11 Steps for a Business Success Working in the New Normal

Over the last month the entire world has heard mixed messages about how deadly the Coronavirus is.  The over inflated hype started with the World Health Organization (WHO), Centers of Disease Control (CDC), our elected officials at the National, State and Local Level and mainstream media all following a simple graph made by Epidemiologist Neil Ferguson stating that 2.2 million people would die in the United States by April 15^th.  We were told to “shelter in place” for two weeks so we could ease the burdens on our health care systems.  While people were hiding in their homes from an almost certain world apocalypse, the media reported that New York had dead bodies stacked in the hallways and refrigerators ready to be taken to mass graves.  Many County Judges jumped at the chance to make their name known by repeating the over exaggerated lies to continue to scare their constituents into staying home to “flatten the curve.”  Our government officials have divided Americans into multiple camps causing chaos and dissention among each other.

Early on there were those who looked at the numbers only to be ridiculed by the Elite who would invoked science.  They questioned the numbers and compared it with the 2017-2018 flu which showed no mercy to children.  Without hesitation doctors said that this virus is so much more deadly than anything we have experienced in the past.  However, those doctors that invoked science originally are now disputing science when it does not fit their original narrative.  For example, WHO came out and said Face Mask will not help you.  Now, Face Mask are being mandated across the country just to shop.  Science was used to shut the doors of small businesses that might serve as little as 1000 customers a month, but companies like Walmart, Costco, Home Depot, McDonalds who serve 1000 customers a day were allowed to stay open.  Treatment and spread of the virus has been disputed by the medical experts.  Local medical professionals have taken it upon themselves to get on their personal social media accounts exclaiming how serious this virus is only to have their kids do the exact opposite and fish, play sports or hangout with their friends.  Our medical community is dividing Americans giving information which contradicts the results of the mortality rates thus causing chaos and dissention among each other.

Now we have censoring taking place.  Anyone who is expressing alternative viewpoints from the mainstream narrative is being silenced.  Recently, a video of two California doctors using science to show how herd immunity will actually help the United States control the virus at a manageable rate.  Not only have they treated COVID-19 patients, they also utilized science and statistics to share their findings.  YouTube removed the viral video because it did not fall in line with what the CDC’s current narrative is.  Censoring alternative viewpoints is only causing chaos and dissention among each other.

Like many companies that are being devastated by not being able to operate business as normal, DeliveryMaxx is feeling the same pain.  Whether we disagree with the media sensationalizing stories for higher ratings, the decisions or indecisions our government is making or trying to find out which medical team of experts is telling us the truth; one thing is certain, and that is the world we once conducted business in will be different.  If we don’t adapt, we will assure ourselves of failure.  Below are some helpful hints to allow your business to rebuild and ultimately thrive again as the dust settles.

1.       Personal Protective Equipment (PPE). This is looking like it will be a new normal as we go into grocery stores and other places of business.  While some may think this is over reacting, many of your clients or consumers have been frightened by the information they have received.  Therefore, we suggest looking at companies like Apache Commodities and invest in making sure your place of business makes your employees and customers feel safe.

2.       Daily Post. There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers. 

3.       Blogs. These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.  Each blog should include backlinks, mentions and citations to your website and place of business.  They should be original.

4.       Online Reviews. Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.  Recently, Google and Yelp shutdown the ability for your customers to give reviews.  However, they have opened back up.  The most important thing for you to remember is this New Normal will be New to everyone.  Therefore it is inevitable that your company will have a period of adjustments.  It will be vital for you to respond to each of these reviews, both positive and negative.

5.       Video Messaging.  There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.  These videos can also be archived on your website for future customers to see and hear what you have to say.  The best Online Review is a Video Testimony.  By doing this, your happy customer is validating what you are advertising.

6.       Automated Follow-Up. Customer Retention is easier and less expensive than acquiring new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family if they desire.  A follow-up video can be even stronger as the customer will see and feel your sincerity when viewed.

7.       Website Optimization.  When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.  The New Normal will require businesses to be able to sell and provide their services digitally.  For companies like restaurants, they will need to utilize the website to find additional sources of revenue or streamline their services.  A strong website should not cost you Thousands of Dollars a month.

8.       Ability to Adapt. If someone asked me 6 months ago if I expected our country to be turned upside down like it is today, I would have brushed them off.  We have always heard about flying cars and telecommuting, but really thought that these futuristic concepts would enter our world when we are gone.  Whether you are looking at clothing, dining establishments, traveling or delivering goods and services to consumers; there will be a New Normal.  If you do not adjust when creating business plans your business will become archaic and lose market share.  Research and follow the mindset of your consumer.  Look into Artificial Intelligence (AI) Technology or companies that can provide automated “no touch” programs.  You might not like it, but it is coming!

9.       Network and Collaborate.  Now more than ever it is important to talk with others.  As business owners, we have an opportunity to pave the way for future generations.  Join a networking group.  It’s easy to set one up.  Talk to a few clients and schedule a Zoom or GoTo meeting once a month.  Discuss issues that are affecting your business and listen to their concerns as well.  See if you can help each other.  Do this out of kindness.  The more people you help, the more people will want to help you.

