Social media seems to be everywhere these days. Facebook alone has surpassed one billion users, not to mention the 554 million on Twitter and Pinterest becoming the 3rd largest URL in the world. So, if you want your customers to find your website, you need to have a presence on social media. It was only a matter of time before DeliveryMaxx ventured into the food and beverage industry helping with their digital needs.
DeliveryMaxx is an industry leader in Automotive Social Media Marketing. We have perfected the science of maximizing the exposure of automotive dealers on the Internet. Utilizing our proprietary software and expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, Linkedin, YouTube and Flicker. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and dealership Online Reputation Management (ORM).
Monday, September 30, 2013
DeliveryMaxx Partners with Top Texas BBQ Restaurant providing Digital Solutions
Social media seems to be everywhere these days. Facebook alone has surpassed one billion users, not to mention the 554 million on Twitter and Pinterest becoming the 3rd largest URL in the world. So, if you want your customers to find your website, you need to have a presence on social media. It was only a matter of time before DeliveryMaxx ventured into the food and beverage industry helping with their digital needs.
Thursday, September 12, 2013
RED OUT for Zac at the Plano East Panther versus Berkner Rams Football Game
Support the Cardiac Arrest (SCA) Awareness in Youth at Kimbrough Stadium. Tailgating begins at 5:30 PM with the game starting at 7:30 PM.
Thursday, September 5, 2013
St. Jude’s Casino Night by AutoTrader Sponsored by DeliveryMaxx
St. Jude is unlike any other pediatric treatment and research facility. Discoveries made here have completely changed how the world treats children with cancer and other catastrophic diseases. With research and patient care under one roof, St. Jude is where some of today's most gifted researchers are able to do science more quickly.
St. Jude Children’s Research Hospital, located in Memphis, Tennessee, is one of the world’s premier pediatric cancer research centers. Its mission is to find cures for children with cancer and other catastrophic diseases through research and treatment.
Tuesday, July 9, 2013
BW James Job Opening in Baytown Texas
Apply Here: Current Open Positions
One of Houston areas most progressive Next Generation Certified Public Accounting Firms that specializes in outsourced CFO, financial accounting, back office support system, advisory, and tax services is expanding and looking to add a Full Charge Bookkeeper to its exemplary team.
Job Information: Bookkeeping, Accounting, and Auditing Clerks
Job Location: Baytown, TX 77520
Hours/Week: 40
Education and Experience
- Years of Experience: 5+
- Education: High School/G.E.D
Tasks:
- Operate computers programmed with accounting software to record, store, and analyze information.
- Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes.
- Classify, record, and summarize numerical and financial data to compile and keep financial records, using journals and ledgers or computers.
- Debit, credit, and total accounts on computer spreadsheets and databases, using specialized accounting software.
- Operate 10-key calculators, typewriters, and copy machines to perform calculations and produce documents.
- Receive, record, and bank cash, checks, and vouchers.
- Comply with federal, state, and company policies, procedures, and regulations.
- Compile statistical, financial, accounting or auditing reports and tables pertaining to such matters as cash receipts, expenditures, accounts payable and receivable, and profits and losses.
- Code documents according to company procedures.
- Reconcile or note and report discrepancies found in records.
- Access computerized financial information to answer general questions as well as those related to specific accounts.
- Match order forms with invoices, and record the necessary information.
- Perform general office duties such as filing, answering telephones, and handling routine correspondence.
