How to Score when the Goalposts Continue to Change

Cincinnati Bengals fans are probably the happiest in the country right now with the first-round pick and LSU Tigers star Joe Burrow set to take snaps if and when the NFL season starts up in a few months.  Being a Dallas Cowboy fan myself, I am happy that Dak Prescott will have another weapon to throw to with CeeDee Lamb falling down to number 17 on the draft board. This is certainly a lot more fun to talk about and even debate than the ongoing arguments of how bad the coronavirus really is and when can we open up the economy to avoid The 2^nd Great Depression.  It seems like nobody really wants to lead because elections are coming up and many politicians major source of income is on the backs of the American Tax Payer.  Of course it doesn’t help when the media sensationalizes every death that happens and the CDC is attributing thousands of death to those who might have a symptom that is related to the seasonal virus even though the medical examiner has not confirmed the actual cause of death was caused by COVID-19.  Paying hospitals $12,000 to $40,000 per Coronavirus case answers many skeptics’ questions as to why the politicians, media and many in the medical community want a high number of cases.

With any game that is played, you must know the rules first.  This will allow you to have a strategy and plan accordingly, so you can lead your team to victory.  The first thing that you should know are the facts or landscape of where you are playing, so you can interpret the rules.  This is a Presidential Election Year, the United States was winning the trade war with China and many Democrats and Republicans had grown tired of our President not adhering to the norms of past politicians.

As of Friday, April 24, 2020; the United States has 50,954 total deaths with 26,711 coming from New York and New Jersey. (Yes that includes the 4,000 deaths attributed to victims that were assumed to have the virus but never confirmed.)  Thankfully, this is much less than the 2.2 million deaths that Epidemiologist, Neil Ferguson originally projected and our politicians and media all used to scare Americans into giving up their rights and hide in their homes. (Sort of.  They also allowed businesses like Walmart, Home Depot, Braum’s and other Big Boxes to stay open catering to thousands of people at a time while they demanded small businesses that would be happy to have 1000 customers in a month to shutdown.)

The 2^nd Great Depression will cause many more deaths, but that is another game the politicians will get to play at the expense of the people.

We were told to hunker in place for 2-4 weeks because our hospital capacity could not withstand the wave of people. We were told the beds, ventilators and other equipment would get overwhelmed. Graphs with a bell curve were used to show patients vs. hospital capacity to get us on board. We got on board and we did that. We followed the plan.

We sold out our economy and sent our friends and neighbors into financial ruin (or at least complete government dependency) to buy us the time. Our kids missed out on once in a lifetime memory making events such as graduations, proms and sports. Those kids gave those things up for us. Let that never ever be taken lightly. We shut down our churches. We cooperated with the plan. The plan was to prepare our medical system for the wave. That was the plan and we adhered to that plan.
Now, it appears the new goal is to hunker in place until the virus is gone. Yes, they are moving the goalposts on us. The original plan was to hunker in place to gain time to arrange for the curve of patients to hospital bed capacity. The new goalpost is to hunker for more time.

Is it to hunker down until the virus is gone?  Hunkering in place until its gone presents a couple things that we have to put into consideration. 1) Everyone has to get COVID-19 but it will be slowly, so hold on until that is completed or 2) We come up with a vaccine that everyone in the world MUST take.  Both of these scenarios mean a VERY long time in hunker down mode. Of course no one wants to do the math on the loss of life that comes along with staying in the hunker down mode. Even if someone does that math, our media will not show it, and of course the hired jesters of the world (Jimmie Kimmel, Steve Colbert, Jimmie Fallen....) will mock and discredit the information.

As a small business owner, you must rely on tools and networking to survive in this climate, much like football teams that play Green Bay Packers in December!  Make no mistake, the government and mainstream media is not going to worry about you, so you will have to build up your brand and create a loyal customer following.  It will be important for you to stay consistent and vigilant during these tough times.  A couple of things you can do that will help you weather the storm as the local Mayors and County Judges continue to move the goalpost: Networking, Helping Others, Stay Transparent and Show Empathy for Others.  By doing this you will build a strong team willing to play hard on both sides of the ball.  DeliveryMaxx still believes that providing a strong moral compass will be advantageous to you in the future.

