internet shaming others who are questioning the plethora of misinformation that continues to flow will end up feeling the same pain as the business owner who has had to shut their doors due to being “non-essential”.  It’s just a matter of time the longer our government leaders make decision on false logic.

Today, more users/consumers are viewing the internet to get the majority of their information.  No matter which side of the fence you are on in any issue; one will be able to find information to support their position.  This is important for businesses now more than ever.  They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans.  Having the right digital media strategy will be vital for businesses to operate in our current climate and will be a must to survive the aftermath of these grave decisions that have been made.

Take for example the latest reports on how everyone who is promoting the shutdown of our economic livelihood is pointing to Italy’s high rate of death from the Coronavirus.  This group of medical professionals and politicians routinely leave out that Italy has a relatively high proportion of older people, a different definition of coronavirus-related deaths, and approach to testing strategies.  The doctors noted that a report from the World Health Organization-China Joint Mission on Coronavirus Disease 2019 Mortality on 2,114 of 55,924 coronavirus-related deaths in China reported a death rate of 21.9% in people 80 years and older (compared with 20.2% in this age-group in Italy).  Italy also overestimated COVID-19–related deaths because of the different way its officials define it, classifying the death of anyone who tested positive for the disease as related to the coronavirus, regardless of whether they had underlying illnesses that could have independently led to death.  The sector of the population will share the message of the mortality rate of the virus in Italy in order to scare the opposition, but will not identify the actual reasoning behind why Italy is abnormal in all of the charts and graphs that do not fit their narrative.  If this were not true, these same “leaders” would also show contrasting points of views in places like Ivory Coast, Senegal, Dominican Republic, Singapore, Peru, Argentina, Mexico, India, South Africa, Saudi Arabia, Thailand, Philippines, Japan, Chile, Malaysia, Australia, Israel, Brazil, Canada, South Korea and others.

Obviously, numbers continue to change.  The Epidemiologist behind the highly-cited Coronavirus Model who stated there would be 2.2 million deaths in the United States (that would be 6027 deaths a day) drastically downgraded his projection to less than 50,000 people in the US (61,000 people died from the flu during 2017-2018).  Nobody has contradicted that the coronavirus is a virus which is serious.  However, the numbers do not support the rhetoric that is continuing to be spewed and affecting businesses.

 When the loss of jobs and no income begin to trickle into the medical community from shutting the doors on the means to earn an income and wage only then will that sect of our society understand the fiat consequences of only looking at this problem from a physician’s point of view.  Our police force will also have this same thought when crime begins to increase and the ability to receive funds from tax dollars that provides resources on combat crime decreases.  The saying goes “an ounce of prevention, is worth a pound of cure” should resonate with everyone today, but if you are not thinking about the long-term; it will eventually enter your way of life.  As with any disease or illness there is always a case that doesn’t follow the norm.  We must find a balanced approach to find a solution that we all can find beneficial.

Everyone know based on trends throughout the world, including Italy which arguments show is not the norm, that 80% of the infected with the coronavirus have mild to no symptoms. Mild meaning there is no need to go to the hospital for treatment.  The other 20% is the cause for concern. These are the individuals who will require medical care to survive. In the history of the world there has never been any illness that has affect 100% of the population in any given scenario. It appears that is exactly what the masses have been scared into assuming in order to achieve the magnitude of this virus. That is an unfair and biased approach.

At the end of all the shelter in place time lines, what happens and how do we a society begin the process of moving the pendulum back to “normal”?  How do we find a balanced approach to a solution that the fewest people are affected? Both physically and financially? At the end of the day research is funded with money, and we need money to continue to treat people. Sitting at home doing nothing for months will not find answers to the problem.

The American People will remain divided on all of the issues discussed.  Today, social media has given everyone a platform to share their opinion.  Whether you make a comment, post a picture/video, LIKE, Share, retweet or put some type of emoji on a post you are sharing your opinion.  Because we feel safe behind a keyboard or our face buried in our phones; we feel empowered that others truly value what we have to say.  Google Reviews, Yelp and Facebook have all made millions on this concept as the consumer will instantly take to giving their Online Review. 