Requires sitting, Requires using hands to handle, control, or feel objects, tools or controls,Requires repetitive movement, Requires contact with others (face-to-face, by telephone, or otherwise), Requires face-to-face discussions with individuals or teams, Requires writing letters and memos, Requires telephone conversations, Requires use of electronic mail,Includes conflict situations, Requires making decisions that affect other people, the financial resources, and/or the image and reputation of the organization, Opportunity to make decisions without supervision, Requires making decisions that impact the results of co-workers, clients or the company, Requires repeating the same physical activities or mental activities over and over, Freedom to determine tasks, priorities, and goals, Requires being exact or highly accurate, Requires meeting strict deadlines, Requires work with others in a group or team, Requires work with external customers or the public, Requires working indoors in environmentally controlled conditions
Work Activities:
- Evaluating Information to Determine Compliance with Standards
- Organizing, Planning, and Prioritizing Work
- Establishing and Maintaining Interpersonal Relationships
- Documenting/Recording Information
- Communicating with Supervisors, Peers, or Subordinates
- Updating and Using Relevant Knowledge
- Identifying Objects, Actions, and Events
- Performing Administrative Activities
- Processing Information
- Monitor Processes, Materials, or Surroundings
- Analyzing Data or Information
- Making Decisions and Solving Problems
- Getting Information
- Interacting With Computers
- use spreadsheet software
- enter timesheet information
- maintain inventory of office forms
- sort books, publications, or other items
- compute taxes
- prepare bank deposits
- prepare financial reports
- reconcile or balance financial records
- prepare reports
- use accounting or bookkeeping software
- prepare billing statements
- complete patient bills
- process invoices
- compute financial data
- use computers to enter, access or retrieve data
- perform clerical duties including typing, accepting orders, or sorting mail
- detect discrepancies on records or reports
- examine documents for completeness, accuracy, or conformance to standards
- maintain balance sheets
- compile data for financial reports
- process account invoices
- maintain records, reports, or files
- fill out business or government forms
- use word processing or desktop publishing software
- take messages
- fill out purchase requisitions
- process payroll documents, records, or checks
- prepare tax reports
- Active Learning
- Active Listening
- Critical Thinking
- Learning Strategies
- Mathematics
- Monitoring
- Reading Comprehension
- Science
- Speaking
- Writing
- Coordination
- Instructing
- Negotiation
- Service Orientation
- Social Perceptiveness
- Complex Problem Solving
- Troubleshooting
- Judgment and Decision Making
- Management of Financial Resources
- Time Management
- Spreadsheets
- Internet
- Navigation
- Word Processing
- Databases
- Clerical
- Computers and Electronics
- Customer and Personal Service
- Economics and Accounting
- English Language
- Mathematics
- Calculators or accessories
- 10-key calculator
financial calculators
Desktop computers
Ledger paper - Ledger sheets
Notebook computers - Notebook computers
Receipts or receipt books - Receipt books
- Accounting software
- Accounts payable software
- accounting software
- QuickBooks Mandatory
To Apply in Person:
911 S. 8th Street
La Porte, TX 77571
Google Map Directions:
http://goo.gl/maps/0N9Ow
DeliveryMaxx Launches Social Media and Online Reputation Mobile App
Four years ago, Josh Deaton and James Schaefer formed a company that they envisioned would change the way businesses would brand, sell, and communicate on the web. They started out helping the automotive industry and soon expanded their client network to include hotels, employment agencies, non-profits, CPAs, oil and gas businesses. Mr. Deaton had served in many capacities helping run some of the largest automotive companies in the United States while Mr. Schaefer was a well experienced senior executive in marketing and advertising.
Together they formed DeliveryMaxx which is one of the fastest growing Digital Media companies in the country. “It is not about how large our company is becoming; but rather about the service we are able to deliver. DeliveryMaxx is truly social media’s answer to customer engagement and online reputation management.” States Josh Deaton, CEO and co-Founder of DeliveryMaxx. DeliveryMaxx has truly created something special.
During Deaton’s time in the automotive industry; he noticed a lack of companies that engaged potential customers. All of the social media companies promoted the same thing. “They (Social Media Companies) would all have the same story. We can advertise you or tell you when you have a bad review. However, there was no real work or innovation on their part. It was all done by the press of a button” explains Deaton.
