Content Content Content

For decades real estate professionals have been pounding home the phrase that opening a new business is all about… Location Location Location.  This phrase or concept dates back to as early as 1926 or even earlier.  The internet has made it commonplace for businesses to reach customers from around the world and with the advent of social media digital marketing is all the rage.  When designing a digital marketing plan or simply starting a new business, yes it’s that fundamental, every business owner or manager should consider several factors when deciding what and when to launch a campaign.  There are several types of marketing campaigns to consider, but here we are talking about digital marketing and more specifically content marketing.

Every post every picture for that matter every word that is said about a business or product is now an opportunity to introduce oneself or said product to the marketplace.  Customers are not only right around the corner, but now sit just a click away.  I’m not going to bore with details and statistics of why ecommerce is so important and explain the complexities of what makes for a good website, if you’ve made it this far you already understand these things.  What we are going to discuss is that in the digital age location matters, just not that much.  Online marketing programs are all about CONTENT, CONTENT, CONTENT, and did I mention CONTENT.

So where are you getting your digital content from?

Blogs are and excellent source to increase the number of mentions and backlinks to your respective address and in many cases this is the primary driver for original content most businesses use.  Blogs must be original and always include a message that speaks directly to the audience you wish to show up in your show room.  Blogs are also a great opportunity to share accomplishments as well as community spirit/service activities.  This is the best place to show case your business to the ever so discriminating public.  In short Blogs are your way of describing you.

Press Releases are much like blogs in that they provide the reader or prospective customer with a summary about you and/or your business.  The biggest difference here is that you don’t have control over the message.

Reviews/Online Reputation is all about what others are saying about you.  It’s pretty simple to maintain a positive online reputation, simply treat customers correctly and deliver on promises as stated when stated.  There are countless numbers of online reputation companies promising to “fix” businesses reputation.  Be wary of anyone that says they can get you reviews or have negative words that are being said about you removed from one site or another.  Simple fact is you are who your customers say you are and in most cases perhaps even better.  In general 95% plus of the people businesses serve would return to that business or even refer a friend, but statistics show that less than 3% share that information in a public forum.  What about the other 5% that for one reason or another were not satisfied??  You guessed and overwhelming number of those tell everyone.  You need to find a program that will capture more of the 95%ers.

Social Media (Facebook, Twitter, Pinterest, etc.) could take up an entire article, and there are plenty already out there, on how to utilize it for ecommerce but here it’s all about content.  Every post is an opportunity to add content about your business.  Unfortunately businesses fall into the trap of posting useless information just to fill a page every day.  Posting services sell or shall I say prey on managers and owners selling them on their “need” to have daily posts.  Here’s the secret… If it doesn’t point directly back to your businesses internet space then it is just filler.  There is content everywhere within the everyday activities of each organization that utilize third parties to create their social footprint.  What if each employee had the ability to create effective content that was a direct reflection of that organization and could show honest and current interactions with customers.  That company would now have an edge that no third party provider could provide.  

Recently, DeliveryMaxx was chosen for the 2015 Best of Rockwall for Management Consulting Services due to the program meeting all of their client’s marketing and advertising needs.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

For additional information about the company or its products and services, visit www.deliverymaxx.com or contact (888) 936-6299.

DeliveryMaxx partners with Capitol KIA to share Customers Great Experiences

Since 2001, Capitol KIA has carried the torch for customer satisfaction with car buying.  Many companies have made the claim, but Capitol KIA located in Austin, Texas has consistently strived to make customers happy by helping them put them in the car, truck, or suv that is right for them.

With an unprecedented 17 consecutive years of market share growth, KIA Motors is the fastest growing automotive brand in America. Thanks to advances in product quality, design and innovative marketing, KIA is also one of the fastest-growing car companies in the world. In a study conducted by Interbrand, the world's leading brand consultancy agency, Kia is on the "Top 100 Best Global Brands" list.

Capitol KIA has been Texas number one KIA dealership in total KIA’s sold for over a decade.  This type of great reputation doesn’t happen by accident.  “We have a job to do, and that is to listen to our customers and help them leave with the vehicle that is right for their needs” states Jason Thompson, General Sales Manager of Capitol KIA.  Capitol KIA doesn’t just talk the talk, but they walk the walk too.

From the moment guest arrive at the dealership, a representative greets them with a smile, opens the car door for their guest, and helpfully guides them where they would like to go.  All of the sales associates build a true relationship with their clients, and management goes the extra mile to assure all of the needs are met.

Not only does the dealership excel in superior customer service, but they also are located conveniently in Austin, Texas serving all of Central Texas including Round rock, Sunset Valley, Georgetown, San Marcos, and Balcones.   The state-of-the-art service center boast highly trained expert certified technicians and parts specialist.  When customers make the decision to purchase or lease a vehicle they are guided through the best options for financing by the most knowledgeable finance staff in all of Texas.

A customer will feel like family after one visit to Capitol KIA, and Capitol KIA looks forward to adding to their ever growing family of customers.  “It gives everyone in the dealership great pleasure when we sell or service our customers’ vehicles because we know our customers have many choices of dealerships to buy from.  We are honored when our customers choose us, and don’t take that lightly” adds Thompson.

Capitol KIA has chosen to partner with DeliveryMaxx, an innovative digital solutions provider, to help share customers experience with the world.  DeliveryMaxx has provided a review application for every customer to be able to express exactly how they were made to feel while working with the dealership’s team.  “With DeliveryMaxx, we will be able to assure that our clients are completely taken care of 100% of the time” says Thompson.

To become a happy customer and experience a great car buying opportunity, visit Capitol KIA located at 13573 U.S. Hwy 183 N. in Austin, Texas.  All of the new and pre-owned vehicles can be viewed by visiting www.capitolkia.net or calling 512.583.1900.