Now, every team has a strategy.  Your game plan must include the willingness to adapt no matter how corrupt the referees are in the game.  To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Tom Brady and the New England Patriots certainly understood how to win.  Each time the rules were changed they adapted.  When the NFL made rules to keep them from having an advantage, they adapted again.  (It’s been since 1995 that the Cowboys have adapted well enough to add to their 5 Super Bowl Championships!)

DeliveryMaxx has been the leader in the digital arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Brace Yourself for a Bumpy Ride

Whether you think the virus was overhyped or it was the most dangerous disease since Ebola a couple of years ago, we are all in for a bumpy ride.  Not only will businesses have to adapt to the climate we are in, but so will many consumers.  DeliveryMaxx is here to help businesses overcome the obstacles they will face while navigating the new playing field that seems to be changing daily.

In the beginning there were two schools of thought.  The first group were those who believed walking outside would lead to certain death of your loved ones and thus they embraced a two week or even two month inconvenience of shutting down all businesses.  Of course that didn’t mean essential businesses like Walmart, Costco, McDonalds, Braum’s, liquor stores, government offices and other “essential businesses”.  As long as we saved one life the cost of a few dollars in somebody’s pocket was a price they were willing to take.  Many of the people who were in favor for a little break in the hustle and bustle of life were those who worked in the medical fields, education and had jobs that continued to pay their salaries.

However, the second group of dissenters questioned the politicians and media and the numbers they continued to shove down the throats of America.  They tried to point out the graph that Epidemiologist, Neil Ferguson came up with showing that 2.2 million Americans would die by April 15th was based on 100% of the population getting the seasonal virus.  They tried to point out that if people were put under house arrest that businesses would fail.  They tried to show that millions of businesses and jobs would be lost if we didn’t balance out the hypocrisy.   These people were labeled as insensitive and greedy.  They were identified as people who would rather see their grandparent die rather than lose a dollar.

A Pork Filled 2.2 Trillion Dollar Stimulus Package was passed and the 389 Billion Dollars allocated to small businesses was swallowed up by big businesses and friends of the big banks.  The other 1.8 trillion dollars went to groups that continue to line the pockets of our politicians.

So what are the facts today?  As of April 23, 2020 the United States has a mortality rate of 47,684 people.  The majority of the deaths were those who were elderly or had underlying health conditions and a few outlier cases that have been sensationalized by the mainstream media.  This still represents .0001445 of the population.  These numbers include the nearly 4,000 deaths that New York suspected that someone might have had COVID-19 and added the numbers to the death total.  Also reported is that the United States has had only 849,094 cases although California LA County probably had an additional 442,000 cases that nobody accounted for because they had no or very mild symptoms.  Thus, the virus is real.  The virus is contagious.  The virus has an even lower death rate than what the government was telling us.  Here is a number you might want to see.  Out of all of the deaths this year, the Coronavirus represents less than .0026 percent of deaths.  As a matter of fact, today the United States has already had 63,600 deaths before noon.

According to an article published by Fortune today, the real unemployment rate has soared past 20% with the United States increasing the job casualties to 26.5 million as another 4.4 million Americans filed unemployment claims by the end of April 18^th.  That is the 5^th consecutive month over 3 million jobs being lost according to the U.S. Department of Labor.  Add the new members of the unemployment with the 7.1 million who were unemployed prior to March 13^th and the total of real unemployment is 33 million or a rate of 20.6% which is the highest level since 1934 when America was coming out of The Great Depression.  As a reminder, at 25% unemployment, we will be in entering into The 2^nd Great Depression.  The first one brought us the following: homelessness, increased crime rate both violent and non-violent, child abuse, marital dissolutions, alcohol and drug addiction, inability to pursue a higher education and death.  The death was associated with suicides, mental health, violent crimes and a lower ability to maintain health.  Instead of those who are elderly and have underlying health conditions, everyone will be effected by The 2^nd Great Depression.

The bright spot is that through adversity, innovation is born.  Many businesses and entities, no matter how insane regulations and obstacles our government has put in front of them, have found a way to overcome and provide a living for their family and the families they employ.  To recover or even avoid being completely shut down, businesses must embrace a technological transformation in automation as well as trying to provide their message to the masses gaining a reach to solicit, sell and service their products.  In today’s world, businesses now more than ever must have a digital strategy.  Today it is the Coronavirus, tomorrow it will be something else.  Our customers are spending more hours of the day online shopping, researching or mindless browsing.  Now more than ever, all eyes are on social media.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses. 