DeliveryMaxx is a Cinderella story. Financed by both Deaton and COO & co-Founder, James Schaefer; DeliveryMaxx has fast become the talk of the digital world. “We have created patent-pending technology that actually provides opportunities for customers to share their experiences with future potential customers. We do this utilizing Social Media Marketing and Online Reputation working together to produce these measurable results” states Schaefer. Other companies have tried to mimic DeliveryMaxx, but fall short of the mark because they do not have real people doing real work for their clients. “Those companies are all automated, and fail to use simple business practices that make sense for their clients” says Schaefer.
After a 60 day beta testing in current clients; DeliveryMaxx is launching the first Mobile App of its kind allowing their clients customers to share their experience with the world immediately. The phone app is compatible with iOS, Android, and soon the Windows phones. In addition to the phone app; DeliveryMaxx also includes an Online Review program that helps customers give reviews to all of the major social media sites. “Not only do we build great original content for dealerships, help them obtain online reviews; but we also monitor the review sites and help respond. This has worked very well for our automotive dealerships, but we are finding that almost any company who depends on online reviews is able to utilize our services” comments Deaton.
Friday, June 21, 2013
Knight Industrial Services steps up effort to help Save Employees Brother with Leukemia
Matt Ivey
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Thursday, June 20, 2013
DeliveryMaxx partners with Carpe Diem Private Preschool to Educate the World
The result is Carpe Diem Private Preschool, an American dream come true. Carpe Diem Richardson opened in 2001, Frisco in 2005, Allen in 2009, and Southlake in 2010. Mrs. Murphree plans to continue to expand, which will provide more children and families access to Carpe Diem’s exceptional and exemplary approach to early childhood education and care.
Now the story could end right there, but it doesn’t. Mrs. Murphree shares a wealth of knowledge to her business, employees, communities, and the children she educates and cares for.
Ashley’s amazing journey actually begins in 1979 in Saigon during the Vietnam War when she and her family escaped Vietnam huddled in the bottom of a small, wooden boat. It was an arduous ordeal, but they survived; and eventually, they found their way to the Dallas area in 1980 and settled in Garland, Texas. With a strong work ethic and a great deal of determination, Ashley put herself through college at the University of Texas at Arlington, earning a Bachelor of Business Administration. She worked for several years as a Human Resource professional before completely dedicating her time to building Carpe Diem Private Preschool into a leading early childhood educational program.
In her spare time, Ashley has given many motivational talks to community groups focusing on women in the workforce, leadership skills, and the importance of education at every age level. Region 10 and the Richardson Junior League named Ashley as one of its “Sheroes,” who are young women who have succeeded despite the odds by improving themselves through education. These women’s stories serve as an inspiration to others.
Ashley’s amazing personal and business story has also been the subject of many articles in the Dallas Morning News, the Dallas Business Journal, which awarded her the 2012 Minority Business Leader, University of Texas at Arlington Magazine, which named her an “Entrepreneur Extraordinaire.” National media, such as Entrepreneur Magazine listed her on their “Hot List” and The New York Times, have also featured Ashley’s business savvy.
After careful consideration, Carpe Diem Private Preschool has chosen to partner with DeliveryMaxx charging them with providing digital solutions that will help spread Mrs. Murphree’s educational programs and opportunities throughout the world wide web. DeliveryMaxx will be charged with providing Carpe Diem Private Preschool with a strong social media marketing program and online reputation management services.
“Not only is Carpe Diem Private Preschool a great story, so is their CEO and Founder, Ashley Murphree. I am excited to partner with such an exceptional leader in early childhood education” states, James Schaefer; DeliveryMaxx’s Chief Operating Officer and Co-Founder. “Ashley is such an amazing person and that resonates throughout Carpe Diem making it one of the most sought out private preschools in North Texas.”
For more information about Carpe Diem Private Preschool’s educational programs visit http://carpediempreschool.com with locations in Allen, Frisco, Richardson, and Southlake, Texas.
