Don’t Let Fear Control Your Business

More and more states are starting to allow businesses to open their doors with heavy restrictions and limitations.  We will explore how businesses can utilize these limited freedoms to survive, but before we give helpful tips we should point out that the initial projections were wrong.  In many cases, the government and mainstream media has lied and this misinformation has caused fear among us.  For example, in Texas, there have been 672 deaths attributed to the Coronavirus which is much lower than the 11,917 deaths recorded during the 2017-2018 influenza season.  Economist are now saying that the current unemployment rate is second only to that of the Great Depression of 1929 and without completely opening up our economy we will surpass those numbers entering us into The 2^nd Great Depression.  The cure cannot be worse than the disease.

Every decision throughout history that has been driven by fear is wrong.  A few examples that come to mind are:

Segregation Now, Segregation Tomorrow, Segregation Forever.  Alabama Governor George C. Wallace, in 1963 during his inaugural address is remembered as one of the most vehement rallying cries against racial equality in American history.  This was a time in America that our government said it was acceptable for those of color to sit in the back of the bus, use separate restroom facilities, and have less access to public schools and businesses all because of fear.  How would integrating people of color into white America negatively affect our culture?

Japanese Internment Camps. After the bombing of Pearl Harbor during World War II, President Franklin D. Roosevelt ordered 120,000 people of Japanese ancestry where 62% of them were United States citizens into concentration camps.  Around 80,000 people of Japanese ancestry were second and third generation United States Citizens.

The Great Purge.  From 1936 to 1938, Joseph Stalin and other government officials created a campaign, much like the Nazi Party in Germany, of political repression in the Soviet Union.  It involved a large scale repression of wealthy peasants, genocidal acts against ethnic minorities, a purge of the Communist Party and government officials, and the Red Army leadership, widespread police surveillance, suspicion of saboteurs, counter-revolutionaries, imprisonment, and arbitrary executions.  The total number of deaths due to Stalinist repression was well over 1 million citizens.

Cuba Punishes their New Entrepreneurial Class.  Cuban ruler Raúl Castro, breaking his own promise to move ahead with economic reforms “without haste but without pause,” has stopped issuing government licenses for some of the more lucrative private businesses on the island such as private restaurants and B&Bs. Other frozen occupations include services for home repairs and electronic equipment, developers of applications for cell phones and web pages, music teachers, education tutors and even blacksmiths.  The Cuban government does not want a truly successful entrepreneurial class operating on the island based on fear according to experts.

US Department of the Treasury Poisoned Alcohol.  The 18th Amendment, which took effect in January 1920, banned the manufacture, sale, and transportation of alcohol — but not consumption. Despite the government's efforts, alcoholism actually skyrocketed during the era.  By mid-1927, the US government added much deadlier chemicals — kerosene, chloroform, and acetone among those most well-known — which made alcohol more difficult to render consumable again. Adding 10% more methyl alcohol caused the worst effects.  Despite New York City’s chief medical examiner, Charles Norris trying to publicize the dangers, in 1926 the poisonous alcohol killed 400 in the city and the following year another 700 died.

Tuskegee Study of Untreated Syphilis in the Negro Male.  The US Public Health Service lied about treating black men with syphilis for more than 40 years.  In 1932, the Public Health Service collaborated with the Tuskegee Institute to record the history of syphilis in the black male community, hoping to justify a treatment program.  The study initially included 600 black men where 399 had the disease and 201 did not.  The men were told they would receive treatment, however, the researchers never provided adequate treatment for the disease.  Even when penicillin became the preferred and available treatment for syphilis, researchers kept their subjects in the dark.  After public outrage in 1972, a government advisory panel deemed the study “ethically irresponsible”.  Only took 40 years!

Polio Vaccine Contaminated with Cancer Causing Virus.  More than 100 million Americans received a polio vaccine contaminated with a potentially cancer-causing virus from 1954 to 1961 according to the American Journal of Cancer.  Jonas Salk, creator of the inactivated-polio vaccine, used cells from rhesus monkeys infected with SV40, according to president of the National Vaccine Information Center Barbara Fisher, who testified before the Subcommittee on Human Rights and Wellness in the US House of Representatives on this matter in 2003, after researching the situation for 10 years.

