Showing posts with label Online Reputation. Show all posts
Showing posts with label Online Reputation. Show all posts

Wednesday, June 15, 2016

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.

By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.

First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.

Every entity needs the following:

·         Videos branded with their company.  These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial).  Videos should be published daily and be readily available to send to inquiring customers.  By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines.  Videos should not only reside on YouTube or Vine.  They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers.  Yes!  This means publishing videos to Twitter, Google+, Facebook and others.

·         Online Reputation is anything and everything said about your business on the internet.  Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business.  However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business.  It is important to stay vigilant on all of the Online Review Sites keeping your star rating high.  However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience.  There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review.  Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web.  In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.

·         Customer Social Media Engagement creates customer satisfaction.  Business is pretty simple.  If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them.  User-generated content is much more effective and important than content you share yourself.  Praise from your customers is sure to catch the eye of prospects!  The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post. 

·         Search Engine Optimization is important, but should be done organically.  This means creating content on the web which sticks or resonates with the Search Engines.  The more content provided the stronger your business becomes the authority in your subject matter.  Paid Advertisement only last as long as you are the highest bidder!  Organic content last forever.

There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet.  There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients.  The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!


Tuesday, December 15, 2015

Content Content Content



For decades real estate professionals have been pounding home the phrase that opening a new business is all about… Location Location Location.  This phrase or concept dates back to as early as 1926 or even earlier.  The internet has made it commonplace for businesses to reach customers from around the world and with the advent of social media digital marketing is all the rage.  When designing a digital marketing plan or simply starting a new business, yes it’s that fundamental, every business owner or manager should consider several factors when deciding what and when to launch a campaign.  There are several types of marketing campaigns to consider, but here we are talking about digital marketing and more specifically content marketing.

Every post every picture for that matter every word that is said about a business or product is now an opportunity to introduce oneself or said product to the marketplace.  Customers are not only right around the corner, but now sit just a click away.  I’m not going to bore with details and statistics of why ecommerce is so important and explain the complexities of what makes for a good website, if you’ve made it this far you already understand these things.  What we are going to discuss is that in the digital age location matters, just not that much.  Online marketing programs are all about CONTENT, CONTENT, CONTENT, and did I mention CONTENT.

So where are you getting your digital content from?

Blogs are and excellent source to increase the number of mentions and backlinks to your respective address and in many cases this is the primary driver for original content most businesses use.  Blogs must be original and always include a message that speaks directly to the audience you wish to show up in your show room.  Blogs are also a great opportunity to share accomplishments as well as community spirit/service activities.  This is the best place to show case your business to the ever so discriminating public.  In short Blogs are your way of describing you.

Press Releases are much like blogs in that they provide the reader or prospective customer with a summary about you and/or your business.  The biggest difference here is that you don’t have control over the message.

Reviews/Online Reputation is all about what others are saying about you.  It’s pretty simple to maintain a positive online reputation, simply treat customers correctly and deliver on promises as stated when stated.  There are countless numbers of online reputation companies promising to “fix” businesses reputation.  Be wary of anyone that says they can get you reviews or have negative words that are being said about you removed from one site or another.  Simple fact is you are who your customers say you are and in most cases perhaps even better.  In general 95% plus of the people businesses serve would return to that business or even refer a friend, but statistics show that less than 3% share that information in a public forum.  What about the other 5% that for one reason or another were not satisfied??  You guessed and overwhelming number of those tell everyone.  You need to find a program that will capture more of the 95%ers.

Social Media (Facebook, Twitter, Pinterest, etc.) could take up an entire article, and there are plenty already out there, on how to utilize it for ecommerce but here it’s all about content.  Every post is an opportunity to add content about your business.  Unfortunately businesses fall into the trap of posting useless information just to fill a page every day.  Posting services sell or shall I say prey on managers and owners selling them on their “need” to have daily posts.  Here’s the secret… If it doesn’t point directly back to your businesses internet space then it is just filler.  There is content everywhere within the everyday activities of each organization that utilize third parties to create their social footprint.  What if each employee had the ability to create effective content that was a direct reflection of that organization and could show honest and current interactions with customers.  That company would now have an edge that no third party provider could provide.  

Recently, DeliveryMaxx was chosen for the 2015 Best of Rockwall for Management Consulting Services due to the program meeting all of their client’s marketing and advertising needs.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

For additional information about the company or its products and services, visit www.deliverymaxx.com or contact (888) 936-6299.