Wednesday, June 19, 2013
Huffines Chevrolet Plano shares story through Digital Media
On May 5, 1924 Huffines Motor Company opened for business in downtown Denton. J.L. Huffines, Sr. founded the company on two principles which are still the benchmark for all decisions made at the dealerships – treat the customer the way they want to be treated and support the community.
Mr. Huffines always believed that when he sold someone a vehicle he had made a friend. Passed from father to son, to grandson, Mr. Huffines' philosophy has formed the solid foundation on which every Huffines dealerships are grounded, small town friendliness and a strong commitment to please each and every customer.
Through all of this, Huffines had been satisfying customers – many who still shop at Huffines today. The fact that grandchildren and great grandchildren of original customers still shopping at Huffines 85 years later certainly proves the success of their commitment to customer satisfaction.
Today, the Huffines Motor Company has grown to nine auto dealerships in Plano, Denton, Lewisville, and McKinney and has over 800 team members to better serve all their customers automotive needs. The dealer franchises include Chevrolet, Subaru, Dodge, Jeep, RAM, KIA, and Hyundai. All of the dealerships include the latest most advanced cars, trucks, and suvs as well as a plethora of pre-owned vehicles.
Ray Huffines, is the dealer principal for the Huffines Auto Dealerships and is guiding the dealerships selling more than 13,000 new and used vehicles a year, still embracing an 88-year-old mission—to treat customers’ right and support the communities in which the Huffines’ dealerships operate.
“The Huffines family has always said if we treat someone how they want to be treated and support the community as well as take care of your employees, success will take care of itself” states Mr. Huffines.
Sunday, June 16, 2013
DeliveryMaxx partners with Capitol KIA to share Customers Great Experiences
With an unprecedented 17 consecutive years of market share growth, KIA Motors is the fastest growing automotive brand in America. Thanks to advances in product quality, design and innovative marketing, KIA is also one of the fastest-growing car companies in the world. In a study conducted by Interbrand, the world's leading brand consultancy agency, Kia is on the "Top 100 Best Global Brands" list.
Capitol KIA has been Texas number one KIA dealership in total KIA’s sold for over a decade. This type of great reputation doesn’t happen by accident. “We have a job to do, and that is to listen to our customers and help them leave with the vehicle that is right for their needs” states Jason Thompson, General Sales Manager of Capitol KIA. Capitol KIA doesn’t just talk the talk, but they walk the walk too.
Baytown’s Leading CPA Selects DeliveryMaxx for Digital Solution
Barry W. James is a native of Baytown, Texas just outside of Houston. He is known as being innovative and by utilizing advance technology and sound financial reporting accomplished through one-on-one approach Barry W. James CPA’s gives their clients the attention that they deserved. Barry James’ clients are highly valued.
With over 8 decades of experience performing financial planning and public accounting for clients; Mr. James and his CPA associates have provided exceptional tax, financial, estate planning, and accounting services to a diversified client base throughout the area and state. Having a close relationship with each client, assisting them personally with tax, accounting, and personal wealth needs; he specializes in IRS, state and local tax audits, as well as small business and personal consultation.
James is a long-standing member in the Texas Society of Certified Public Accountants, the National Society of Public Accountants and the American Institute of Certified Public Accountants. He was recently selected to serve on the Board of Directors of the Bay Area Rehabilitation Center, a non-profit organization dedicated to making a difference to thousands of children and adults with disabilities in Baytown and the surrounding East Houston communities.
Barry James is part of RootWorks, the accounting profession’s exclusive premier membership-based education organization which reviews today’s most advanced cloud-based technologies exchanging ideas to best serve their clients’ necessities.
“Barry James Certified Public Accountants is truly the Next Generation Accounting Firm and Barry James is the epitome of a servant leader who protects his clients and guides them through the various financial trials” states DeliveryMaxx’s Chief Operating Officer, James Schaefer. “We are honored to provide our digital solution platform for Barry James and his firm.”