Operation Northwoods.  In 1962, President John F. Kennedy and his Joint Chiefs of Staff approved Operation Northwoods, a covert plan to create support for a war in Cuba that would oust communist leader Fidel Castro.  Declassified government documents show considerations included: host funerals for "mock-victims," "start rumors (many)," and "blow up a U.S. ship in Guantanamo Bay and blame Cuba." They even suggested somehow pinning John Glenn's potential death, should his rocket explode, on communists in Cuba.

As the media and our politicians continue to make decisions based on fear or the unknown, American citizens are left to recover from the damage.  Originally, the politicians, mainstream media and medical community warned America that 2.2 million people would die by the middle of April using Epidemiologist Neil Ferguson’s graph based on 100% of the population getting the virus.  The CDC is recommending medical examiners to mark any deaths of individuals suspected of having symptoms that could be related to COVID-19 as Coronavirus Cases which is only adding onto the fear.  Thomas Jefferson once said, “When people fear their government, there is tyranny; when the government fears the people, there is liberty.”

Businesses must continue to be vigilant in their messaging.  It is important that they take important steps in assuring they are providing a safe working environment for their employees and consumers by investing in PPE Health and Medical Supplies which can be purchased by companies like Apache Commodities.  However, with so many views coming from Facebook, Twitter, YouTube and other Social Media Sites; it is vital for survival that a business has a strong Digital Media Strategy.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Open The Economy

DeliveryMaxx Founder, James Schaefer encourages a group of Texans and politicians to Open Up the economy. The longer the economy stays shutdown the more damage will be done to our future. In addition to helping businesses survive with digital platforms, DeliveryMaxx also helps companies find innovative ways to thrive in today’s environment. Schaefer was asked to motivate the crowd sharing his story with the group, Open Texas.

Can Your Business Safely Open to Serve Your Market Now?

Small businesses have made the ultimate sacrifice by adhering to government shutdowns.  Instead of debating on if this was right or wrong. (DeliveryMaxx agrees, “The cure cannot be worse than the disease”.)  The whole argument was that it does not make sense to allow the big box businesses such as Walmart, Costco, Home Depot, McDonald’s and others allowed to stay open while smaller businesses had to shut their doors.  If you would get sick by visiting a small business, you have a higher chance to get sick by visiting a larger business with more people.  However, we won’t discuss common sense in this blog.  We will just provide ways for your business to safely open up and start bringing in revenue so you can continue to financially provide for those families who work for you.

First, more and more States are systematically opening up small businesses.  However, the government wants to make sure that your business has and can continue to be free of the virus that might remain on surfaces for a couple of days.  You can also make sure that none of your employees are sick and minimize the risk of spreading the seasonal virus.  If it isn’t COVID-19, it will be another virus that comes around and you should have your business provide the ability to show that it can withstand any potential outbreak now or in the future.  Therefore, we are highly recommending to get your supplies from a company like Apache Commodities.  They sell to large medical institutions and other government entities, but also make sure that the General Public can safely purchase items that the FDA and CDC are recommending everyone to have.  They are looking out for the small business trying to help them open up as well.  You can instantly find the products you need by visiting https://www.apachecommodities.com and have your products delivered within 5-7 days.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

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Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Posts- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Website- When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.

DeliveryMaxx has been the leader in the digital arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

How to Score when the Goalposts Continue to Change

Cincinnati Bengals fans are probably the happiest in the country right now with the first-round pick and LSU Tigers star Joe Burrow set to take snaps if and when the NFL season starts up in a few months.  Being a Dallas Cowboy fan myself, I am happy that Dak Prescott will have another weapon to throw to with CeeDee Lamb falling down to number 17 on the draft board. This is certainly a lot more fun to talk about and even debate than the ongoing arguments of how bad the coronavirus really is and when can we open up the economy to avoid The 2^nd Great Depression.  It seems like nobody really wants to lead because elections are coming up and many politicians major source of income is on the backs of the American Tax Payer.  Of course it doesn’t help when the media sensationalizes every death that happens and the CDC is attributing thousands of death to those who might have a symptom that is related to the seasonal virus even though the medical examiner has not confirmed the actual cause of death was caused by COVID-19.  Paying hospitals $12,000 to $40,000 per Coronavirus case answers many skeptics’ questions as to why the politicians, media and many in the medical community want a high number of cases.

