How to tie your Shoe when the shoelace is Broke

If you were a kid growing up in a middleclass or below middle class family you probably have a smile on your face right now after reading the title of this blog.  You can remember the sneakers you once had that were perfectly fine, but as you were lacing them up just before school while rushing quickly to catch the bus before it pulled around the corner, the lace broke.  (Those of you that had the Velcro laces were the envy of all of us because you didn’t have this issue.)  Since your parents bought your shoes a size or two big for growing room, you had to have the laces tied tight so you would not lose the shoe as you ran to where you needed to go.

For most of us, this was our first experience of adversity.  We would have to take the lace completely out of the shoe.  We would have to even the lace up and thread it through each of the eyelets (which is the hole that is meant for threading a cord of a lace) without the aglet/ aiglet (which is a small sheath made of plastic).  Sometimes we would try to wrap duct tape to make this process easier and other times we would just lick the end of the lace to create a point for easier navigation.  A non-scientific study says that many business owners were groomed for success because of this adversity.

Fast-forward to 2020.  Through no fault of many small businesses, they are faced with closing their doors forever.  Because of the lack of leadership at the government level providing misinformation through daily news conferences, mainstream media creating fear by sensationalizing outlying stories that are not the norm and big banks squeezing out the true small businesses by taking care of their larger clients; the small business is left to do everything they can to keep their business alive.

Although the goal post continue to change as quickly as the calculations of the future mortality rate of the Coronavirus, the government restrictions will one day be lifted.  Small businesses will have to make sure they continue to adapt to the change of rules and society’s new norms.  It will be difficult and many businesses will not be able to survive, but those that do will look a lot different than they did as little as four months ago.  Those of you who used shoe polish to whiten up your old shoes will know exactly what I mean by this!  (Just make sure you clean the mud off and don’t try to take a shortcut by polishing over the mud.)

There are several things businesses must do to assure themselves to recover.  (DeliveryMaxx is in the same boat as you just trying to survive.  When our clients are hurting, we are hurting.  If they cannot receive revenue, we do not receive revenue and that means our employees suffer.)  More eyes than ever before are looking at the internet for information.  Your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

·         Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.  Be sure to post on all of your Social Media Sites.  However, you will want to make sure they are optimize driving traffic back to your website.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Email Blast- If you have an ad campaign or important information you want to put into the hands of all of your clients, this is one of the easiest ways to do it.  We don’t recommend to overpopulate your clients’ inbox, but strategic plans of actions can enhance your digital media strategy.

·         Website Development & Optimization- This is your new store front.  Since many brick & mortal locations have been shut down, you must have a great website that is easy to navigate and ultimately allowing customers to purchase or find information out about your services.  It should be optimized so your customer can find you.

In addition business should do the following:

·         Network.  The more people you meet and learn what they do the more opportunities you might find that your business can perform.

·         Help Others.  There is nothing better when a small business identifies an opportunity to help another small business.  Look for passing on referrals, using that business for a need you might have, consider partnering or trading services with the business.  Talk with your clients as they might be able to help you or vice versa.  Look to your competition.  Together, you might become stronger or have ways to help each other during this time.

·         Be willing to Adapt.  Even when the government runs out of excuses to keep the economy closed, we will never be able to go back to the way things were.  Be sure your business is adapting to the new ways consumers will be shopping or interacting with your business.  You will want to make sure you can operate in a digital world.

·         Show Empathy.  Many people believe everything they have heard on TV.  They are scared of the unknown and instantly feel this virus will kill everyone.  Obviously, this isn’t true, but don’t blame them for being so naïve.  Realize that they really think one might die just by walking outside if that is all they have heard the past 3 to 4 months.  As frustrating as it might be, don’t yell at them because they will argue with emotions and not facts.  Screaming and yelling will not make them understand logic any better and only scare them more.  Understand that others might have something that you take for granted, but to them it is a necessity of life.

·         Continue to Fight.  DeliveryMaxx has taken the position to expose the misinformation our government and mainstream media continues to feed America.  However, we are also providing real solutions and tools to help businesses to not fall into what is looking like being The 2^nd Great Depression.  We know how hard you have worked to build a company that provides not only for your family, but also 10 or more other families.  Your voice must be heard, so don’t be afraid to let others know what these decisions are doing to your company.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Small Businesses cannot rely on help but they can make a difference for others

When someone talks about a small business they usually think of the local shop that has the whole family working to put food on the table.  However, a small business depending on the industry can be defined as a business with a maximum of 500 employees.  They are privately owned corporations, partnerships or sole proprietorships that have less revenue than larger businesses.  Small businesses account for more than half of the private GDP and the private sector employment.  The top job provider in the United States is those companies with fewer than ten employees and those with ten or more but fewer than 20 employees comes in second when it comes to the labor force of the United States.

