Thursday, April 30, 2020

Your Business should be Free to Open Now


When government decided to classify businesses into essential and non-essential; they overstepped their power given to them by the people.  Remember, this was originally done with the reasoning of flattening the curve and relieving our medical teams from being overwhelmed by the millions of cases they said would storm the doors of our hospitals.  This did not and is not happening today.

Now the narrative continues to change on a daily basis and is perpetuated by fear.  Your business is essential!  Hairstylist are just as important as dog groomers.  The “hole in the wall” Mexican Restaurant is equally as valuable as McDonalds.  The Outdoor Nursery is as significant as Walmart or Home Depot. Our clothing and shoe stores are imperative much like roofers.  Churches and religious institutions are just as vital as our government offices and liquor stores (and right now I would argue they are more important.)

Even though there is a different argument every day as to why we should not completely open up the economy, the one pushback that cannot be disputed is that if the virus is as bad as CDC, WHO, Government Officials and certain members of the Medical Community are saying; then why did we leave open those businesses that serve 1000’s of customers a day and shut down businesses that might only serve 1000 customers in a month?  In addition, we are releasing rapist from prison, but incarcerating parents playing with their kids and businesses trying to safely open up to put food on their table.

Those businesses that have been devastated by shutting down the economy and 30.3 million who are now unemployed have NEVER said their lives mattered more than those who MIGHT be infected with the SEASONAL VIRUS.  They said, entering The Second Great Depression will kill people too.  However, those who continue to sensationalize the COVID-19 death totals are not sharing the same information about those who are going to be negatively affected by not being able to provide for their families.  And yes… people will DIE because of this.  Of course those same people don’t talk about the deaths from abortion, automotive accidents, flu, cancer and other causes of death that have a much higher mortality rate.  Those in business have always said, “If you think you might get sick from this virus or even die; stay home and protect yourself.”  This makes a lot of sense because if you quarantine yourself from everyone, you will not have the exposure to the virus…only those who go out would have this exposure and you have the power NOT to visit them.  We would not have had to pass a 2.2 Pork Filled Stimulus package where 1.8 Trillion went to everything but the small businesses that were financially effected by this seasonal virus.

Ronald Reagan once said, “Freedom is never more than one generation away from extinction.  We didn’t pass it to our children in the bloodstream.  It must be fought for, protected, and handed on for them to do the same, or one day we will spend our sunset years telling our children and our children’s children what it was once like in the United States where men were free.”

In 1938, 13% of the population of Germany believed in what Adolf Hitler and the Nazi Party proclaimed and that was that JEWS were worse than animals and were the cause of all of Germany’s social and financial problems.  EIGHTY-SEVEN PERCENT of German citizens did not believe this to be true.  Yet, 6 MILLION JEWS paid with their life as the MAJORITY STAYED SILENT.  Those of us who have grandparents and great grandparents who were German citizens at the time know these stories very well.  Some of us have seen the regret on their faces because they were part of the 87% who stayed silent ultimately allowing 6 Million innocent men, women and children die at the hands of the political elite.

Your business is ESSENTIAL.  It should be opened up today.  It should have never been shut down in the first place.  Now businesses must work on a new playing field.  To survive, rebuild and ultimately thrive again businesses must take 2 steps:

·         Step 1: Prepare your business by supplying your company with the suggested PPE Supplies.  You can purchase these supplies that have been recommended by the CDC and FDA from companies like Apache Commodities.  Don’t give anyone a reason to deem your business unsafe.

·         Step 2: Make sure your business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Talk to experts to find out how you can transform your business utilizing the internet to continue to do what you are an expert at doing.

Digital Advertising is less expensive than traditional advertisement, but it has to be done right.  Every site has to be optimized and a complete understanding of each platform’s audience must be known.  There has to be a balance of daily post with branding and testimonies from clients.  There also has to be informational blogs and educational videos that show you are an expert in your field.  DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Wednesday, April 29, 2020

11 Steps for a Business Success Working in the New Normal


Over the last month the entire world has heard mixed messages about how deadly the Coronavirus is.  The over inflated hype started with the World Health Organization (WHO), Centers of Disease Control (CDC), our elected officials at the National, State and Local Level and mainstream media all following a simple graph made by Epidemiologist Neil Ferguson stating that 2.2 million people would die in the United States by April 15th.  We were told to “shelter in place” for two weeks so we could ease the burdens on our health care systems.  While people were hiding in their homes from an almost certain world apocalypse, the media reported that New York had dead bodies stacked in the hallways and refrigerators ready to be taken to mass graves.  Many County Judges jumped at the chance to make their name known by repeating the over exaggerated lies to continue to scare their constituents into staying home to “flatten the curve.”  Our government officials have divided Americans into multiple camps causing chaos and dissention among each other.