With any game that is played, you must know the rules first.  This will allow you to have a strategy and plan accordingly, so you can lead your team to victory.  The first thing that you should know are the facts or landscape of where you are playing, so you can interpret the rules.  This is a Presidential Election Year, the United States was winning the trade war with China and many Democrats and Republicans had grown tired of our President not adhering to the norms of past politicians.

As of Friday, April 24, 2020; the United States has 50,954 total deaths with 26,711 coming from New York and New Jersey. (Yes that includes the 4,000 deaths attributed to victims that were assumed to have the virus but never confirmed.)  Thankfully, this is much less than the 2.2 million deaths that Epidemiologist, Neil Ferguson originally projected and our politicians and media all used to scare Americans into giving up their rights and hide in their homes. (Sort of.  They also allowed businesses like Walmart, Home Depot, Braum’s and other Big Boxes to stay open catering to thousands of people at a time while they demanded small businesses that would be happy to have 1000 customers in a month to shutdown.)

The 2^nd Great Depression will cause many more deaths, but that is another game the politicians will get to play at the expense of the people.

We were told to hunker in place for 2-4 weeks because our hospital capacity could not withstand the wave of people. We were told the beds, ventilators and other equipment would get overwhelmed. Graphs with a bell curve were used to show patients vs. hospital capacity to get us on board. We got on board and we did that. We followed the plan.

We sold out our economy and sent our friends and neighbors into financial ruin (or at least complete government dependency) to buy us the time. Our kids missed out on once in a lifetime memory making events such as graduations, proms and sports. Those kids gave those things up for us. Let that never ever be taken lightly. We shut down our churches. We cooperated with the plan. The plan was to prepare our medical system for the wave. That was the plan and we adhered to that plan.
Now, it appears the new goal is to hunker in place until the virus is gone. Yes, they are moving the goalposts on us. The original plan was to hunker in place to gain time to arrange for the curve of patients to hospital bed capacity. The new goalpost is to hunker for more time.

Is it to hunker down until the virus is gone?  Hunkering in place until its gone presents a couple things that we have to put into consideration. 1) Everyone has to get COVID-19 but it will be slowly, so hold on until that is completed or 2) We come up with a vaccine that everyone in the world MUST take.  Both of these scenarios mean a VERY long time in hunker down mode. Of course no one wants to do the math on the loss of life that comes along with staying in the hunker down mode. Even if someone does that math, our media will not show it, and of course the hired jesters of the world (Jimmie Kimmel, Steve Colbert, Jimmie Fallen....) will mock and discredit the information.

As a small business owner, you must rely on tools and networking to survive in this climate, much like football teams that play Green Bay Packers in December!  Make no mistake, the government and mainstream media is not going to worry about you, so you will have to build up your brand and create a loyal customer following.  It will be important for you to stay consistent and vigilant during these tough times.  A couple of things you can do that will help you weather the storm as the local Mayors and County Judges continue to move the goalpost: Networking, Helping Others, Stay Transparent and Show Empathy for Others.  By doing this you will build a strong team willing to play hard on both sides of the ball.  DeliveryMaxx still believes that providing a strong moral compass will be advantageous to you in the future.

Now, every team has a strategy.  Your game plan must include the willingness to adapt no matter how corrupt the referees are in the game.  To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Tom Brady and the New England Patriots certainly understood how to win.  Each time the rules were changed they adapted.  When the NFL made rules to keep them from having an advantage, they adapted again.  (It’s been since 1995 that the Cowboys have adapted well enough to add to their 5 Super Bowl Championships!)

DeliveryMaxx has been the leader in the digital arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!