Monday, December 14, 2015

Content Marketing Doesn't Work



This may seem like an odd article coming from someone who makes their living in the content marketing world. But when I say that content marketing doesn’t work, it’s true. It doesn’t work for many companies because they either have the wrong expectations or the wrong creation and promotion strategies. And when content marketing isn’t deployed correctly, it doesn’t work.

Content marketing is a bit of a buzz word. The idea has been around for a long time, but it’s recently garnered attention as social media and SEO have started valuing content more and more. Add to this the fact that customers are doing more research before they make a purchase, and you can see why content marketing is getting more attention than ever before.

In the chart you can see that content marketing has actually surpassed search engine optimization (SEO) and pay per click (PPC) in search popularity. In fact, of the big four digital mediums, it trails only social media marketing in current interest.
Marketing Interest over Time
But What Is Content Marketing?

The dangers of trends is that there is a lot of misinformation around what the trend really is. Because of this, I’ve seen definitions of content marketing ranging from native advertising to blogging to social media. Technically these are all forms of content, and yes they are also forms of marketing, but does that make them content marketing?

For this article, let’s limit the definition of content marketing to this:
Content marketing is the act of a company, business, or organization producing and promoting informative content to engage and interact with their target audience.

Why Doesn’t It Work?

Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality content. And both of these requirements have high demands in terms of time and effort. Because of this, they are often ignored in an attempt to make content marketing more scalable and easier to deploy.

But unlike SEO and PPC, you’re not dealing with an algorithm when it comes to content marketing. You’re dealing with the reactions and emotions of your living, breathing customers. And that can’t be gamed, hacked, or exploited. Instead, you need to plan and deploy a content marketing campaign with the same care and attention that you would any other major company initiative.

Consistency

Content marketing requires time and effort. And these are two things that are usually in short supply in most growing companies. So, how do you find them? You democratize your content creation. Instead of trying to shoulder the burden of content creation with one person or one department, the responsibilities should be spread around the company. This accomplishes two things. First, it allows the workload to be shared and ensures that there is always someone fresh ready to step up and produce content. Second, it gives your message many different perspectives and voices. This is great for keeping the content from becoming stale and tired.

Another great trick to remain consistent is to have a well-established plan going into your campaign. This means that you sit down and write up your content calendar and your promotion strategies. And you need to make these as specific as possible. Ambiguity in your calendar will open the door for dropped initiatives and forgotten tasks. So assign hard due dates and make sure that everyone sticks to them.

Finally, in order to stay consistent you have to make sure your content doesn’t become a chore for you, the producer. To do this, mix in many different types of content so you’re always working on something that challenges you in a new way. Here’s a short list of a few types of content that work great:

  • Blog Posts
  • Infographics
  • Slide Decks
  • Case Studies
  • eBooks
  • Whitepapers
  • Videos
  • Quizzes
  • Audits
  • ROI Calculators
  • Memes and Images
As you can see, content marketing isn’t dependent on having a blog. Yes, a blog is a great tool for content marketing, but it’s only one piece of the larger puzzle.

Once you have a consistent plan, you now need to focus on the quality of the content.

Quality

When it comes to the quality of your content, I like to liken it to the d├ęcor of your home. You want to produce content that you’d be proud to take home and hang on the wall. If you wouldn’t be caught dead with your content adorning your house, then you shouldn’t be using it to try and engage with your customers.

For the penny pinchers out there, it’s an unfortunate fact that you often get what you pay for when it comes to content creation. This doesn’t mean you can’t outsource your content creation, but you should expect to get what you pay for. That’s why for smaller companies it’s usually a better idea to create their content in-house.
So, whether you’re outsourcing your content creation or taking care of it internally, you need to ensure that you’re producing content on the right topics. To do this, you need to put yourself in your customer’s shoes. At our firm we use in-depth buyer personas and customer journeys to give us an idea of who our target audience is and what we should produce.

Once you know who they are you want to help them. You do this by solving their problems. So, instead of producing content that’s all about you and your company, you should produce content that answers questions and helps them solve the challenges they face. As I’ve stated many times before, no one wants to download your brochure.

And don’t scrimp on the details. There have been many studies that the content that’s shared and engaged with the most is long-form, in-depth pieces that are supported by research and statistics.

This means you shouldn’t be killing yourself to produce new content every single day. But rather, you should focus on producing high-quality pieces. As long as you’re doing that consistently, then arbitrary cadences don’t matter as much.

The Proof Is In The Pudding

A friend of mine, Jake Baadsgaard, who owns a conversion optimization and PPC company called Disruptive Advertising, realized early on how much impact content marketing had on his marketing efforts. And we’re talking about a guy who works with PPC every day. Be that as it may, he knows that his PPC efforts are much more effective when they’re supported by content marketing.