DeliveryMaxx is in the same boat as many of our clients and other businesses around the country.  We are facing difficult decisions that include temporary layoffs, reduction of expenses, increased workload from employees and reduced pay due to lack of revenue.  However, with our suite of digital services, DeliveryMaxx is able to help clients make an impact on the internet including Online Reputation, Social Media Marketing and Advertising, Content Management, SEO, Website Development, Customer Retention Satisfaction and other Digital Media Strategies giving them a stronger reach which means more sales and services provided.  Together we will survive!

DeliveryMaxx is able to customize and create a strategy for businesses, churches and any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  We are one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Using the Internet to Spread your Message

Finding information on the internet has never been more important than it is now.  Getting your message published is vital for your business, non-profit and any other entity that desires a certain amount of reach on the World Wide Web.

Today, more users/consumers are viewing the internet to get the majority of their information.  No matter which side of the fence you are on in any issue; one will be able to find information to support their position.  This is important for businesses now more than ever.  They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans.  Having the right digital media strategy will be vital for businesses to operate in our current climate.

Take for example the debate over which lives are more important during the Coronavirus.  One side of the debate says the other side is insensitive to those with underlying health conditions and elderly.  They think their opposition only cares about money.  The other side of the debate says, unfortunately, the inevitable does happen whether it is the seasonal flu, cancer, automotive accidents or a new virus like H1N1, Ebola and yes the Coronavirus.  Bad things happen to good people and shutting down the economy will have much longer devastating effects on people’s lives including the health of and well-being of many healthy people is a position some have also taken.

We have seen individuals taking to the internet telling the public how quickly the virus will kill anyone, citing that they are a health care professional even if their job description includes mopping the floors or answering phones at a hospital. The uninform see the influencer saying they are a health care professional and many times don’t give another thought to the post taking the position as facts.  When in all reality, the Epidemiologist behind the highly cited Coronavirus model drastically downgrading the projections.  Neil Ferguson, the Epidemiologist in question projected 2.2 million dead in the United States if no action were taken to slow the virus and blunt its curve.  He said over 500,000 people in the United Kingdom would die.  After just one day of lockdowns in the U.K, Ferguson drastically downgraded those estimates revealing that far more people likely have the virus than his team originally figured.   A higher rate of transmission than expected means that more people have the virus than previously expected; when the number of those with coronavirus is divided by the number of deaths, therefore, the mortality rate for the disease drops.  Therefore, now the epidemiologist predicts hospitals will be just fine taking on COVID-19 patients and estimates far fewer people will die from the virus itself or from its agitation of other ailments.  By the way, to get to the 2.2 million number he first predicted, the United States would have had to have 6,027 people die a day.  Currently we have had 1,382 deaths.

Last year, Texas had 9,470 deaths from the flue which was considered one of the worst season in years.  More than 800 of those deaths occurred in Bexar County alone where 802 adults and two children died from the flu or related complications.  The death rate was 32.25 per every 100,000 people.  The region that includes Dallas had the most deaths at 2,737.  Over half of the deceased were children who had an underlying condition.  In comparison, the Coronavirus has an average mortality rate of 4 people for every 1 million.

Our politicians at the National, State and Local level have been all over the place in ordering lockdowns, threatening heavy fines and deciding which businesses are essential to work and which one’s need to depend on the government to help them.  Apparently, the military, police force, health care workers, government officials, Costco Workers, Big Box Stores and all of the “Essential Employees” are immune from spreading the virus to the rest of those who have been ordered to stay home.  Many of those taking to the internet telling everyone to stay home still have the ability to receive a paycheck.  The media (which has been declared as essential) understands this and continues to sensationalize stories without providing all of the facts.  Stories like a 92 year old man who died due to the Coronavirus and other ailments.  Other stories like Tom Hanks and his wife who got sick, but is now doing just fine.

We also see individuals who carelessly go to Florida on Spring Break and will inevitably get sick continuing the spread of the virus or anything else they contract during a drunken party.  Just ask the social media influencer who thought it was smart to lick a toilet and is now sick with COVID-19.

Our elected officials are another great example of how they are utilizing the internet to get their message across.  Both parties, Democrats and Republicans, have used public fear to try to pass a stimulus package to appease the millions who will be in the unemployment lines like the 3.3 million individuals in New York.

