Finding information on the internet has never been more
important than it is now. Getting your
message published is vital for your business, non-profit and any other entity
that desires a certain amount of reach on the World Wide Web.
Today, more users/consumers are viewing the internet to get the majority of their information. No matter which side of the fence you are on in any issue; one will be able to find information to support their position. This is important for businesses now more than ever. They must have a digital media strategy that includes a well-built website, optimized social media channels directing viewers back to the website, daily post on the social media channels, videos promoting their message, blogs written to highlight their products or services, a positive online reputation and social media engagement from their customers or fans. Having the right digital media strategy will be vital for businesses to operate in our current climate.
Take for example the debate over which lives are more important during the Coronavirus. One side of the debate says the other side is insensitive to those with underlying health conditions and elderly. They think their opposition only cares about money. The other side of the debate says, unfortunately, the inevitable does happen whether it is the seasonal flu, cancer, automotive accidents or a new virus like H1N1, Ebola and yes the Coronavirus. Bad things happen to good people and shutting down the economy will have much longer devastating effects on people’s lives including the health of and well-being of many healthy people is a position some have also taken.
We have seen individuals taking to the internet telling the
public how quickly the virus will kill anyone, citing that they are a health
care professional even if their job description includes mopping the floors or
answering phones at a hospital. The uninform see the influencer saying they are
a health care professional and many times don’t give another thought to the
post taking the position as facts. When
in all reality, the Epidemiologist behind the highly cited Coronavirus model
drastically downgrading the projections.
Neil Ferguson, the Epidemiologist in question projected 2.2 million dead
in the United States if no action were taken to slow the virus and blunt its
curve. He said over 500,000 people in
the United Kingdom would die. After just
one day of lockdowns in the U.K, Ferguson drastically downgraded those
estimates revealing that far more people likely have the virus than his team
originally figured. A higher rate of transmission than expected
means that more people have the virus than previously expected; when the number
of those with coronavirus is divided by the number of deaths, therefore, the
mortality rate for the disease drops.
Therefore, now the epidemiologist predicts hospitals will be just fine
taking on COVID-19 patients and estimates far fewer people will die from the
virus itself or from its agitation of other ailments. By the way, to get to the 2.2 million number
he first predicted, the United States would have had to have 6,027 people die a
day. Currently we have had 1,382 deaths.
Last year, Texas had 9,470 deaths from the flue which was
considered one of the worst season in years.
More than 800 of those deaths occurred in Bexar County alone where 802
adults and two children died from the flu or related complications. The death rate was 32.25 per every 100,000
people. The region that includes Dallas
had the most deaths at 2,737. Over half
of the deceased were children who had an underlying condition. In comparison, the Coronavirus has an average
mortality rate of 4 people for every 1 million.
Our politicians at the National, State and Local level have
been all over the place in ordering lockdowns, threatening heavy fines and
deciding which businesses are essential to work and which one’s need to depend
on the government to help them.
Apparently, the military, police force, health care workers, government
officials, Costco Workers, Big Box Stores and all of the “Essential Employees”
are immune from spreading the virus to the rest of those who have been ordered
to stay home. Many of those taking to
the internet telling everyone to stay home still have the ability to receive a
paycheck. The media (which has been
declared as essential) understands this and continues to sensationalize stories
without providing all of the facts.
Stories like a 92 year old man who died due to the Coronavirus and other
ailments. Other stories like Tom Hanks
and his wife who got sick, but is now doing just fine.
We also see individuals who carelessly go to Florida on
Spring Break and will inevitably get sick continuing the spread of the virus or
anything else they contract during a drunken party. Just ask the social media influencer who
thought it was smart to lick a toilet and is now sick with COVID-19.
Our elected officials are another great example of how they
are utilizing the internet to get their message across. Both parties, Democrats and Republicans, have
used public fear to try to pass a stimulus package to appease the millions who
will be in the unemployment lines like the 3.3 million individuals in New York.