“We have one of the most active and informative blogs in the PPC industry. And it produces great results for us in terms of traffic and customer engagement. But the temptation to short-cut the content production and promotion was a major challenge I needed to overcome. But a dedication to writing and planning has allowed us to stick to our guns and produce content that we’re proud of and that we know our customers want to engage with.”

Jake is not a natural content marketer. He would rather spend time on marketing activities that can be easily quantified and graphed in an Excel sheet. But his blog has been active for over a year and the posts they publish are long-form with great insights and research. This has led to syndication of the content, speaking opportunities, and interview requests. But without that commitment to quality and consistency, he wouldn’t have experienced those fringe benefits.

Put It All Together

So the next time you hear someone tell you that they don’t see the value in content marketing and that they never saw results for their efforts, they’re probably right. Because as I’ve outlined in this article, content marketing won’t work unless you focus on what’s important and have a long-term plan for success.


DeliveryMaxx has the answers and tools you need to successfully create the content you need to work for your business.  For more information visit http://www.deliverymaxx.com 

Monday, July 28, 2014

How Small is your Community

I can remember growing up in what I thought was a small Central Texas town called Harker Heights.  You know, the type of community where you would walk out of the house around 8 AM after breakfast with the family and then be home before it got dark just in time to have dinner with the same kin.  I knew everyone in a 3 mile radius (at least that is how far I would ride my bike daily in all different directions).  On Sundays I saw the same 150 people in Church.  During school, I played with the same kids on the playground.  A big event would be the “new kid” that entered school.  Every Saturday, I was at some sporting event, whether it was a game I played in or one that my sisters competed in.  During dinner time, as my family and I sat around the wooden table breaking bread; I would hear about vacations, deaths, births and typical events that others in the community were experiencing.  It became even more exciting when I visited my Aunt who was always more than happy to share all of the plights, trials and tribulations that our extended family and friends were experiencing.

This was a time that the nightly news came on at 5 PM and then again at 10 PM.  You had to make a phone call pressing buttons on a home phone.  The cord would restrict your movement and if you didn’t memorize the number you would have to look it up in a big book.  There were 12 channels on the TV in the family room.  If your parents didn’t pay for HBO which came out in 1972, you had to squint your eyes to watch in on the fuzzy channel 2 (in my case, I would see a movie I wasn’t supposed to watch and go to my friend’s house across the street to watch it.) Some households still had black and white TV’s like the one that sat on my dresser in my room.  ATARI was about 6 years old and Donkey Kong was the craze.  However, we only played it at dark because there was too much going on during the day.

Now my father was a principal and we moved to several different towns throughout the state of Texas.  We started out in Harker Heights (a smaller town outside of Killeen, Texas) then moved to an even smaller town in North Texas called Valley View where the elementary, middle school and high school were all in one building.  From there my family moved to Gainesville, then Denton, and finally settled in the historical town of Kilgore.  Each town was the same.  I made friends in school and church.  Once we moved, I started all over again and made more friends in another community.

Although technology hadn’t invented the cell phone, satellite radio or all of the other instantaneous satisfactions we have today; I was completely informed of what was going on every day.

Today I live in a suburb just outside of Dallas, Texas and not much has changed in my small community!
However, my community is NOT Rockwall, Texas where I live today that I am talking about here.  Sure, there are parts of Rockwall that are my community, but that is only where I lay my head at night.  I will explain further how I have come to this realization.

My community is very small.

Recently, I spent a month on a farm my wife and I just purchased in Northern Michigan.  I was very apprehensive about spending such a long time away from all of my electronic devices that allow me to work and communicate with the world in the same fashion I have become accustom to.  If truth be told, I think I was the most worried that I wouldn’t have access to a 24 hour news station that kept me up to date with what was happening in the world.  (The town we bought the farm has a population of less than 500 people, no cell towers within an hour and very poor internet connection.)  With a simple purchase of a Verizon JetPack; I found out how small my current community really is but how informative they can be.

Today I noticed ten birthdays, a couple of family members enjoying a beer in Ireland, one of my son’s coaches daughters getting married, my sons friend playing with a Lion in Florida, my wife’s friend sharing her determination in losing the “baby fat” from her recent delivery, several comments about how it is Monday, a friend told me they don’t like Fake People, one of my daughter’s teachers was collecting backpacks for children in Nairobi, and a college buddy of mine  whom I haven’t seen in person in years playing volleyball in his pool.