Barry James Certified Public Accountants is located just outside of Houston at 721 E. Texas Ave. in Baytown, Texas. Barry James and his team of financial and tax professionals can be reached by calling 281.420.1040 or visiting https://www.bwjames.com.
Huffines Chevrolet Lewisville shares story through Digital Media
On May 5, 1924 Huffines Motor Company opened for business in downtown Denton. J.L. Huffines, Sr. founded the company on two principles which are still the benchmark for all decisions made at the dealerships – treat the customer the way they want to be treated and support the community.
Mr. Huffines always believed that when he sold someone a vehicle he had made a friend. Passed from father to son, to grandson, Mr. Huffines' philosophy has formed the solid foundation on which every Huffines dealerships are grounded, small town friendliness and a strong commitment to please each and every customer.
Through all of this, Huffines had been satisfying customers – many who still shop at Huffines today. The fact that grandchildren and great grandchildren of original customers still shopping at Huffines 85 years later certainly proves the success of their commitment to customer satisfaction.
Today, the Huffines Motor Company has grown to nine auto dealerships in Plano, Denton, Lewisville, and McKinney and has over 800 team members to better serve all their customers automotive needs. The dealer franchises include Chevrolet, Subaru, Dodge, Jeep, RAM, KIA, and Hyundai. All of the dealerships include the latest most advanced cars, trucks, and suvs as well as a plethora of pre-owned vehicles.
Wednesday, June 12, 2013
Britain Chevrolet Cadillac Selects DeliveryMaxx to Share their Story
Byron Britain, owner of Britain Chevrolet Cadillac and his wife Misty can be seen at the dealership daily. Byron is personally involved in each sale, and wants the opportunity to create customers for life. He knows what it takes to create happy customers, and build strong relationships. “It’s not about the fancy building, but the characters of people who are the building that makes Britain Chevrolet Cadillac special” states, Britain. Byron Britain not only practices what he says, but he also walks the talk. The Britain’s have a strong tight family; they are people of unwavering faith, and employ outstanding like-minded individuals.
“DeliveryMaxx is proud to partner with Britain Chevrolet Cadillac. Meeting the Britain’s and their team let me see their vision. That vision is what every business should strive for. I am really looking forward to working with the dealership to help share their story” says, James Schaefer, Chief Operating Officer of DeliveryMaxx.
The bar has been raised for customer service. Customers of Britain Chevrolet Cadillac will be able to search through an extensive selection of new and pre-owned vehicles. They will be able to get a price quote without all of the haggling that goes on at other dealerships. The friendly, professional staff will exceed every expectation that a car buyer desires.
Thursday, May 30, 2013
Southwest KIA Dealership Group Recognized by Automotive News
In May, Automotive News held a roundtable event in Dallas, Texas in hopes that ideas provided by participants would improve automotive dealerships employee morale, revenue stream, and savings thus increasing the bottom line. With today’s consumer having a plethora of choices of where to buy their next vehicle, dealerships are always looking for ways to gain additional market share by attracting new customers. The automotive consumer has changed the way they find their new car, truck, or suv. With the inception of the internet, car research and buying can take place 24 hours a day, 365 days a year. “The consumer knows exactly what kind of vehicle they want for the price they want to pay” says, Steve Dodge, General Manager of Southwest KIA Rockwall. “Nowadays, a buyer will know just about everything there is to know about the dealership including the salespeople who are employed before they arrive on the dealership floor.” The average consumer is doing all of the research on the internet and statistics show they are visiting 1.3 dealerships versus shopping 4.6 dealerships in years past. Dodge also adds, “Not only is the consumer using the internet to select a great dealership to buy from, but they are also using the internet to deselect dealerships that don’t look appealing.”
The roundtable session provided attendees with great ideas they would be able to implement at each of their dealerships. Some of these ideas included hiring non-commission sales people to lessen the negotiation pressure consumers have long been accustom to when making a new vehicle purchase to the recruiting of college graduates erasing the image of the “used-car salesman” perception.
