Showing posts with label Texas. Show all posts
Showing posts with label Texas. Show all posts

Monday, September 30, 2013

DeliveryMaxx Partners with Top Texas BBQ Restaurant providing Digital Solutions

DeliveryMaxx has been very instrumental helping automotive dealerships across the country creating strong social media and online reputation programs.  With their innovative approach and patent pending technology, DeliveryMaxx’s clients quickly experienced increase in sales, customer satisfaction (CSI Scores), and service revenue.  DeliveryMaxx made it very easy for customers to share their experience with all of their friends and family they had when purchasing a new vehicle.

Social media seems to be everywhere these days. Facebook alone has surpassed one billion users, not to mention the 554 million on Twitter and Pinterest becoming the 3rd largest URL in the world. So, if you want your customers to find your website, you need to have a presence on social media. It was only a matter of time before DeliveryMaxx ventured into the food and beverage industry helping with their digital needs.

Randy White’s Hall of Fame BBQ & Grill has chosen DeliveryMaxx to provide a program that combines social media marketing and online reputation management into a strategic digital marketing solution to help continue the famous barbeque restaurant’s growth.

DeliveryMaxx has made it easy to integrate social media with business’s websites, so that online “fans” turn into real-world sales.  “Online reviews can make or break a restaurant business, and with DeliveryMaxx our customers will be able to share how great our barbeque is with ease” says, Tracy Hutchins, Owner & Operator of Randy White’s Hall of Fame BBQ.

The next step was to partner with a restaurant that had a great story to tell.  “Hutchins Barbeque has been personal favorite of mine for a long time, and their business is the type of business any community would be proud to support” states, CEO & Co-Founder of DeliveryMaxx, Josh Deaton.  We are fortunate to show how the DeliveryMaxx program will integrate seamlessly with Randy White’s Hall of Fame BBQ.  Tracy Hutchins and his wife Nicole have carried on Mr. Hutchins famous recipe and house it under one of the most famous Dallas Cowboys defensive players of all-time name.  This is a great locally owned restaurant, with a huge marquee name attached to it” adds, James Schaefer, COO  & Co-Founder of DeliveryMaxx.  

In 1978 Roy Hutchins opened a 900 square foot roadside smokehouse on HWY 380 in Princeton, Texas near McKinney. It was called Roy’s Smokehouse. With Roy and his wife’s hard work and passion for making great BBQ they were able to make a great name for themselves in the McKinney area.

In 1991 the demand for Roy’s BBQ was growing rapidly and they were able to expand into a much larger space in McKinney.  What also grew in the Hutchins household were 3 sons who were ready to carry on the family tradition of delivering great BBQ to hungry Texans that came to the restaurant.  Next thing you know there was another restaurant that opened under the name of Hutchins BBQ and Catfish. This move proved once again that Hutchins BBQ was making a great name for itself.

The next Hutchins BBQ opened in Frisco Texas in 1994. Little did they know but a frequent customer over the years Hall of fame Dallas Cowboy Randy White loved their BBQ so much that he not only became great friends of the family but in 2001 he agreed to let the Hutchins change the name to Randy White’s (Hall of Fame BBQ) since then the BBQ continues to get better and the business continues to grow.  Tracy and Nicole Hutchins continue to own and operate the Frisco location with marketing consultation form Randy White at the corner of Preston and Main. Randy along with several other past and present Dallas Cowboys continue to come in on a daily basis, visit with customers, and enjoy great BBQ. 

Randy played for the Dallas Cowboys his entire professional football career. He was born and raised in Pennsylvania and played college football for the University of Maryland.

Randy White won the Outland Trophy, Lombardi Award, ACC player of the year and All American College Awards (1974).  He was the number 1 draft pick in 1975 and was chosen by the Dallas Cowboys to play Defensive Tackle.  In 14 seasons he only missed one game.  White was a 9 time Pro Bowl Selection, 8 time All-Pro, Co-MVP of Super Bowl XII, 1978 NFC Defensive Player of the Year,  and 1982 NFL Defensive Lineman of the Year.  His Dallas Cowboys teams won a Super Bowl Trophy (XII), 3 NFC Titles, and 5 Divisional Titles.  In 1994, White was inducted into the Dallas Cowboys Ring of Honor and the Pro Football Hall of Fame.  He is considered one of the greatest defensive players ever to step on a football field.

Randy White’s Hall of Fame BBQ & Grill is located at 9225 Preston Rd in Frisco, Texas just north of Dallas, Texas.  They serve the best Texas Barbeque Sunday thru Thursday from 11 AM to 9 PM and 11 AM to 10 PM on Friday and Saturdays.  For more information on catering and special events information can be found by calling 972.377.0540 or http://www.randywhitesbbq.com.


Thursday, September 12, 2013

RED OUT for Zac at the Plano East Panther versus Berkner Rams Football Game

DeliveryMaxx and Dodge City of McKinney wants to encourage everyone to wear RED at the Plano East Panther versus Berkner Rams on September 13, 2013.

Support the Cardiac Arrest (SCA) Awareness in Youth at Kimbrough Stadium.  Tailgating begins at 5:30 PM with the game starting at 7:30 PM.

Thursday, September 5, 2013

St. Jude’s Casino Night by AutoTrader Sponsored by DeliveryMaxx

DeliveryMaxx has teamed up with AutoTrader to help St. Jude’s Charity Season.

St. Jude is unlike any other pediatric treatment and research facility. Discoveries made here have completely changed how the world treats children with cancer and other catastrophic diseases. With research and patient care under one roof, St. Jude is where some of today's most gifted researchers are able to do science more quickly.


St. Jude Children’s Research Hospital, located in Memphis, Tennessee, is one of the world’s premier pediatric cancer research centers. Its mission is to find cures for children with cancer and other catastrophic diseases through research and treatment.

About 7,800 active patients are seen at St. Jude yearly, most of who are treated on a continuing outpatient basis as part of ongoing research programs. The hospital also has 78 beds for patients requiring hospitalization during treatment. St. Jude has treated children from all 50 states and from around the world.

Patients at St. Jude are referred by a physician, and nearly all have a disease currently under study and are eligible for a research protocol. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay.

Josh Deaton, CEO and Co-Founder of DeliveryMaxx will be a featured speaker at the September event which featured representation from over 100 automotive dealerships.  “DeliveryMaxx is proud to support St. Jude Children’s Research Hospital, and hopefully is able to be a small part of saving children’s lives” says Deaton.