Early on there were those who looked at the numbers only to be ridiculed by the Elite who would invoked science.  They questioned the numbers and compared it with the 2017-2018 flu which showed no mercy to children.  Without hesitation doctors said that this virus is so much more deadly than anything we have experienced in the past.  However, those doctors that invoked science originally are now disputing science when it does not fit their original narrative.  For example, WHO came out and said Face Mask will not help you.  Now, Face Mask are being mandated across the country just to shop.  Science was used to shut the doors of small businesses that might serve as little as 1000 customers a month, but companies like Walmart, Costco, Home Depot, McDonalds who serve 1000 customers a day were allowed to stay open.  Treatment and spread of the virus has been disputed by the medical experts.  Local medical professionals have taken it upon themselves to get on their personal social media accounts exclaiming how serious this virus is only to have their kids do the exact opposite and fish, play sports or hangout with their friends.  Our medical community is dividing Americans giving information which contradicts the results of the mortality rates thus causing chaos and dissention among each other.

Now we have censoring taking place.  Anyone who is expressing alternative viewpoints from the mainstream narrative is being silenced.  Recently, a video of two California doctors using science to show how herd immunity will actually help the United States control the virus at a manageable rate.  Not only have they treated COVID-19 patients, they also utilized science and statistics to share their findings.  YouTube removed the viral video because it did not fall in line with what the CDC’s current narrative is.  Censoring alternative viewpoints is only causing chaos and dissention among each other.

Like many companies that are being devastated by not being able to operate business as normal, DeliveryMaxx is feeling the same pain.  Whether we disagree with the media sensationalizing stories for higher ratings, the decisions or indecisions our government is making or trying to find out which medical team of experts is telling us the truth; one thing is certain, and that is the world we once conducted business in will be different.  If we don’t adapt, we will assure ourselves of failure.  Below are some helpful hints to allow your business to rebuild and ultimately thrive again as the dust settles.

1.       Personal Protective Equipment (PPE). This is looking like it will be a new normal as we go into grocery stores and other places of business.  While some may think this is over reacting, many of your clients or consumers have been frightened by the information they have received.  Therefore, we suggest looking at companies like Apache Commodities and invest in making sure your place of business makes your employees and customers feel safe.


2.       Daily Post. There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers. 

3.       Blogs. These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.  Each blog should include backlinks, mentions and citations to your website and place of business.  They should be original.

4.       Online Reviews. Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.  Recently, Google and Yelp shutdown the ability for your customers to give reviews.  However, they have opened back up.  The most important thing for you to remember is this New Normal will be New to everyone.  Therefore it is inevitable that your company will have a period of adjustments.  It will be vital for you to respond to each of these reviews, both positive and negative.

5.       Video Messaging.  There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.  These videos can also be archived on your website for future customers to see and hear what you have to say.  The best Online Review is a Video Testimony.  By doing this, your happy customer is validating what you are advertising.

6.       Automated Follow-Up. Customer Retention is easier and less expensive than acquiring new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family if they desire.  A follow-up video can be even stronger as the customer will see and feel your sincerity when viewed.

7.       Website Optimization.  When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.  The New Normal will require businesses to be able to sell and provide their services digitally.  For companies like restaurants, they will need to utilize the website to find additional sources of revenue or streamline their services.  A strong website should not cost you Thousands of Dollars a month.

8.       Ability to Adapt. If someone asked me 6 months ago if I expected our country to be turned upside down like it is today, I would have brushed them off.  We have always heard about flying cars and telecommuting, but really thought that these futuristic concepts would enter our world when we are gone.  Whether you are looking at clothing, dining establishments, traveling or delivering goods and services to consumers; there will be a New Normal.  If you do not adjust when creating business plans your business will become archaic and lose market share.  Research and follow the mindset of your consumer.  Look into Artificial Intelligence (AI) Technology or companies that can provide automated “no touch” programs.  You might not like it, but it is coming!

