During the Battle of Bunker Hill, Revolutionary Major
General Putnam issued a common command, “Do not fire till you see the whites of
their eyes!” As the advancing Redcoats
who represented King George and his over taxation of our 13 Colonies found out
that Americans would only take so much before they would revolt. Despite losing this battle, the colonial
forces inflicted significant casualties against the tyrants providing them with
an important boost of confidence during the Siege of Boston ultimately paving
the way for the United States as we have known it for the last 244 years.
Business owners are a lot like the Founding Fathers and our
Revolutionary Soldiers who bravely fought for freedom. The Founding Fathers built a frame of
government for the new United States of America upon republican principles
during the latter decades of the 18th century. The group came from a variety of
social, economic, and ethnic backgrounds as well as occupations, some with no
prior political experience. They had a
dream and despite being under funded, no major experience running a country,
not compliant with mainstream ideals; they paved the way for the United States
to become a World Super Power for over two centuries.
Business owners are in the same boat today. They have taken risk often leveraging all of
their savings to provide a product or service to customers. Entrepreneurs provide jobs and allow others
to make a living to provide for their family.
Small Business Owners provide the majority of jobs in America today.
Despite obstacles; they continue to fight the good fight and
keep the economy going. They endure
Recessions every decade and overcame The Great Depression in 1929. Because of government regulations over an
overhyped seasonal virus, the United States is facing The 2nd Great
Depression today. However, Business
Owners will find a way to survive, rebuild and thrive and hopefully the
American citizens will rally around them.
Key points to assure your business the best opportunity to
overcome obstacles that may prevent you from fulfilling your mission:
·
Personal
Protective Equipment (PPE). This is looking like it will be a new normal as
we go into grocery stores and other places of business. While some may think this is over reacting,
many of your clients or consumers have been frightened by the information they
have received. Therefore, we suggest
looking at companies like Apache Commodities
and invest in making sure your place of business makes your employees and
customers feel safe.
·
Daily
Post. There must be a method behind your post. Are the post engaging to customers? Do they create an emotion that can create a
call to action? If you are paying a
company to put the same post on your sites as every other one of their clients
sites than you are not understanding how daily post work. In addition, you should be putting daily post
on all of your social media sites to make sure you are optimizing the
opportunity to reach additional customers.
·
Blogs.
These are written pieces that have the ability to educate the consumer with
facts and supporting documents. Great
stories on how the product or service is being used can validate these assertions. It is also important to insert current events
into these blogs. Letting the public
know that you know what is going on in the world is important. Each blog should include backlinks, mentions
and citations to your website and place of business. They should be original.
·
Online
Reviews. Many companies talk about getting a “lot of stars”, but reviews
are so much more than that. The goal is
to have customers mention the product/service, why they visited your business
and who specifically helped them. Have
you ever notices negative reviews state all of these things, but positive
reviews might be a one word or one sentence on why they are happy? Businesses should make it available and easy
for their happy customers to be able to share their complete experience with
the world on multiple platforms. Video
Testimonies should also be part of every businesses digital media
strategy. If we can see a customer truly
happy, then it is more believable. If
you are a business that still pays for “Fake Reviews” customers can see through
this. Number one, those reviews are not
being looked at by the average customer and number two, if you are spending
that much time on “Fake Reviews” your business will never achieve maximum
profitability. Recently, Google and Yelp
shutdown the ability for your customers to give reviews. However, they have opened back up. The most important thing for you to remember
is this New Normal will be New to everyone.
Therefore it is inevitable that your company will have a period of
adjustments. It will be vital for you to
respond to each of these reviews, both positive and negative.
·
Video
Messaging. There is nothing better
than a candid video that talks about your business or the service you
provide. The most searched videos are
“How to Videos”. Everyone utilizes the
internet to find information. If you
want people to search your business, you better have the information they are
looking for. These videos can also be
archived on your website for future customers to see and hear what you have to
say. The best Online Review is a Video
Testimony. By doing this, your happy
customer is validating what you are advertising.