DeliveryMaxx has developed a patent-pending program that has quickly become “Social Media’s answer to customer engagement and online reputation management” which means that companies who utilize DeliveryMaxx’s program are able to create conversation about their service or products.  In addition to strong web presence; companies’ positive online reputation grows tremendously as well.

Tuesday, July 9, 2013

BW James Job Opening in Baytown Texas

Full Charge Bookkeeper/Accounting Clerk   (Full Time)

Apply Here: Current Open Positions

One of Houston areas most progressive Next Generation Certified Public Accounting Firms that specializes in outsourced CFO, financial accounting, back office support system, advisory, and tax services is expanding and looking to add a Full Charge Bookkeeper to its exemplary team. 


Job Information:  Bookkeeping, Accounting, and Auditing Clerks


Job Location:  Baytown, TX 77520


Hours/Week:  40

Education and Experience


  • Years of Experience:  5+
  • Education:  High School/G.E.D
Starting Salary:  $ 35000-42000/Year


Tasks:
  • Operate computers programmed with accounting software to record, store, and analyze information.
  • Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes.
  • Classify, record, and summarize numerical and financial data to compile and keep financial records, using journals and ledgers or computers.
  • Debit, credit, and total accounts on computer spreadsheets and databases, using specialized accounting software.
  • Operate 10-key calculators, typewriters, and copy machines to perform calculations and produce documents.
  • Receive, record, and bank cash, checks, and vouchers.
  • Comply with federal, state, and company policies, procedures, and regulations.
  • Compile statistical, financial, accounting or auditing reports and tables pertaining to such matters as cash receipts, expenditures, accounts payable and receivable, and profits and losses.
  • Code documents according to company procedures.
  • Reconcile or note and report discrepancies found in records.
  • Access computerized financial information to answer general questions as well as those related to specific accounts.
  • Match order forms with invoices, and record the necessary information.
  • Perform general office duties such as filing, answering telephones, and handling routine correspondence.
Work Context

Requires sitting, Requires using hands to handle, control, or feel objects, tools or controls,Requires repetitive movement, Requires contact with others (face-to-face, by telephone, or otherwise), Requires face-to-face discussions with individuals or teams, Requires writing letters and memos, Requires telephone conversations, Requires use of electronic mail,Includes conflict situations, Requires making decisions that affect other people, the financial resources, and/or the image and reputation of the organization, Opportunity to make decisions without supervision, Requires making decisions that impact the results of co-workers, clients or the company, Requires repeating the same physical activities or mental activities over and over, Freedom to determine tasks, priorities, and goals, Requires being exact or highly accurate, Requires meeting strict deadlines, Requires work with others in a group or team, Requires work with external customers or the public, Requires working indoors in environmentally controlled conditions

Work Activities:
  • Evaluating Information to Determine Compliance with Standards
  • Organizing, Planning, and Prioritizing Work
  • Establishing and Maintaining Interpersonal Relationships
  • Documenting/Recording Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Updating and Using Relevant Knowledge
  • Identifying Objects, Actions, and Events
  • Performing Administrative Activities
  • Processing Information
  • Monitor Processes, Materials, or Surroundings
  • Analyzing Data or Information
  • Making Decisions and Solving Problems
  • Getting Information
  • Interacting With Computers
  • use spreadsheet software
  • enter timesheet information
  • maintain inventory of office forms
  • sort books, publications, or other items
  • compute taxes
  • prepare bank deposits
  • prepare financial reports
  • reconcile or balance financial records
  • prepare reports
  • use accounting or bookkeeping software
  • prepare billing statements
  • complete patient bills
  • process invoices
  • compute financial data
  • use computers to enter, access or retrieve data
  • perform clerical duties including typing, accepting orders, or sorting mail
  • detect discrepancies on records or reports
  • examine documents for completeness, accuracy, or conformance to standards
  • maintain balance sheets
  • compile data for financial reports
  • process account invoices
  • maintain records, reports, or files
  • fill out business or government forms
  • use word processing or desktop publishing software
  • take messages
  • fill out purchase requisitions
  • process payroll documents, records, or checks
  • prepare tax reports
Basic Skills:
  • Active Learning
  • Active Listening
  • Critical Thinking
  • Learning Strategies
  • Mathematics
  • Monitoring
  • Reading Comprehension
  • Science
  • Speaking
  • Writing
Social Skills:
  • Coordination
  • Instructing
  • Negotiation
  • Service Orientation
  • Social Perceptiveness
Complex Problem Solving Skills:
  • Complex Problem Solving
Technical Skills:
  • Troubleshooting
Systems Skills:
  • Judgment and Decision Making
Resource Management Skills:
  • Management of Financial Resources
  • Time Management
Desktop Computer Skills:
  • Spreadsheets
  • Internet
  • Navigation
  • Word Processing
  • Databases
KnowledgeRequired:
  • Clerical
  • Computers and Electronics
  • Customer and Personal Service
  • Economics and Accounting
  • English Language
  • Mathematics
Tools:
  • Calculators or accessories
  • 10-key calculator
    financial calculators
    Desktop computers
    Ledger paper
  • Ledger sheets
    Notebook computers
  • Notebook computers
    Receipts or receipt books
  • Receipt books
Technology:
  • Accounting software
  • Accounts payable software
  • accounting software
Specific Tools & Technology:
  • QuickBooks Mandatory
To Apply Online: http://www.alphaomegaws.com/current-job-opening.html

To Apply in Person:
911 S. 8th Street
La Porte, TX 77571
Google Map Directions:
http://goo.gl/maps/0N9Ow

DeliveryMaxx Launches Social Media and Online Reputation Mobile App

Social Media Marketing and Online Reputation Management are two of the most important pieces when it comes to companies trying to sell services or products on the web.

Four years ago, Josh Deaton and James Schaefer formed a company that they envisioned would change the way businesses would brand, sell, and communicate on the web.  They started out helping the automotive industry and soon expanded their client network to include hotels, employment agencies, non-profits, CPAs, oil and gas businesses.  Mr. Deaton had served in many capacities helping run some of the largest automotive companies in the United States while Mr. Schaefer was a well experienced senior executive in marketing and advertising.

Together they formed DeliveryMaxx which is one of the fastest growing Digital Media companies in the country.  “It is not about how large our company is becoming; but rather about the service we are able to deliver.  DeliveryMaxx is truly social media’s answer to customer engagement and online reputation management.” States Josh Deaton, CEO and co-Founder of DeliveryMaxx.  DeliveryMaxx has truly created something special.