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

How to tie your Shoe when the shoelace is Broke

If you were a kid growing up in a middleclass or below middle class family you probably have a smile on your face right now after reading the title of this blog.  You can remember the sneakers you once had that were perfectly fine, but as you were lacing them up just before school while rushing quickly to catch the bus before it pulled around the corner, the lace broke.  (Those of you that had the Velcro laces were the envy of all of us because you didn’t have this issue.)  Since your parents bought your shoes a size or two big for growing room, you had to have the laces tied tight so you would not lose the shoe as you ran to where you needed to go.

For most of us, this was our first experience of adversity.  We would have to take the lace completely out of the shoe.  We would have to even the lace up and thread it through each of the eyelets (which is the hole that is meant for threading a cord of a lace) without the aglet/ aiglet (which is a small sheath made of plastic).  Sometimes we would try to wrap duct tape to make this process easier and other times we would just lick the end of the lace to create a point for easier navigation.  A non-scientific study says that many business owners were groomed for success because of this adversity.

Fast-forward to 2020.  Through no fault of many small businesses, they are faced with closing their doors forever.  Because of the lack of leadership at the government level providing misinformation through daily news conferences, mainstream media creating fear by sensationalizing outlying stories that are not the norm and big banks squeezing out the true small businesses by taking care of their larger clients; the small business is left to do everything they can to keep their business alive.

Although the goal post continue to change as quickly as the calculations of the future mortality rate of the Coronavirus, the government restrictions will one day be lifted.  Small businesses will have to make sure they continue to adapt to the change of rules and society’s new norms.  It will be difficult and many businesses will not be able to survive, but those that do will look a lot different than they did as little as four months ago.  Those of you who used shoe polish to whiten up your old shoes will know exactly what I mean by this!  (Just make sure you clean the mud off and don’t try to take a shortcut by polishing over the mud.)

There are several things businesses must do to assure themselves to recover.  (DeliveryMaxx is in the same boat as you just trying to survive.  When our clients are hurting, we are hurting.  If they cannot receive revenue, we do not receive revenue and that means our employees suffer.)  More eyes than ever before are looking at the internet for information.  Your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

·         Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.  Be sure to post on all of your Social Media Sites.  However, you will want to make sure they are optimize driving traffic back to your website.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Email Blast- If you have an ad campaign or important information you want to put into the hands of all of your clients, this is one of the easiest ways to do it.  We don’t recommend to overpopulate your clients’ inbox, but strategic plans of actions can enhance your digital media strategy.

·         Website Development & Optimization- This is your new store front.  Since many brick & mortal locations have been shut down, you must have a great website that is easy to navigate and ultimately allowing customers to purchase or find information out about your services.  It should be optimized so your customer can find you.

In addition business should do the following:

·         Network.  The more people you meet and learn what they do the more opportunities you might find that your business can perform.

·         Help Others.  There is nothing better when a small business identifies an opportunity to help another small business.  Look for passing on referrals, using that business for a need you might have, consider partnering or trading services with the business.  Talk with your clients as they might be able to help you or vice versa.  Look to your competition.  Together, you might become stronger or have ways to help each other during this time.

·         Be willing to Adapt.  Even when the government runs out of excuses to keep the economy closed, we will never be able to go back to the way things were.  Be sure your business is adapting to the new ways consumers will be shopping or interacting with your business.  You will want to make sure you can operate in a digital world.

·         Show Empathy.  Many people believe everything they have heard on TV.  They are scared of the unknown and instantly feel this virus will kill everyone.  Obviously, this isn’t true, but don’t blame them for being so naïve.  Realize that they really think one might die just by walking outside if that is all they have heard the past 3 to 4 months.  As frustrating as it might be, don’t yell at them because they will argue with emotions and not facts.  Screaming and yelling will not make them understand logic any better and only scare them more.  Understand that others might have something that you take for granted, but to them it is a necessity of life.