Yesterday, a former colleague of mine text me.  Now this may not seem like much but we hadn’t talked directly for over 10 years and we knew everything about each other like we had worked together daily.  We didn’t have to carry on a whole lot through text because we knew how our families were doing, what ventures we were up to and all of the experiences that have happened to each other over the last decade.

I can even tell you right now that my childhood best friend who I met in Kindergarten is spending the week in Pikes Peak, has an highly trained chocolate lab, a kid who celebrated his birthday a couple of months ago and is deeply in love with his beautiful wife.  Again, might not seem significant except the last time I talked with him in person was the 5th grade and that was only because I visited him when he moved off to Virginia from Harker Heights.

Yet, my community is very small.

You see Facebook, Google+, Twitter, YouTube, Pinterest, Flickr and so many other social media sites allow us to experience the day to day lives of people we have come into contact with.  We are able to see kids grow up and get married, enjoy in their successes and consul during tough times.  Social Media has allowed each of us to develop our own personal communities just like the one I grew up in as a child.  Although we have jobs, kids and other life obligations that keep us from talking in person or seeing some of our oldest friends; we are still able to keep them as a daily part of our lives.  My personal community is built of the best of old colleagues and friends from every place I have been employed or lived.  It continues to grow, but only at a pace I allow it to grow.

My community is small compared to many on Facebook as it only consist of 532 people which is just a little larger than the small township our farm resides on in Northern Michigan.  However, it is my community, and the great thing about my community is I can retreat back to it anytime the everyday stresses start to mount.

For more information on how you can utilize Facebook, Google Plus, Twitter, YouTube, Pinterest or other social media sites into your business community visit DeliveryMaxx at http://www.deliverymaxx.com or contact 888.936.6299.

Wednesday, June 18, 2014

Is your business Social?

The world today has every business talking about Social Media, Online Reputation, Content Management and other terms which may sound Greek to the average person.  Terms that have turned that geek from your high school into today’s millionaire.  Automotive Dealerships, Churches, Attorneys, Real Estate Agents, and almost every type of business have added so-called digital media experts to their labor pool.  Sometimes starting salaries in upwards of $60,000 to $90,000 have been awarded to twenty-year-old-something wonder kids.  Unfortunately, the results have not always been favorable and many of these companies are no better off than when they first started entering the digital highway.

First things first!  Every business should have a plan.  This is where most companies fail when trying to play in the digital playground.  It starts and ends with leadership.  Many company leaders are very good at what they do, but they do not know how to promote their business digitally.  It’s not because the leader isn’t smart enough.  It’s because they are afraid to learn digital.  These are the leaders that say, “I don’t use Facebook, or know what a Tweet is.”  That doesn’t mean their potential customers are not congregating here, and it certainly doesn’t mean to act like an ostrich burying your head in hopes that the situation will change.  Embrace technology, and have your management team embrace it too.  You don’t have to be an expert, but you do have to use common sense.  Now, I know that isn’t you so keep reading along.

In days passed, leaders understood demographics of who listened to what on the radio (before Satellite), what shows were popular on cable television (before TIVO & DVR), how many newspapers were in circulation (when newspapers still existed), and what highways had the most traffic (Flying cars are on the way, we hope).  The internet isn’t any different.  These same potential customers are now spending thousands of hours in front of their computer getting entertainment, news, and information.  They utilize handheld devices (smartphones, tablets, handheld gaming systems, phasers) easily identifying the trends of the day.  The only difference in 2014 versus 1990 or even the year 2000 is the shift of where potential customers are lurking.   No longer are the days where every progressive city has a mall to attract consumers to shop.  It doesn’t make sense to build these massive structures for shopping just like it doesn’t make sense to throw your money in the wind (toilet) when it comes to advertising and marketing.

If you are still with me, you have completed the first stage by admitting that you have a problem.  This is the biggest hurdle.  So where do you go from here?  It’s easier than you may think.

Now, I am assuming you have a website that tells your story.  If not, stop reading now and start focusing on your website today.  Before you focus on your website, make sure you fire anyone and everyone in your company that has anything to do with your marketing team and the decision not to have an optimal website.

However, if I have not lost you yet then you are probably a company that has Facebook, Twitter, and perhaps even a YouTube account.  You may even have a verified Google Plus and Yahoo page accompanying your digital network or you may even dabble in Pinterest.  This is a great starting point and now you need a plan to make them start working for you.  You can also look in the mirror and be happy that you can briefly understand that your kids are not reverting back to their infant years when they are talking about where they were hanging with their friends (Google, Yahoo, Twitter, Facebook, SnapChat, and Instagram).  (You don’t have to like it, but you do have to accept it.)