1.   Be Understanding but Demand Better.  The politicians don’t have all of the answers.  Their job security is based on one more vote than 50% of the votes cast to remain in office.  The media will not always provide the best answers.  Their job security is based on a great story that will create more views, so they can sell more advertisement. The Medical Community is not always right.  Theories and the interpretation of science always changes.  As technology becomes more advance answers will change.  Remember, George Washington died because his doctor used a leach to suck out poison from his body.  He actually bled to death after being sick.  Science will change.  Realize that there are people who are afraid to leave their house by what they have heard.  They may have a loved one who they think might die if they are around anyone who might be sick.  Nobody wants to have a loved one taken away from them.  Now, just because you are understanding does not mean you have to agree.  Demand the best from others and yourself.

1.   Be Transparent.  Telling the public what you think is not bad.  Let them know where you stand and why you feel that way.  If you are provided with valid points, listen and change your message accordingly, but let the public know why.  Let your employees know what is going on.  Americans love success stories and they want you to succeed.  By being honest with them, they will identify with you and be more likely to become a customer for life.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Don’t Let Fear Control Your Business

More and more states are starting to allow businesses to open their doors with heavy restrictions and limitations.  We will explore how businesses can utilize these limited freedoms to survive, but before we give helpful tips we should point out that the initial projections were wrong.  In many cases, the government and mainstream media has lied and this misinformation has caused fear among us.  For example, in Texas, there have been 672 deaths attributed to the Coronavirus which is much lower than the 11,917 deaths recorded during the 2017-2018 influenza season.  Economist are now saying that the current unemployment rate is second only to that of the Great Depression of 1929 and without completely opening up our economy we will surpass those numbers entering us into The 2^nd Great Depression.  The cure cannot be worse than the disease.

Every decision throughout history that has been driven by fear is wrong.  A few examples that come to mind are:

Segregation Now, Segregation Tomorrow, Segregation Forever.  Alabama Governor George C. Wallace, in 1963 during his inaugural address is remembered as one of the most vehement rallying cries against racial equality in American history.  This was a time in America that our government said it was acceptable for those of color to sit in the back of the bus, use separate restroom facilities, and have less access to public schools and businesses all because of fear.  How would integrating people of color into white America negatively affect our culture?

Japanese Internment Camps. After the bombing of Pearl Harbor during World War II, President Franklin D. Roosevelt ordered 120,000 people of Japanese ancestry where 62% of them were United States citizens into concentration camps.  Around 80,000 people of Japanese ancestry were second and third generation United States Citizens.

The Great Purge.  From 1936 to 1938, Joseph Stalin and other government officials created a campaign, much like the Nazi Party in Germany, of political repression in the Soviet Union.  It involved a large scale repression of wealthy peasants, genocidal acts against ethnic minorities, a purge of the Communist Party and government officials, and the Red Army leadership, widespread police surveillance, suspicion of saboteurs, counter-revolutionaries, imprisonment, and arbitrary executions.  The total number of deaths due to Stalinist repression was well over 1 million citizens.

Cuba Punishes their New Entrepreneurial Class.  Cuban ruler Raúl Castro, breaking his own promise to move ahead with economic reforms “without haste but without pause,” has stopped issuing government licenses for some of the more lucrative private businesses on the island such as private restaurants and B&Bs. Other frozen occupations include services for home repairs and electronic equipment, developers of applications for cell phones and web pages, music teachers, education tutors and even blacksmiths.  The Cuban government does not want a truly successful entrepreneurial class operating on the island based on fear according to experts.

US Department of the Treasury Poisoned Alcohol.  The 18th Amendment, which took effect in January 1920, banned the manufacture, sale, and transportation of alcohol — but not consumption. Despite the government's efforts, alcoholism actually skyrocketed during the era.  By mid-1927, the US government added much deadlier chemicals — kerosene, chloroform, and acetone among those most well-known — which made alcohol more difficult to render consumable again. Adding 10% more methyl alcohol caused the worst effects.  Despite New York City’s chief medical examiner, Charles Norris trying to publicize the dangers, in 1926 the poisonous alcohol killed 400 in the city and the following year another 700 died.

Tuskegee Study of Untreated Syphilis in the Negro Male.  The US Public Health Service lied about treating black men with syphilis for more than 40 years.  In 1932, the Public Health Service collaborated with the Tuskegee Institute to record the history of syphilis in the black male community, hoping to justify a treatment program.  The study initially included 600 black men where 399 had the disease and 201 did not.  The men were told they would receive treatment, however, the researchers never provided adequate treatment for the disease.  Even when penicillin became the preferred and available treatment for syphilis, researchers kept their subjects in the dark.  After public outrage in 1972, a government advisory panel deemed the study “ethically irresponsible”.  Only took 40 years!

