Showing posts with label loyalty. Show all posts
Showing posts with label loyalty. Show all posts

Wednesday, July 31, 2013

Recognized by Automotive News with DeliveryMaxx program

Business is pretty simple. If you provide a good product, and great customer service dealerships will increase sales and have the opportunity to win customers for life.

Two years ago, Southwest KIA located in Dallas, Mesquite, and Rockwall hired DeliveryMaxx to provide a Social Media Marketing and Online Reputation program that would help the North Texas Dealership spread their message to the world. Since that time, the stores have seen an increase in overall sales by 18% with some of the highest CSI Scores in the industry.

DeliveryMaxx has developed and currently has a Patent Pending with the United States Patent Office for one of the most comprehensive digital solution programs available in today’s market. The program combines the exciting time customers take delivery of their new vehicle and their review or testimonial about their experience. With the combination of these two pieces documenting a customer’s dealership visit; DeliveryMaxx is able to market the dealership to the world increasing sales, CSI scores, branding, repeat and referral business, service conquest, and a variety of other advantages.

“The program is very simple to use. Our sales people take a picture of the customer utilizing the DeliveryMaxx app with their smartphone. Our finance managers capture a review or testimonial from our customers which is posted directly to the major review sites by the customers themselves. We provide bullet points of events and specials to DeliveryMaxx and they write customized blogs for our dealerships” states, James Seale, General Manager of Southwest KIA Mesquite.

Wednesday, June 12, 2013

Britain Chevrolet Cadillac Selects DeliveryMaxx to Share their Story

When North and East Texas customers choose a dealership that truly cares about their customers they choose Britain Chevrolet Cadillac.  What the customer finds is that they are treated like family and truly appreciated for patronizing the dealership.

Byron Britain, owner of Britain Chevrolet Cadillac and his wife Misty can be seen at the dealership daily.  Byron is personally involved in each sale, and wants the opportunity to create customers for life. He knows what it takes to create happy customers, and build strong relationships.  “It’s not about the fancy building, but the characters of people who are the building that makes Britain Chevrolet Cadillac special” states, Britain.  Byron Britain not only practices what he says, but he also walks the talk.  The Britain’s have a strong tight family; they are people of unwavering faith, and employ outstanding like-minded individuals.

“DeliveryMaxx is proud to partner with Britain Chevrolet Cadillac.  Meeting the Britain’s and their team let me see their vision.  That vision is what every business should strive for.  I am really looking forward to working with the dealership to help share their story” says, James Schaefer, Chief Operating Officer of DeliveryMaxx.

The bar has been raised for customer service.  Customers of Britain Chevrolet Cadillac will be able to search through an extensive selection of new and pre-owned vehicles.  They will be able to get a price quote without all of the haggling that goes on at other dealerships.  The friendly, professional staff will exceed every expectation that a car buyer desires.

“We focus on the little things to provide a high quality buying experience to all of our customers. Our highest priority is our customer, and we do whatever it takes to exceed their expectations.  It does not matter if you buy a car, truck, suv, Chevy, or Cadillac.  All of our customers are treated with the respect they deserve” states Brian Heiser, General Manager of Britain Chevrolet Cadillac.

Recently Cadillac was at the top of the list receiving awards from independent reviewers as the “Top Connected Car of 2012”, “Top Gadgets of CES 2012”, and the “Editor’s Choice Award” from AutoBlog.  The New Year is sure to be one of the most talked about in the automotive world, and Britain Chevrolet Cadillac has the determination to provide personal customer service to all of their clients.

DeliveryMaxx has been retained by Britain Chevrolet Cadillac to help the dealership raise the bar even higher for the automotive industry providing digital marketing solutions and customer loyalty and retention programs.  “We chose DeliveryMaxx to help share our customers’ great experiences because they reflect the same high quality standards that our dealership embodies” says Heiser.

“Having a dealership like Britain Chevrolet Cadillac in our client family is a strong testament to our services.  Britain Chevrolet Cadillac provides a level of service to their clients that is unprecedented in today’s economic climate” says, Josh Deaton, CEO of DeliveryMaxx.

Britain Chevrolet Cadillac is located at 4715 Wesley Street in Greenville, Texas.  For more information visit or contact their friendly associates at 903.450.4216.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patent pending programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

For more information about DeliveryMaxx visit

Tuesday, September 18, 2012

New DeliveryMaxx Video - Total Automotive Marketing Solution

DeliveryMaxx the industry leader in Automotive Social Media Marketing (SMM) has perfected the science of maximizing the exposure for automotive dealers on the Internet. Utilizing our proprietary software and years of expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, Linkedin, YouTube, Flicker and more. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and Online Reputation Management (ORM).