Key point number one is to understand that the consumer does not want to know you are advertising to them.  Social Media hot spots are where Person A gives a Shout Out to Person B, or Person C shares a moment on Thursday that happened 10 to 15 years ago.  That doesn’t mean you can’t advertise to potential customers.  You just have to understand there is a way to talk with the consumer without invading their space.

Let me back up my point here.  Facebook has 1.28 Billion active users.  YouTube has a large share of 1 Billion.  Google has 540 million while Twitter grows each day, currently with 255 million users.  Instagram boasts 200 million while LinkedIn has 187 million.  Pinterest is sitting at 70 million and Vine has 40 million.  What highway, radio station, television show, or newspaper has that kind of reach? If your business is not social, and you are not planning to embrace the future, fire yourself!

Are you still with me?  I’m glad because although it makes for an interesting dinner conversation about how you fired yourself, it isn’t pleasant or good for your ego.

Be careful here.  Every 20-something with a computer who wears tight jeans, a t-shirt with a clever saying, and tennis shoes claims to be a social media expert.  Colleges even offer this as a course, and some of you reading this blog have paid for it.  

Social Media was meant for two or more people to hangout (virtually I might add) or communicate in a (virtual) common place of interest.  Now something that you might like to know when it comes to your business.

Social Media has become a place for Person A to brag with Person B through Z and all of B through Z’s friends and family about Little A’s Certificate of Appreciation for enrolling in the running club.  Then you have someone else chime in saying how happy they are for Person A and subtly tell the group how excited they are for their little one who earned the Perfect Attendance Award.  (I know this award has been around forever, but really?  We still give an award for doing what you are supposed to do?)

Social Media is not about posting your product or service three times a day on Facebook.  It isn’t about placing your commercial on YouTube.  It’s not about using 140 characters to remind us to try your widget or read your blog about free-range chickens (or whatever you’re into).  Too many so called social media companies love telling you they manage all of their channels.  Then they are excited to show you how many times they have posted to your network.  Next time asked them point blank if they have ever posted that same content to another one of their clients.  That is not social media.

Now to training 101.  What if you were able to get Person A to share with Person B through Z and all of their friends and family about your product or services you provide?  What if conversations continued about your great product and services on all of the social media channels?  In addition, what if every time you earned a new customer they became another virtual mouthpiece for your company’s product or service.  Not because you asked them or tricked them into singing your praises, but because they wanted to sing your praises.  We are living in times where ordinary people want to promote the businesses and products they enjoy, whether it be a tweet about how excited they are for the latest summer blockbusters, sharing a link on Reddit of a website with really funny T-Shirts, or making a status update about a tasty new flavor of Gatorade, if you use social media to get people excited about your business – they WILL!!!

This is working Social Media.  Now, go be Social!

DeliveryMaxx is a full digital service provider for Social Media Marketing, Online Reputation Management, Search Engine Optimization, and complete Content Management program.  Clients include automotive dealerships, attorneys, church organizations, non-profits, hotels & hospitality and many more.   For more information visit http://www.deliverymaxx.com or contact 888.936.6299.



Friday, October 4, 2013

Primeaux KIA welcomes DeliveryMaxx to the Tulsa Dealership’s Family

Primeaux KIA is a family owned and operated dealership. Henry Primeaux, his wife Jane, and their daughter, Lisa Lotz, are all active in the day-to-day operations of the dealership. Primeaux KIA is a family owned and family run dealership is every sense of the word “family.” Six members of the Primeaux family work at Primeaux KIA from dealer to lot boy and errand runner. After owning several dealerships in the Tulsa area, Henry Primeaux purchased Primeaux KIA in June of 2006. At that time his daughter, Lisa Primeaux Lotz, who was working at one of the other dealerships came to Primeaux KIA as a Business Manager. She quickly took over the day-to-day operations as New Car Sales Manager. Henry’s wife, Jane, works directly with the customers in a Customer Satisfaction role and is the dealership’s liaison with community involvement.  Grandsons known as the Longa Boys, who are in college, work as porters, car washers and errand runners for the dealership.
Primeaux KIA, the family's only dealership, has enabled the Primeaux's to excel at the selling and servicing of KIA vehicles. The dealership is currently renovating the dealership into a beautiful state-of-the-art facility to better serve its customers.  Primeaux KIA has been awarded the K-Dealer award every year since its founding, for outstanding sales, service and customer satisfaction. This coveted KIA Motors America award is only awarded to the most outstanding KIA dealerships.

According to Interbrand, the world’s largest brand consulting agency KIA is one of the Top 100 Best Global Brands.