Wednesday, May 22, 2013
Longest Family Owned Chevrolet Dealership Selects DeliveryMaxx to provide Social Media Marketing and Online Reputation Management
Jupiter Chevrolet practices what they preach when they state “their customers are like family.” They should know. The Garland dealership has been owned and operated by the same family for over 85 years providing great service and the highest quality Chevrolet new and pre-owned vehicles to Dallas/Fort Worth customers.
In September 1925 Ben C. Jackson, grandfather of Karen Matetich’s, opened the doors as Jackson-Olinger Chevrolet which was located just off the square in downtown Garland, Texas. In 1937, Jackson bought out Mr. Olinger and the dealership became known as Jackson Chevrolet.
By 1950, Elmer Newman (Mrs. Matetich's father) joined Mr. Jackson in the family business, and in 1956, the company moved to a new location on Garland Road expanding to a 40,000 square feet facility. In February of 1977, Mike Matetich Sr. came on board and moved the dealership to Jupiter Chevrolet’s present building.
Tuesday, November 6, 2012
Dodge City of McKinney Teams up with DeliveryMaxx
Dodge City of McKinney Teams up with DeliveryMaxx
to Share a Story of Commitment to Service
"The dealership (Dodge City of McKinney) makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.
Nov 06, 2012 -
Dodge City of McKinney www.dodgecityofmckinney.net (http://www.dodgecityofmckinney.net) just north of Dallas, Texas selected DeliveryMaxx to share its message to the world about how they are providing consumers with a series of revamped cars and trucks that are truly second to none and customer service that will make you feel like family.
Friday, November 2, 2012
Westside KIA selects DeliveryMaxx to share their Automotive Customer Service for the World to See
“We want to put all of our customers into the right vehicle that meets their needs. In addition, we want to exceed our customers’ expectations in their vehicle purchase experience” states Cesar Prado, General Manager of Westside KIA.
Oct 31, 2012 -
Westside KIA in Katy, Texas selected DeliveryMaxx to share its message to the world about how they are providing consumers with one of the Top 100 Best Global Brands according to a 2012 study made by Interbrand, the world’s largest brand consulting agency.
Not only does Westside KIA carry an outstanding product, but their primary concern is the satisfaction of their customers. “We want to put all of our customers into the right vehicle that meets their needs. In addition, we want to exceed our customers’ expectations in their vehicle purchase experience” states Cesar Prado, General Manager of Westside KIA.
DeliveryMaxx will help Westside KIA communicate with their customers to assure the most pleasant buying experience in the Houston area. “With the power of the internet, and social media Westside will be able to share with the world showing how great they treat their customers and the value they provide” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.Westside KIA is located at 23005 Katy Freeway in Katy Texas. The dealership boast highly trained experienced technicians, and all of their auto parts possess the highest quality coming from the best manufacturers. The lobby is comfortable with amenities allow any customer to relax during their visit.DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.Westside Chevrolet and DeliveryMaxx partner together to provide Consumers with top Customer Service
"We are all about our customer because they are the entire reason we are in the business. Our mission is to meet every need in every way possible” states Cesar Prado, General Manager of Westside Chevrolet.
Oct 31, 2012 -
Westside Chevrolet in Katy, Texas is the premier option among Chevy dealerships in Houston dedicated to providing service, maintenance procedures, and the largest selection of Chevy vehicles in the Houston area. For more information visit www.westsidechevrolet.com
“Some Chevy dealers in Houston are in business only to turn a profit. We’re here for our customers, whether it is showing you the car of your dreams or maintaining their current vehicle. We are all about our customer because they are the entire reason we are in the business. Our mission is to meet every need in every way possible” states Cesar Prado, General Manager of Westside Chevrolet.