9.       Network and Collaborate.  Now more than ever it is important to talk with others.  As business owners, we have an opportunity to pave the way for future generations.  Join a networking group.  It’s easy to set one up.  Talk to a few clients and schedule a Zoom or GoTo meeting once a month.  Discuss issues that are affecting your business and listen to their concerns as well.  See if you can help each other.  Do this out of kindness.  The more people you help, the more people will want to help you.

1.   Be Understanding but Demand Better.  The politicians don’t have all of the answers.  Their job security is based on one more vote than 50% of the votes cast to remain in office.  The media will not always provide the best answers.  Their job security is based on a great story that will create more views, so they can sell more advertisement. The Medical Community is not always right.  Theories and the interpretation of science always changes.  As technology becomes more advance answers will change.  Remember, George Washington died because his doctor used a leach to suck out poison from his body.  He actually bled to death after being sick.  Science will change.  Realize that there are people who are afraid to leave their house by what they have heard.  They may have a loved one who they think might die if they are around anyone who might be sick.  Nobody wants to have a loved one taken away from them.  Now, just because you are understanding does not mean you have to agree.  Demand the best from others and yourself.

1.   Be Transparent.  Telling the public what you think is not bad.  Let them know where you stand and why you feel that way.  If you are provided with valid points, listen and change your message accordingly, but let the public know why.  Let your employees know what is going on.  Americans love success stories and they want you to succeed.  By being honest with them, they will identify with you and be more likely to become a customer for life.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!




Tuesday, April 28, 2020

Don’t Let Fear Control Your Business


More and more states are starting to allow businesses to open their doors with heavy restrictions and limitations.  We will explore how businesses can utilize these limited freedoms to survive, but before we give helpful tips we should point out that the initial projections were wrong.  In many cases, the government and mainstream media has lied and this misinformation has caused fear among us.  For example, in Texas, there have been 672 deaths attributed to the Coronavirus which is much lower than the 11,917 deaths recorded during the 2017-2018 influenza season.  Economist are now saying that the current unemployment rate is second only to that of the Great Depression of 1929 and without completely opening up our economy we will surpass those numbers entering us into The 2nd Great Depression.  The cure cannot be worse than the disease.

Every decision throughout history that has been driven by fear is wrong.  A few examples that come to mind are:

Segregation Now, Segregation Tomorrow, Segregation Forever.  Alabama Governor George C. Wallace, in 1963 during his inaugural address is remembered as one of the most vehement rallying cries against racial equality in American history.  This was a time in America that our government said it was acceptable for those of color to sit in the back of the bus, use separate restroom facilities, and have less access to public schools and businesses all because of fear.  How would integrating people of color into white America negatively affect our culture?

Japanese Internment Camps. After the bombing of Pearl Harbor during World War II, President Franklin D. Roosevelt ordered 120,000 people of Japanese ancestry where 62% of them were United States citizens into concentration camps.  Around 80,000 people of Japanese ancestry were second and third generation United States Citizens.

The Great Purge.  From 1936 to 1938, Joseph Stalin and other government officials created a campaign, much like the Nazi Party in Germany, of political repression in the Soviet Union.  It involved a large scale repression of wealthy peasants, genocidal acts against ethnic minorities, a purge of the Communist Party and government officials, and the Red Army leadership, widespread police surveillance, suspicion of saboteurs, counter-revolutionaries, imprisonment, and arbitrary executions.  The total number of deaths due to Stalinist repression was well over 1 million citizens.

Cuba Punishes their New Entrepreneurial Class.  Cuban ruler Raúl Castro, breaking his own promise to move ahead with economic reforms “without haste but without pause,” has stopped issuing government licenses for some of the more lucrative private businesses on the island such as private restaurants and B&Bs. Other frozen occupations include services for home repairs and electronic equipment, developers of applications for cell phones and web pages, music teachers, education tutors and even blacksmiths.  The Cuban government does not want a truly successful entrepreneurial class operating on the island based on fear according to experts.