During Deaton’s time in the automotive industry; he noticed a lack of companies that engaged potential customers.  All of the social media companies promoted the same thing.  “They (Social Media Companies) would all have the same story.  We can advertise you or tell you when you have a bad review.  However, there was no real work or innovation on their part.  It was all done by the press of a button” explains Deaton.

DeliveryMaxx is a Cinderella story.  Financed by both Deaton and COO & co-Founder, James Schaefer; DeliveryMaxx has fast become the talk of the digital world.  “We have created patent-pending technology that actually provides opportunities for customers to share their experiences with future potential customers.  We do this utilizing Social Media Marketing and Online Reputation working together to produce these measurable results” states Schaefer.  Other companies have tried to mimic DeliveryMaxx, but fall short of the mark because they do not have real people doing real work for their clients.  “Those companies are all automated, and fail to use simple business practices that make sense for their clients” says Schaefer.

After a 60 day beta testing in current clients; DeliveryMaxx is launching the first Mobile App of its kind allowing their clients customers to share their experience with the world immediately.  The phone app is compatible with iOS, Android, and soon the Windows phones.  In addition to the phone app; DeliveryMaxx also includes an Online Review program that helps customers give reviews to all of the major social media sites.  “Not only do we build great original content for dealerships, help them obtain online reviews; but we also monitor the review sites and help respond.  This has worked very well for our automotive dealerships, but we are finding that almost any company who depends on online reviews is able to utilize our services” comments Deaton.

The app can be downloaded by anyone, but will only be able to be utilized by DeliveryMaxx customers.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains James Schaefer, thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.  

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.  

For additional information about the company or its products and services, visit www.deliverymaxx.com.


Friday, June 21, 2013

Knight Industrial Services steps up effort to help Save Employees Brother with Leukemia

“Dallas is good as gold, and it was a no brainer to help.  He is part of Knight’s family and that means his family is too” states Joe Briscoe, Knight Industrial Services General Manager.

Abrasive blasting, below grade services, fireproofing, scaffolding, and bio blasting cleaning doesn’t sound like jobs where your employees would have a lot of compassion.  As a matter of fact, Knight Industrial Services is a 3 decade plus old company with some of the toughest professionals in the industry.  However, when 18 month special Equipment Technician, Dallas Ivey approached longtime General Manager, Joe Briscoe about his brothers plight- these guys put effort into a great cause.
Pictured: Dallas Ivey and his colleagues hanging out on the job site.  Dallas is the one with the backwards hat 3rd person from the left.

You see, Dallas’ brother Matt Ivey was just diagnosed with NDS a form of bone cancer.  Cancer-induced bone disease is a characteristic feature of several types of cancer, including the hematological malignancy multiple myeloma, and other tumors that metastasise to bone such as breast, prostate and lung. In addition to the development of debilitating skeletal complications, the bone marrow provides a unique hospitable microenvironment, and once tumors become established in bone, they are largely unresponsive to treatment.

Matt Ivey
This diagnosis sounds pretty bad, but if you knew the fight that Knight Industrial Services has- you would know that quitting is not an option.  “Matt is 41 years old, and has two teenage children; one who just graduated high school.  He is getting married this Saturday and has no plans to go anywhere but back with his family” says an emphatic Dallas Ivey.  Matt was a volunteer fireman in Madison, Texas and had a job with Nabors Drilling with their corporate services team located in Houston, Texas and can be reached at 281.874.0035.

That’s right.  He had a job with Nabors Drilling, but not anymore.  The doctors are making an aggressive effort to save Matts life by ordering him into Chemotherapy and putting his name on the Bone Marrow Transplant list.  If the news for Matt couldn’t get any worse; it did when the doctors said that Matt would have to stop working while in treatment.  Nabors decided to let Matt go which means he loses his insurance and Cobra is too expensive for Matt to afford.

Therefore, Dallas and his family organized selling chop beef briquette sandwiches, chips, and a drink for $5 each.  They will be serving these sandwiches hoping to raise money for Matt’s mounting medical expenses as well as insurance cost.  The event will take place Saturday, June 22, 2013 and held at the Madisonville Volunteer Fire Department on Main Street located at 1617 E. Main Street, Madisonville, Texas where Matt had served as a volunteer fireman.

“It really means a lot that Knight Industrial Services stepped up in helping with donations for my brother.  It was a lot more than what his own company did for him” adds Dallas.

Wells Fargo has set up an account in Matt Ivey’s name if you would like to help with donations.  You can also email Dallas Ivey for more information at divey@knightis.com.  If you are near Madisonville, stop by and eat a chop beef sandwich for a good cause.

Thursday, June 20, 2013

DeliveryMaxx partners with Carpe Diem Private Preschool to Educate the World

“Not only is Carpe Diem Private Preschool a great story, so is their CEO and Founder, Ashley Murphree.  I am excited to partner with such an exceptional leader in early childhood education”- James Schaefer, COO of DeliveryMaxx 

Every day is an opportunity to nurture the mind, develop the body, and strengthen the spirit. At Carpe Diem, every facet the preschool - from their degreed educators and inspired array of programs, to their secure, state-of-the-art facility - is designed to provide children with an enriching experience and a strong foundation for learning and individual development.  Carpe Diem Private Preschool is truly building the foundation for a lifetime of learning.

When Ashley Murphree, CEO and Founder of Carpe Diem Private Preschool planned to have children of her own, she did extensive research and wasn’t pleased with the available options for childcare.  At that point, she decided to open her own preschool, which would offer the very best staff, facilities, and curriculum based on the most current research on developmentally appropriate learning and practices for young children.  She also wanted to change the widely held view of childcare givers as undervalued employees to that of professional teachers, by valuing their expertise and providing corporate benefits to her staff.

The result is Carpe Diem Private Preschool, an American dream come true. Carpe Diem Richardson opened in 2001, Frisco in 2005, Allen in 2009, and Southlake in 2010.  Mrs. Murphree plans to continue to expand, which will provide more children and families access to Carpe Diem’s exceptional and exemplary approach to early childhood education and care.

Now the story could end right there, but it doesn’t.  Mrs. Murphree shares a wealth of knowledge to her business, employees, communities, and the children she educates and cares for.