Recently KIA was named best total cost of ownership brand by Kelly Blue Book while the KIA Soul was honored as a top KIA vehicle.  This past February, Kelley Blue Book’s kbb.com released its list of the top automotive manufacturers with the lowest average total cost of ownership for the first five years after purchase.  In first place is KIA Motors America.

“At Primeaux KIA we take pride in everything we do from providing outstanding new KIA models to having excellent customer service in all departments.  Our mission is to be the customer’s choice for all KIA services in Oklahoma and we will do whatever it takes to keep our customers 100% satisfied” states Henry Primeaux, Owner of Primeaux KIA.

DeliveryMaxx will help Primeaux KIA communicate with their customers to assure the most pleasant buying experience in the Tulsa and surrounding area.  “Primeaux KIA treats their customers as family, and DeliveryMaxx makes it possible for their customers to share their great experience with the world” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.  “We are honored and look forward to sharing Primeaux KIA’s message with the world because the family has done some great things for the automotive industry and continue to provide phenomenal service to their customers.”

Primeaux KIA is located at 4747 S. Yale Ave in Tulsa, Oklahoma.  The dealership employs highly trained experienced technicians.  Primeaux KIA is very involved in Oklahoma and serves customers in Oklahoma City, Tulsa, Broken Arrow, Norman, Enid, Edmond, and surrounding areas.  For more information on cars, trucks, and suv’s call the dealership at 918.622.3160 or visit the website at http://www.primeauxkia.com.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Monday, September 30, 2013

DeliveryMaxx Partners with Top Texas BBQ Restaurant providing Digital Solutions

DeliveryMaxx has been very instrumental helping automotive dealerships across the country creating strong social media and online reputation programs.  With their innovative approach and patent pending technology, DeliveryMaxx’s clients quickly experienced increase in sales, customer satisfaction (CSI Scores), and service revenue.  DeliveryMaxx made it very easy for customers to share their experience with all of their friends and family they had when purchasing a new vehicle.

Social media seems to be everywhere these days. Facebook alone has surpassed one billion users, not to mention the 554 million on Twitter and Pinterest becoming the 3rd largest URL in the world. So, if you want your customers to find your website, you need to have a presence on social media. It was only a matter of time before DeliveryMaxx ventured into the food and beverage industry helping with their digital needs.

Randy White’s Hall of Fame BBQ & Grill has chosen DeliveryMaxx to provide a program that combines social media marketing and online reputation management into a strategic digital marketing solution to help continue the famous barbeque restaurant’s growth.

DeliveryMaxx has made it easy to integrate social media with business’s websites, so that online “fans” turn into real-world sales.  “Online reviews can make or break a restaurant business, and with DeliveryMaxx our customers will be able to share how great our barbeque is with ease” says, Tracy Hutchins, Owner & Operator of Randy White’s Hall of Fame BBQ.

The next step was to partner with a restaurant that had a great story to tell.  “Hutchins Barbeque has been personal favorite of mine for a long time, and their business is the type of business any community would be proud to support” states, CEO & Co-Founder of DeliveryMaxx, Josh Deaton.  We are fortunate to show how the DeliveryMaxx program will integrate seamlessly with Randy White’s Hall of Fame BBQ.  Tracy Hutchins and his wife Nicole have carried on Mr. Hutchins famous recipe and house it under one of the most famous Dallas Cowboys defensive players of all-time name.  This is a great locally owned restaurant, with a huge marquee name attached to it” adds, James Schaefer, COO  & Co-Founder of DeliveryMaxx.  

In 1978 Roy Hutchins opened a 900 square foot roadside smokehouse on HWY 380 in Princeton, Texas near McKinney. It was called Roy’s Smokehouse. With Roy and his wife’s hard work and passion for making great BBQ they were able to make a great name for themselves in the McKinney area.

In 1991 the demand for Roy’s BBQ was growing rapidly and they were able to expand into a much larger space in McKinney.  What also grew in the Hutchins household were 3 sons who were ready to carry on the family tradition of delivering great BBQ to hungry Texans that came to the restaurant.  Next thing you know there was another restaurant that opened under the name of Hutchins BBQ and Catfish. This move proved once again that Hutchins BBQ was making a great name for itself.

The next Hutchins BBQ opened in Frisco Texas in 1994. Little did they know but a frequent customer over the years Hall of fame Dallas Cowboy Randy White loved their BBQ so much that he not only became great friends of the family but in 2001 he agreed to let the Hutchins change the name to Randy White’s (Hall of Fame BBQ) since then the BBQ continues to get better and the business continues to grow.  Tracy and Nicole Hutchins continue to own and operate the Frisco location with marketing consultation form Randy White at the corner of Preston and Main. Randy along with several other past and present Dallas Cowboys continue to come in on a daily basis, visit with customers, and enjoy great BBQ. 