In today’s marketplace it is vital to have command over your public Brand Image while acquiring and retaining customers. DeliveryMaxx helps you dominate the World Wide Web utilizing your customers as Social Media Billboards which increases your brand share as well as turning a “one-time customer” into a "Customer For Life".

Sunday, August 26, 2012

Customer Retention & Loyalty Done Right

Customer Retention marketing is a tactically-driven approach based on customer behavior. It's the core activity going on behind the scenes in Relationship Marketing, Loyalty Marketing, Database Marketing, Permission Marketing, and so forth. Here’s the basic philosophy of a retention-oriented marketer:

1. Past and Current customer behavior is the best predictor of Future customer behavior. Think about it. In general, it is more often true than not true, and when it comes to action-oriented activities like making purchases and visiting web sites, the concept really shines through.


We are talking about actual behavior here, not implied behavior. Being a 35-year-old woman is not a behavior; it’s a demographic characteristic. Take these two groups of potential buyers who surf the World Wide Web:

People who are a perfect demographic match for your site, but have never made a purchase online anywhere. People who are outside the core demographics for your site, but have purchased repeatedly online at many different web sites. If you sent a 20% off promotion to each group, asking them to visit and make a first purchase, response would be higher from the buyers (second bullet) than the demographically targeted group (first bullet). This effect has been demonstrated for years with many types of Direct Marketing. It works because actual behavior is better at predicting future behavior than demographic characteristics are. You can tell whether a customer is about to defect or not just by watching their behavior; once you can predict defection, you have a shot at retaining the customer by taking action.

2. Active customers are happy (retained) customers; and they like to "win." They like to feel they are in control and smart about choices they make, and they like to feel good about their behavior. Marketers take advantage of this by offering promotions of various kinds to get consumers to engage in a behavior and feel good about doing it.

 These promotions range from discounts and sweepstakes to loyalty programs and higher concept approaches such as thank-you notes and birthday cards. Promotions encourage behavior. If you want your customers to do something, you have to do something for them, and if it’s something that makes them feel good (like they are winning the consumer game) then they’re more likely to do it.


Retaining customers means keeping them active with you. If you don't, they will slip away and eventually no longer be customers. Promotions encourage this interaction of customers with your company, even if you are just sending out a newsletter or birthday card.

The truth is, almost all customers will leave you eventually whether you are priced out of their market,have suppior competition, or the customer dies. The trick is to keep them active and happy as long as possible, and to make money doing it.

3. Retention Marketing is all about:

Action – Reaction – Feedback – Repeat.

Marketing is a conversation, as the ClueTrain Manifesto and Permission Marketing have pointed out. Marketing with customer data is a highly evolved and valuable conversation, but it has to be back and forth between the marketer and the customer, and you have to LISTEN to what the customer is saying to you.


For example, let's say you look at some average customer behavior. You look at every customer who has made at least 2 purchases, and you calculate the number of days between the first and second purchases. This number is called "latency" - the number of days between two customer events. Perhaps you find it to be 30 days.


Now, look at your One-Time buyers. If a customer has not made a second purchase by 30 days after the first purchase, the customer is not acting like an "average" multi-purchase customer. The customer data is telling you something is wrong, and you should react to it with some type of strategic promotion. This is an example of the data speaking for the customer; you have to learn how to listen.

 4. Retention Marketing requires allocating marketing resources. You have to realize some marketing activities and customers will generate higher profits than others. You can keep your budget flat or shrink it while increasing sales and profits if you continuously allocate more of the budget to highly profitable activities and away from lower profit activities. This doesn't mean you should "get rid" of some customers or treat them poorly.

It means when you have a choice, as you frequently do in marketing, instead of spending the same amount of money on every customer, you spend more on some and less on others. It takes money to make money. Unless you get a huge increase in your budget, where will the money come from?

For example, let's say you have 1,000 customers, and you have an annual budget of $1,000. You spend $1 on each customer each year, and for that $1, you get back $1.10 in profits. That's an ROI of 10%; you got back $1,100 for spending $1,000.

Now, what if you knew spending $2 each year on a certain 50% of customers would bring back $8 in profits? That's a 400% ROI. Where do you get the extra $1? You take it away from the other 50% of customers. You spend the same $1,000 total and you make back 500 (half the customers) x $8 = $4,000.

If you always migrate and reallocate marketing dollars towards higher ROI efforts, profits will grow even as the marketing budget stays flat.


You have to develop a way to allocate resources to the most profitable promotions, deliver them to the right customer at the right time, and not waste time and money on unprofitable promotions and customers.

For more information creating customer loyalty, visit

Good luck, and we look forward to seeing you at the top!