Wednesday, April 29, 2020

11 Steps for a Business Success Working in the New Normal


Over the last month the entire world has heard mixed messages about how deadly the Coronavirus is.  The over inflated hype started with the World Health Organization (WHO), Centers of Disease Control (CDC), our elected officials at the National, State and Local Level and mainstream media all following a simple graph made by Epidemiologist Neil Ferguson stating that 2.2 million people would die in the United States by April 15th.  We were told to “shelter in place” for two weeks so we could ease the burdens on our health care systems.  While people were hiding in their homes from an almost certain world apocalypse, the media reported that New York had dead bodies stacked in the hallways and refrigerators ready to be taken to mass graves.  Many County Judges jumped at the chance to make their name known by repeating the over exaggerated lies to continue to scare their constituents into staying home to “flatten the curve.”  Our government officials have divided Americans into multiple camps causing chaos and dissention among each other.

Early on there were those who looked at the numbers only to be ridiculed by the Elite who would invoked science.  They questioned the numbers and compared it with the 2017-2018 flu which showed no mercy to children.  Without hesitation doctors said that this virus is so much more deadly than anything we have experienced in the past.  However, those doctors that invoked science originally are now disputing science when it does not fit their original narrative.  For example, WHO came out and said Face Mask will not help you.  Now, Face Mask are being mandated across the country just to shop.  Science was used to shut the doors of small businesses that might serve as little as 1000 customers a month, but companies like Walmart, Costco, Home Depot, McDonalds who serve 1000 customers a day were allowed to stay open.  Treatment and spread of the virus has been disputed by the medical experts.  Local medical professionals have taken it upon themselves to get on their personal social media accounts exclaiming how serious this virus is only to have their kids do the exact opposite and fish, play sports or hangout with their friends.  Our medical community is dividing Americans giving information which contradicts the results of the mortality rates thus causing chaos and dissention among each other.

Now we have censoring taking place.  Anyone who is expressing alternative viewpoints from the mainstream narrative is being silenced.  Recently, a video of two California doctors using science to show how herd immunity will actually help the United States control the virus at a manageable rate.  Not only have they treated COVID-19 patients, they also utilized science and statistics to share their findings.  YouTube removed the viral video because it did not fall in line with what the CDC’s current narrative is.  Censoring alternative viewpoints is only causing chaos and dissention among each other.

Like many companies that are being devastated by not being able to operate business as normal, DeliveryMaxx is feeling the same pain.  Whether we disagree with the media sensationalizing stories for higher ratings, the decisions or indecisions our government is making or trying to find out which medical team of experts is telling us the truth; one thing is certain, and that is the world we once conducted business in will be different.  If we don’t adapt, we will assure ourselves of failure.  Below are some helpful hints to allow your business to rebuild and ultimately thrive again as the dust settles.

1.       Personal Protective Equipment (PPE). This is looking like it will be a new normal as we go into grocery stores and other places of business.  While some may think this is over reacting, many of your clients or consumers have been frightened by the information they have received.  Therefore, we suggest looking at companies like Apache Commodities and invest in making sure your place of business makes your employees and customers feel safe.


2.       Daily Post. There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers. 

3.       Blogs. These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.  Each blog should include backlinks, mentions and citations to your website and place of business.  They should be original.

4.       Online Reviews. Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.  Recently, Google and Yelp shutdown the ability for your customers to give reviews.  However, they have opened back up.  The most important thing for you to remember is this New Normal will be New to everyone.  Therefore it is inevitable that your company will have a period of adjustments.  It will be vital for you to respond to each of these reviews, both positive and negative.

5.       Video Messaging.  There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.  These videos can also be archived on your website for future customers to see and hear what you have to say.  The best Online Review is a Video Testimony.  By doing this, your happy customer is validating what you are advertising.

6.       Automated Follow-Up. Customer Retention is easier and less expensive than acquiring new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family if they desire.  A follow-up video can be even stronger as the customer will see and feel your sincerity when viewed.

7.       Website Optimization.  When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.  The New Normal will require businesses to be able to sell and provide their services digitally.  For companies like restaurants, they will need to utilize the website to find additional sources of revenue or streamline their services.  A strong website should not cost you Thousands of Dollars a month.

8.       Ability to Adapt. If someone asked me 6 months ago if I expected our country to be turned upside down like it is today, I would have brushed them off.  We have always heard about flying cars and telecommuting, but really thought that these futuristic concepts would enter our world when we are gone.  Whether you are looking at clothing, dining establishments, traveling or delivering goods and services to consumers; there will be a New Normal.  If you do not adjust when creating business plans your business will become archaic and lose market share.  Research and follow the mindset of your consumer.  Look into Artificial Intelligence (AI) Technology or companies that can provide automated “no touch” programs.  You might not like it, but it is coming!

9.       Network and Collaborate.  Now more than ever it is important to talk with others.  As business owners, we have an opportunity to pave the way for future generations.  Join a networking group.  It’s easy to set one up.  Talk to a few clients and schedule a Zoom or GoTo meeting once a month.  Discuss issues that are affecting your business and listen to their concerns as well.  See if you can help each other.  Do this out of kindness.  The more people you help, the more people will want to help you.

1.   Be Understanding but Demand Better.  The politicians don’t have all of the answers.  Their job security is based on one more vote than 50% of the votes cast to remain in office.  The media will not always provide the best answers.  Their job security is based on a great story that will create more views, so they can sell more advertisement. The Medical Community is not always right.  Theories and the interpretation of science always changes.  As technology becomes more advance answers will change.  Remember, George Washington died because his doctor used a leach to suck out poison from his body.  He actually bled to death after being sick.  Science will change.  Realize that there are people who are afraid to leave their house by what they have heard.  They may have a loved one who they think might die if they are around anyone who might be sick.  Nobody wants to have a loved one taken away from them.  Now, just because you are understanding does not mean you have to agree.  Demand the best from others and yourself.

1.   Be Transparent.  Telling the public what you think is not bad.  Let them know where you stand and why you feel that way.  If you are provided with valid points, listen and change your message accordingly, but let the public know why.  Let your employees know what is going on.  Americans love success stories and they want you to succeed.  By being honest with them, they will identify with you and be more likely to become a customer for life.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!




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