As we received mixed messages from municipal government
officials dictating what business is essential and what business is not during
the coronavirus scare; many lives are being upended. Unfortunately, many businesses do not feel
like they have a voice nor the means to continue to pay expenses.
This is NOT a political blog nor is this intended to
minimize the severity of the virus and its potential effects on our
population. This is intended to provide
assistance to businesses who continue to have lease payments, payroll and other
expenditures that will not go away. It
is also intended to provide a common voice for those who are faced with the
facts that they will shut down their doors over the next 30 days and never be
able to open again.
DeliveryMaxx, a small business that specializes in Online
Reputation, Social Media Marketing and Advertising, Content Management, SEO,
Website Development, Customer Retention Satisfaction and other Digital Media
Strategies was created in 2008 without government loans and other financial
assistance. Over the last 12 years we
developed a Patent-Pending program that helps our clients increasing Positive
Reviews, Strong SEO, and a digital strategy that will take client’s current business
model giving them a stronger reach on the internet which means more sales and
services provided. Being a small
business, DeliveryMaxx has provided jobs for those who have worked for the
company and other vendors who have provided services for the company. A stimulus package will not help
DeliveryMaxx
and many of the clients that we serve.
This story is quite common across the country.
I don’t know anyone who has tested positive much less tested
positive and is critical condition or dying from the Coronavirus. I hope this is the norm and not an
exception. My heart goes out to them and
their family and I would not wish this heartache on anyone. This is not me being insensitive to others
health as I do care. Personally, I have
parents and in-laws who are elderly and one who cannot receive treatments for
brain cancer because of the shutdown. I
have relatives and friends who have underlying health conditions and are
vulnerable to getting sick. In addition,
I do know three clients stories (and a 187 employees that work for those
clients) that the virus has negatively affected and these stories will continue
if either our government doesn’t act appropriately or businesses don’t take
necessary steps to adapt in this climate.
The first is a very popular restaurant that had to lay off
all of its employees and shut their doors.
If the mandatory lockdown happens longer than a month or two; they will
not be able to open again. This will
leave a vacancy in the location they reside.
The owners still have mortgages and car payments they have to pay. The vendors that serve them will not be able
to collect due to a lack of revenue. The
single mothers who work for the business have no income coming in and will now
have to depend on the government for assistance. The young couple that worked who were
planning on getting married next month now are rethinking how they can even
afford to start a life together.
The second business that my heart goes out to is one of the
most ethical foundation companies in North Texas. The owner has been a pillar in the community
his entire life donating tens of thousands to the Child Advocacy Group. For the last 35 years he has given employees
jobs who walked in without a car and a dollar to their name just because he had
empathy for their situation. He has
employees who are the sole provider for their family, retired workers who are
supplementing their income to provide food on the table and part-time workers
who are earning a little extra income to pay bills and support their
family. He has purchased equipment to do
upcoming jobs, but because of certain city’s regulations he cannot complete
those jobs thus enabling him to make payroll.
Not to mention, his personal expenses to live.
Finally, a third business deals in selling and servicing
printing and copiers. Their clients
include large businesses, churches, small businesses and any company that needs
to print or copy documents. Because of
the shutdown, there is no need to service this equipment and therefore they
have had to lay off all of the employees who no longer can provide a
service. Because businesses are
shutdown, sales people cannot sell and now have a loss of income. Attorneys, accountants and other vendors now
experience that loss of revenue.
Currently there are many opinions, statistics and numbers
being thrown around in today’s media.
The media has to sell advertisement based on viewership so the most
sensational stories get publicized. The
medical profession who is on the frontlines are seeing the sick on a daily
basis, so all they know is what they are seeing inside their world (and I can
only imagine how scary it is).
Politicians are seeing which way the wind is blowing and forming their
opinions based on what they think will get them the most votes. We, the people, are getting so much
information that we don’t know what is factual and what is not.
What is happening is the small business is being destroyed
and real families are becoming victims of the coronavirus without ever getting
sick.
What’s the right answer?
I don’t know. I am an expert at
providing a program that allows businesses to get their message out via the
World Wide Web through innovative digital strategies. My opinion is no different than the nurse who
shares their opinion because of the victims they continues to see. We have the Democrats and Republicans trying
to blame each other and put pork inside a stimulus package that will not help
most of us. We have some judges trying
to shut down their city while other mayors are saying everyone is
important. The businesses that have put
their life savings into their company have also taken huge losses in the stock
market. People like me wouldn’t be able
to sell our house to save our business because few will be buying in this
market. Therefore the equity we have has
been diminished.
This will pass.
America as we know it might not be the same again. However, the United States was founded on
common sense principles and still provides everyone the right to Life, Liberty
and the Pursuit of Happiness. As long as
our Constitution does not change, people will be able create new small
businesses even in these difficult times.
So what can businesses do to survive if they have been
deemed nonessential? First and foremost,
they must streamline their expenses and unfortunately that means eliminating
employees. My 18 year old son was a
casualty in his part-time job that he was using to save money to attend college. Second, with the increase in viewership on
social media; they must have a complete digital strategy to consistently get
their message out to the masses. They
may have to do a paradigm shift and increase their e-commerce business. The positive by going digital is the cost can
be drastically reduced by partnering with a company such as DeliveryMaxx.
DeliveryMaxx is able to customize and create a strategy for
businesses, churches and any entity that is trying to gain more exposure on the
web. With clients in multiple industries
and across the country; we utilize our Patent-Pending Program to develop a
digital strategy that will meet the needs of sales, service and messaging to
the masses.
Times are tough and DeliveryMaxx is here to provide vital
services for the victims who have businesses which are necessary to provide
food, shelter and transportation to their employees. Our prayers continue for all of those
affected by the virus and hope that those who actually get sick are quickly
cured.
In today’s world, businesses now more than ever must have a
digital strategy. Today it is the
Coronavirus, tomorrow it will be something else. Our customers are spending more hours of the
day online shopping, researching or mindless browsing. Our thoughts and prayers go out to the
victims of the coronavirus, but also out to all of the businesses that will be
adversely affected by potential customers isolating themselves indoors. We will develop a custom plan for each
business that allows them to compete in today’s marketplace.
With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the
only digital media company that provides a simple to use app which will allow
to immediately collect online reviews, post engaging videos and online content
with branding and advertising. The
program is embedded with digital code helping increase SEO which provides first
page results on the Search Engines. It
is a tool that is implanted with a complete digital strategy giving their
clients a competitive advantage over the competition. For more information about DeliveryMaxx
contact (888) 938-6299 or watch the DeliveryMaxx
Introduction Video!