Not only does Westside Chevrolet carry an outstanding product, but their primary concern is the satisfaction of their customers. DeliveryMaxx will help Westside Chevrolet communicate with their customers to assure the most pleasant buying experience in the Houston area. “With the power of the internet, and social media Westside will be able to share with the world showing how great they treat their customers and the value they provide” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.
Westside Chevrolet is located at 23001 Katy Freeway in Katy Texas. The dealership boast highly trained experienced technicians, and all of their auto parts possess the highest quality coming from the best manufacturers. The lobby is comfortable with amenities allow any customer to relax during their visit.DeliveryMaxx http://www.deliverymaxx.com provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.Wednesday, July 18, 2012
Can Facebook & Social Media Help GM Sell More Vehicles
On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook. (For the entire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ ) My position then as it is now is that GM and many automotive dealerships are not utilizing Social Media Marketing correctly in particular Facebook.
In my youth, I lived in a small country town in Texas for a few years. Often, I would hear the expression, “you can put lipstick on a pig, but it is still a pig…”Decisions regarding advertising by GM look like they are changing, but marketing strategy looks to be the same when you wipe away the “lipstick”.
Often, I quote Albert Einstein’s definition of insanity which is “doing the same action continuously and expecting different results.”
Companies have two schools of thought as to whether it’s worth the investment for paid advertising on Facebook or bypass it and continue using their business fan page which doesn’t cost anything to use instead. This blog is not entertaining this debate; it is stating that to take part in this particular debate would be the wrong battle to fight altogether.
Advertising 101 says that the more eyes that view your product will give you the exposure to help you sell your product. It is a law of numbers. Marketing 101 tells us that the best message that resonates with your audience will help you sell more of your product. When GM spends hundreds of thousands of dollars in their next advertising & marketing retreat developing the direction of their message, I can’t help to think about how the answer is right in front of their nose.
Advertising 101
Let’s discuss Advertising 101 first. The more eyes that view your product will give you the exposure to help you sell your product. Taking this principle to the core- Facebook has over 900 million active users. Facebook is the world’s largest URL. Facebook has captured over 75% of Social Media Users. Your read this correctly. FACEBOOK is NOT the ONLY GAME in TOWN! Business must utilize Social Networking sites to market to their potential consumers. GM needs to develop a strategy that encompasses all of the market. Most companies try a shot gun approach without truly diving into the analytics of consumer behavior within the confines of Social Networking Sites. Web 2.0 will allow companies to create a strategy that will weave throughout the web to reach your desired audience. The key is to create a net large enough that will reach all of your potential consumers.
Marketing 101
Now for the Marketing 101 discussion, I am not going to pretend to have all of the answers for every company’s needed message that they should deliver to the audience. However, I will stick to the basics. If a company has a good product or service, a fair price, and exceptional customer care then their brand and reputation will fly through the air like a Michigan cold front in October. The consumer will be the companies best (or worst if one of the three business principles are not met) marketer.
Business 101
Assuming a company has a good product or service, fair price, and exceptional customer care it is necessary to combined Advertising and Marketing like peanut butter and jelly into a strategy that will create the unique taste the consumer is looking for. Companies need to look at creating a forum (see advertising 101) for their consumer (see marketing 101) to share the benefits and advantages of their product or service.
Results
Key results for automotive dealerships (but you can replace automotive dealerships with any type of company) include strong CSI scores, increased sales, repeat business, more referrals, additional fixed operation revenue, domination of the web or Search Engine Optimization (SEO) value, published positive online reviews or strong Online Reputation Management (ORM), and overall exceptional Customer Loyalty and Retention. It is about the emotion of the sale isn’t it? Why not take advantage of what you do the best, and have your customers work to help you sell more vehicles (or product).
About DeliveryMaxx
DeliveryMaxx understands the needs of Automotive Dealerships. They create real customized solutions that utilize both traditional media and innovative technology that helps dealerships realize tremendous results in turning “one-time customers” into “LIFE-TIME CUSTOMERS”.
For more information, visit http://deliverymaxx.com