Before you look at the merits of what is in the stimulus package, think to yourself if it makes sense to borrow $3,400 to help with your personal expenses and have to personally pay back $24,400 in the form of taxes to help fund our political leaders special interest and pork spending that will never go to the American Family who needs help to put food on the table for their family.  Walk through this example with me.

Nine hundred ninety nine billion, nine hundred ninety nine million, nine hundred ninety nine thousand, nine hundred ninety nine dollars and ninety nine cents is one penny short of a Trillion Dollars!  Now double that number and add another $200 Billion Dollars to it.  That is the package our Congress is about to pass.  Divide that number out by the current population of the United States and that comes out to $6,100 per man, woman, child that will have to pay it back in their lifetime.  That means for a family of 4; they would have to pay back $24,400 and only receive $3,400 ($1200 for two adults and $500 apiece for two children in a family of 4).  Think about this for a minute.  The stimulus package has provisions like:

• ·         $150 Million for Federal Grants to State and Local Arts and Humanities Programs
• ·         $75 Million for Corporation for Public Broadcasting
• ·         $25 Million for Washington, D.C., Kennedy Center for the Performing Arts
• ·         $75 Million for the National Endowment for the Arts
• ·         $93 Million to Congress
• ·         $25 Million for the House for teleworking and “other cost”
• ·         $10 Million for Senate for teleworking and “other cost”
• ·         $25 Million for cleaning the Capitol and congressional office buildings
• ·         $14 Billion for Universities and Colleges
• ·         $25 Billion for Public Transit Systems
• ·         $10 Billion for Publicly owned Commercial Airports
• ·         $1 Billion for Amtrak
• ·         $300 Million for Fishing Industry
• ·         $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations
• ·         $2 Billion for health care, equipment schools and other needs for Native American Communities
• ·         $258 Million for international disaster assistance
• ·         $350 Million for Migration and Refugee Assistance
• ·         $95 Million for USAID operating expenses
• ·         $88 Million for the Peace Corps

Nobody wants to have family members or loved ones die.  Nobody wants anyone to experience the hardship of losing jobs.  The facts remain that both tragedies are going to happen in our “normal” course of living.

The Bureau of Labor Statistics states that over 28 million people a year will lose their jobs. The unemployment rate has been around 3.5% over the last 6 months.  James Bullard, President of the Federal Reserve Bank of St. Louis said that the U.S. unemployment rate could reach 30% while Treasury Secretary Steve Mnuchin estimates that it might reach 20%.  Either way, unemployment leads to health issues (depression, low self-esteem, anxiety and mental health issues), economic issues (burden of increase debt falls to government) and social issues (crime rates increase).

According to the Centers for Disease and Control the United States has a death rate of 863.8 deaths per 100,000 population.  Our life expectancy is 78.6 years.  The infant mortality rate is 5.78 deaths per 1,000 live births.

Each year, 647,457 die from heart disease, 599,108 die from cancer, 169,936 die from accidents (unintentional injuries), 160,201 die from chronic lower respiratory diseases, 146,383 die from strokes, 121,404 die from Alzheimer’s, 83,564 die from diabetes, 55,672 die from influenza and pneumonia, 50,633 die from nephritis and 47,173 will commit suicide.

The American People will remain divided on all of the issues discussed.  Today, social media has given everyone a platform to share their opinion.  Whether you make a comment, post a picture/video, LIKE, Share, retweet or put some type of emoji on a post you are sharing your opinion.  Because we feel safe behind a keyboard or our face buried in our phones; we feel empowered that others truly value what we have to say.  Google Reviews, Yelp and Facebook have all made millions on this concept as the consumer will instantly take to giving their Online Review.

Now more than ever, all eyes are on social media.  As a matter of fact, 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus.  Over 60% of both YouTube and Facebook users expect an increase while only 2% expect a decrease.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Your Business is Nonessential… Now What?

As we received mixed messages from municipal government officials dictating what business is essential and what business is not during the coronavirus scare; many lives are being upended.  Unfortunately, many businesses do not feel like they have a voice nor the means to continue to pay expenses.