Randy played for the Dallas Cowboys his entire professional football career. He was born and raised in Pennsylvania and played college football for the University of Maryland.

Randy White won the Outland Trophy, Lombardi Award, ACC player of the year and All American College Awards (1974).  He was the number 1 draft pick in 1975 and was chosen by the Dallas Cowboys to play Defensive Tackle.  In 14 seasons he only missed one game.  White was a 9 time Pro Bowl Selection, 8 time All-Pro, Co-MVP of Super Bowl XII, 1978 NFC Defensive Player of the Year,  and 1982 NFL Defensive Lineman of the Year.  His Dallas Cowboys teams won a Super Bowl Trophy (XII), 3 NFC Titles, and 5 Divisional Titles.  In 1994, White was inducted into the Dallas Cowboys Ring of Honor and the Pro Football Hall of Fame.  He is considered one of the greatest defensive players ever to step on a football field.

Randy White’s Hall of Fame BBQ & Grill is located at 9225 Preston Rd in Frisco, Texas just north of Dallas, Texas.  They serve the best Texas Barbeque Sunday thru Thursday from 11 AM to 9 PM and 11 AM to 10 PM on Friday and Saturdays.  For more information on catering and special events information can be found by calling 972.377.0540 or http://www.randywhitesbbq.com.


Wednesday, August 28, 2013

New Website for DeliveryMaxx displays Capabilities for Social Media & Online Reputation Management

DeliveryMaxx is pleased to announce the new design reflecting the global image, branding, and complete capabilities for Social Media Marketing, Online Reputation Management, Search Engine Optimization, Customer Loyalty & Retention, and Search Engine Marketing.  The DeliveryMaxx website has the same domain, www.deliverymaxx.com but a brand new easy to navigate style.

Originally, DeliveryMaxx was founded on keeping automotive customers for life and provided a strategic follow-up program for auto dealer’s customers.  Today, DeliveryMaxx is quickly becoming Social Media’s answer to Customer Engagement and Online Reputation.  DeliveryMaxx is able to take any companies customer and create “Digital Mouthpiece” advertising to thousands of potential customers.  For example, this means that if an automotive dealership or any other type of business sells a product or a service; DeliveryMaxx has a strategic plan of action that will use the customers’ great experience to advertise to all of their friends and family.

Josh Deaton, Chief Executive Officer & co-Founder states, "At DeliveryMaxx, we've long been at the forefront of digital innovation for the automotive industry.  We have created a patent pending digital solution for companies to truly separate themselves from the competition.”

It seems that today, everyone is talking about Social Media.  However, when you engage in the conversation few companies, even marketers get it right.  Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the Google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

Another misconception in the digital world is the use of Online Reputation Management.  Many marketers believe that a review is all that is involved in helping a company build their online reputation.  The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.  In addition to gaining reviews, DeliveryMaxx is able to market these testimonials on other picture, blogging, and video sites for each client.

James Schaefer, Chief Operating Officer & co-Founder, said: "This is a time of extraordinary innovation, growth and opportunity for DeliveryMaxx and we are fully embracing a digital future. With clients across the United States and a staff of full-time developers and programmers, DeliveryMaxx has become a 24/7 source of news, public relations and customer engagement for businesses who have a product or service and utilize the internet to help market to potential customers.”

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit www.deliverymaxx.com.

Wednesday, July 31, 2013

Recognized by Automotive News with DeliveryMaxx program

Business is pretty simple. If you provide a good product, and great customer service dealerships will increase sales and have the opportunity to win customers for life.

Two years ago, Southwest KIA located in Dallas, Mesquite, and Rockwall hired DeliveryMaxx to provide a Social Media Marketing and Online Reputation program that would help the North Texas Dealership spread their message to the world. Since that time, the stores have seen an increase in overall sales by 18% with some of the highest CSI Scores in the industry.


DeliveryMaxx has developed and currently has a Patent Pending with the United States Patent Office for one of the most comprehensive digital solution programs available in today’s market. The program combines the exciting time customers take delivery of their new vehicle and their review or testimonial about their experience. With the combination of these two pieces documenting a customer’s dealership visit; DeliveryMaxx is able to market the dealership to the world increasing sales, CSI scores, branding, repeat and referral business, service conquest, and a variety of other advantages.