US Department of the Treasury Poisoned Alcohol.  The 18th Amendment, which took effect in January 1920, banned the manufacture, sale, and transportation of alcohol — but not consumption. Despite the government's efforts, alcoholism actually skyrocketed during the era.  By mid-1927, the US government added much deadlier chemicals — kerosene, chloroform, and acetone among those most well-known — which made alcohol more difficult to render consumable again. Adding 10% more methyl alcohol caused the worst effects.  Despite New York City’s chief medical examiner, Charles Norris trying to publicize the dangers, in 1926 the poisonous alcohol killed 400 in the city and the following year another 700 died.

Tuskegee Study of Untreated Syphilis in the Negro Male.  The US Public Health Service lied about treating black men with syphilis for more than 40 years.  In 1932, the Public Health Service collaborated with the Tuskegee Institute to record the history of syphilis in the black male community, hoping to justify a treatment program.  The study initially included 600 black men where 399 had the disease and 201 did not.  The men were told they would receive treatment, however, the researchers never provided adequate treatment for the disease.  Even when penicillin became the preferred and available treatment for syphilis, researchers kept their subjects in the dark.  After public outrage in 1972, a government advisory panel deemed the study “ethically irresponsible”.  Only took 40 years!

Polio Vaccine Contaminated with Cancer Causing Virus.  More than 100 million Americans received a polio vaccine contaminated with a potentially cancer-causing virus from 1954 to 1961 according to the American Journal of Cancer.  Jonas Salk, creator of the inactivated-polio vaccine, used cells from rhesus monkeys infected with SV40, according to president of the National Vaccine Information Center Barbara Fisher, who testified before the Subcommittee on Human Rights and Wellness in the US House of Representatives on this matter in 2003, after researching the situation for 10 years.

Operation Northwoods.  In 1962, President John F. Kennedy and his Joint Chiefs of Staff approved Operation Northwoods, a covert plan to create support for a war in Cuba that would oust communist leader Fidel Castro.  Declassified government documents show considerations included: host funerals for "mock-victims," "start rumors (many)," and "blow up a U.S. ship in Guantanamo Bay and blame Cuba." They even suggested somehow pinning John Glenn's potential death, should his rocket explode, on communists in Cuba.

As the media and our politicians continue to make decisions based on fear or the unknown, American citizens are left to recover from the damage.  Originally, the politicians, mainstream media and medical community warned America that 2.2 million people would die by the middle of April using Epidemiologist Neil Ferguson’s graph based on 100% of the population getting the virus.  The CDC is recommending medical examiners to mark any deaths of individuals suspected of having symptoms that could be related to COVID-19 as Coronavirus Cases which is only adding onto the fear.  Thomas Jefferson once said, “When people fear their government, there is tyranny; when the government fears the people, there is liberty.”


Businesses must continue to be vigilant in their messaging.  It is important that they take important steps in assuring they are providing a safe working environment for their employees and consumers by investing in PPE Health and Medical Supplies which can be purchased by companies like Apache Commodities.  However, with so many views coming from Facebook, Twitter, YouTube and other Social Media Sites; it is vital for survival that a business has a strong Digital Media Strategy.

DeliveryMaxx understands this all too well.  Founder James Schaefer, developed the Patent-Pending program just over 10 years ago creating an innovative way for companies to easily spread their message to the masses utilizing a mobile app.  He created this company without government loans or private investments.  Utilizing his personal savings, he has poured in millions over the last decade to create a program that will help anyone needing exposure on the web.  In every sense of the word, DeliveryMaxx is a small business with clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; utilizing the Patent-Pending customized social media marketing program to implement a digital strategy that will meet the needs of sales, service and messaging to the masses.

For businesses that are in the same boat as DeliveryMaxx (companies that are trying to survive), you must be willing to see and adapt to today’s environment.  That means with more eyes than ever before looking at the internet for information, your business must have a complete digital strategy that includes positive Online Reputation, stronger SEO, concise Content Management, increase in Social Media Engagement and Advertisement and higher Customer Retention.  To meet these strategies businesses must use Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up, Email Blast and Website Development & Optimization.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Open The Economy

DeliveryMaxx Founder, James Schaefer encourages a group of Texans and politicians to Open Up the economy. The longer the economy stays shutdown the more damage will be done to our future. In addition to helping businesses survive with digital platforms, DeliveryMaxx also helps companies find innovative ways to thrive in today’s environment. Schaefer was asked to motivate the crowd sharing his story with the group, Open Texas.