Before you look at the merits of what is in the stimulus
package, think to yourself if it makes sense to borrow $3,400 to help with your
personal expenses and have to personally pay back $24,400 in the form of taxes
to help fund our political leaders special interest and pork spending that will
never go to the American Family who needs help to put food on the table for
their family. Walk through this example
with me.
Nine hundred ninety nine billion, nine hundred ninety nine
million, nine hundred ninety nine thousand, nine hundred ninety nine dollars
and ninety nine cents is one penny short of a Trillion Dollars! Now double that number and add another $200
Billion Dollars to it. That is the
package our Congress is about to pass.
Divide that number out by the current population of the United States
and that comes out to $6,100 per man, woman, child that will have to pay it
back in their lifetime. That means for a
family of 4; they would have to pay back $24,400 and only receive $3,400 ($1200
for two adults and $500 apiece for two children in a family of 4). Think about this for a minute. The stimulus package has provisions like:
- · $150 Million for Federal Grants to State and Local Arts and Humanities Programs
- · $75 Million for Corporation for Public Broadcasting
- · $25 Million for Washington, D.C., Kennedy Center for the Performing Arts
- · $75 Million for the National Endowment for the Arts
- · $93 Million to Congress
- · $25 Million for the House for teleworking and “other cost”
- · $10 Million for Senate for teleworking and “other cost”
- · $25 Million for cleaning the Capitol and congressional office buildings
- · $14 Billion for Universities and Colleges
- · $25 Billion for Public Transit Systems
- · $10 Billion for Publicly owned Commercial Airports
- · $1 Billion for Amtrak
- · $300 Million for Fishing Industry
- · $400 Million to help states prepare for 2020 elections with steps to include expanded vote by mail and additional polling locations
- · $2 Billion for health care, equipment schools and other needs for Native American Communities
- · $258 Million for international disaster assistance
- · $350 Million for Migration and Refugee Assistance
- · $95 Million for USAID operating expenses
- · $88 Million for the Peace Corps
Nobody wants to have family members or loved ones die. Nobody wants anyone to experience the
hardship of losing jobs. The facts
remain that both tragedies are going to happen in our “normal” course of
living.
The Bureau of Labor Statistics states that over 28 million
people a year will lose their jobs. The unemployment rate has been around 3.5%
over the last 6 months. James Bullard,
President of the Federal Reserve Bank of St. Louis said that the U.S.
unemployment rate could reach 30% while Treasury Secretary Steve Mnuchin
estimates that it might reach 20%.
Either way, unemployment leads to health issues (depression, low
self-esteem, anxiety and mental health issues), economic issues (burden of
increase debt falls to government) and social issues (crime rates increase).
According to the Centers for Disease and Control the United
States has a death rate of 863.8 deaths per 100,000 population. Our life expectancy is 78.6 years. The infant mortality rate is 5.78 deaths per
1,000 live births.
Each year, 647,457 die from heart disease, 599,108 die from
cancer, 169,936 die from accidents (unintentional injuries), 160,201 die from
chronic lower respiratory diseases, 146,383 die from strokes, 121,404 die from
Alzheimer’s, 83,564 die from diabetes, 55,672 die from influenza and pneumonia,
50,633 die from nephritis and 47,173 will commit suicide.
The American People will remain divided on all of the issues
discussed. Today, social media has given
everyone a platform to share their opinion.
Whether you make a comment, post a picture/video, LIKE, Share, retweet
or put some type of emoji on a post you are sharing your opinion. Because we feel safe behind a keyboard or our
face buried in our phones; we feel empowered that others truly value what we
have to say. Google Reviews, Yelp and
Facebook have all made millions on this concept as the consumer will instantly
take to giving their Online Review.
Now more than ever, all eyes are on social
media. As a matter of fact, 66% of
social media users believe their social media usage habit will increase in the
event they are confined to their home due to the Coronavirus. Over 60% of both YouTube and Facebook users expect
an increase while only 2% expect a decrease.
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information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