Ashley’s amazing journey actually begins in 1979 in Saigon during the Vietnam War when she and her family escaped Vietnam huddled in the bottom of a small, wooden boat.  It was an arduous ordeal, but they survived; and eventually, they found their way to the Dallas area in 1980 and settled in Garland, Texas.  With a strong work ethic and a great deal of determination, Ashley put herself through college at the University of Texas at Arlington, earning a Bachelor of Business Administration.  She worked for several years as a Human Resource professional before completely dedicating her time to building Carpe Diem Private Preschool into a leading early childhood educational program.

In her spare time, Ashley has given many motivational talks to community groups focusing on women in the workforce, leadership skills, and the importance of education at every age level.  Region 10 and the Richardson Junior League named Ashley as one of its “Sheroes,” who are young women who have succeeded despite the odds by improving themselves through education.  These women’s stories serve as an inspiration to others.

Ashley’s amazing personal and business story has also been the subject of many articles in the Dallas Morning News, the Dallas Business Journal, which awarded her the 2012 Minority Business Leader, University of Texas at Arlington Magazine, which named her an “Entrepreneur Extraordinaire.”  National media, such as Entrepreneur Magazine listed her on their “Hot List” and The New York Times, have also featured Ashley’s business savvy.

After careful consideration, Carpe Diem Private Preschool has chosen to partner with DeliveryMaxx charging them with providing digital solutions that will help spread Mrs. Murphree’s educational programs and opportunities throughout the world wide web.  DeliveryMaxx will be charged with providing Carpe Diem Private Preschool with a strong social media marketing program and online reputation management services.

“Not only is Carpe Diem Private Preschool a great story, so is their CEO and Founder, Ashley Murphree.  I am excited to partner with such an exceptional leader in early childhood education” states, James Schaefer; DeliveryMaxx’s Chief Operating Officer and Co-Founder.  “Ashley is such an amazing person and that resonates throughout Carpe Diem making it one of the most sought out private preschools in North Texas.”
For more information about Carpe Diem Private Preschool’s educational programs visit http://carpediempreschool.com with locations in Allen, Frisco, Richardson, and Southlake, Texas.



Wednesday, June 19, 2013

Huffines Chevrolet Plano shares story through Digital Media

After 85 years of success, and thousands of happy customers in the Dallas Fort Worth area; the Huffines story will be shared by DeliveryMaxx’s digital platform.

On May 5, 1924 Huffines Motor Company opened for business in downtown Denton. J.L. Huffines, Sr. founded the company on two principles which are still the benchmark for all decisions made at the dealerships – treat the customer the way they want to be treated and support the community.

Mr. Huffines always believed that when he sold someone a vehicle he had made a friend. Passed from father to son, to grandson, Mr. Huffines' philosophy has formed the solid foundation on which every Huffines dealerships are grounded, small town friendliness and a strong commitment to please each and every customer.

Through all of this, Huffines had been satisfying customers – many who still shop at Huffines today. The fact that grandchildren and great grandchildren of original customers still shopping at Huffines 85 years later certainly proves the success of their commitment to customer satisfaction.

Today, the Huffines Motor Company has grown to nine auto dealerships in Plano, Denton, Lewisville, and McKinney and has over 800 team members to better serve all their customers automotive needs.  The dealer franchises include Chevrolet, Subaru, Dodge, Jeep, RAM, KIA, and Hyundai.  All of the dealerships include the latest most advanced cars, trucks, and suvs as well as a plethora of pre-owned vehicles.

Ray Huffines, is the dealer principal for the Huffines Auto Dealerships and is guiding the dealerships selling more than 13,000 new and used vehicles a year, still embracing an 88-year-old mission—to treat customers’ right and support the communities in which the Huffines’ dealerships operate.

“The Huffines family has always said if we treat someone how they want to be treated and support the community as well as take care of your employees, success will take care of itself” states Mr. Huffines.

The Huffines Auto Dealerships have been honored with the Consumer’s Choice Award for Auto Dealership Group of the Year for 2008, 2009, 2010, and 2011. The Dallas Morning News recognized with its Top 100 Places to Work for 2011 Award and the Neighbors Choice ‘Go’ section, Best Auto Dealership and Best Auto Repair Facility Award. The dealerships have also been recognized by the DFW Community Newspapers for the Best New Dealerships, Best Pre-owned Dealerships, and Best Repair Facilities Awards. In addition, the Huffines Auto Dealerships have also earned GM’s Mark of Excellence and Standards for Excellence awards, the Chrysler Five Star and Customer Care Standards awards, the Hyundai Board of Excellence Award, KIA’s Dealer Excellence Program Award, and Subaru’s Stellar Performance Award.

“DeliveryMaxx is honored to provide our services for such a great organization like the Huffines Motor Company.  As a kid growing up in Denton, I always knew the Huffines name and I am proud to say that my grandfather, my parents and I have been customers of the dealership” states James Schaefer, Chief Operating Officer of DeliveryMaxx.  “The Huffines name is synonymous with the automotive industry in North Texas.  They have a great story to tell, and we are excited to help them share this wonderful story with the internet community.”

Huffines Chevrolet Plano is located at 1001 Coit Rd in Plano, Texas.  More information can be found by visiting www.huffineschevyplano.com or by calling 972.867.4000.  “We welcome everyone to come see what it is like to be treated how you want to be treated” says, Lee Ingrahm, General Manager of Huffines Chevrolet Plano.


Sunday, June 16, 2013

DeliveryMaxx partners with Capitol KIA to share Customers Great Experiences

Since 2001, Capitol KIA has carried the torch for customer satisfaction with car buying.  Many companies have made the claim, but Capitol KIA located in Austin, Texas has consistently strived to make customers happy by helping them put them in the car, truck, or suv that is right for them.

With an unprecedented 17 consecutive years of market share growth, KIA Motors is the fastest growing automotive brand in America. Thanks to advances in product quality, design and innovative marketing, KIA is also one of the fastest-growing car companies in the world. In a study conducted by Interbrand, the world's leading brand consultancy agency, Kia is on the "Top 100 Best Global Brands" list.

Capitol KIA has been Texas number one KIA dealership in total KIA’s sold for over a decade.  This type of great reputation doesn’t happen by accident.  “We have a job to do, and that is to listen to our customers and help them leave with the vehicle that is right for their needs” states Jason Thompson, General Sales Manager of Capitol KIA.  Capitol KIA doesn’t just talk the talk, but they walk the walk too.