During the overhyped Coronavirus that has scared millions of Americans by our politicians and mainstream media a 2.2 TRILLION PORK FILLED STIMULUS PACKAGE was passed to ease people’s fear and not question the asinine decisions that continue to be made.  Throughout this package, schools with billion dollar endowments, our congress, Indian reservations, community art centers, refuges from other countries have all received billions of tax payer dollars that was intended for small businesses to keep their doors open and their employees on staff until we could return back to some normalcy. 

Many small businesses did not get funding before the Payroll Protection Program hit its $349b limit last week. It capped out because of large public companies taking large chunks of money out of a program that was not intended for them. The program was not intended for them because public companies have better staying power and alternative means of funding that small businesses do not. Meanwhile the small businesses continue to suffer.  Click on this link to see the largest public companies taking payroll loans meant for small businesses.  Several of the companies have market values well in excess of $100 million, including DMC Global, Wave Life Sciences and Fiesta Restaurant Group.  In full disclosure, DeliveryMaxx has been a client of Wells Fargo, and was one of the small companies that they squeezed out from getting any of the funding to help keep their doors open.

However, don’t let your local politicians off the hook.  President Trump passed the buck to the Governors.  The Governors past the buck to the County Judges and the County Judges who don’t even have to have a formal education to rule have made decisions based on an Epidemiologist Neil Ferguson’s Graph that said 2.2 million Americans would die by April 15^th.  Of course he based that on 100% of the world would get the virus and it was very deadly.  Facts have not ever and still do not support these claims as he has now revised his predictions to a lower 60,000 Americans.  Even the weatherman have not been this wrong in the past.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Make no mistake, the government and mainstream media is not going to worry about you, so you will have to build up your brand and create a loyal customer following.  It will be important for you to stay consistent and vigilant during these tough times.  A couple of things you can do that will help you weather the storm as the local Mayors and County Judges continue to move the goal post:

·         Network.  The more people you meet and learn what they do the more opportunities you might find that your business can perform.

·         Help Others.  There is nothing better when a small business identifies an opportunity to help another small business.  Look for passing on referrals, using that business for a need you might have, consider partnering or trading services with the business.  Talk with your clients as they might be able to help you or vice versa.  Look to your competition.  Together, you might become stronger or have ways to help each other during this time.

·         Be willing to Adapt.  Even when the government runs out of excuses to keep the economy closed, we will never be able to go back to the way things were.  Be sure your business is adapting to the new ways consumers will be shopping or interacting with your business.  You will want to make sure you can operate in a digital world.

·         Show Empathy.  Many people believe everything they have heard on TV.  They are scared of the unknown and instantly feel this virus will kill everyone.  Obviously, this isn’t true, but don’t blame them for being so naïve.  Realize that they really think one might die just by walking outside if that is all they have heard the past 3 to 4 months.  As frustrating as it might be, don’t yell at them because they will argue with emotions and not facts.  Screaming and yelling will not make them understand logic any better and only scare them more.  Understand that others might have something that you take for granted, but to them it is a necessity of life.

·         Continue to Fight.  DeliveryMaxx has taken the position to expose the misinformation our government and mainstream media continues to feed America.  However, we are also providing real solutions and tools to help businesses to not fall into what is looking like being The 2^nd Great Depression.  We know how hard you have worked to build a company that provides not only for your family, but also 10 or more other families.  Your voice must be heard, so don’t be afraid to let others know what these decisions are doing to your company.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

There will be a New Normal and what it looks like is up to You

We will have a New Normal in America.  Despite what many people originally thought when they complied with the “Shelter in Place” Guidelines thinking it was more like a 2-4 week vacation; it will take years for businesses to recover from this devastation.  The longer we sit and do nothing allowing the mainstream media and politicians tell us what to think, the more hardships everyone will start to experience.

At this point in time there are only a few people who are truly trying to seek the truth about if this virus is as deadly as all of the politicians have declared after using the graph that showed 2.2 million people will die from the Coronavirus by April 15, 2020.  By the way, the United States only has 40,565 deaths (this includes the inflated numbers where the medical examiner just listed the cause of death because they suspected the symptoms were related to COVID-19 like the CDC demanded and New York/New Jersey account for 22,500 of the deceased).  Much like the seasonal flu, Americans have the same .00012292 chance of dying from the Coronavirus.  With a little research, logic and common sense, one can find the truth if they wanted to.