·
Automated
Follow-Up. Customer Retention is easier and less expensive than acquiring
new customers. Your digital strategy
should have a consistent approach to letting the customer know you care. This should also be in a digital format to
allow your customer to easily share the information with all of their friends
and family if they desire. A follow-up
video can be even stronger as the customer will see and feel your sincerity
when viewed.
·
Website
Optimization. When it comes to
E-commerce, businesses must understand their website is their digital Brick and
Mortal Location. Their contact
information should be very easy to find as well as information on their
products or services. Their site must be
optimized, but that means all of their social media sites should drive traffic
back to their website. A business
website should also have information that shows why their customers should
utilize their business with supporting information. However, this supporting information should
not make it where a customer would leave their site and go to a competitor’s
site one button click away. The New
Normal will require businesses to be able to sell and provide their services
digitally. For companies like
restaurants, they will need to utilize the website to find additional sources
of revenue or streamline their services.
A strong website should not cost you Thousands of Dollars a month.
·
Ability
to Adapt. If someone asked me 6 months ago if I expected our country to be
turned upside down like it is today, I would have brushed them off. We have always heard about flying cars and
telecommuting, but really thought that these futuristic concepts would enter
our world when we are gone. Whether you
are looking at clothing, dining establishments, traveling or delivering goods
and services to consumers; there will be a New Normal. If you do not adjust when creating business
plans your business will become archaic and lose market share. Research and follow the mindset of your
consumer. Look into Artificial
Intelligence (AI) Technology or companies that can provide automated “no touch”
programs. You might not like it, but it
is coming!
·
Network
and Collaborate. Now more than ever
it is important to talk with others. As
business owners, we have an opportunity to pave the way for future
generations. Join a networking
group. It’s easy to set one up. Talk to a few clients and schedule a Zoom or
GoTo meeting once a month. Discuss
issues that are affecting your business and listen to their concerns as
well. See if you can help each other. Do this out of kindness. The more people you help, the more people
will want to help you.
·
Be
Understanding but Demand Better. The
politicians don’t have all of the answers.
Their job security is based on one more vote than 50% of the votes cast
to remain in office. The media will not
always provide the best answers. Their
job security is based on a great story that will create more views, so they can
sell more advertisement. The Medical Community is not always right. Theories and the interpretation of science
always changes. As technology becomes more
advance answers will change. Remember,
George Washington died because his doctor used a leach to suck out poison from
his body. He actually bled to death
after being sick. Science will
change. Realize that there are people
who are afraid to leave their house by what they have heard. They may have a loved one who they think
might die if they are around anyone who might be sick. Nobody wants to have a loved one taken away
from them. Now, just because you are
understanding does not mean you have to agree.
Demand the best from others and yourself.
·
Be
Transparent. Telling the public what
you think is not bad. Let them know
where you stand and why you feel that way.
If you are provided with valid points, listen and change your message
accordingly, but let the public know why.
Let your employees know what is going on. Americans love success stories and they want
you to succeed. By being honest with
them, they will identify with you and be more likely to become a customer for
life.
DeliveryMaxx
has been the leader in this arena over the last decade and continues to help
businesses in all sectors reach their potential customers through the most
innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation,
stronger SEO, concise content management, increase in social media engagement
and advertisement and higher customer retention. We are able to customize and create a
strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and
across the country such as Automotive Dealerships, Real-Estate Brokers &
Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and
more; we utilize our Patent-Pending Program to develop a digital strategy that
will meet the needs of sales, service and messaging to the masses.
DeliveryMaxx is
one of the only digital media company that provides a simple to use app which
will allow to immediately collect online reviews, post engaging videos and
online content with branding and advertising.
The program is embedded with digital code helping increase SEO which
provides first page results on the Search Engines. It is a tool that is implanted with a
complete digital strategy giving their clients a competitive advantage over the
competition. For more information about
DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