From the moment guest arrive at the dealership, a representative greets them with a smile, opens the car door for their guest, and helpfully guides them where they would like to go.  All of the sales associates build a true relationship with their clients, and management goes the extra mile to assure all of the needs are met.

Not only does the dealership excel in superior customer service, but they also are located conveniently in Austin, Texas serving all of Central Texas including Round rock, Sunset Valley, Georgetown, San Marcos, and Balcones.   The state-of-the-art service center boast highly trained expert certified technicians and parts specialist.  When customers make the decision to purchase or lease a vehicle they are guided through the best options for financing by the most knowledgeable finance staff in all of Texas.

A customer will feel like family after one visit to Capitol KIA, and Capitol KIA looks forward to adding to their ever growing family of customers.  “It gives everyone in the dealership great pleasure when we sell or service our customers’ vehicles because we know our customers have many choices of dealerships to buy from.  We are honored when our customers choose us, and don’t take that lightly” adds Thompson.

Capitol KIA has chosen to partner with DeliveryMaxx, an innovative digital solutions provider, to help share customers experience with the world.  DeliveryMaxx has provided a review application for every customer to be able to express exactly how they were made to feel while working with the dealership’s team.  “With DeliveryMaxx, we will be able to assure that our clients are completely taken care of 100% of the time” says Thompson.

To become a happy customer and experience a great car buying opportunity, visit Capitol KIA located at 13573 U.S. Hwy 183 N. in Austin, Texas.  All of the new and pre-owned vehicles can be viewed by visiting www.capitolkia.net or calling 512.583.1900.

Baytown’s Leading CPA Selects DeliveryMaxx for Digital Solution

When searching for a certified public accountant businesses and individuals have the ability to choose from hundreds of individuals and firms.  However, very few CPA’s are able to adapt and change with the today’s advancement of technology.  After a rigorous search, BW James Certified Public Accountants, led by founder and CPA Barry W. James, has chosen the leading firm of DeliveryMaxx to provide Social Media Marketing and Digital Solutions to keep their clients better informed of the latest financial, accounting, back office support system, advisory, and tax services available in the industry.  BW James Certified Public Accountants is one of Houston areas most progressive accounting firm.

Barry W. James is a native of Baytown, Texas just outside of Houston.  He is known as being innovative and by utilizing advance technology and sound financial reporting accomplished through one-on-one approach Barry W. James CPA’s gives their clients the attention that they deserved.  Barry James’ clients are highly valued.

With over 8 decades of experience performing financial planning and public accounting for clients; Mr. James and his CPA associates have provided exceptional tax, financial, estate planning, and accounting services to a diversified client base throughout the area and state.  Having a close relationship with each client, assisting them personally with tax, accounting, and personal wealth needs; he specializes in IRS, state and local tax audits, as well as small business and personal consultation.  

James is a long-standing member in the Texas Society of Certified Public Accountants, the National Society of Public Accountants and the American Institute of Certified Public Accountants. He was recently selected to serve on the Board of Directors of the Bay Area Rehabilitation Center, a non-profit organization dedicated to making a difference to thousands of children and adults with disabilities in Baytown and the surrounding East Houston communities.

Barry James is part of RootWorks, the accounting profession’s exclusive premier membership-based education organization which reviews today’s most advanced cloud-based technologies exchanging ideas to best serve their clients’ necessities.

“Barry James Certified Public Accountants is truly the Next Generation Accounting Firm and Barry James is the epitome of a servant leader who protects his clients and guides them through the various financial trials” states DeliveryMaxx’s Chief Operating Officer, James Schaefer.  “We are honored to provide our digital solution platform for Barry James and his firm.”

Barry James Certified Public Accountants is located just outside of Houston at 721 E. Texas Ave. in Baytown, Texas.  Barry James and his team of financial and tax professionals can be reached by calling 281.420.1040 or visiting https://www.bwjames.com.


Huffines Chevrolet Lewisville shares story through Digital Media

After 85 years of success, and thousands of happy customers in the Dallas Fort Worth area; the Huffines story will be shared by DeliveryMaxx’s digital platform.

On May 5, 1924 Huffines Motor Company opened for business in downtown Denton. J.L. Huffines, Sr. founded the company on two principles which are still the benchmark for all decisions made at the dealerships – treat the customer the way they want to be treated and support the community.

Mr. Huffines always believed that when he sold someone a vehicle he had made a friend. Passed from father to son, to grandson, Mr. Huffines' philosophy has formed the solid foundation on which every Huffines dealerships are grounded, small town friendliness and a strong commitment to please each and every customer.

Through all of this, Huffines had been satisfying customers – many who still shop at Huffines today. The fact that grandchildren and great grandchildren of original customers still shopping at Huffines 85 years later certainly proves the success of their commitment to customer satisfaction.

Today, the Huffines Motor Company has grown to nine auto dealerships in Plano, Denton, Lewisville, and McKinney and has over 800 team members to better serve all their customers automotive needs.  The dealer franchises include Chevrolet, Subaru, Dodge, Jeep, RAM, KIA, and Hyundai.  All of the dealerships include the latest most advanced cars, trucks, and suvs as well as a plethora of pre-owned vehicles.

Ray Huffines, is the dealer principal for the Huffines Auto Dealerships and is guiding the dealerships selling more than 13,000 new and used vehicles a year, still embracing an 88-year-old mission—to treat customers’ right and support the communities in which the Huffines’ dealerships operate.



“The Huffines family has always said if we treat someone how they want to be treated and support the community as well as take care of your employees, success will take care of itself” states Mr. Huffines.  

The Huffines Auto Dealerships have been honored with the Consumer’s Choice Award for Auto Dealership Group of the Year for 2008, 2009, 2010, and 2011. The Dallas Morning News recognized with its Top 100 Places to Work for 2011 Award and the Neighbors Choice ‘Go’ section, Best Auto Dealership and Best Auto Repair Facility Award. The dealerships have also been recognized by the DFW Community Newspapers for the Best New Dealerships, Best Pre-owned Dealerships, and Best Repair Facilities Awards. In addition, the Huffines Auto Dealerships have also earned GM’s Mark of Excellence and Standards for Excellence awards, the Chrysler Five Star and Customer Care Standards awards, the Hyundai Board of Excellence Award, KIA’s Dealer Excellence Program Award, and Subaru’s Stellar Performance Award.

