Friday, May 22, 2020
For the last two months, business owners like myself have been very frustrated and in many cases at a loss for what to do next. First, we all should agree that reactions to the Coronavirus have negatively impacted many businesses. Like many of you, a wide variety of emotions have emerged as the goal post continued to change as we tried to conduct business in an ever-changing economic environment.
Instead of writing a blog blaming the government for abusing power, complaining about the mainstream media providing misinformation, exposing the big banks for squeezing out the small businesses for PPP funding or even shaming the citizens for allowing their fear to dictate the new rules and regulations that have severely limited businesses to achieve success; I have decided to talk about actions DeliveryMaxx has taken. Hopefully, this blog will give you and your business some positive actions you might be able to take allowing you to adapt, survive, rebuild, and ultimately thrive. Like us, you have probably invested your life savings to build your dream job, not for the sole purpose of making a living, but because you truly enjoy actively participating in the services or products your company provides.
There are several steps you can take to position your company and operate at a point of strength. Reaching potential clients, promoting a safe environment, networking, identifying ways to help others and willingness to adapt are just a few recommendations we encourage you to look at:
· Reaching Potential Clients. Due to the government shutting down business operations as we know it; it is imperative that you have a strong presence on the internet. This means your website has become your primary store front. It should be easy to navigate and allow your potential customer to receive all of the information they are looking for. However, you must have a digital strategy that helps guide people to your website. Think about the internet as a highway. If you were able to put up a billboard on every exit of the highway guiding people to your place of business, would that be helpful? Of course it would. That is how you want to use your social media sites such as Facebook, Twitter, Instagram, Blogger, WordPress, Pinterest, YouTube and more. You should have a methodical strategy. The good news is that digital advertising and marketing is a lot less expensive than traditional advertising. Companies like DeliveryMaxx can help you.
· Promoting a Safe Environment. It does not matter if you think the reaction to the virus was a hoax, overblown or the perfect solution to keep people from getting sick. Perception is reality and the reality is there are a lot of people who are afraid due to the information or misinformation they have received. Therefore, if you want to build your clientele to solicit your place of business you will want to make sure they feel safe and are willing to step foot in your building. Although your employees are probably thankful to get back to work, they too receive a lot of information. They may not express their feeling to you, so you can ease their concerns by providing the appropriate PPE supplies to allow them to do their job safely. Personal Protection Supplies can be anything from KN95 Mask, disposable gloves, hand sanitizer or disinfectant spray. Companies like Apache Commodities Group have fair pricing below market and can even provide bulk products and pricing for your needs.
· Networking. With so many people telecommuting and utilizing virtual contacting services; having great relationships with others is vital. Talk with your vendors or partners. Be transparent with your employees. Let your business accounts know what is going on in your world. The more you share, the more likely it will be for someone else to identify with your experiences. Join a networking group even if it is a small group. Every business has been affected by the current situation and the landscape will continue to move. Experiences of the past will always help you prepare for the future. The more people you are in contact with the more experiences you will have access to allowing you to position your business for success.
· Help Others. This area is personal for me and DeliveryMaxx. Throughout this whole ordeal, I have experienced the same frustrations as many of you. I have felt like I was put on a remote island with no tools or help from others. I swallowed my pride and shared my concerns and sure enough there were individuals that offered to introduce me to others that might need my services. There were individuals that helped me navigate through the regulations of securing funding to allow me to operate. There were even clients who understood my value and instead of cutting out my services, identified other ways I could help. When I sat back and realized I could do the same for others, business began to grow. I offered to use my expertise at a minimum cost to them. Many times, my new clients and my company used unique billing methods that would be advantageous to both of us. In some cases my company achieved more revenue and in other cases we added more work without adding revenue. However, the satisfaction we gained helping others was a huge boost to our psyche and that gave us another ally in these chaotic times.
· Willingness to Adapt. You have a choice. You can draw a line in the sand and decide not to cross it. This can be admirable to some extent, but if your business can’t function, who does that help? Or you can compromise and adapt. Take for example a restaurant. Putting up Plexiglas dividers is not ideal. In many cases, it does not make a lot of sense when you really analyze what it is doing. The same goes for having the wait staff wearing a mask. However, if that is what it takes to open your doors and get back to 100% capacity that might be something you have to look at doing in order to survive. You don’t have to compromise your beliefs or alter your moral compass. However, if you can keep your business going for another day, month or even another year; you are giving your business a chance to survive.
On behalf of DeliveryMaxx, I hope that these suggestions will help you and your business survive, rebuild and thrive better than it ever has before. Please feel free to contact us and we can identify ways to allow you to get back to business as usual.
DeliveryMaxx continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web. With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!