This is NOT a political blog nor is this intended to minimize the severity of the virus and its potential effects on our population.  This is intended to provide assistance to businesses who continue to have lease payments, payroll and other expenditures that will not go away.  It is also intended to provide a common voice for those who are faced with the facts that they will shut down their doors over the next 30 days and never be able to open again.

DeliveryMaxx, a small business that specializes in Online Reputation, Social Media Marketing and Advertising, Content Management, SEO, Website Development, Customer Retention Satisfaction and other Digital Media Strategies was created in 2008 without government loans and other financial assistance.  Over the last 12 years we developed a Patent-Pending program that helps our clients increasing Positive Reviews, Strong SEO, and a digital strategy that will take client’s current business model giving them a stronger reach on the internet which means more sales and services provided.  Being a small business, DeliveryMaxx has provided jobs for those who have worked for the company and other vendors who have provided services for the company.  A stimulus package will not help 

DeliveryMaxx and many of the clients that we serve.  This story is quite common across the country.

I don’t know anyone who has tested positive much less tested positive and is critical condition or dying from the Coronavirus.  I hope this is the norm and not an exception.  My heart goes out to them and their family and I would not wish this heartache on anyone.  This is not me being insensitive to others health as I do care.  Personally, I have parents and in-laws who are elderly and one who cannot receive treatments for brain cancer because of the shutdown.  I have relatives and friends who have underlying health conditions and are vulnerable to getting sick.  In addition, I do know three clients stories (and a 187 employees that work for those clients) that the virus has negatively affected and these stories will continue if either our government doesn’t act appropriately or businesses don’t take necessary steps to adapt in this climate.  

The first is a very popular restaurant that had to lay off all of its employees and shut their doors.  If the mandatory lockdown happens longer than a month or two; they will not be able to open again.  This will leave a vacancy in the location they reside.  The owners still have mortgages and car payments they have to pay.  The vendors that serve them will not be able to collect due to a lack of revenue.  The single mothers who work for the business have no income coming in and will now have to depend on the government for assistance.  The young couple that worked who were planning on getting married next month now are rethinking how they can even afford to start a life together.

The second business that my heart goes out to is one of the most ethical foundation companies in North Texas.  The owner has been a pillar in the community his entire life donating tens of thousands to the Child Advocacy Group.  For the last 35 years he has given employees jobs who walked in without a car and a dollar to their name just because he had empathy for their situation.  He has employees who are the sole provider for their family, retired workers who are supplementing their income to provide food on the table and part-time workers who are earning a little extra income to pay bills and support their family.  He has purchased equipment to do upcoming jobs, but because of certain city’s regulations he cannot complete those jobs thus enabling him to make payroll.  Not to mention, his personal expenses to live.

Finally, a third business deals in selling and servicing printing and copiers.  Their clients include large businesses, churches, small businesses and any company that needs to print or copy documents.  Because of the shutdown, there is no need to service this equipment and therefore they have had to lay off all of the employees who no longer can provide a service.  Because businesses are shutdown, sales people cannot sell and now have a loss of income.  Attorneys, accountants and other vendors now experience that loss of revenue.

Currently there are many opinions, statistics and numbers being thrown around in today’s media.  The media has to sell advertisement based on viewership so the most sensational stories get publicized.  The medical profession who is on the frontlines are seeing the sick on a daily basis, so all they know is what they are seeing inside their world (and I can only imagine how scary it is).  Politicians are seeing which way the wind is blowing and forming their opinions based on what they think will get them the most votes.  We, the people, are getting so much information that we don’t know what is factual and what is not.

What is happening is the small business is being destroyed and real families are becoming victims of the coronavirus without ever getting sick.

What’s the right answer?  I don’t know.  I am an expert at providing a program that allows businesses to get their message out via the World Wide Web through innovative digital strategies.  My opinion is no different than the nurse who shares their opinion because of the victims they continues to see.  We have the Democrats and Republicans trying to blame each other and put pork inside a stimulus package that will not help most of us.  We have some judges trying to shut down their city while other mayors are saying everyone is important.  The businesses that have put their life savings into their company have also taken huge losses in the stock market.  People like me wouldn’t be able to sell our house to save our business because few will be buying in this market.  Therefore the equity we have has been diminished.