“DeliveryMaxx is honored to provide our services for such a great organization like the Huffines Motor Company.  As a kid growing up in Denton, I always knew the Huffines name and I am proud to say that my grandfather, my parents and I have been customers of the dealership” states James Schaefer, Chief Operating Officer of DeliveryMaxx.  “The Huffines name is synonymous with the automotive industry in North Texas.  They have a great story to tell, and we are excited to help them share this wonderful story with the internet community.”

Huffines Chevrolet Lewisville is located at 1400 South I-35E in Lewisville, TX.  More information can be found by visiting www.huffineschevylewisville.com or by calling 972.538.7000.  “We welcome everyone to come see what it is like to be treated how you want to be treated” says, Mike Biggers, General Manager of Huffines Chevrolet Lewisville.


Wednesday, June 12, 2013

Britain Chevrolet Cadillac Selects DeliveryMaxx to Share their Story

When North and East Texas customers choose a dealership that truly cares about their customers they choose Britain Chevrolet Cadillac.  What the customer finds is that they are treated like family and truly appreciated for patronizing the dealership.

Byron Britain, owner of Britain Chevrolet Cadillac and his wife Misty can be seen at the dealership daily.  Byron is personally involved in each sale, and wants the opportunity to create customers for life. He knows what it takes to create happy customers, and build strong relationships.  “It’s not about the fancy building, but the characters of people who are the building that makes Britain Chevrolet Cadillac special” states, Britain.  Byron Britain not only practices what he says, but he also walks the talk.  The Britain’s have a strong tight family; they are people of unwavering faith, and employ outstanding like-minded individuals.

“DeliveryMaxx is proud to partner with Britain Chevrolet Cadillac.  Meeting the Britain’s and their team let me see their vision.  That vision is what every business should strive for.  I am really looking forward to working with the dealership to help share their story” says, James Schaefer, Chief Operating Officer of DeliveryMaxx.

The bar has been raised for customer service.  Customers of Britain Chevrolet Cadillac will be able to search through an extensive selection of new and pre-owned vehicles.  They will be able to get a price quote without all of the haggling that goes on at other dealerships.  The friendly, professional staff will exceed every expectation that a car buyer desires.

“We focus on the little things to provide a high quality buying experience to all of our customers. Our highest priority is our customer, and we do whatever it takes to exceed their expectations.  It does not matter if you buy a car, truck, suv, Chevy, or Cadillac.  All of our customers are treated with the respect they deserve” states Brian Heiser, General Manager of Britain Chevrolet Cadillac.

Recently Cadillac was at the top of the list receiving awards from independent reviewers as the “Top Connected Car of 2012”, “Top Gadgets of CES 2012”, and the “Editor’s Choice Award” from AutoBlog.  The New Year is sure to be one of the most talked about in the automotive world, and Britain Chevrolet Cadillac has the determination to provide personal customer service to all of their clients.

DeliveryMaxx has been retained by Britain Chevrolet Cadillac to help the dealership raise the bar even higher for the automotive industry providing digital marketing solutions and customer loyalty and retention programs.  “We chose DeliveryMaxx to help share our customers’ great experiences because they reflect the same high quality standards that our dealership embodies” says Heiser.

“Having a dealership like Britain Chevrolet Cadillac in our client family is a strong testament to our services.  Britain Chevrolet Cadillac provides a level of service to their clients that is unprecedented in today’s economic climate” says, Josh Deaton, CEO of DeliveryMaxx.

Britain Chevrolet Cadillac is located at 4715 Wesley Street in Greenville, Texas.  For more information visit www.britainchevy.com or contact their friendly associates at 903.450.4216.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patent pending programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

For more information about DeliveryMaxx visit www.deliverymaxx.com.

Thursday, May 30, 2013

Southwest KIA Dealership Group Recognized by Automotive News

Automotive News has long been the primary source of industry news, data and understanding for the industry’s decision-makers interest in North America.  Since 1925 when the newspaper was founded; Automotive News found new ways to provide information and value to meet the changing needs of its readers.

In May, Automotive News held a roundtable event in Dallas, Texas in hopes that ideas provided by participants would improve automotive dealerships employee morale, revenue stream, and savings thus increasing the bottom line.  With today’s consumer having a plethora of choices of where to buy their next vehicle, dealerships are always looking for ways to gain additional market share by attracting new customers.  The automotive consumer has changed the way they find their new car, truck, or suv.  With the inception of the internet, car research and buying can take place 24 hours a day, 365 days a year.  “The consumer knows exactly what kind of vehicle they want for the price they want to pay” says, Steve Dodge, General Manager of Southwest KIA Rockwall.  “Nowadays, a buyer will know just about everything there is to know about the dealership including the salespeople who are employed before they arrive on the dealership floor.”  The average consumer is doing all of the research on the internet and statistics show they are visiting 1.3 dealerships versus shopping 4.6 dealerships in years past.  Dodge also adds, “Not only is the consumer using the internet to select a great dealership to buy from, but they are also using the internet to deselect dealerships that don’t look appealing.”

The roundtable session provided attendees with great ideas they would be able to implement at each of their dealerships.  Some of these ideas included hiring non-commission sales people to lessen the negotiation pressure consumers have long been accustom to when making a new vehicle purchase to the recruiting of college graduates erasing the image of the “used-car salesman” perception.
Southwest KIA Dealership Group with locations in Mesquite, Rockwall, and Dallas created the most excitement at the conference by presenting an idea they have been utilizing with outstanding success for the past couple of years provided by a company named DeliveryMaxx.  “Utilizing DeliveryMaxx services has allowed us to create a forum for our customers to share their great experiences on the web.  Our CSI scores, sales, service, and online reviews have increased dramatically with this program” exclaims James Seale, General Manager of Southwest KIA Mesquite.  “They are like three companies in one because they provide a way for our customers to share their great experiences with the world through a custom review portal that we control at the dealership.  DeliveryMaxx helps us market to potential customers by taking a picture at the time of delivery, and then embeds code and our dealership branding pushing this advertising to all of the friends and family of the customer who just bought a new vehicle.  Because of this, our referrals and online reputation have gone up allowing us to sell more cars.”  With DeliveryMaxx and Southwest KIA’s “Customer First” mentality; the dealership has had unprecedented growth and received numerous awards and recognition for their customer service. 