The only way a National, State and Local Politician will change their mind and call this seasonal sickness what is and actually stop abusing their power by dictating who can work and who cannot is if they feel like they will win or lose votes.  They understand where their paycheck comes and although they might tell citizens to do one thing while they do another; the thing that means the most to them is their right to work.  So if the citizens all declare that we should open up the economy, then they will change their tune quickly.  However, until then, they are going to sing the same tune.  Fair elections are the only way to take away a politicians job like they have easily done to millions of Americans.

Small businesses will still get overlooked by the big banks, politicians and mainstream media.  They will still have to fight to gain market share.  Even though over 60% of the labor force is directly related to a small business, few will speak up for them as they battle the injustice that has been caused by a seasonal virus that will come back every year.

As America is coming very close to The 2^nd Great Depression with unemployment rate nearing the 18% mark having over 22 million losing their jobs in the last 30 days; we can expect a rapid rise in crime rate, suicide, cases of malnutrition, prostitution, alcoholism and drug abuse, out of reach higher education, increased divorce rates and child abuse, higher inflation and overall decline in health.  Many more people will die from these decision that have been based on fear.  I wonder if the nurses who continue to get on social media crying about all of the deaths that they say are happening in the hospitals will do the same thing when it comes to suicide and other causes of a Great Depression? (DeliveryMaxx loves our medical community, but there have been many doctors who have sensationalized these stories to line their pockets since the government is paying $12,000 to $40,000 for each COVID-19 related case.

When you add on the 2.2 Trillion Dollar Pork Filled Stimulus Package that many small business will not receive because it is designed to help large companies and line the pockets of politicians and other leftist entities’;  the will be a New Normal.  There will be a New Normal for how we live our lives as you can see today people will not even look someone in the eye in the grocery store.  There will be a New Normal in business as restaurants will be forced to cut their seating capacity almost half.  There will be a New Normal at sporting events, church, schools and just about everything you can think of.

Therefore, businesses are going to have to utilize a complete Digital Marketing Strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.  Businesses will need to get creative to find ways of building back what was quickly stolen away over the last 30 days.

It is possible, but you will have to have a plan and that plan must have consistency. 

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Better to die on your feet, than live on your Knees

President Franklin Delano Roosevelt was once quoted as saying, “We, too, born to freedom, and believing in freedom, are willing to fight to maintain freedom.  We, are all others who believe as deeply as we do, would rather die on our feet than live on our knees.”

As FDR delivered is 20 minute 1,883-word Presidential Inaugural Address after taking the oath of office a month over 87 years ago on March 4, 1933 becoming the 32^nd President of the United States of America; he stated, “So, first of all, let me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life a leadership of frankness and of vigor has met with that understanding and support of the people themselves which is essential to victory. And I am convinced that you will again give that support to leadership in these critical days.”

What a poetic words of wisdom we have to look back on.  Make no mistake, with unemployment nearing the 22 million mark which is almost 14%; businesses are going to need a lot more than rhetoric to keep this country from entering into The 2^nd Great Depression.  Businesses are going to have to utilize a complete Digital Marketing Strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Over the next several days, whether the media reports it or not, many business owners and those who have questioned why the government continues to use scare tactics, are taking to the steps of Capitols, County Courthouses and other National, State and Local government buildings to peacefully remind our politicians that they must step up in a time like this to make the right choices. 

The fact still remains that the shutdown of our economy was prompted by the famous “Flatten the Curve” Graph made by Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths by the middle of April.  Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world.  Nonetheless, the United States has 28,580 deaths that have been attributed to the Coronavirus which accounts for .00008661 of our population.  These numbers include the nearly 4,000 deaths in New York that were not directly confirmed but only suspected as people that might have had symptoms similar to those who have COVID-19.  The numbers have never added up, and “they” continue to move the target each time a new question is asked.

Those who continue to distort the facts are doing it in the name of “science”.  This verse often comes to mind from Romans 8:31- “What, then, shall we say in response to these things? If God is for us, who can be against us?”

A 2.2 Trillion Dollar Government Pork Filled Stimulus that many small business will not receive is not enough for you to stay open while people have been scared or mandated into hiding much like Germany of 1938.  Businesses must be vigilant in getting their message out to continue to survive.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!