Polio Vaccine Contaminated with Cancer Causing Virus.  More than 100 million Americans received a polio vaccine contaminated with a potentially cancer-causing virus from 1954 to 1961 according to the American Journal of Cancer.  Jonas Salk, creator of the inactivated-polio vaccine, used cells from rhesus monkeys infected with SV40, according to president of the National Vaccine Information Center Barbara Fisher, who testified before the Subcommittee on Human Rights and Wellness in the US House of Representatives on this matter in 2003, after researching the situation for 10 years.

Operation Northwoods.  In 1962, President John F. Kennedy and his Joint Chiefs of Staff approved Operation Northwoods, a covert plan to create support for a war in Cuba that would oust communist leader Fidel Castro.  Declassified government documents show considerations included: host funerals for "mock-victims," "start rumors (many)," and "blow up a U.S. ship in Guantanamo Bay and blame Cuba." They even suggested somehow pinning John Glenn's potential death, should his rocket explode, on communists in Cuba.

As the media and our politicians continue to make decisions based on fear or the unknown, American citizens are left to recover from the damage.  Originally, the politicians, mainstream media and medical community warned America that 2.2 million people would die by the middle of April using Epidemiologist Neil Ferguson’s graph based on 100% of the population getting the virus.  The CDC is recommending medical examiners to mark any deaths of individuals suspected of having symptoms that could be related to COVID-19 as Coronavirus Cases which is only adding onto the fear.  Thomas Jefferson once said, “When people fear their government, there is tyranny; when the government fears the people, there is liberty.”

Businesses must continue to be vigilant in their messaging.  It is important that they take important steps in assuring they are providing a safe working environment for their employees and consumers by investing in PPE Health and Medical Supplies which can be purchased by companies like Apache Commodities.  However, with so many views coming from Facebook, Twitter, YouTube and other Social Media Sites; it is vital for survival that a business has a strong Digital Media Strategy.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

There will be a New Normal and what it looks like is up to You

We will have a New Normal in America.  Despite what many people originally thought when they complied with the “Shelter in Place” Guidelines thinking it was more like a 2-4 week vacation; it will take years for businesses to recover from this devastation.  The longer we sit and do nothing allowing the mainstream media and politicians tell us what to think, the more hardships everyone will start to experience.

At this point in time there are only a few people who are truly trying to seek the truth about if this virus is as deadly as all of the politicians have declared after using the graph that showed 2.2 million people will die from the Coronavirus by April 15, 2020.  By the way, the United States only has 40,565 deaths (this includes the inflated numbers where the medical examiner just listed the cause of death because they suspected the symptoms were related to COVID-19 like the CDC demanded and New York/New Jersey account for 22,500 of the deceased).  Much like the seasonal flu, Americans have the same .00012292 chance of dying from the Coronavirus.  With a little research, logic and common sense, one can find the truth if they wanted to.

The only way a National, State and Local Politician will change their mind and call this seasonal sickness what is and actually stop abusing their power by dictating who can work and who cannot is if they feel like they will win or lose votes.  They understand where their paycheck comes and although they might tell citizens to do one thing while they do another; the thing that means the most to them is their right to work.  So if the citizens all declare that we should open up the economy, then they will change their tune quickly.  However, until then, they are going to sing the same tune.  Fair elections are the only way to take away a politicians job like they have easily done to millions of Americans.

Small businesses will still get overlooked by the big banks, politicians and mainstream media.  They will still have to fight to gain market share.  Even though over 60% of the labor force is directly related to a small business, few will speak up for them as they battle the injustice that has been caused by a seasonal virus that will come back every year.

As America is coming very close to The 2^nd Great Depression with unemployment rate nearing the 18% mark having over 22 million losing their jobs in the last 30 days; we can expect a rapid rise in crime rate, suicide, cases of malnutrition, prostitution, alcoholism and drug abuse, out of reach higher education, increased divorce rates and child abuse, higher inflation and overall decline in health.  Many more people will die from these decision that have been based on fear.  I wonder if the nurses who continue to get on social media crying about all of the deaths that they say are happening in the hospitals will do the same thing when it comes to suicide and other causes of a Great Depression? (DeliveryMaxx loves our medical community, but there have been many doctors who have sensationalized these stories to line their pockets since the government is paying $12,000 to $40,000 for each COVID-19 related case.

When you add on the 2.2 Trillion Dollar Pork Filled Stimulus Package that many small business will not receive because it is designed to help large companies and line the pockets of politicians and other leftist entities’;  the will be a New Normal.  There will be a New Normal for how we live our lives as you can see today people will not even look someone in the eye in the grocery store.  There will be a New Normal in business as restaurants will be forced to cut their seating capacity almost half.  There will be a New Normal at sporting events, church, schools and just about everything you can think of.

Therefore, businesses are going to have to utilize a complete Digital Marketing Strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.  Businesses will need to get creative to find ways of building back what was quickly stolen away over the last 30 days.

It is possible, but you will have to have a plan and that plan must have consistency. 

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!