Friday, June 26, 2020
In the 1980’s it was unfathomable that “Nerds” would be ruling the world. A fictional movie was even created which depicted Lewis Skolnick, Dudley “Booger” Dawson, Gilbert Lowell and Lamar Latrelle as heroes who would change how we view the intellectually gifted for years to come. Of course, a year after the first of four Revenge of the Nerds movie series, we watched Chris Night played by Val Kilmer make being smart look cool in Real Genius.
Gone were the days that He-Man would rule the universe. GI Joe would soon enter civilian life and “B.A.” Baracus of the A-Team was no longer pitying any fools. Yep, Marty McFly’s best friend was scientist, Dr. Emmett Brown in Back to the Future and two teen misfits would design the perfect woman on a computer in Weird Science.
Today, we won’t be able to cheer for the gridiron greats as the Dallas Cowboys and Pittsburgh Steelers have followed suite of the other professional sports cancelling the Pro Football Hall of Fame preseason opener over the fear of a seasonal virus that has a 99.7% chance of being non-fatal. According to CDC Director Robert Redfield, who told journalist on June 25, 2020 that the number of COVID-19 cases was probably closer to 50 million than the reported current figures which means the death rate is closer to .26 percent which is a great cause for celebration.
Not only are our sports such as football, basketball and baseball in serious jeopardy, but we are seeing American Hero’s statues being toppled by protesters. Protesters in Portland, Oregon gathered around a statue of George Washington and lit a fire on its head before destroying it. New York City Mayor, Bill de Blasio has announced that the prominent statue of Theodore Roosevelt which welcomes millions of people across the world standing at the entrance of the American Museum of Natural History, will be removed. San Francisco protesters defaced and toppled a statue of former President Ulysses S. Grant who led the Union Army during the Civil War. Even the mayor of Columbus, Ohio is trying to erase history or at least hide it by ordering the remove of a famous Italian explorer, Christopher Columbus who had been credited for discovering America in 1492.
Americans have abandoned following the likes of larger than life men Dwight D. Eisenhower, John F. Kennedy and Ronald Reagan; putting their faith in people like 5’ 7” immunologist, Dr. Anthony Fauci. We shut down the American economy based on London’s Epidemiologist, Neil Ferguson who stated 2.2 million people would die by April 15, 2020 from COVID-19 if we don’t hide in our homes for 18 months. Of course he resigned from his position when he got caught breaking social distancing rules he implored the world to take while he was having an affair with a married mother. And don’t forget about billionaire Bill Gates. Because of his vast amount of wealth, he is able to invest in research that can encode medical history on a patient by including a small amount of dye with a vaccine. Make no mistake about it…these “Nerds” are shaping our public and social policies that will affect how we do business for now on.
As the United States is trying to redefine our identity, many hard working Americans are just trying to provide for their families and enjoy watching their kids grow up. According to the New York Times, the real unemployment rate is close to 20% with the over 30 million people unemployed which is the worst since the Great Depression. In the United States, there are 30.2 million small businesses which comprise of 99.9% of all United States businesses. These are businesses that are less than 500 employees. They employ 58.9 million people which makes up 47.5% of the country’s employee workforce. There is talk of another government mandated lockdown which can prove devastating to businesses just trying to survive.
We must embrace technology and understand how to operate in an adverse climate. Businesses such as Signet Jewelers, JCPenney, Victoria’s Secret, Gap, Tuesday Morning, Chico’s, Bath & Body Works, Macy’s, Pier 1, Sears, Forever 21, Nordstrom, Hallmark, GameStop, Neiman Marcus and Walgreens are among the retailers that are planning to close stores this year. Even GNC filed for Chapter 11 bankruptcy protection a couple of days ago announcing it planned to close between 800 and 1,200 stores while it looked for a buyer. Most recently, Chuck E. Cheese filed for Chapter 11 bankruptcy while its finances had been in a freefall since the coronavirus pandemic hit. Each of these companies failed to be able to provide their goods or services like before once the economic landscape changed.
To survive, rebuild and prepare for the next obstacle that will take place if our political leaders do not take a stand and make sound decisions; businesses will need to look for ways to shield themselves from a lack of foot traffic. Utilizing the internet and embracing the digital age will be vital for your business to survive.
In short, you will either need to become a “Nerd” or look to a “Nerd” to help your business identify and reach your potential customers. With more people utilizing the internet for their information and purchases, you can adapt and reach your clients with a digital media and marketing strategy. Understanding that many potential customers and even some of your employees have been frightened by the news media and local politicians should lead you to investing in PPE products giving the perception that your business is truly a safe place to visit. Being transparent to both your employees and potential customers will be vital for your success, so your online content should be consistent and plentiful. This can be a bit overwhelming for some, but as long as you are using common sense with today’s technology you will be able to survive, rebuild and ultimately thrive.
DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. See how we have helped clients in multiple industries across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more as we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today or watch the DeliveryMaxx Introduction Video!