“The program is very simple to use. Our sales people take a picture of the customer utilizing the DeliveryMaxx app with their smartphone. Our finance managers capture a review or testimonial from our customers which is posted directly to the major review sites by the customers themselves. We provide bullet points of events and specials to DeliveryMaxx and they write customized blogs for our dealerships” states, James Seale, General Manager of Southwest KIA Mesquite.

Saturday, January 12, 2013

Top Cadillac Dealer in Houston, Stewart Cadillac Selects DeliveryMaxx for Digital Marketing

What does it take to earn the title "#1 selling Cadillac Dealership in Houston” and the “#12 selling Cadillac dealer in the United States?”  It takes over a decade of commitment to the highest quality standards. It takes going above and beyond all competitors, and focusing, each and every day, on the hundreds of details that add up to an unparalleled ownership experience.  One visit to Stewart Cadillac and customers will see why the bar has been raised for excellence in customer service.

“We focus on the little things to provide a high quality buying experience to all of our customers. Our highest priority is our customer, and we do whatever it takes to exceed their expectations” states Bill Driskill, General Manager of Stewart Cadillac.

Stewart_cadillac_dealerships

Recently Cadillac was at the top of the list receiving awards from independent reviewers as the “Top Connected Car of 2012”, “Top Gadgets of CES 2012”, and the “Editor’s Choice Award” from AutoBlog.  The New Year is sure to be one of the most talked about in the automotive world, and Stewart Cadillac has the determination to provide personal customer service to all of their clients.
DeliveryMaxx has been retained by Stewart Cadillac to help the dealership raise the bar even higher for the automotive industry providing digital marketing solutions and customer loyalty and retention programs.  “We chose DeliveryMaxx to help share our customers’ great experiences because they reflect the same high quality standards that our dealership embodies” says Greg Brown, Sales Manager.

“Having a dealership like Stewart Cadillac in our client family is a strong testament to our services.  Stewart Cadillac provides a level of service to their clients that is unprecedented in today’s economic climate” says, Josh Deaton, CEO of DeliveryMaxx.

Exceeding expectations is what one will find at Stewart Cadillac’s sales, service, and parts departments.  Stewart Cadillac is located at 2520 Main Street in Houston, Texas and has highly trained experts to help find the perfect vehicle and keep it in peak condition.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Wednesday, November 28, 2012

DeliveryMaxx Executives Share Family Successes

Co-Founders Josh Deaton and James Schaefer have built DeliveryMaxx into a multimillion dollar organization from an idea scribbled onto a yellow notepad to a state-of-the-art patented program that provides automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

With DeliveryMaxx, automotive dealerships truly have a total customer care program that allows the consumer to share their great experience through published online reviews as well as their new vehicle through social media marketing.  “Many companies have tried to do what DeliveryMaxx has been able to create, but they fail because they have taken shortcuts.  Ultimately these companies hurt the dealership, and do not provide the service the automotive industry needs” states Josh Deaton, Chief Executive Officer of DeliveryMaxx.  Instead of an automotive dealership having to go to five different vendors to provide social media marketing, online reputation management, search engine optimization, local search engine optimization, and a customer loyalty program; DeliveryMaxx combines all of these programs into a complete program that will help dealerships “Win Customers for Life”.

Joseph__alexa_both_national_champions

In addition to leading automotive dealerships into additional profits utilizing modern technology, both men are very involved in their children’s activities.  Mr. Schaefer coaches both his son and daughter’s teams.  Recently, Schaefer’s top nationally ranked Rockwall Jackets 10U football team where he is the head line coach just won their 3rd straight National Championship at Dallas Cowboys Stadium during Thanksgiving week.  His son Joseph plays linebacker and fullback.  Mr. Deaton, who also has a son who plays golf for his middle school team, was excited to see his daughter Alexa earn the right to be called Cheerleading National Champion for Heath Hawk’s Cheerleading where the competition was televised nationally (also at Dallas Cowboy Stadium).  “Both kids work very hard in school and in their extra-curricular activities.  I am a firm believer that sports can prepare kids for business.  There are winners, losers, and a right way you have to compete.  You have to work with others in order to be successful.  I will be excited to see both Alexa and Joseph work for our company when the time comes” says James Schaefer, Chief Operating Officer of DeliveryMaxx.
 
Of course both Joseph and Alexa are 10 years old and each in the 5th grade, so they will have some time to continue to enjoy their activities before the challenges of running a business become a reality of life.  However, if their success in sports is a prelude to how they will do in business when that time comes, DeliveryMaxx has a very solid line of succession.