This will pass.  America as we know it might not be the same again.  However, the United States was founded on common sense principles and still provides everyone the right to Life, Liberty and the Pursuit of Happiness.  As long as our Constitution does not change, people will be able create new small businesses even in these difficult times.

So what can businesses do to survive if they have been deemed nonessential?  First and foremost, they must streamline their expenses and unfortunately that means eliminating employees.  My 18 year old son was a casualty in his part-time job that he was using to save money to attend college.  Second, with the increase in viewership on social media; they must have a complete digital strategy to consistently get their message out to the masses.  They may have to do a paradigm shift and increase their e-commerce business.  The positive by going digital is the cost can be drastically reduced by partnering with a company such as DeliveryMaxx.

DeliveryMaxx is able to customize and create a strategy for businesses, churches and any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

Times are tough and DeliveryMaxx is here to provide vital services for the victims who have businesses which are necessary to provide food, shelter and transportation to their employees.  Our prayers continue for all of those affected by the virus and hope that those who actually get sick are quickly cured.

In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Our thoughts and prayers go out to the victims of the coronavirus, but also out to all of the businesses that will be adversely affected by potential customers isolating themselves indoors.  We will develop a custom plan for each business that allows them to compete in today’s marketplace.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Coronavirus Exposes Need for Online Digital Strategy More than Ever

You would have to be living in a cave not to know that everyone in the world is talking about the Coronavirus (COVID-19).  No matter what your position is on whether you feel people are overreacting and buying up all of the toilet paper for a flu-like cold or if you think this is the next Bubonic plague that will change the world as we know it; all of the actions today we are taking today will affect aspects of your business..

Now more than ever- it is important for your business to have an online strategy that can withstand the mass hysteria and media’s recommendation to quarantine oneself from the public to avoid catching the virus.  Even though the masses are avoiding civilization, internet usage is at an all-time high and that means your message needs to gain maximum exposure!

DeliveryMaxx has the cure!  With our Patent-Pending digital media strategy, clients will be able to share with the world why their customers should patronize their business (even online sales) and let the world know they have the goods to keep life going as we know it.  Our strategy can be implemented in the virtual arena of technology and includes Online Reputation Management, Social Media Marketing, Customer Satisfaction and Retention, Social Media Engagement and Search Engine Optimization (SEO). 

We have provided this for over the last decade for businesses in the automotive, real estate, construction, retail, food and hospitality, medical, entertainment, non-profit, sports and church industries.  The bottom line is that our clients are able to turn what they do on a daily basis into a digital media strategy that helps them gain positive reviews, social media engagement, strong SEO and happy customers that are willing to share their great experiences with all of their friends and family… Your Potential Customers.  This has led to more sales, higher customer satisfaction scores, repeat business and more digital content on the internet giving you maximum exposure.

The Coronavirus may or may not be blown out of proportion.  That is for you to decide.

As of March 13, 2020, the Coronavirus has 1663 reported cases and 40 deaths in the United States.  Over 99% of the cases have an unfavorable affect on individuals with underlining heath conditions and/or those who are over 50 years old.  According to the World Health Organization (WHO), there have been nearly 128,000 cases confirmed with 4720 deaths.  Not to diminish these facts, but according to the Center of Disease and Control over 56,000 people die from the flu or flu-like illness each year in the United States.  In addition, nearly 1.25 million people die in road crashes each year, on average 3,287 deaths a day. 

Make no mistake about the media coverage of this virus.  It has caused major panic much like someone hollering “FIRE” in a crowded movie theatre.  (Of course you could do that now and nobody would be there to hear you.)  This scare will negatively impact all businesses especially small businesses.

“In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  If a business doesn’t have a specific plan of action utilizing the internet; they will leave dollars on the table.  Our thoughts and prayers go out to the victims of the coronavirus, but also out to all of the businesses that will be adversely affected by potential customers isolating themselves indoors.  We will develop a custom plan for each business that allows them to compete in today’s marketplace” states, James Schaefer, Founder of DeliveryMaxx.

You must have a plan of action.  To avoid losing the gains you have made over the past several years, your digital marketing strategy must be vigilant to withstand the lack of foot traffic.  DeliveryMaxx is your answer to help you continue to make gains into additional market share and achieve maximum exposure on the internet.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!