Some of the best football movies have been staged in Texas like the Longest Yard with Burt Reynolds (and the Adam Sandler Remake), Junction Boys (Texas A&M’s famous Bear Bryant Training Camp), Friday Night Lights (The story of Odessa Permian’s Playoff Run), North Dallas Forty (Dallas, Texas Football), Varsity Blues (Texas High School Football), and Necessary Roughness (College Football filmed at University of North Texas in Denton, Texas).
The Heisman Trophy has been awarded to Texas High School and College prodigies like Johnny Manziel, Robert Griffin III, Ricky Williams, Ty Detmer, Andre Ware, Tim Brown, Billy Sims, Earl Campbell, John David Crow, Doak Walker, while four Heisman Trophy winners have dawned the famous Dallas Cowboys Star; Eddie George, Herschel Walker, Tony Dorsett, and Roger Staubach.
The Dallas Cowboys have the most Super Bowl appearances with 8 winning 5 of the world’s most famous championship.
A Texas College has won a Football National Championship 17 times since 1936, and Fifteen times since 1927 a Texas High School has been acknowledged as the best football program in the nation. Rockwall High School has been to 3 high school title games at the 2A and 4A level (1963, 1972, and 1987) winning the 2A State Championship in 1963. The NFL’s all-time leading rusher also played for the famous Texas professional team.
With such a staunch history of great football in Texas youth leagues are more prevalent than ever. In addition to the increase of youth football leagues social media has become the norm of communication and informational source for news. Many youth football organizations have chosen to share their schedules, scores, and highlights on websites, Facebook, and Twitter.
The Rockwall Youth Community Association (RYCA) has become the first youth football team in the country to partner with a digital media firm to promote their football organizations activities and opportunities. They have partnered with a company called DeliveryMaxx which is noted for being “Social Media’s Choice to Customer Engagement and Online Reputation Management”.
DeliveryMaxx has create a digital strategy utilizing their patent pending technology to help the RYCA Football program to increase ticket sales, recruiting, creating fan conversations, provide additional food, beverage, and memorabilia revenue, and establish stronger loyalty in the community.