The Southwest KIA Dealerships continue to stay ahead of their counterparts utilizing new and innovative tools to make their customers feel welcomed.  They have long held the belief that a happy customer becomes a customer for life.  “Decisions on buying a vehicle is no longer about price, but about how much the dealership cares for its customers.  People will share their experience, and utilizing DeliveryMaxx’s program, our customers have helped us win additional buyers.”  For Southwest KIA Dealerships contribution to the roundtable discussion they were awarded recognition for one of the “Best New Ideas” of the session.

“We are honored and very excited that Southwest KIA has been recognized for their contributions to the automotive industry.  Because of their desire to be the dealership of choice; they have been very instrumental in our development of new technology.  James and Steve both suggested that they would love to have their reviews with pictures scrolling across their website.  We just took that idea a little further, and made it possible providing code that they could target market a particular vehicle to customers disseminating the reviews by make and model.  DeliveryMaxx is also about to launch our new smartphone app within 30 days that will allow online reviews and social media marketing happen within minutes of the customer purchasing a vehicle versus 24 hours from the time they made a purchase” explains James Schaefer, Chief Operating Officer and Co-Founder of DeliveryMaxx.

In addition to collecting reviews, marketing great experiences of happy customers; DeliveryMaxx also writes unlimited blogs, post special events, and participates in event marketing with the North Texas dealerships.
“Southwest KIA has been as helpful to us as we have been to them.  They are great at what they do, and the people they have are some of the best in the industry.  DeliveryMaxx just provides the technology, service, and platform that make it possible for the Southwest KIA story to be told” says Josh Deaton, Chief Executive Officer and Co-Founder of DeliveryMaxx.

Southwest KIA Dallas, Southwest KIA of Rockwall, and Southwest KIA of Mesquite are prime examples of growth within the North Texas automotive market.  This group of family owned dealerships expanded from a single point in 2001 into five stores throughout Texas in less than ten years. The Southwest Dealer Group is currently ranked well within the top 125 highest volume selling automotive groups in the United States by Automotive News.

Wednesday, May 22, 2013

Longest Family Owned Chevrolet Dealership Selects DeliveryMaxx to provide Social Media Marketing and Online Reputation Management


Jupiter Chevrolet practices what they preach when they state “their customers are like family.”  They should know.  The Garland dealership has been owned and operated by the same family for over 85 years providing great service and the highest quality Chevrolet new and pre-owned vehicles to Dallas/Fort Worth customers.

In September 1925 Ben C. Jackson, grandfather of Karen Matetich’s, opened the doors as Jackson-Olinger Chevrolet which was located just off the square in downtown Garland, Texas.  In 1937, Jackson bought out Mr. Olinger and the dealership became known as Jackson Chevrolet.

By 1950, Elmer Newman (Mrs. Matetich's father) joined Mr. Jackson in the family business, and in 1956, the company moved to a new location on Garland Road expanding to a 40,000 square feet facility.  In February of 1977, Mike Matetich Sr. came on board and moved the dealership to Jupiter Chevrolet’s present building.
Through the years, other family members joined the team.  Mike Matetich Jr. came on board in June of 1994 and is now the General Manager.  Ashley Bradford, (Mike Matetich SR.'s daughter) joined the family business in February of 1999 as Jupiter Chevrolet’s Public Relations Manager, and Billy Bradford, (Mr. Matetich's son-in-law) became the Pre-Owned Director.

The Matetich's take an active role every day building strong relationships between their customers and Jupiter Chevrolet.  As a family business, Jupiter Chevrolet understands how important family is, and they also consider all of their very satisfied customers’ part of the family.  The customer comes first and they implement that attitude throughout the entire new vehicle and pre-owned vehicle ownership. 

To increase the effectiveness of communication to their customers; Jupiter Chevrolet has selected DeliveryMaxx to develop a digital media solution for the dealership.  “Our customers will be able to share their experiences before they leave the dealership which will allow us to make sure they are receiving the best experience in car buying a customer could have” states, Ron Ofner, Jupiter Chevrolet’s General Manager.

“To be associated with a dealership that has been a staple of North Texas is very exciting for DeliveryMaxx.  Jupiter Chevrolet has a great story to tell, and we look forward to helping them share that story with the world.” says, Josh Deaton, CEO of DeliveryMaxx.

Jupiter Chevrolet is located at 11611 LBJ Freeway in Garland, Texas.  They can be contacted at 972.271.9900 or by visiting the website at www.jupiterchev.com.

DeliveryMaxx provides a total automotive dealership care program providing their clients with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention strategically initiated to achieve real measurable results.  DeliveryMaxx utilizes their proprietary software and patent pending programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.  For more information on DeliveryMaxx visit www.deliverymaxx.com.

Tuesday, November 6, 2012

Dodge City of McKinney Teams up with DeliveryMaxx

Dodge City of McKinney Teams up with DeliveryMaxx
to Share a Story of Commitment to Service

"The dealership (Dodge City of McKinney) makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Nov 06, 2012 -


Dodge City of McKinney www.dodgecityofmckinney.net (http://www.dodgecityofmckinney.net) just north of Dallas, Texas selected DeliveryMaxx to share its message to the world about how they are providing consumers with a series of revamped cars and trucks that are truly second to none and customer service that will make you feel like family.

Not only does Dodge City carry an outstanding line of vehicles, but their primary concern is the satisfaction of their customers and well-being of their customers.

“When our customer and their family drive from our dealership in their new purchased vehicle, we think about where they will travel. We want to make sure that every vehicle we sell is the right vehicle for our family of customers” states Jim Proctor, General Manager of Dodge City of McKinney.

DeliveryMaxx will help Dodge City communicate with their customers to assure the most pleasant buying experience in the Dallas area. “Recently, I read how Dodge City of McKinney will grant the first wish for the North Texas Chapter of Make-A-Wish Foundation in 2013, and I thought to myself this would be a great company to partner with because they truly care about their community. This also transcends to the way they treat every visitor at the dealership. The dealership makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Dodge City of McKinney is located at 700 S. Central Expressway, McKinney, Texas. The dealership is a major supporter in the Dallas/Ft. Worth community. Their sales staff has many years of experience satisfying their customers’ needs, and their service center is complete with highly trained technicians.

DeliveryMaxx www.deliverymaxx.com provides a total automotive dealership care program providing their clients with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention strategically initiated to achieve real measurable results. DeliveryMaxx utilizes their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

 

Friday, November 2, 2012

Westside KIA selects DeliveryMaxx to share their Automotive Customer Service for the World to See

“We want to put all of our customers into the right vehicle that meets their needs. In addition, we want to exceed our customers’ expectations in their vehicle purchase experience” states Cesar Prado, General Manager of Westside KIA.