·         Continue to Fight.  DeliveryMaxx has taken the position to expose the misinformation our government and mainstream media continues to feed America.  However, we are also providing real solutions and tools to help businesses to not fall into what is looking like being The 2^nd Great Depression.  We know how hard you have worked to build a company that provides not only for your family, but also 10 or more other families.  Your voice must be heard, so don’t be afraid to let others know what these decisions are doing to your company.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Small Businesses cannot rely on help but they can make a difference for others

When someone talks about a small business they usually think of the local shop that has the whole family working to put food on the table.  However, a small business depending on the industry can be defined as a business with a maximum of 500 employees.  They are privately owned corporations, partnerships or sole proprietorships that have less revenue than larger businesses.  Small businesses account for more than half of the private GDP and the private sector employment.  The top job provider in the United States is those companies with fewer than ten employees and those with ten or more but fewer than 20 employees comes in second when it comes to the labor force of the United States.

During the overhyped Coronavirus that has scared millions of Americans by our politicians and mainstream media a 2.2 TRILLION PORK FILLED STIMULUS PACKAGE was passed to ease people’s fear and not question the asinine decisions that continue to be made.  Throughout this package, schools with billion dollar endowments, our congress, Indian reservations, community art centers, refuges from other countries have all received billions of tax payer dollars that was intended for small businesses to keep their doors open and their employees on staff until we could return back to some normalcy. 

Many small businesses did not get funding before the Payroll Protection Program hit its $349b limit last week. It capped out because of large public companies taking large chunks of money out of a program that was not intended for them. The program was not intended for them because public companies have better staying power and alternative means of funding that small businesses do not. Meanwhile the small businesses continue to suffer.  Click on this link to see the largest public companies taking payroll loans meant for small businesses.  Several of the companies have market values well in excess of $100 million, including DMC Global, Wave Life Sciences and Fiesta Restaurant Group.  In full disclosure, DeliveryMaxx has been a client of Wells Fargo, and was one of the small companies that they squeezed out from getting any of the funding to help keep their doors open.

However, don’t let your local politicians off the hook.  President Trump passed the buck to the Governors.  The Governors past the buck to the County Judges and the County Judges who don’t even have to have a formal education to rule have made decisions based on an Epidemiologist Neil Ferguson’s Graph that said 2.2 million Americans would die by April 15^th.  Of course he based that on 100% of the world would get the virus and it was very deadly.  Facts have not ever and still do not support these claims as he has now revised his predictions to a lower 60,000 Americans.  Even the weatherman have not been this wrong in the past.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

Make no mistake, the government and mainstream media is not going to worry about you, so you will have to build up your brand and create a loyal customer following.  It will be important for you to stay consistent and vigilant during these tough times.  A couple of things you can do that will help you weather the storm as the local Mayors and County Judges continue to move the goal post:

·         Network.  The more people you meet and learn what they do the more opportunities you might find that your business can perform.

·         Help Others.  There is nothing better when a small business identifies an opportunity to help another small business.  Look for passing on referrals, using that business for a need you might have, consider partnering or trading services with the business.  Talk with your clients as they might be able to help you or vice versa.  Look to your competition.  Together, you might become stronger or have ways to help each other during this time.

·         Be willing to Adapt.  Even when the government runs out of excuses to keep the economy closed, we will never be able to go back to the way things were.  Be sure your business is adapting to the new ways consumers will be shopping or interacting with your business.  You will want to make sure you can operate in a digital world.

·         Show Empathy.  Many people believe everything they have heard on TV.  They are scared of the unknown and instantly feel this virus will kill everyone.  Obviously, this isn’t true, but don’t blame them for being so naïve.  Realize that they really think one might die just by walking outside if that is all they have heard the past 3 to 4 months.  As frustrating as it might be, don’t yell at them because they will argue with emotions and not facts.  Screaming and yelling will not make them understand logic any better and only scare them more.  Understand that others might have something that you take for granted, but to them it is a necessity of life.

·         Continue to Fight.  DeliveryMaxx has taken the position to expose the misinformation our government and mainstream media continues to feed America.  However, we are also providing real solutions and tools to help businesses to not fall into what is looking like being The 2^nd Great Depression.  We know how hard you have worked to build a company that provides not only for your family, but also 10 or more other families.  Your voice must be heard, so don’t be afraid to let others know what these decisions are doing to your company.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!