Westside KIA Automotive Dealership

Oct 31, 2012 -


Westside KIA in Katy, Texas selected DeliveryMaxx to share its message to the world about how they are providing consumers with one of the Top 100 Best Global Brands according to a 2012 study made by Interbrand, the world’s largest brand consulting agency.

Recently KIA was named best total cost of ownership brand by Kelly Blue Book while the 2012 KIA Soul was honored as a top KIA vehicle. This past February, Kelley Blue Book’s kbb.com released its list of the top automotive manufacturers with the lowest average total cost of ownership for the first five years after purchase. In first place is KIA Motors America.

Not only does Westside KIA carry an outstanding product, but their primary concern is the satisfaction of their customers. “We want to put all of our customers into the right vehicle that meets their needs. In addition, we want to exceed our customers’ expectations in their vehicle purchase experience” states Cesar Prado, General Manager of Westside KIA.

DeliveryMaxx will help Westside KIA communicate with their customers to assure the most pleasant buying experience in the Houston area. “With the power of the internet, and social media Westside will be able to share with the world showing how great they treat their customers and the value they provide” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Westside KIA is located at 23005 Katy Freeway in Katy Texas. The dealership boast highly trained experienced technicians, and all of their auto parts possess the highest quality coming from the best manufacturers. The lobby is comfortable with amenities allow any customer to relax during their visit.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Westside Chevrolet and DeliveryMaxx partner together to provide Consumers with top Customer Service

"We are all about our customer because they are the entire reason we are in the business. Our mission is to meet every need in every way possible” states Cesar Prado, General Manager of Westside Chevrolet.

Oct 31, 2012 -
Westside Chevrolet in Katy, Texas is the premier option among Chevy dealerships in Houston dedicated to providing service, maintenance procedures, and the largest selection of Chevy vehicles in the Houston area. For more information visit www.westsidechevrolet.com 

Westside Chevrolet Automotive Dealership

“Some Chevy dealers in Houston are in business only to turn a profit. We’re here for our customers, whether it is showing you the car of your dreams or maintaining their current vehicle. We are all about our customer because they are the entire reason we are in the business. Our mission is to meet every need in every way possible” states Cesar Prado, General Manager of Westside Chevrolet.

Not only does Westside Chevrolet carry an outstanding product, but their primary concern is the satisfaction of their customers. DeliveryMaxx will help Westside Chevrolet communicate with their customers to assure the most pleasant buying experience in the Houston area. “With the power of the internet, and social media Westside will be able to share with the world showing how great they treat their customers and the value they provide” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Westside Chevrolet is located at 23001 Katy Freeway in Katy Texas. The dealership boast highly trained experienced technicians, and all of their auto parts possess the highest quality coming from the best manufacturers. The lobby is comfortable with amenities allow any customer to relax during their visit.

DeliveryMaxx http://www.deliverymaxx.com provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Wednesday, July 18, 2012

Can Facebook & Social Media Help GM Sell More Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For the entire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ )  My position then as it is now is that GM and many automotive dealerships are not utilizing Social Media Marketing correctly in particular Facebook.

In my youth, I lived in a small country town in Texas for a few years.  Often, I would hear the expression, “you can put lipstick on a pig, but it is still a pig…”Decisions regarding advertising by GM look like they are changing, but marketing strategy looks to be the same when you wipe away the “lipstick”.

Pig_in_lipstick

Often, I quote Albert Einstein’s definition of insanity which is “doing the same action continuously and expecting different results.”

Einsteininsanity

Companies have two schools of thought as to whether it’s worth the investment for paid advertising on Facebook or bypass it and continue using their business fan page which doesn’t cost anything to use instead.  This blog is not entertaining this debate; it is stating that to take part in this particular debate would be the wrong battle to fight altogether.

Advertising 101 says that the more eyes that view your product will give you the exposure to help you sell your product.  It is a law of numbers.  Marketing 101 tells us that the best message that resonates with your audience will help you sell more of your product.  When GM spends hundreds of thousands of dollars in their next advertising & marketing retreat developing the direction of their message, I can’t help to think about how the answer is right in front of their nose.

Advertising 101

Let’s discuss Advertising 101 first.  The more eyes that view your product will give you the exposure to help you sell your product.  Taking this principle to the core- Facebook has over 900 million active users.  Facebook is the world’s largest URL.  Facebook has captured over 75% of Social Media Users.  Your read this correctly.  FACEBOOK is NOT the ONLY GAME in TOWN!  Business must utilize Social Networking sites to market to their potential consumers.  GM needs to develop a strategy that encompasses all of the market.  Most companies try a shot gun approach without truly diving into the analytics of consumer behavior within the confines of Social Networking Sites.  Web 2.0 will allow companies to create a strategy that will weave throughout the web to reach your desired audience.  The key is to create a net large enough that will reach all of your potential consumers.

Marketing 101

Now for the Marketing 101 discussion, I am not going to pretend to have all of the answers for every company’s needed message that they should deliver to the audience.  However, I will stick to the basics.  If a company has a good product or service, a fair price, and exceptional customer care then their brand and reputation will fly through the air like a Michigan cold front in October. The consumer will be the companies best (or worst if one of the three business principles are not met) marketer.

Business 101

Assuming a company has a good product or service, fair price, and exceptional customer care it is necessary to combined Advertising and Marketing like peanut butter and jelly into a strategy that will create the unique taste the consumer is looking for.  Companies need to look at creating a forum (see advertising 101) for their consumer (see marketing 101) to share the benefits and advantages of their product or service.

Results

Key results for automotive dealerships (but you can replace automotive dealerships with any type of company) include strong CSI scores, increased sales, repeat business, more referrals, additional fixed operation revenue, domination of the web or Search Engine Optimization (SEO) value, published positive online reviews or strong Online Reputation Management (ORM), and overall exceptional Customer Loyalty and Retention.  It is about the emotion of the sale isn’t it?  Why not take advantage of what you do the best, and have your customers work to help you sell more vehicles (or product).

About DeliveryMaxx

DeliveryMaxx understands the needs of Automotive Dealerships.  They create real customized solutions that utilize both traditional media and innovative technology that helps dealerships realize tremendous results in turning “one-time customers” into “LIFE-TIME CUSTOMERS”.

For more information, visit http://deliverymaxx.com

Deliver_max_photo_red_with_black_background